position the company for sustained competitiveness, profitability and growth.
satisfy customers based on the design, quality, technology and value of our cars and trucks.
Continue solid growth in global vehicle sales. .
Investing dedicated to improving cultural, economic, educational, environmental, and social aspects of our communities.
“ G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment." Mission Statement:
November 2008, GM stated that it was dangerously low on cash, and weeks away from collapse if the government refused to bail the company out.
December 19, 2008, Congress approved $17.4 billion for the companies.
* Why didn’t the government let the company bankrupt? .
A failure by GM will likely trigger catastrophic damage to the U.S. economy, rapid failures among component and logistic suppliers, other domestic car manufacturers, raw material suppliers, technology and service providers, retailers and their suppliers, and GM creditors and financial institutions.
an estimated 3 million Americans could find themselves jobless within a year of GM’s collapse.
The Macro environment situation The Economic Crisis
60% of the sample have expressed their impression by GM design. 20% have appointed to the company’s spare parts cost , followed by 10% which have stated that they worried about the reliability of the GM cars.
going for smaller cars is not only smart, but also trendy. And because fashion is of high importance with the upper classes, the little green cars with luxury trimmings become quite plausible .
Marketing strategy development Project objectives
Modify the company’s U.S. product portfolio, toward more fuel-efficient cars and crossovers.
Reduction in brands, nameplates and retail outlets, to focus available resources and growth strategies on the company’s profitable operations.