PRESENTED BY: Hasham khalid
Vodafone, At a glance
Vodafone is a leading international mobile communications
27 countries and partnership agreements with a further 40
over 71,000 employees, 289 million customers and only in UK,
more than 19 million Vodafone customers.
Public listed company ,listed in London and New York Exchange.
Vodafone using leading sport stars like David Beckham and
Michael Schumacher to promotes its image.
best known brand
growth through high
needs through adding
values to product
average revenue per
The essential’s of Marketing
300 stores operates in UK
Sells through independent retailers
Customers are able to see and handle products they are considering buying
People are on hand to ensure customers needs are matched with the right
product and to explain the different option
Different features provides customers with opportunities
Send and receive pictures,
Receive information about travel and sporting events
View video clips and send video messages
Vodafone live; provides on the move information
Service accessible to anyone
Various pricing structures
Monthly price plan as well as prepay options
Gives NECTAR reward points every £1 spent on calls, text & picture
Works with sports icons like David Beckham
Advertising on TV, billboards and magazines.
Sponsorship of david beckham in Vodafone
Beckham campaign to promote Vodafone live.
Vodafone work with icons such as david
beckham to communicate brand value.
Partnership between the star and company.
Vodafone and Beckham
Getting the message across
Outlines the product range.
Help customers to maximize their use of purchase.
Stimulates customers and Potential customers to find out
A magazine for employees, detailing products, people
and sponsorship deals.
Marketing industry as recall.
Beckham campaign helps to support vodafone’ drive for brand migration.
Global brand in the place of local one.
What makes Vodafone brand unique?
Committed to improving the range of services
Offer a wide range of phones, making it possible to find one with
features that suit your particular needs.
Vodafone sure signals
A key point in Vodafone’s success is to build and strengthen customer
relationships. How is this carried out?
They provide products or services according to the demand of the
Adding value in products or services.
Brand name of vodafone’s company.
They provide more services from its cost which customers paid.