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Why Managers Should Learn IP
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Why Managers Should Learn IP

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NEWS FLASH: //Check our latest course offering on Patent-Business-Strategy over at Udemy here: http://www.udemy.com/patent-business-strategy/ with a 50 per cent launch discount // …

NEWS FLASH: //Check our latest course offering on Patent-Business-Strategy over at Udemy here: http://www.udemy.com/patent-business-strategy/ with a 50 per cent launch discount //

Time to learn intellectual property for managers is now!

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Transcript

  • 1. An Introduction to Intellectual Property
    Hasit Seth
    Coofluence
  • 2. What is INTELLECTUAL PROPERTY?
    BASICS
  • 3. Concepts
    IP covers
    Patents: Protect inventions
    Trademarks: Protect brands and logos
    Copyrights: Protect Creative Expressions
    Rights granted by Government through it’s Patent, Trademark and Copyright Offices
  • 4. But Why should you care?
    Motivation
  • 5. Because you don’t want to be ChintuRambo!
    And who was he after all? And what happened to Chintu Rambo?
  • 6. Chintu Rambo’s Short Story
    Bachelor of Engineering
    Master of Business Administration
  • 7. Happy Start !
    Chintu gets a nice job placement at a $$$ package.
    JD: Brand Manager at “Rolgate” Toothpaste company
    First one in Rambo dynasty to become a manager!
  • 8. After 3 Months At The Job
    Boss:
    Chintu, our sales are declining by 10% each month. What are you doing wrong?
    Chintu:
    Sir, A competitor is selling a toothpaste as “Polgate” with same packaging like our “Rolgate”
  • 9. Sparks!
    Boss:
    So did you check if our trademark is registered? Did we send them an infringement notice
    Chintu:
    No sir. I don’t know anything about a trademark. Can you tell what is it?
  • 10. You Are Fired!
  • 11. Trademarks
    Protect Brands
  • 12. Trademark
    Protects Brands (e.g., PEPSI, BAND-AID, KODAK, LUX, BURNOL, DETTOL, IBM)
    A trademark can be registered or unregistered
    Goodwill gets associated with a trademark
    Word Marks, Logos
    Service Marks (e.g. AXIS BANK)
  • 13. New Job!
    Chintu gets a nice job placement at a $$ package.
    JD: Engineering Manager at Zen Motorcycles
    First one in Rambo dynasty to become a manager - twice!
  • 14. After 3 Months At The Job
    Boss:
    Chintu, why is “Monkey Motorcycles” copying our unique engine technology?
    Chintu:
    Sir, they developed it independently, what can we do? We cannot stop them from doing that.
  • 15. Sparks!
    Boss:
    Did we patent this engine technology? Did you file a provisional application at least?
    Chintu:
    No sir. What is a patent? Is it like a trademark? Errr..sir could you tell me what it is a patent?
  • 16. You Are Fired!
  • 17. Patents
    Protect Inventions
  • 18. Patent
    Protects an invention that is NEW in the technical field and fulfills some conditions
    Limited Protection for 20 years from the date of filing. Then anyone can use it.
    Can stop others from making, using, selling or importing a patented invention
  • 19. New Job!
    Chintu gets a nice job placement at a $ package.
    JD: Project Manager for TV Serial “YuvatiVadhu”
    First one in Rambo dynasty to become a manager - thrice!
  • 20. After 3 Months At The Job
    Boss:
    Can NTV channel show our hit serial “YuvatiVadhu’s” 10 minute clip without our permission?
    Chintu:
    Sir, may be then can…but uh, ummm, errr, may be they cannot. What do you think sir is right?
  • 21. Sparks!
    Boss:
    Did we patent this engine technology? Did you file a provisional application at least?
    Chintu:
    No sir. What is a patent? Is it like a trademark? Errr..sir could you tell me what it is a patent?
  • 22. You Are Fired!
  • 23. COPYRIGHTS
    Protect Creative Expression
  • 24. Copyright
    Protects variety of creative expressions in tangible mediums (e.g, books, movies, music)
    Certain restricted copying is allowed under “fair use” doctrine.
    Prohibits unauthorized copying.
  • 25. IP Foundation Course
    Coofluence
  • 26. IP Foundation Course
    A course designed for professionals and students in Pharmaceutical, Management, Law and Engineering fields
    Will cover basics of IP including law, processes, concepts and remedies.
    Those who do it, will have a plus point on their resumes.
  • 27. Course Background
    Collaboration of IP Facilitation Center (IPFACE) of Venture Center (Government Organizations) and Coofluence
    I will be teaching it and sharing my 12 years of experience in this field
    Part-time, Saturdays 4 hours, 10-12 sessions
    Private, Certificate Course.
  • 28. www.coofluence.com
    Our Site