Online marketing plan

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Online marketing plan
e-marketing plan
Digital marketing plan
Search engine marketing plan

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Online marketing plan

  1. 1. By: Hassan Imtiazi
  2. 2. <ul><li>Situational Analysis </li></ul><ul><ul><li>SWOT Analysis </li></ul></ul><ul><ul><ul><li>Strengths </li></ul></ul></ul><ul><ul><ul><li>Weaknesses </li></ul></ul></ul><ul><ul><ul><li>Opportunities </li></ul></ul></ul><ul><ul><ul><li>Threats </li></ul></ul></ul>
  3. 3. <ul><li>Customers </li></ul><ul><ul><li>Target audience </li></ul></ul><ul><ul><li>Customer segments </li></ul></ul><ul><li>PESTEL Analysis </li></ul><ul><ul><li>Political </li></ul></ul><ul><ul><li>Economic </li></ul></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Technological </li></ul></ul><ul><ul><li>Environment </li></ul></ul><ul><ul><li>Legal </li></ul></ul>
  4. 4. <ul><li>Key Issues </li></ul><ul><ul><li>Product </li></ul></ul><ul><ul><li>Pricing </li></ul></ul><ul><ul><li>Any other </li></ul></ul><ul><li>Awareness & Acquisition Plan </li></ul><ul><ul><li>SMART objectives </li></ul></ul><ul><ul><ul><li>Specific </li></ul></ul></ul><ul><ul><ul><li>Measurable </li></ul></ul></ul><ul><ul><ul><li>Achievable </li></ul></ul></ul><ul><ul><ul><li>Relevant </li></ul></ul></ul><ul><ul><ul><li>Time Bound </li></ul></ul></ul>
  5. 5. <ul><li>MEDIA Channels & Tactics </li></ul><ul><ul><li>Web </li></ul></ul><ul><ul><ul><li>Search Engine marketing [Paid & SEO] </li></ul></ul></ul><ul><ul><ul><li>Online partnerships [affiliates & aggregators] </li></ul></ul></ul><ul><ul><ul><li>Display advertising </li></ul></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Youtube </li></ul></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><li>Email </li></ul></ul>
  6. 6. <ul><li>Monitoring & Performance – KPI’s </li></ul><ul><ul><li>KPI’s for Paid search </li></ul></ul><ul><ul><li>KPI’S for Social media </li></ul></ul><ul><ul><li>KPI’s for Email marketing </li></ul></ul>
  7. 7. ©Hassan Imtiazi, MA, Cert. DigM email: [email_address] Web Profile: http://uk.linkedin.com/in/hasimti

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