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  • 1. Orinoco
  • 2. http://about.me/emitakemuramiller
  • 3.                  
  • 4. Source:  Global  Web  Index  Annual  Report,  2011
  • 5. Source:  Global  Web  Index  Annual  Report,  2011
  • 6. 100   0   400   500   600   200   300  December-­‐04   April-­‐05   August-­‐05  December-­‐05   April-­‐06   August-­‐06  December-­‐06   April-­‐07   August-­‐07  December-­‐07   April-­‐08   August-­‐08   2008   100% December-­‐08   100 April-­‐09   2009 August-­‐09   66% December-­‐09   April-­‐10   2010   50% August-­‐10  December-­‐10  
  • 7.                Source:  Mashable  Media Source:  Global  Web  Index  Annual  Report,  2011
  • 8. Source:  Global  Web  Index  Annual  Report,  2011
  • 9.               
  • 10.                             
  • 11.   FB  deals)
  • 12.   A C A U O S Social  Media  Marketing:  An  hour  a  day,  Dave  Evans
  • 13.     Coca  Cola,  Oreo,  Skittles,  Pringles,  Monster   Energy,  Dr.  Pepper,  Starburst,  Nutella,   Rererro  Rocher,  Mountain  Dew       Starbucks,  Taco  Bell,  Target       Converse  All  Stars,  Victoria’s  Secret,  Zara,   Adidas  Originals,  Forever  21,  Hollister,   Burberry,  Nike/Nike  Football       Disney,  MTV,  Playstation,  X  box,  National   Geographic    Source:  Ignite  Social  Media   Facebook,  Youtube,  iTunes  
  • 14. Top50 19   •  Monster  Energy,  Nutella,   Moutain  Dew,       •  Taco  Bell,  Target     •  BMW     •  Hollister,  Forever  21,   Burberry,  Nike/Nike   Football     •  Playstation,  X  box,   National  Geographic  Source:  Ignite  Social  Media
  • 15. Engagement
  • 16. Coca  Cola  vs.  Pepsi
  • 17. Coca  Cola:  “Happiness,  Togetherness,  and   Pepsi:  “Choice  of  new  generation” Sharing”
  • 18. Not  Focusing  Too  Much  on  
  • 19. Engagement
  • 20.       (    Step1                    Step2        Step3   R&D                 PDCA    
  • 21. ;  15% ;  18% ;  15% 33%   ;  19%  7  
  • 22.  Kraft:  Recipe  Assistant
  • 23.  
  • 24. Livepositively.com Refresheverything.com
  • 25. Kohl 1000 +
  • 26. :  Bing
  • 27. Souhtwest   Make  a  Wish  Foundation   SW Make  a  Wish
  • 28. Levis  and  JC  Penny Corona  Light
  • 29. Back  to  School
  • 30. Papa  John   R&D •    •    •    •    •      •    •  TV  CM  
  • 31. Jamba  Juice
  • 32.  Ford  Explorer      
  • 33. E  Soap.com:  Amazon  Company
  • 34. E   Target
  • 35. E   1-­‐800-­‐Flowers.com      FB EC   
  • 36. E  Satisfaction  Guaranteed
  • 37. E   FatWallet.com Best  Deal Wish  List
  • 38. jrank.main.jp
  • 39. Uniqlo  
  • 40. http://techwave.jp/archives/51440123.html
  • 41. Facebook  Deals   lndividual     Gap:   
     Old  Navy:    Loyalty     American  Eagle:    Friend 
  Charity:   $1
  • 42.  
  • 43. KPI Altimeter  Group  and  Web  Analytics  Demystified:  Socialmedia  Analytics
  • 44.       CRM        Pick  your  battle                Pepsi  Refresh  =>             PDCA      
  • 45.     Orinoco.jp  (web)  /   info@orinoco.jp  (mail) www.twitter.com/orinocogroup or  www.twitter.com/tokyopingu   www.facebook.com/orinocogroup
  • 46. Facebook   KFS 1.   2.   3.   4.   5.   6.   7.   8.  Call  to  Action  The  8  success  Criteria  For  Facebook  Page  Marketing  Altimeter  Group,  July  27,  2010
  • 47. Victoria’s  Secret               NY    
  • 48.  
  • 49. PR  
  • 50.      CM  
  • 51. 2nd Victoria’s  Secret  Pink   PINK     VSPInk.com EC VictoriasSecret.com
  • 52. H&M        
  • 53. Fashion  Studio  on  H&M  site
  • 54. Bath&Body  Works    
  • 55.   FB   PDF
  • 56. 1-­‐800-­‐Flowers.com         FB EC    
  • 57.  
  • 58. Starbucks   VS        
  • 59. Starbucks  Card
  • 60. Starbucks  Frappuccino   Frappuccino    
  • 61. Frappuccino.com MyGallery
  • 62. iTunes
  • 63. Youtube