PRESENTED BY: Hasham khalid
Awais Rafique
Ahmed Shafkat
Vodafone, At a glance
Vodafone is a leading international mobile communications
company
27 countries and partnership agr...
Public listed company ,listed in London and New York Exchange.
Vodafone using leading sport stars like David Beckham and...
Aims
best known brand
growth through high
volume sales
Means
satisfying customer
needs through adding
values to product
Ke...
Vodafone Marketing Mix
Vodafone
Marketing
Mix
Price
Place
Promotion
Product
Place
300 stores operates in UK
Sells through independent retailers
Customers are able to see and handle products they ...
Product
Different features provides customers with opportunities
To chat,
Play games
Send and receive pictures,
 Recei...
Price
Service accessible to anyone
Various pricing structures
Monthly price plan as well as prepay options
Gives NECTA...
Promotion
Works with sports icons like David Beckham
Advertising on TV, billboards and magazines.
Sponsorship of david beckham in Vodafone
company.
Beckham campaign to promote Vodafone live.
Vodafone work with icons s...
Getting the message across
Vodafone essential:
Outlines the product range.
Vodafone explore:
Help customers to maximize ...
Market Research
Marketing industry as recall.
Beckham campaign helps to support vodafone’ drive for brand migration.
Gl...
What makes Vodafone brand unique?
 Committed to improving the range of services
Offer a wide range of phones, making it ...
A key point in Vodafone’s success is to build and strengthen customer
relationships. How is this carried out?
They provid...
Thank you
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Vodafone

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Vodafone

  1. 1. PRESENTED BY: Hasham khalid Awais Rafique Ahmed Shafkat
  2. 2. Vodafone, At a glance Vodafone is a leading international mobile communications company 27 countries and partnership agreements with a further 40 countries over 71,000 employees, 289 million customers and only in UK, more than 19 million Vodafone customers.
  3. 3. Public listed company ,listed in London and New York Exchange. Vodafone using leading sport stars like David Beckham and Michael Schumacher to promotes its image.
  4. 4. Aims best known brand growth through high volume sales Means satisfying customer needs through adding values to product Key measurements average revenue per user The essential’s of Marketing
  5. 5. Vodafone Marketing Mix Vodafone Marketing Mix Price Place Promotion Product
  6. 6. Place 300 stores operates in UK Sells through independent retailers Customers are able to see and handle products they are considering buying People are on hand to ensure customers needs are matched with the right product and to explain the different option
  7. 7. Product Different features provides customers with opportunities To chat, Play games Send and receive pictures,  Receive information about travel and sporting events View video clips and send video messages Vodafone live; provides on the move information
  8. 8. Price Service accessible to anyone Various pricing structures Monthly price plan as well as prepay options Gives NECTAR reward points every £1 spent on calls, text & picture messages.
  9. 9. Promotion Works with sports icons like David Beckham Advertising on TV, billboards and magazines.
  10. 10. Sponsorship of david beckham in Vodafone company. Beckham campaign to promote Vodafone live. Vodafone work with icons such as david beckham to communicate brand value. Partnership between the star and company. Vodafone and Beckham
  11. 11. Getting the message across Vodafone essential: Outlines the product range. Vodafone explore: Help customers to maximize their use of purchase. Direct mail: Stimulates customers and Potential customers to find out more. Vodafone live: A magazine for employees, detailing products, people and sponsorship deals.
  12. 12. Market Research Marketing industry as recall. Beckham campaign helps to support vodafone’ drive for brand migration. Global brand in the place of local one.
  13. 13. What makes Vodafone brand unique?  Committed to improving the range of services Offer a wide range of phones, making it possible to find one with features that suit your particular needs. Vodafone sure signals
  14. 14. A key point in Vodafone’s success is to build and strengthen customer relationships. How is this carried out? They provide products or services according to the demand of the customer. Adding value in products or services. Brand name of vodafone’s company. They provide more services from its cost which customers paid.
  15. 15. Thank you
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