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  • 1. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance Other Items: - Bad Advice - Quotations - Money, Money Business Planning Papers: Developing a Strategic Plan Page Contents Introduction to Strategic Planning1. Key Steps towards a Strategic Plan2. Use Hindsight when Strategic Planning3. Effect not Equal to Cause when Planning Strategy4. SWOTs - Keys to Business Strategies5. Simple & Short Strategic Plans6. Using the Strategic Planning Worksheet7. Strategic Planning Worksheet8. Introducing PlanWare9. Copyright & Legal Stuff10. Free Online Strategic Planner Free Online Strategic Planner for creating a 3-page strategic plan based on the structure used in this white paper. Use it to organize your thoughts, structure your ideas and compile a short but comprehensive strategic plan for any size and type of organization. Recommendation: Review the paper on this page before using the planner. Useful Links More Info Develop strategic plan Devise business strategies Write strategic plan See planning surveys Buy planning book View sample plan See Also Get business ideas Write business plan Get planning insights Prepare financial projections Seek planning advice Plan to plan Business plan guide Software Tools Financial Planners Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (1 of 17) [30-05-2012 7:48:59 AM] Search site !
  • 2. Click here to see feedback from past users of this planning tool (opens in a new window) and click here to see a sample plan (use back button on browser to return to this page). 1. Introduction to Strategic Planning If you don't know where your business is going, any road will get you there. What is a Strategic Plan? Entrepreneurs and business managers are often so preoccupied with immediate issues that they lose sight of their ultimate objectives. That's why a business review or preparation of a strategic plan is a virtual necessity. This may not be a recipe for success, but without it a business is much more likely to fail. A sound plan should: Serve as a framework for decisions or for securing support/approval.q Provide a basis for more detailed planning.q Explain the business to others in order to inform, motivate & involve.q Assist benchmarking & performance monitoring.q Stimulate change and become building block for next plan.q For inspiration (and a few smiles), have a look at some of the quotations and examples of bad advice included in other pages! A strategic plan should not be confused with a business plan. The former is likely to be a (very) short document whereas a business plan is usually a much more substantial and detailed document. A strategic plan can provide the foundation and frame work for a business plan. For more information about business plans, refer to How to Write a Business Plan, Insights into Business Planning and Free-Plan: Business Plan Guide & Template. A strategic plan is not the same thing as an operational plan. The former should be visionary, conceptual and directional in contrast to an operational plan which is likely to be shorter term, tactical, focused, implementable and measurable. As an example, compare the process of planning a vacation (where, when, duration, budget, who goes, how travel are all strategic issues) with the final preparations (tasks, deadlines, funding, weather, packing, transport and so on are all operational matters). A satisfactory strategic plan must be realistic and attainable so as to allow Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (2 of 17) [30-05-2012 7:48:59 AM]
  • 3. managers and entrepreneurs to think strategically and act operationally - see Devising Business Strategies for further insights. Get Strategic Planning Help: Free Online Strategic Planner for creating a 3-page strategic plan. See Also: Expert tools for Assessing Business Ideas (US$ 229.95) and Evaluating Marketing Strategies (US$ 795.00). See a sample strategic plan - use the back button on your browser to return to this page. Need More Help with your Strategic Planning ? Have a look at: Plan Write Expert Business Planner: Combined business plan tool and expert system to help evaluate and develop your plan. q Quick Insight - Business Idea Assessor: Expert system to help evaluate and improve a new business idea. q Business Insight - Strategy Evaluator: Sophisticated expert system for evaluating, developing and comparing business and marketing strategies. q Basic Approach to Strategic Planning A critical review of past performance by the owners and management of a business and the preparation of a plan beyond normal budgetary horizons require a certain attitude of mind and predisposition. Some essential points which should to be observed during the review and planning process include the following: Relate to the medium term i.e. 2/4 yearss Be undertaken by owners/directorss Focus on matters of strategic importances Be separated from day-to-day works Be realistic, detached and criticals Distinguish between cause and effects Be reviewed periodicallys Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (3 of 17) [30-05-2012 7:48:59 AM]
  • 4. Be written down.s As the precursor to developing a strategic plan, it is desirable to clearly identify the current status, objectives and strategies of an existing business or the latest thinking in respect of a new venture. Correctly defined, these can be used as the basis for a critical examination to probe existing or perceived Strengths, Weaknesses, Threats and Opportunities. This then leads to strategy development covering the following issues discussed in more detail below: Visionq Missionq Valuesq Objectivesq Strategiesq Goalsq Programsq Top of Page 2. Key Steps towards a Strategic Plan The preparation of a strategic plan is a multi-step process covering vision, mission, objectives, values, strategies, goals and programs. These are discussed below. The Vision The first step is to develop a realistic Vision for the business. This should be presented as a pen picture of the business in three or more years time in terms of its likely physical appearance, size, activities, structure, scale offerings etc. Answer the question: "if someone from Mars visited the business, what would they see (or sense)?" Consider its future products, markets, customers, processes, location, staffing etc. Here is a great example of a vision: I will come to America, which is the country for me. Once there, I will become the greatest bodybuilder in history.......... I will go into movies as an actor, producer and eventually director. By the time I am 30 I will have starred in first movie and I will be a millionaire...... I will collect houses, art and automobiles. I will marry a glamorous and intelligent wife. By 32, I will have been invited to the White House. Attributed to Arnold Schwarzenegger who was elected Governor of the State of California in 2003. The Mission The nature of a business is often expressed in terms of its Mission which indicates in a Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (4 of 17) [30-05-2012 7:48:59 AM]
  • 5. factual way the purpose and activities of the business in terms of operations, (unique) characteristics, functions, customers, offerings, sectors/segments, scale/scope/penetration, methodologies, technologies, resources etc. Just answer the questions as to what the business really is and does in qualitative terms. If planning for a startup, base the mission statement on the business as it would be once operational - be realistic and practical rather than aspirational. For example, "to design, develop, manufacture and market specific product lines for sale on the basis of certain features to meet the identified needs of specified customer groups via certain distribution channels in particular geographic areas". A statement along these lines indicates what the business is about and is infinitely clearer than saying, for instance, "we're in electronics" or worse still, "we are in business to make money" (assuming that the business is not a mint !). Also, some people confuse mission statements with value statements (see below) - the former should be very hard-nosed while the latter can deal with 'softer' issues surrounding the business. The following table contrasts hard and soft mission statements. Hard Soft What business is/does Primary products/services Key processes & technologies Main customer groups Primary markets/segments Principal channels/outlets Reason for existence Competitive advantages Unique/distinctive features Important philosophical/social issues Image, quality, style, standards Stakeholder concerns Compare the following statements: Hard Statement Soft Statement X Corp. designs, develops, assembles and markets systems for data base management. These systems integrate its proprietary operating system software with hardware supplied by major manufacturers, and are sold to small, medium and large-sized companies for a range of business applications. Its systems are distinguished by a sophisticated operating system, which permits use without trained data-processing personnel. Our mission is to enhance our customers' business by providing the very highest quality products and services possible. Our customer support strategy is based upon total, no-compromise customer satisfaction and we continually strive to offer a complete package of up-to-date value added solutions to meet our customers' needs. We value above all our long term customer relations. Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (5 of 17) [30-05-2012 7:48:59 AM]
  • 6. Intel's original plan, written on the back of a menu (view copy), is an excellent example of a hard statement: The company will engage in research, development, and manufacture and sales of integrated electronic structures to fulfill the needs of electronic systems manufacturers. This will include thin films, thick films, semiconductor devices, and ......... A variety of processes will be established, both at a laboratory and production level ...... as well as the development and manufacture of special processing and test equipment required to carry out these processes. Products may include dioded transistors ....... Principal customers for these products are expected to be the manufacturers of advanced electronic systems ..... It is anticipated that many of these customers will be located outside California. If you'd prefer a soft statement, use the Dilbert Mission Statement Generator. When drafting a mission statement, critically examine every noun, adjective and verb to ensure that they are focused, realistic and justified. The Values The next element is to address the Values governing the operation of the business and its conduct or relationships with society at large, customers, suppliers, employees, local community and other stakeholders. The Objectives The third key element is to explicitly state the business's Objectives in terms of the results it needs/wants to achieve in the medium/long term. Aside from presumably indicating a necessity to achieve regular profits (expressed as return on shareholders' funds), objectives should relate to the expectations and requirements of all the major stakeholders, including employees, and should reflect the underlying reasons for running the business. These objectives could cover growth, profitability, technology, offerings and markets. The Strategies Next are the Strategies - the rules and guidelines by which the mission, objectives etc. may be achieved. They can cover the business as a whole including such matters as diversification, organic growth, or acquisition plans, or they can relate to primary matters in key functional areas, for example: The company's internal cash flow will fund all future growth.r New products will progressively replace existing ones over the next 3 years.r All assembly work will be contracted out to lower the company's break-even point. r Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (6 of 17) [30-05-2012 7:48:59 AM]
  • 7. Use SWOTs to help identify possible strategies by building on strengths, resolving weaknesses, exploiting opportunities and avoiding threats. For further discussion on strategies, refer to the paper on Devising Business Strategies as well as these items below: Use Hindsight when Strategic Planning, Effect not Equal to Cause when Planning Strategy and SWOTs - Keys to Business Strategies. The Goals Next come the Goals. These are specific interim or ultimate time-based measurements to be achieved by implementing strategies in pursuit of the company's objectives, for example, to achieve sales of $3m in three years time. Goals should be quantifiable, consistent, realistic and achievable. They can relate to factors like market (sizes and shares), products, finances, profitability, utilization, efficiency. The Programs The final elements are the Programs which set out the implementation plans for the key strategies. These should cover resources, objectives, time-scales, deadlines, budgets and performance targets. Get Strategic Planning Help: Free Online Strategic Planner for creating a 3-page strategic plan. See Also: Expert tools for Assessing Business Ideas (US$ 229.95) and Evaluating Marketing Strategies (US$ 795.00). It goes without saying that the mission, objectives, values, strategies and goals must be inter-linked and consistent with each other. This is much easier said than done because many businesses which are set up with the clear objective of making their owners wealthy often lack strategies, realistic goals or concise missions. Top of Page Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (7 of 17) [30-05-2012 7:48:59 AM]
  • 8. 3. Use Hindsight when Strategic Planning Statements on vision, mission, objectives, values, strategies and goals are not just elements of future planning. They also provide benchmarks for a historic review. Most managers will find it exceedingly difficult to develop a future strategy for a business without knowing its current strategies and measuring their success to date. Assess Current Position The starting point must be to determine a company's existing (implicit or explicit) vision, mission, objectives and strategies. Then judge these against actual performance along the following lines: Is the current vision being realized?q How has the company's mission and objectives changed over the past say, three years? Why have the changes occurred or why have no changes occurred? Identify primary reasons and categorize them as either internal or external. q Describe the actual strategies followed over the past few years in respect of products/services, operations, finance, marketing, technology, management etc. q Critically examine each strategy statement by reference to activities and actions in key functional areas covering such matters as: How has the company been managed?r How has the company been funded?r How has the company sought to increase sales and market share?r How have productivity/costs moved?r q Take each element and quantify by reference to actual performance. Ask of each "why not"?, "why only"?, or "why so"? and locate the reasons for differences between the actual and desired performance. Drill Down A useful technique for exploring performance shortfalls is to review the business's financial return and to drill down through the components of this return to locate and assess the key determinants of performance. For example, return on shareholders' funds is a key measure of profitability which can be expressed as: Net income ------------ Sales X Sales ----------- Shareholders' funds Take each item in this formula, explore its contents and derive performance measures or ratios. For example: Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (8 of 17) [30-05-2012 7:48:59 AM]
  • 9. Sales break down into sales values, units, prices, discounts, commissions, bad debts and so on. Net income is derived by deducting costs (materials, labor, power etc.), expenses, interest and depreciation from sales revenue. Shareholders' funds are based on the value of fixed assets, current assets, current liabilities, debt etc. Use of cascading ratios is illustrated in this DuPont-type profitability chart (click thumb opposite) which is automatically generated by more powerful versions of Exl-Plan to show the impact of specific changes in key variables and assumptions on overall profitability. Subject the resultant ratios to critical examination and attempt to compare them with industry norms. The paper entitled Managing Working Capital explains key working capital ratios. Note that the Exl-Plan financial planners generate extensive ratios based on projected P&Ls, cashflow forecasts and balance sheets for 1-3-5-7 years ahead. Top of Page 4. Effect not Equal to Cause when Planning Strategy When reviewing a business it is essential to cut through the symptoms of problems and reach the underlying causes. Questions which can assist in revealing the real causes include the following: "What stopped the business from?"q "What caused the cause of?"q "Why didn't the business achieve a 25% return?"q By way of an example consider why this company may be unable to increase its market share: Because it cannot penetrate major customers because its product range is too narrow because the company doesn't have the capability to produce additional products because of shortcomings in R & D because of a lack of expertise and resource because R & D is not an immediate priority because of a lack of profits because of a high interest burden because the company is over-reliant on borrowings because the shareholders won't/can't raise additional permanent capital. Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (9 of 17) [30-05-2012 7:48:59 AM]
  • 10. The moral in this case is that there are no major customers due to under-capitalization ! Also have a look at the discussion on causes of business failure in Devising Business Strategies. Top of Page 5. SWOTs - Keys to Business Strategies Having built up a picture of the company's past aims and achievements, the all-important SWOT (strengths, weaknesses, opportunities and threats) analysis can commence. Strengths & Weaknesses Strengths and weaknesses are essentially internal to the organization and relate to matters concerning resources, programs and organization in key areas. These include: Sales - marketing - distribution - promotion - support;q Management - systems - expertise - resources;q Operations - efficiency - capacity - processes;q Products - services - quality - pricing - features - range - competitiveness; q Finances - resources - performance;q R&D - effort - direction - resources;q Costs - productivity - purchasing;q Systems - organization - structures.q If a startup is being planned, the strengths and weaknesses are related mainly to the promoter(s) - their experience, expertise and management abilities - rather than to the project. Take a moment to complete or view the results of this survey. Survey about Strengths & Weaknesses of Businesses The objective is to build up a picture of the outstanding good and bad points, achievements and failures and other critical features within the company. Threats & Opportunities The external threats and opportunities confronting a company, can exist or develop in the following areas: Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (10 of 17) [30-05-2012 7:48:59 AM]
  • 11. The company's own industry where structural changes may be occurring (Size and segmentation; growth patterns and maturity; established patterns and relationships, emergence/contraction of niches; international dimensions; relative attractiveness of segments) q The marketplace which may be altering due to economic or social factors (Customers; distribution channels; economic factors, social/demographic issues; political & environmental factors) q Competition which may be creating new threats or opportunities (Identities, performances, market shares, likely plans, aggressiveness, strengths & weaknesses) q New technologies which may be causing fundamental changes in products, processes, etc. (Substitute products, alternative solutions, shifting channels, cost savings etc.) q Against an uncertain and shifting background, the objective must be to identify and prioritize the key SWOTs in a one-handed manner (Don't say "on the one hand ...........but on the other hand........."). Develop Business Strategies Once the SWOT review is complete, the future strategy may be readily apparent or, as is more likely the case, a series of strategies or combinations of tactics will suggest themselves. Use the SWOTs to help identify possible strategies as follows: Build on strengthss Resolve weaknessess Exploit opportunitiess Avoid threatss The resulting strategies can then be filtered and moulded to form the basis of a realistic strategic plan - see also Devising Business Strategies for further insights into the development of strategies. Need More Help with your Strategic Planning ? Have a look at: Plan Write Expert Business Planner: Combined business plan tool and expert system to help evaluate and develop your plan. q Quick Insight - Business Idea Assessor: Expert system to help evaluate and improve a new business idea. q Business Insight - Strategy Evaluator: Sophisticated expert system for evaluating, developing and comparing business and marketing strategies. q Top of Page Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (11 of 17) [30-05-2012 7:48:59 AM]
  • 12. 6. Simple & Short Strategic Plans Notwithstanding that "battles are often lost for want of nails", a company rarely succeeds or fails for minor or trivial reasons. The causes are usually substantial and are often self-evident, at least to an outsider. For example, the business was completely over-borrowed; management was weak; a major new product opportunity was identified; legislation changed; a major competitor went bust or expanded; the company never reinvested. It should be possible in the course of a few pages to set down the main elements of a business's vision, mission, values, objectives, goals, strategies, SWOTs etc. The compilation of a short report along these lines is likely to prove much more difficult than a lengthy dissertation which mixes up details and principles, and confuses the broad picture. See a sample strategic plan - use the back button on your browser to return to this page. Get Strategic Planning Help: Free Online Strategic Planner for creating a 3-page strategic plan. See Also: Expert tools for Assessing Business Ideas (US$ 229.95) and Evaluating Marketing Strategies (US$ 795.00). Independent advisers or non-executive directors can play a valuable role in this process because they can readily adopt the role of devil's advocate and also bring external knowledge and expertise to bear. The worksheet presented below may also assist. For further information on business planning issues, refer to other papers in this series which cover business ideas, business strategies, financial planning, cashflow forecasting and business planning. Free Tools from PlanWare Business financial planner for high-level, integrated 2-year projections using Excel - details and download links for Exl-Plan Free. q Excel-based, comprehensive, rolling 6-month cash flow planner - details and download links for Cashflow Plan Free. q Business plan template & guidelines (Word format) - details & download link for Free-Plan. q Online strategic planner for creating a 3-page strategic plan - details and sample plan. q More free tools here.q Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (12 of 17) [30-05-2012 7:48:59 AM]
  • 13. Need More Assistance? Have a look at: Exl-Plan Multi-year Financial Projections (with Excel) Cashflow Plan Short-term Cashflow Forecasts (with Excel) Plan Write Comprehensive Business Planner Plan Write Marketing Planner Plan Write Expert Business Planner Quick Insight Business Idea Assessor Business Insight Business Strategy Evaluator Top of Page 7. Using the Strategic Planning Worksheet When using the Strategic Planning Worksheet below, note the following suggestions: Relate the planning exercise to a specific company or, if diversified, to individual strategic business units. 1. Ideally the worksheet should be compiled by a multi-discipline management group, or separately by 2/3 groups and then discussed in plenary session if a large business unit is involved. 2. If working on your own, complete the worksheet and then return to it a few times over the following few days and critically review what you wrote - why, why, why etc. and ask yourself whether you have seen the "wood for trees". 3. A completed worksheet should be edited down into a 1-2 page document and reviewed by the group(s). The final form of the document need not follow the worksheet's layout provided all the matters are covered. 4. All ideas, issues etc. should be internally consistent and realistic.5. You need a very good understanding of the market, competitors etc. in order to make a clear assessment of your SWOTs. If you haven't got this insight, suspend work on your strategic plan until you have done this basic research. 6. Allow enough time as you may find it much more difficult to write a short plan than a long one !!!! 7. Top of Page Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (13 of 17) [30-05-2012 7:48:59 AM]
  • 14. 8. Strategic Planning Worksheet To start using the worksheet below, copy the headings marked in red onto a blank sheet of paper (or page in a word processor) and enter short statements about each item as per the guidelines above. Note: This worksheet is available as a free Online Strategic Planner. See sample strategic plan - you may wish to print it for reference purposes. (Use the back button on your browser to return to this page.) Contents of the Strategic Plan 1. Assess the business's EXISTING strengths, weaknesses, threats and opportunities: (Strengths & Weaknesses are internal to the business and Opportunities & Threats are external. All SWOTs should be 'one-handed' - something is either a Strength or a Weakness but cannot be both. Enter up to six items under each heading and then rank them in order of importance. If you are planning a new business, consider the project's and its promoters' existing SWOTs): Internal Strengths Internal Weaknesses External Threats External Opportunities Take a moment to complete or view the results of this survey. Survey about Strengths & Weaknesses of Businesses 2. Vision of business in 3/4 years time: (What will the business look like? If a visitor from Mars dropped in what would be seen and evident. Write in future tense. Maximum of 150 words) 3. Mission/purpose statement for business to cover next 3/4 years: (What will the business really, really be doing? What activities will it perform, where, how etc.? What makes the business special/competitive? Every noun, adjective and verb in the statement is important and must be justified. Maximum of 150 words) Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (14 of 17) [30-05-2012 7:48:59 AM]
  • 15. 4. Statement of corporate values and beliefs: (Covers employees, customers, environment etc. etc. Maximum of 150 words) 5. Set out key long-term objectives: (These are the primary underlying reasons for being involved in the business, and are not specific targets - these come later) 5a Shareholders 5b Management (If different from shareholders) 5c Business (Relative to competitors etc.) 6. Identify key strategies for business and major functional areas: (Build on strengths, resolve threats, exploit opportunities and avoid threats. Add any new dimensions revealed by Vision and Mission. List and prioritize up to ten or so major strategies. See Devising Business Strategies for further insights.) 7. Assess possible FUTURE strengths, weaknesses, threats and opportunities: (Do the foregoing strategies improve the initial SWOTs? If they don't, then they should have done so) Internal Strengths Internal Weaknesses External Threats External Opportunities 8. Review your vision, mission, values and objectives: (Refine and revise/restate key strategies to deal with the perceived FUTURE SWOTs) 9. Specify major goals achievable over the next 3/4 years: (Quantify in terms of sales, market shares, finances, operations etc.) 10. Define strategic action programs: (Indicate who, what, where, when, how etc. Set targets and prioritize) Note: This worksheet is available as a free Online Strategic Planner. Next Steps in Developing a Strategic Plan If you have prepared a strategic plan along the lines suggested above, you have several possible pathways. These include the preparation of a full-blown business plan, compilation of financial projections, undertaking market research, product development, management team-building etc. etc. You may also wish to refer to some other papers in this series which cover business ideas, business strategies, cashflow forecasting and managing working capital. Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (15 of 17) [30-05-2012 7:48:59 AM]
  • 16. If preparing a business plan, look at Free-Plan. This is a free Business Plan Template for Word (48 pages) and a complementary Guide (supplied as a 90+ topic Help file and as a 100+ page PDF file for printing. Note that a strategic plan based on the structure in the Strategic Planning Worksheet (above) is ideal for inclusion in edited form in Section 3. Strategic Overview of this Template. If you need to produce financial projections as part of a strategic plan or for use on their own, take a look at our extensive range of Excel-based financial planners - Exl-Plan - which can be used to prepare 3/5-year financial projections (P&Ls, cashflows, balance sheets, ratio analyses and graphs). It incorporates a Quik-Plan facility for doing quick and dirty projections. If you seek a very simple solution, look at Exl-Plan Basic (US$ 29) which generates comprehensive "high-level" 5-year projections based on annual assumptions (in contrast to the more detailed monthly and quarterly assumptions used by other versions in the Exl-Plan range). Get the details and free trial downloads. If you need to go into more detail with your strategic plan, have a look at the following software-based expert systems: Plan Write Expert Business Planner: Combined business plan tool and expert system to help evaluate and develop your plan. q Quick Insight - Business Idea Assessor: Expert system to help evaluate and improve a new business idea. q Business Insight - Strategy Evaluator: Sophisticated expert system for evaluating, developing and comparing business and marketing strategies. q Share or Bookmark this Page More info Digg Reddit Newsvine Delicious StumbleUpon Yahoo Google Facebook Technorati Windows Live Top of Page Business Planning Papers 9. Introducing PlanWare PlanWare develops and sells a range of financial planning packages - Exl-Plan and Cashflow Plan - for businesses of all sizes & types. Trial versions of all products can be downloaded from our PlanWare site and many other sources on the 'Net. We also offer an extensive range of commercial software for writing business plans, market planning, assessing business ideas and evaluating strategies. PlanWare also features: Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (16 of 17) [30-05-2012 7:48:59 AM]
  • 17. Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance Other Items: - Bad Advice - Quotations - Money, Money Papers on cashflow, financial, strategic and business planning topics.q Advice on getting new business ideas, managing working capital, devising business strategies and much more. q Pages devoted to famous business quotations and examples of bad business advice and mistakes.q Top of Page 10. Copyright & Legal Stuff This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs License. This means that this page and any related files are subject to the normal rules about copyright and attribution. If you wish to make an electronic or printed copy for YOUR PERSONAL USE, you are free to do so PROVIDED THAT IT IS UNMODIFIED AND REMAINS COMPLETE IN ALL RESPECTS. All copying for commercial use requires written prior permission secured from info@planware.org. You are free to quote short extracts provided our site's URL <www.planware.org> is acknowledged as the source. PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe / Syndicate: RSS Top of Page Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Strategic Plan Strategic Planning Business Strategy Strategic Planner Mission Statement Vision SWOTs Strategy Development http://www.planware.org/strategicplan.htm (17 of 17) [30-05-2012 7:48:59 AM] Search site !
  • 18. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance Other Items: - Bad Advice - Quotations - Money, Money Business Planning Papers: Devising Business Plan Strategies Page Contents Avoid Business Failure1. Characteristics of Successful Businesses2. Clarify Existing Business Strategies3. Look into Future SWOTs for Strategies4. Basic Strategic Planning Approaches5. Creating Strategic Combinations6. Compiling Strategic Statements7. Next Steps towards a Strategic Business Plan8. Introducing PlanWare9. Copyright & Legal Stuff10. Useful Links More Info Develop strategic plan Devise business strategies Write strategic plan See planning surveys Buy planning book View sample plan See Also Get business ideas Write business plan Get planning insights Prepare financial projections Seek planning advice Plan to plan Business plan guide Software Tools Financial Planners Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Strategy: Strategic Business Plan & Strategy Planning with Strategic Planners, Strategic Plans, Mission Statements, Vision, SWOTs, Strategies, Strategy Development http://www.planware.org/businessstrategies.htm (1 of 14) [30-05-2012 7:54:50 AM] Search site !
  • 19. Free Online Strategic Planner Free Online Strategic Planner for creating a 3-page strategic plan based on the structure used in this white paper. Use it to organize your thoughts, structure your ideas and compile a short but comprehensive strategic plan for any size and type of organization. Recommendation: Review the paper on this page before using the planner. Click here to see feedback from past users of this planning tool (opens in a new window) and click here to see a sample plan (use back button on browser to return to this page). 1. Avoid Business Failure This paper is most relevant to entrepreneurs or management teams that have a clear vision and mission for their business and are in the process of developing the primary strategies to be followed. It is closely linked to other papers in this series, most notably Developing a Strategic Business Plan which offers a framework for a strategic plan and Getting New Business Ideas. The development of a suite of strategies is an iterative process and involves circular thinking on the basis that optimal strategies will evolve gradually and be very interdependent. Accordingly, the best way to utilize this paper is to review it in its entirety and then use it as a checklist and basis for brainstorming and systematic analysis. A venture is most prone to failure during its first three or so years of operation - the so-called 'valley of death'. A key to getting through these early years is to avoid the obvious mistakes. Generally speaking, businesses fail for significant and substantial reasons which are often very evident to outsiders. Insiders often fail to see them because of their closeness, determination and so on. Basic reasons for failure include the following: Finance Markets/Sales Management Offerings Operations Business Strategy: Strategic Business Plan & Strategy Planning with Strategic Planners, Strategic Plans, Mission Statements, Vision, SWOTs, Strategies, Strategy Development http://www.planware.org/businessstrategies.htm (2 of 14) [30-05-2012 7:54:50 AM]
  • 20. Underestimating start-up costs (for operations & capital expenditure). Misjudging the size or growth of the overall market. Lack of relevant sectorial experience. Inability to supply profitably to required price. Under-investment in equipment etc. Insufficient funds or access to top-up finance. Overoptimistic estimates of market penetration & shares. Insufficient functional breadth. Problems with maintaining quality standards. Excessive overheads (relative to scale of operations). Wrong mix of funds (e.g. too much debt and gearing too high). Delays in securing or developing distribution channels. Unresolved differences of opinion. Restricted range of offerings. High operational costs and/or low productivity. Over reliance on trade credit (receivables). Underestimating the strength of competitors. Unreal expectations. Lack of innovation (me-too offerings). Poor capacity utilization. Mistaking profit for cash flow (see here). Misreading customer requirements. No formal or clear structures. Problems sourcing supplies. Inadequate physical distribution. Overoptimistic projections or overtrading. Lack of promotion & customer awareness. Ineffective financial & managerial control systems. Offerings out of line with customer needs. Inappropriate business location. Unable to withstand interest rate increases. Inability to handle an economic slowdown. Clearly, there are very many other reasons as to why businesses fail. The key point is that causes are usually very apparent (especially with hindsight) and the trick is to anticipate them by executing appropriate strategies at the outset. Three examples: Use market research to confirm demand and assess suitability of proposed offerings. q Create a management team to offset any gaps in experience or expertise.q Raise equity to reduce exposure to interest rate changes, reduce gearing etc.q Business Strategy: Strategic Business Plan & Strategy Planning with Strategic Planners, Strategic Plans, Mission Statements, Vision, SWOTs, Strategies, Strategy Development http://www.planware.org/businessstrategies.htm (3 of 14) [30-05-2012 7:54:50 AM]
  • 21. Given that reasons for failure are often both simple and clear, it should (in theory) be possible to reduce the possibility of failure through prior experience, forethought and effective planning. Have a look at Quick Insight, an expert software tool for assessing business proposals. Top of Page 2. Characteristics of Successful Businesses A successful emerging growth business is likely to display many of the following characteristics: Sensibly financed (with prudent mix of equity and debt).1. Strong cash position (with access to follow-on or contingency funds).2. Offers above-average profitability (in terms of return on capital invested).3. Aims for rapid growth in revenues (with profits lagging but in prospect).4. Targets expanding, or otherwise attractive, market segments.5. Develops a strong franchise or brand.6. Devotes substantial resources to innovation (R&D, offerings or market).7. Competes on non-price issues (e.g. quality, service, functionality).8. Very close to customers and responsive to their needs.9. Seeks specialist/leadership image with superior offerings.10. Well managed with high-grade staff & good people-management.11. Behind every characteristic there should be an explicit strategy designed to increase the chances of success and not simply aimed at reducing the likelihood of failure. For example: A growth business needs a cash war chest and not merely "adequate" debt facilities.q Likewise, its management team must have the capacity to manage the present business as well as its growth. q Top of Page Business Strategy: Strategic Business Plan & Strategy Planning with Strategic Planners, Strategic Plans, Mission Statements, Vision, SWOTs, Strategies, Strategy Development http://www.planware.org/businessstrategies.htm (4 of 14) [30-05-2012 7:54:50 AM]
  • 22. 3. Clarify Existing Business Strategies In planning new strategies for a business, it is essential to define its current (implicit or explicit) strategies for the business as a whole and its main functional areas - finance, marketing, sales, management, operations etc. Do this by setting out a series of short strategic statements. Some examples: The business has been financed entirely from retained profits and without recourse to debt or external equity. q The implicit sales strategy has been to offer a very broad range of products at premium prices and to invest heavily in promotion. q The senior management team has been drawn exclusively from family members.q Instead of doing R&D, the business copies competing products and sells them at a discount.q To get at the root (fundamental) strategies, critically examine each statement. For example: How has the company really been funded?q How has the company sought to increase sales and market share? q How have productivity/costs moved?q Up to eight statements should suffice to cover all the essentials. Ask whether they contain the seeds for significant growth or merely represent hedges against possible failure. Undertake separate analyses for each business unit if a large corporation is being appraised. See Developing a Strategic Business Plan (Sections 1.3 & 1.4) and free Online Strategic Planner for further guidance. Need more Help with your Strategic Plan ? Have a look at: Plan Write Expert Business Planner: Combined business plan tool and expert system to help evaluate and develop your plan. q Quick Insight - Business Idea Assessor: Expert system to help evaluate and improve a new business idea. q Business Insight - Strategy Evaluator: Sophisticated expert system for evaluating, developing and comparing business and marketing strategies. q Top of Page Business Strategy: Strategic Business Plan & Strategy Planning with Strategic Planners, Strategic Plans, Mission Statements, Vision, SWOTs, Strategies, Strategy Development http://www.planware.org/businessstrategies.htm (5 of 14) [30-05-2012 7:54:50 AM]
  • 23. 4. Look into Future SWOTs for Strategies An effective SWOT (strengths, weaknesses, threats & opportunities) analysis is a key component of strategic development. It can prompt actions and responses: Internal External Build on strengths Exploit opportunities Resolve weaknesses Avoid threats If the business is seeking significant growth, it is important to fast-forward and assess SWOTs as they might exist a year or two hence. This will help ensure that strategies are ambitious and robust and that emerging issues are anticipated. Have a look at the discussion on SWOTs and related matters in Developing a Strategic Business Plan (and especially Sections 1.3 to 1.5). Take a moment to complete or view the results of these surveys: Survey about Strengths & Weaknesses of Businesses Survey about Writing a Business Plan Top of Page 5. Basic Strategic Planning Approaches The primary strategic options for a new or established business include the following: Grow fast (and ahead of most competitors) Grow in line with industry Defend existing status (assumes a moderately strong starting position) Catch up (with leaders & then grow with or ahead of them) Turn around (from being an underperformer) Hang in (go with the flow but don't expend much effort) Harvest (milk the opportunity with a view to withdrawal) The preferred option is likely to be very influenced by the dynamics and prospects of the sector in which the business operates. For example, if the sector is under serious long-term threat then the only realistic options might be to hang in or harvest. Business Strategy: Strategic Business Plan & Strategy Planning with Strategic Planners, Strategic Plans, Mission Statements, Vision, SWOTs, Strategies, Strategy Development http://www.planware.org/businessstrategies.htm (6 of 14) [30-05-2012 7:54:50 AM]
  • 24. The two main approaches to strategic development for an established business can be classified as either organic or quantum as illustrated below: Organic Quantum Lower risk Higher risk Limited resources needed Substantial resources needed Absorbs less effort May divert/deflect attention Low immediate returns Higher returns (?) Incremental learning/progress Excellent insights required Strategic flexibility Unforgiving of errors In the case of a start-up venture, organic and quantum approaches translate into soft or hard start-up strategies. An example of a soft start would be a software company which evolves from a part-time business into full-time service provider and then progresses into software products (classic "back room" start). Another example, would be an engineering company which starts in a shed and gradually moves into a proper premises ("garage" start). Soft start strategies can be very effective as they allow entrepreneurs to learn the trade (and make mistakes) without incurring major, irrevocable (and maybe premature) commitments. Hard starts are obligatory where substantial investments (in R&D, market or assets) or resources (technology, manpower etc.) are needed from the outset. It may be possible to soften a hard start by renting (rather than buying) premises; leasing equipment (instead of purchasing); acquiring a franchise (in lieu of developing a new brand, systems etc.); entering into a joint venture; or subcontracting manufacturing, distribution, accountancy services and so on. Top of Page 6. Creating Strategic Combinations This Section presents several different combinations of strategies which could be used to help develop a range of strategic options. These can be strung together to form explicit strategic statements of intent. For example: Any Inc's central objective is to become a full-line supplier. It will reduce its cost base through introducing new processes as result of licensing-in technology in parallel with broadening its distribution activities financed by retained profits and external debt. The purpose of this section is not to encourage a form of planning by words but to simply expose the range of possibilities that might be considered when formulating explicit strategies. These can be applied equally to start-ups and established businesses. Of course, the big distinction is that the start-up Business Strategy: Strategic Business Plan & Strategy Planning with Strategic Planners, Strategic Plans, Mission Statements, Vision, SWOTs, Strategies, Strategy Development http://www.planware.org/businessstrategies.htm (7 of 14) [30-05-2012 7:54:51 AM]
  • 25. is building strategies from scratch without the benefits of any market position, momentum or pre-existing strategies. Three software packages could be extremely useful in helping to formulate and assess strategic proposals. Quick Insight is especially suitable for smaller businesses and Business Insight is aimed at larger businesses. Both packages are expert systems incorporating the know-how of leading marketing and strategic planners. They evaluate proposals and allow users drill down to find the basis for evaluations and to compare their strategies with those of competitors. The Plan Write Expert Edition integrates Quick Insight into a comprehensive business plan writer. Any selected suite of strategies must be integrated and internally consistent and in-line with the business's broader vision, mission and objectives (see Developing a Strategic Business Plan). There is little point in a business claiming to be technologically advanced if its R&D spend is sub-critical, or aspiring to become a leading brand if it has neither products, nor funds nor distribution to ensure this could happen. Basic thrusts of a business (to be continued, deepened or initiated): Basic Supplier Thrusts Specialist vs. Full-line Market/price leader vs. Market/price follower Products vs. Solutions Goods vs. Services Low volumes vs. Mass production Commodity offerings vs. High added-value Differentiated offerings vs. Me-too offerings Niche markets vs. Broad segments Primary product and market combinations include: Existing Products New Products Existing Markets Lowest risk Moderate risk New Markets Moderate risk Highest risk Investment possibilities include the following: Improve market share, enhance brand, extend distribution Increase capacity or efficiency or reduce costs Extend product ranges and/or served markets Stabilize/strengthen financial position Innovate and create new offerings Business Strategy: Strategic Business Plan & Strategy Planning with Strategic Planners, Strategic Plans, Mission Statements, Vision, SWOTs, Strategies, Strategy Development http://www.planware.org/businessstrategies.htm (8 of 14) [30-05-2012 7:54:51 AM]
  • 26. Increase skills or productivity Scale back or close down Possible future directions of main activities (Xs signify desired action): Activities Direction Ignore Initiate Intensify Reduce Withdraw Distribution X - - - - Retail - - - - X Services - X - - - Manufacturing - - X - - Alternative technology acquisition routes include: Own R & D Own D & no R License in Joint venture Co-finance/sponsor Funding strategies could embrace the following sources and forms: Sources Forms Internal Retentions Forego dividends Existing shareholders Disposal of surplus assets Sale & lease back Better management of working capital (see here) External Debt (short- or long-term) Factoring & discounting Supplier/customer loans or advances Leasing (operating & capital) Grants & subsidies Equity (formal and informal venture capital) The range of quantum leap possibilities could include: License in/out Franchise Trade investment Business Strategy: Strategic Business Plan & Strategy Planning with Strategic Planners, Strategic Plans, Mission Statements, Vision, SWOTs, Strategies, Strategy Development http://www.planware.org/businessstrategies.htm (9 of 14) [30-05-2012 7:54:51 AM]
  • 27. Minority/majority stake Joint venture Consortium membership Merge/demerge Acquisition Sponsor start-up Top of Page 7. Compiling Strategic Statements Strategic statements can be defined as broad indicators of the direction(s) in which a business should be driven in order to fulfil its vision/mission while taking realistic account of its resources, constraints and opportunities. Exl-Plan, our range of Excel-based financial planners, are ideal for exploring alternative funding options and related strategies and for undertaking sensitivity analyses. They also serve as the link between the a business's objective and actions plans and should result in a series of integrated sub-strategies and action programs with goals, budgets, timetables. These can be most effective when linked to specific functional areas. For example: Industry Operations Marketplace Finance/funding Technology Sales Offerings Management Marketing Organization Limit the number of strategic statements to what can be realistically achieved within a realistic time frame and, if necessary, prioritize them. It is possible that just one strategy is needed for each of the main main functional areas listed above. See the latter parts of this Sample Strategic Plan for an example of a set of strategic statements. It might help to summarize and sequence the key elements in a color-coded Gantt chart or table like the following: Quarter 1 2 3 4 5 6 7 8 9 Strategy 1 Strategy 2 Strategy 3 Strategy 4 Strategy 5 Strategy 6 Business Strategy: Strategic Business Plan & Strategy Planning with Strategic Planners, Strategic Plans, Mission Statements, Vision, SWOTs, Strategies, Strategy Development http://www.planware.org/businessstrategies.htm (10 of 14) [30-05-2012 7:54:51 AM]
  • 28. ...... ...... ...... Need to Go Into More Detail with your Strategic Plan ? Have a look at: Plan Write Expert Business Planner: Combined business plan tool and expert system to help evaluate and develop your plan. q Quick Insight - Business Idea Assessor: Expert system to help evaluate and improve a new business idea. q Business Insight - Strategy Evaluator: Sophisticated expert system for evaluating, developing and comparing business and marketing strategies. q Top of Page 8. Next Steps towards a Strategic Business Plan Once a set of strategies has been developed, it will almost certainly need detailed planning and reality testing. This could embrace market research, acquisition scouting and all forms of planning ranging from investment appraisal through financial projections to business plans or corporate submissions. Useful software-related resources to assist these processes include: Software for writing business and marketing plans - Plan Write Business Planner, Marketing Planner and Expert Business Planner. q Software for appraising business proposals and marketing strategies - Quick Insight (smaller businesses) and Business Insight (larger businesses). q Financial planning software - Exl-Plan.q Template for a business plan - Free-Plan.q Online Strategic Planner for creating a 3-page plan.q Need More Help? Free Online Strategic Planner for creating a 3-page strategic plan. Also, the following white papers are central: Business Strategy: Strategic Business Plan & Strategy Planning with Strategic Planners, Strategic Plans, Mission Statements, Vision, SWOTs, Strategies, Strategy Development http://www.planware.org/businessstrategies.htm (11 of 14) [30-05-2012 7:54:51 AM]
  • 29. Getting New Business Ideasq Developing a Strategic Business Planq Making Financial Projectionsq How to Write a Business Planq Insights into Business Planningq For a start-up, additional planning activities could include (in no particular order) management team formation, R&D, market research and entry planning, feasibility studies and preliminary fund raising. Free Tools from PlanWare Business financial planner for high-level, integrated 2-year projections using Excel - details and download links for Exl-Plan Free. q Excel-based, comprehensive, rolling 6-month cash flow planner - details and download links for Cashflow Plan Free. q Business plan template & guidelines (Word format) - details & download link for Free-Plan. q Online strategic planner for creating a 3-page strategic plan - details and sample plan. q More free tools here.q Be realistic about the rate at which a management team can implement strategic change and allow for the fact that these may involve factors totally outside the business's control. It may be better to implement a few strategic initiatives successfully and on time rather than a multitude badly or only partially. The solution here is to prioritize. Share or Bookmark this Page More info Digg Reddit Newsvine Delicious StumbleUpon Yahoo Google Facebook Technorati Windows Live Business Strategy: Strategic Business Plan & Strategy Planning with Strategic Planners, Strategic Plans, Mission Statements, Vision, SWOTs, Strategies, Strategy Development http://www.planware.org/businessstrategies.htm (12 of 14) [30-05-2012 7:54:51 AM]
  • 30. Need to Go Into More Detail with your Strategic Plan ? Have a look at: Plan Write Expert Business Planner: Combined business plan tool and expert system to help evaluate and develop your plan. q Quick Insight - Business Idea Assessor: Expert system to help evaluate and improve a new business idea. q Business Insight - Strategy Evaluator: Sophisticated expert system for evaluating, developing and comparing business and marketing strategies. q Top of Page Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance 9. Introducing PlanWare PlanWare develops and sells a range of financial planning packages - Exl-Plan and Cashflow Plan - for businesses of all sizes & types. Trial versions of all products can be downloaded from our PlanWare site and many other sources on the 'Net. We also offer an extensive range of commercial software for writing business plans, market planning, assessing business ideas and evaluating strategies. PlanWare also features: Papers on cashflow, financial, strategic and business planning topics.q Advice on getting new business ideas, managing working capital, devising business strategies and much more. q Pages devoted to famous business quotations and examples of bad business advice and mistakes.q Top of Page 10. Copyright & Legal Stuff This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs License. This means that this page and any related files are subject to the normal rules about copyright and attribution. If you wish to make an electronic or printed copy for YOUR PERSONAL USE, you are free to do so PROVIDED THAT IT IS UNMODIFIED AND REMAINS COMPLETE IN ALL RESPECTS. All copying for commercial use requires written prior permission secured from info@planware.org. You are free to quote short extracts provided our site's URL <www.planware.org> is acknowledged as the source. Business Strategy: Strategic Business Plan & Strategy Planning with Strategic Planners, Strategic Plans, Mission Statements, Vision, SWOTs, Strategies, Strategy Development http://www.planware.org/businessstrategies.htm (13 of 14) [30-05-2012 7:54:51 AM]
  • 31. Other Items: - Bad Advice - Quotations - Money, Money PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe / Syndicate: RSS Top of Page Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Strategy: Strategic Business Plan & Strategy Planning with Strategic Planners, Strategic Plans, Mission Statements, Vision, SWOTs, Strategies, Strategy Development http://www.planware.org/businessstrategies.htm (14 of 14) [30-05-2012 7:54:51 AM] Search site !
  • 32. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance Other Items: - Bad Advice - Quotations - Money, Money Business Planning Papers: How to Write a Business Plan Page Contents Why Write a Business Plan?1. Start with a Business Strategy2. Before Writing the Business Plan3. Planning the Business Plan4. Outline the Business Plan5. Business Plan Outline6. Writing the Business Plan7. Introducing PlanWare8. Copyright & Legal Stuff9. Need Financial Projections for Your Plan ? Use Exl-Plan for preparing comprehensive financial projections for 1/3/5/7 years ahead. Ideal for a business plan, strategic planning, cash flow forecasting, raising finance, budgeting and financial appraisals. Get full details, download free or trial copies or buy & use now. Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (1 of 18) [30-05-2012 7:55:24 AM] Search site !
  • 33. 1. Why Write a Business Plan? The preparation of a written business plan is not the end-result of the planning process. The realization of that plan is the ultimate goal. However, the writing of the plan is an important intermediate stage - fail to plan can mean plan to fail. For an established business it demonstrates that careful consideration has been given to the business's development, and for a startup it shows that the entrepreneur has done his or her homework. Purpose of the Business Plan A formal business plan is just as important for an established business, irrespective of its size, as it is for a startup. It serves four critical functions as follows: Helps management or an entrepreneur to clarify, focus and research their business's or project's development and prospects. q Provides a considered and logical framework within which a business can develop and pursue business strategies over the next three to five years. q Serves as a basis for discussion with third parties such as shareholders, agencies, banks, investors etc. q Offers a benchmark against which actual performance can be measured and reviewed. q Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Just as no two businesses are alike, so also with business plans. As some issues in a plan will be more relevant to some businesses than to others, it is important to tailor a plan's contents to suit individual circumstances. Nonetheless, most plans follow a well-tried and tested structure and general advice on preparing a plan is universally applicable. A business plan should be a realistic view of the expectations and long-term objectives for an established business or new venture. It provides the framework within which it must operate and, ultimately, succeed or fail. For management or entrepreneurs seeking external support, the plan is the most important sales document that they are ever likely to produce as it could be the key to raising finance etc. Preparation of a comprehensive plan will not guarantee success in raising funds or mobilizing support, but lack of a sound plan will, almost certainly, ensure failure. Importance of the Business Planning Process Preparing a satisfactory business plan is a painful but essential exercise. The planning process forces managers or entrepreneurs to understand more clearly what they want to achieve, and how and when they can do it. Even if no external support is needed, a business plan can play a vital role in helping to avoid mistakes or recognize hidden opportunities. It is much easier to fold a sheet of paper than a Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (2 of 18) [30-05-2012 7:55:24 AM]
  • 34. business. For many, many entrepreneurs and planners, the process of planning (thinking, discussing, researching and analyzing) is just as, or even more, useful than the final plan. So, even if you don't need a formal plan, think carefully about going through the planning process. It could be enormously beneficial to your business. Anticipate many weeks of hard work and several drafts of the emerging plan to get the job right. A clearly written and attractively packaged business plan will make it easier to interest possible supporters, investors etc. A well-prepared business plan will demonstrate that the managers or entrepreneurs know the business and that they have thought through its development in terms of products, management, finances, and most importantly, markets and competition. For more guidance on these matters, check the white paper offering Insights into Business Planning, the Checklist for Preparing a Business Plan, Free-Plan (free 150-page Business Plan Guide and Template in Word format) and the comprehensive Business Plan Guide. If you are developing, or have invented, a new product or service, it may be beneficial to start the business planning process by reviewing the sections of Getting New Business Ideas covering Assessing Ideas and Next Steps. This will guide you on groundwork to be done before starting to write a comprehensive plan. In the following sections, we discuss the preparation of a strategic plan and present ideas for preparing the outline of a business plan and writing up the detail. Need More Business Planning Help? Have a look at: Exl-Plan Multi-year Financial Projections (with Excel) Plan Write Comprehensive Business Planner Plan Write Expert Business Planner Top of Page Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (3 of 18) [30-05-2012 7:55:24 AM]
  • 35. 2. Start with a Business Strategy A short strategic plan (2-3 pages) can provide a very useful foundation on which to base a much more detailed and comprehensive business plan. If you don't have a sensible strategic plan, how can you realistically write a sensible business plan? Use a short strategic plan as the foundation for a more comprehensive business plan. As the prelude to developing a strategic plan, it is desirable to clearly identify the current status, objectives and strategies of an existing business or the latest thinking in respect of a new venture. Correctly defined, these can be used as the basis for a critical examination to probe existing or perceived strengths, weaknesses, threats and opportunities. This then leads to strategy development covering the following issues which are discussed in more detail immediately below: Visions Missions Objectivess Valuess Strategiess Goalss Programss Get Strategic Planning Help: Free Online Strategic Planner for creating a 3-page strategic plan. See Also: Expert tools for Assessing Business Ideas (US$ 229.95) and Evaluating Marketing Strategies (US$ 795.00). Vision The first step is to develop a realistic Vision for the business. This should be presented as a pen picture of the business in three or more years time in terms of its likely physical appearance, size, activities etc. Answer the question: "if someone from Mars visited the business, what would they see or sense?" Mission The nature of a business is often expressed in terms of its Mission which indicates the purposes of the business, for example, "to design, develop, manufacture and market specific product lines for sale on the basis of certain features to meet the identified needs of specified customer groups via certain Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (4 of 18) [30-05-2012 7:55:24 AM]
  • 36. distribution channels in particular geographic areas". A statement along these lines indicates what the business is about and is infinitely clearer than saying, for instance, "we're in electronics" or worse still, "we are in business to make money" (assuming that the business is not a mint !). Also, some people confuse mission statements with value statements (see below) - the former should be very hard-nosed while the latter can deal with 'softer' issues surrounding the business. Objectives The third key element is to explicitly state the business's Objectives in terms of the results it needs/wants to achieve in the medium/long term. Aside from presumably indicating a necessity to achieve regular profits (expressed as return on shareholders' funds), objectives should relate to the expectations and requirements of all the major stakeholders, including employees, and should reflect the underlying reasons for running the business. Values The next element is to address the Values governing the operation of the business and its conduct or relationships with society, customers, employees etc. Strategies Next are the Strategies - the rules and guidelines by which the mission, objectives etc. may be achieved. They can cover the business as a whole including such matters as diversification, organic growth, or acquisition plans, or they can relate to primary matters in key functional areas, for example: The company's internal cash flow will fund all future growth.r New products will progressively replace existing ones over the next 3 years. r All assembly work will be contracted out to lower the company's break-even point. r Goals Next are Goals. These are specific interim or ultimate time-based measurements to be achieved by implementing strategies in pursuit of the company's objectives, for example, to achieve sales of $3m in three years time. Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (5 of 18) [30-05-2012 7:55:24 AM]
  • 37. Programs The final elements are the Programs which set out the implementation plans for the key strategies. It goes without saying that the mission, objectives, values, strategies and goals must be inter-linked and consistent with each other. This is much easier said than done because many businesses which are set up with the clear objective of making their owners wealthy often lack strategies, realistic goals or concise missions. For more information on strategic planning, refer to other papers in this series entitled Developing a Strategic Business Plan (and its accompanying worksheet) and Devising Business Strategies, and consider utilizing the free Online Strategic Planner. See also a sample strategic plan - you may wish to print it for reference purposes. Need More Assistance? Have a look at: Exl-Plan Financial Projections Plan Write Business Planner Plan Write Marketing Planner Plan Write Expert Business Planner Quick Insight Business Idea Assessor Business Insight Strategy Evaluator Top of Page 3. Before Writing the Business Plan This section deals with preparatory issues, structure & content, and length & time scale for the preparation of a detailed plan. Preparatory Business Planning Issues Before any detailed work commences on writing a comprehensive business plan, you should: Clearly define the target audienceq Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (6 of 18) [30-05-2012 7:55:24 AM]
  • 38. Determine its requirements in relation to the contents and levels of detailq Map out the plan's structure (contents page)q Decide on the likely length of the planq Identify all the main issues to be addressed.q Shortcomings in the concept and gaps in supporting evidence and proposals need to be clearly identified. This will facilitate an assessment of research to be undertaken before any drafting commences. Bear in mind that a business plan should be the end result of a careful and extensive research and development project which must be completed before any serious writing of a plan should be started. Under no circumstances should you start writing a plan before all the key issues have been crystallized and addressed. To get started, use the outline below to prepare the basis for your plan. Bear in mind that if a credible and acceptable outline plan cannot be compiled then it is highly improbable that a more comprehensive plan can be prepared. Take a moment to complete or view the results of these surveys: Survey about Strengths & Weaknesses of Businesses Survey about Writing a Business Plan For further practical guidance on these matters, review the following: White paper offering Insights into Business Planning.1. Checklist for Preparing a Business Plan.2. Free-Plan - business plan template & guidelines (Word format).3. Comprehensive Business Plan Guide.4. Structure & Content of a Business Plan A typical business plan comprises the following main elements: Brief Introduction setting out the background and structure of the plan.1. Summary of a few pages which highlights the main issues and proposals.2. Main Body containing chapters broken into numbered sections and subsections.3. Appendices containing tables, detailed information, exhibits, etc. referred to in the text. 4. The outline presented below in conjunction with the comprehensive Business Plan Guide could serve as the basis for a detailed business plan. Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (7 of 18) [30-05-2012 7:55:24 AM]
  • 39. Length & Time-scale for Business Planning Whilst the sheer length of a business plan may bear no relation to the underlying prospects of a business, it is likely that a well-developed plan would be at least twenty pages long plus appendices. The elapsed time needed to produce a detailed plan might be between twenty and one hundred days. This would be determined not only by the complexity and scale of the venture, but also by the scale and maturity of the business and relevant experience and skills of the management team. Whilst the task of writing the plan itself may only take a relatively short time, be sure to allocate enough time to the research, preparatory work and the underlying thinking and discussion. For more guidance on the length of a plan and the time-scale involved, have a look at Insights into Business Planning. Top of Page 4. Planning the Business Plan Develop an Outline Business Plan Start by defining an outline (i.e. a table of contents) of your plan. This will allow you to to concentrate on the essentials of planning the business rather than becoming too absorbed in the detailed drafting of your plan. It will allow you to see the wood from the trees. Having devised the basic outline for your business plan, the next task is to expand this to include subheadings and appendix titles (see the Business Plan Guide for detailed suggestions). This extended structure should be critically reviewed to ensure that all the salient elements of the plan are included and that it has a logical flow. This approach should also ensure that the plan has an appropriate levels of detail and is correctly targeted at its audience - investors, directors/shareholders, financial institutions etc. For example, a structure which is mainly devoted to detailed technical descriptions of products would be completely unsuited to a plan being used to raise bank finance. Prepare a Business Planning Work Program Once the plan's structure has been defined, it can be used as a checklist and basis for a work program and timetable to complete the plan. This work program will often entail extensive research and thought prior to the commencement of writing. For example, formal market research may be needed before sales volumes and prices can be determined. Another example: professional advice may be required to assess capital expenditures in relation to the acquisition of premises and so on. The work program could correspond to key sections of the proposed plan and could include timetables, resource allocations and cost estimates as indicated in the following chart: Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (8 of 18) [30-05-2012 7:55:24 AM]
  • 40. Section of Plan Researched by Written by Elapsed time (weeks) Cost ($) Priority Key Actions Further Suggestions for Business Planning Some additional tips and suggestions: Be absolutely clear about the primary purpose and audience of the plan from the outset. If the plan has to serve multiple purposes, consider producing tailored versions (or tailored summaries). q Allow enough time to produce revised drafts of the plan - three/five drafts would not be unusual.q Write the Introduction, Summary and Conclusion of the plan only after the plan's main parts have been finalized. q At an early stage, make some high-level sales and financial projections (covering 1-3 years) to explore the general direction and size of the business, likely viability and possible funding amounts and mix. For this purpose, consider using the Quik-Plan facility within Exl-Plan, our range of financial planners for use with Excel. q If the elapsed time needed to prepare the plan and commence its execution is lengthy, set the start date for financial projection close to the commencement of execution. For example, if you begin preparing a plan in January and hope to raise startup finance by October, the start date for projections might be set to September. Any expenses incurred before this date could be rolled up into the opening balance sheet for the projections. q Seek external assistance sooner rather than later. This may take the form of software tools, consultancy assistance in the form of specific assignments, or mentoring and counseling on an as required basis. q If planning a significant business, ensure that a management team has been identified (and possibly in place) before the plan is finalized. q Identify and cultivate possible key recipients of the plan during the plan's preparation. This will ensure that when the plan is finally presented, these contacts will have some prior knowledge of its contents and the promoters and, where appropriate, the views of contacts may have been taken into account during the preparation process. q Start compiling the plan at the sections devoted to market research/analysis and sales forecasts/plans, or with details of the proposed product/service offerings. Leave the detailed financial projections aside until all details in relation to sales, costs, expenses, operations, capital investment and possible sources/types of finance have been resolved q For further help, check out: Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (9 of 18) [30-05-2012 7:55:24 AM]
  • 41. The white paper entitled Insights into Business Planning which has been based on the views of hundreds of people who have prepared business plans q Free-Plan, our free Business Plan Guide and Template (for Word)q The 30-point Checklist for Preparing a Business Plan.q The comprehensive Business Plan Guide.q If you have a problem or query relating to the compilation of a business plan which is not covered in the various white papers, you may wish to use our free and confidential Online Business Plan Advice Service. Need More Assistance? Have a look at: Exl-Plan Financial Projections Plan Write Business Planner Plan Write Expert Business Planner Top of Page 5. Outline the Business Plan The next section presents an outline structure for a business plan. Feel free to change this outline to suit your project and its state of development. It can be readily expanded to become a 'full-blown' business plan by extending the level of detail as explained in the Business Plan Guide. Note: A free 150-page Business Plan Guide and Template (Word format) incorporating a similar outline structure and additional detail is available for downloading here. The suggested page lengths for a comprehensive plan are given in parenthesis after each section's heading within the outline. A small, straightforward business should work within the minimum page lengths whereas a large, complex business seeking a substantial external investment might hit the maximum page lengths. Note the importance of marketing and sales in terms of the suggested number of pages for these sections. For more guidance on the length of business plans, have a look at Insights into Business Planning. Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (10 of 18) [30-05-2012 7:55:25 AM]
  • 42. Avoid going into too much detail within the plan's body by placing detailed or supplementary material in accompanying appendices. Bear in mind that most investors, bankers etc. dislike having to read overlong business plans just as much as entrepreneurs and managers dislike writing the plans in the first instance! Work on the assumption that whoever reads your plan will be completely unfamiliar with your business or project and will be seeking answers to relatively basic questions and key issues, for example, what will the business do, will it make money etc. For further information on business planning issues, refer to other papers in this series which cover insights into business planning, financial planning, cashflow forecasting, strategic planning, devising business strategies and managing working capital. Finally, you should review the contents of the Business Plan Guide. Note that a free Business Plan Template for Word (48 pages) and a complementary Guide (supplied as a 90+ topic Help file and as a 100+ page PDF file for printing) incorporating this outline structure and additional detail is available for downloading here. Top of Page 6. Business Plan Outline Use the outline below as the "road map" for your plan and then write up each section concisely but comprehensively. Only address matters of real substance and major significance within the main sections of the plan. 1. Introduction (1) Introduce the plan. Explain who wrote it, when and for what purpose. Give contact details. See 1. Introduction within the Business Plan Guide for more info. 2. Summary (1-3) Write last. Present the highlights of the plan. See 2. Summary within the Business Plan Guide for more info. 3. Strategic Overview (1-2) Present the "big picture". What are the central purposes and activities of the planned business? What are its SWOTs? What are its major (long term) objectives, key strategies and prime goals ? See 3. Strategic Overview within the Business Plan Guide for more info. Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (11 of 18) [30-05-2012 7:55:25 AM]
  • 43. Get Strategic Planning Help: Free Online Strategic Planner for creating a 3-page strategic plan. See Also: Expert tools for Assessing Business Ideas (US$ 229.95) and Evaluating Marketing Strategies (US$ 795.00). 4. Present Status (1-5) Summarize achievements and performance (financial, sales, technical etc.) to date. Introduce the stakeholders in the business. See 4. Present Status within the Business Plan Guide for more info. 5. Product/Service Offerings (1-3) Keep descriptions short and confine them to broad groups. Explain briefly what makes them special. See 5. Product / Service Offerings within the Business Plan Guide for more info. 6. Profiles of Target Markets (3-6) Size, segments, trends, competition and user/customer profiles. See 6. Profiles of Targets Markets within the Business Plan Guide for more info. 7. Marketing Strategies, Sales Plans & Projections (3-6) How will the business market its products/services and sell to customers? What sales will be achieved in its main markets? How will it deal with competitors ? Indicate costs. See 7. Marketing Strategies, Sales Plans & Projections within the Business Plan Guide for more info. 8. Technology and R&D (0-2) If relevant, explain progress, plans, resources and highlight any technological advances. See 8. Technology and R&D within the Business Plan Guide for more info. 9. Operational/Manufacturing Plans (2-5) Cover distribution & service activities and/or manufacturing. Highlight major elements only. Indicate organization, resources, costings etc. See 9. Operational / Manufacturing Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (12 of 18) [30-05-2012 7:55:25 AM]
  • 44. Plans within the Business Plan Guide for more info. 10. Management & Administration (2-3) Introduce the proposed management team, structure etc. Indicate administrative arrangements and specify overhead costs. See 10. Management & Administration within the Business Plan Guide for more info. 11. Financial Projections (4-8) Use simple tables to present key financial projections e.g. summary P&L, cashflows, balance sheets and key ratios. Place the detailed analyses in appendices. See 11. Financial Projections within the Business Plan Guide for more info. For more help, download a trial version of our financial planners - Exl-Plan (for Excel) - and review its annual output reports and Textual Summary Report. 12. Funding Requirements & Proposals (0-2) If applicable, summarize funding requirements, possible sources, likely terms, and, for investors, the projected return on their investment. Be realistic!! See 12. Funding Requirements & Proposals within the Business Plan Guide for more info. 13. Implementation (1-3) Explain the major decision points, time scale and actions required by management and others to progress the plan. See 13. Implementation within the Business Plan Guide for more info. 14. Conclusion (1) Indicate why the business will succeed and why it should be supported. See 14. Conclusion within the Business Plan Guide for more info. Appendices Use appendices at the very back of the plan to present important background data and detailed plans. This will avoid disrupting the flow of the plan or cluttering it with excessive detail. See Appendices within the Business Plan Guide for more info. For further information on business planning issues, refer to other papers in this series which cover insights into business planning, financial planning, cashflow forecasting, strategic planning, devising Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (13 of 18) [30-05-2012 7:55:25 AM]
  • 45. business strategies and managing working capital. Finally, you should review the contents of the Business Plan Guide. Need More Assistance? Have a look at: Exl-Plan Financial Projections Plan Write Business Planner Plan Write Expert Business Planner Free Tools from PlanWare Business financial planner for high-level, integrated 2-year projections using Excel - details and download links for Exl-Plan Free. q Excel-based, comprehensive, rolling 6-month cash flow planner - details and download links for Cashflow Plan Free. q Business plan template & guidelines (Word format) - details & download link for Free-Plan. q Online strategic planner for creating a 3-page strategic plan - details and sample plan. q More free tools here.q Top of Page 7. Writing the Business Plan The following suggestions may be of assistance when drafting the plan: Build the detailed business plan on a carefully considered outline (table of contents) - see the business plan outline above. 1. The most important and difficult sections to prepare relate to marketing and sales as these can make or break not only the business plan but also the business itself ! 2. Support market and sales projections by market research. Ensure that there is a direct relationship between market analysis, sales forecasts and financial projections. 3. Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (14 of 18) [30-05-2012 7:55:25 AM]
  • 46. Assess competitors' positions and possible responses realistically. Be realistic about sales expectations, profit margins and funding requirements. Ensure that financial ratios are in line with industry norms. Do not underestimate the cost and time required for product development, market entry, securing external support or raising finance. Consider the possibility of the double-double-half rule - double the cost or time required or halve the sales projections. 4. Restrict the level of detail on product specifications and technical issues.5. The financial projections are likely to be straightforward but decide on a sensible level of detail as regards the time horizon etc. Consider using a personal computer and a financial modeling package for the projections. See our range of financial planners - Exl-Plan (for Excel) - which can be downloaded from here. s For further specific information on financial planning for businesses, refer to the page entitled Preparing Financial Projections accessible from the PlanWare site. s 6. If looking for external equity, be realistic about the value of the business, risks involved and possible returns, and be sure to indicate possible exit mechanisms. Put yourself in the shoes of an investor and remember the golden rule - he who has the gold makes all the rules. 7. The management section of the plan is of crucial - experience, balance, ability and commitment. If a new venture is involved, then management is likely to be its only real asset. Consider formation of a management team or strengthening management as part of the plan. Remember the five ingredients of a successful business are management, management, management, market and product (in that order, and not in the reverse order as some inventors and entrepreneurs might like to think). 8. Be positive but realistic about the business's prospects and explicitly recognize and respond honestly to shortcomings and risks. 9. When writing the plan: avoid unnecessary jargonr economize on wordsr use short crisp sentences and bullet pointsr check spellingsr concentrate on relevant and significant issuesr break the text into numbered paragraphs, sections etc.r relegate detail to appendicesr provide a contents page and number pagesr 10. Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (15 of 18) [30-05-2012 7:55:25 AM]
  • 47. write the summary last.r Get a qualified outsider to review your plan in draft form and be prepared to adjust the plan in the light of comments secured and experiences gained. 11. External help and guidance in preparing a business plan can be extremely valuable. If outside help is used, make sure that the resultant plan remains your own and not that of your advisers. 12. If presenting the plan to outsiders, attach appendices and number pages. Add a contents page and bind it within attractive covers. 13. Share or Bookmark this Page More info Digg Reddit Newsvine Delicious StumbleUpon Yahoo Google Facebook Technorati Windows Live Need More Assistance? Have a look at: Exl-Plan Financial Projections Plan Write Business Planner Plan Write Expert Business Planner Top of Page 8. Introducing PlanWare PlanWare develops and sells a range of financial planning packages - Exl-Plan and Cashflow Plan - for businesses of all sizes & types. Trial versions of all products can be downloaded from our PlanWare site and many other sources on the 'Net. We also offer an extensive range of commercial software for writing business plans, market planning, assessing business ideas and evaluating strategies. PlanWare also features: Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (16 of 18) [30-05-2012 7:55:25 AM]
  • 48. Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance Papers on cashflow, financial, strategic and business planning topics.q Advice on getting new business ideas, managing working capital, devising business strategies and much more. q Free business plan template (Word format).q Pages devoted to famous business quotations and examples of bad business advice and mistakes.q Basic & Free Planners for Financial Projections and more ... Our Exl-Plan range of integrated monthly/quarterly planners includes Exl-Plan Basic which uses annual assumptions to generate comprehensive 5-year projections. This simple, low-cost version (US$29) will meet many business planning needs. Get details, download free trial copy or buy & use now. Also available is a completely free version, Exl-Plan Free, which is identical to Basic but projects for just two years ahead. Details and free download. The Free and Basic versions of Exl-Plan are complemented by other more detailed, powerful versions of Exl-Plan. Get details and download trial copies. All versions of Exl-Plan include a free 150-page Business Plan Guide & Template (for Word). Top of Page 9. Copyright & Legal Stuff This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs License. This means that this page and any related files are subject to the normal rules about copyright and attribution. If you wish to make an electronic or printed copy for YOUR PERSONAL USE, you are free to do so PROVIDED THAT IT IS UNMODIFIED AND REMAINS COMPLETE IN ALL RESPECTS. All copying for commercial use requires written prior permission secured from info@planware.org. You are free to quote short extracts provided our site's URL <www.planware.org> is acknowledged as the source. Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (17 of 18) [30-05-2012 7:55:25 AM]
  • 49. Other Items: - Bad Advice - Quotations - Money, Money PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe / Syndicate: RSS Top of Page Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan: Writing Plans with Free Sample Template & Software, Business Planning, Business Planner, Business Plan Software, Business Plan Template, Sample Business Plan http://www.planware.org/businessplan.htm (18 of 18) [30-05-2012 7:55:25 AM] Search site !
  • 50. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance Other Items: - Bad Advice - Quotations - Money, Money Business Planning Papers: Insights into a Business Plan Page Contents Introduction to Business Planning Insights1. Overview of Findings about Business Planning2. Main Lessons to be Learnt for Business Plans3. Findings: Types of Business Plans & Primary Purposes4. Findings: Length of Business Plans & Number of Drafts5. Findings: Time Inputs & Elapsed Times for Business Planning 6. Findings: Use of External Advisers for Business Planning7. Findings: Difficulties Encountered when Business Planning8. Findings: Importance of Business Plans9. Findings: Changes to Business Plans over Time10. Introducing PlanWare11. Copyright & Legal Stuff12. Need Financial Projections for Your Plan ? Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (1 of 17) [30-05-2012 7:56:06 AM] Search site !
  • 51. Use Exl-Plan for preparing comprehensive financial projections for 1/3/5/7 years ahead. Ideal for a business plan, strategic planning, cash flow forecasting, raising finance, budgeting and financial appraisals. Get full details, download free or trial copies or buy & use now. 1. Introduction to Business Planning Insights This white paper takes a very practical view of the task of preparing a business plan. It is based on the results of a survey (see Online Surveys) which explores the processes and difficulties associated with the compilation of a plan. The results were derived from complete, valid responses submitted between March 2000 and August 2001 by almost 450 site visitors who signified that they (a) were currently preparing a plan or (b) had compiled one in the past. Because of guaranteed anonymity, no specific information is available about these respondents. However, based on our visitor logs and results of other polls, the majority are likely to have been US-based and either entrepreneurs planning new business or owner/managers of smallish business. A substantial minority would have been professional advisers or managers within larger businesses. As the survey is ongoing, visitors who have been directly involved in preparing a plan are invited to contribute their own experiences to the survey - it will take only a minute or so and no personal information will be sought. Other visitors are very welcome to see the latest results without completing the actual survey. The questionnaire and very latest results can be found here. Top of Page Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (2 of 17) [30-05-2012 7:56:06 AM]
  • 52. 2. Overview of Findings about Business Plans The survey found at that a "typical" business plan had the following general characteristics: Had 10-25 pages excluding appendices etc.s Needed between two and four draftss Took 2-3 months to research and writes Required much more time to research than writes Had limited inputs from external advisers/consultantss Was somewhat more difficult to prepare than expecteds Financial projections presented the greatest difficultys Was critically important/useful to the businesss Used to help raise venture capital/equity.s Two main types of plans were identified with the following general features: Basic plans were short (often under 10 pages plus appendices etc.); relatively quick to prepare (under one or two months); used limited external assistance; needed few drafts; and required much more researching than writing. They were somewhat more difficult to prepare than anticipated - all parts equally difficult. They were frequently used to assess the viability of a business or for internal/personal use and they were rated as important/useful for the business. q Comprehensive plans were longer than basic plans; required some months to prepare; made slightly greater use of external help; and required somewhat more time researching than writing. They were more difficult to prepare than anticipated, especially the financial projections and market analysis parts. They were often used to help raise venture capital/equity or bank loans, and they were viewed as being critically important/useful to the business. q Based on the survey findings, the following table characterizes "typical" plans written for different purposes: Purpose of Plan Type of Plan Approx Pages * Elapsed Months ** External Help ? Number of Drafts Parts of Greatest Difficulty Internal/ personal use Basic 10 <2 No 1-3 Market analysis Raise bank loans Comprehensive 15 1 Probably 2-4 Financial projections Seek venture capital/ equity Comprehensive 20+ 2-5 Probably 2-5 Market analysis Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (3 of 17) [30-05-2012 7:56:06 AM]
  • 53. Assess viability of business Basic 10 2 Possibly 2-4 Market analysis Secure approval from shareholders/ directors Comprehensive 15 2-3 Possibly 2-6 All parts equal * Main sections only - excludes appendices, attachments etc. ** Covering research, writing & redrafting. For detailed guidance on compiling a plan, review the white paper on How to Write a Business Plan, Free-Plan (a free 150-page Business Plan Guide and Word-based Template) and the Checklist for Preparing a Business Plan. Need More Business Planning Help? Have a look at: Exl-Plan Multi-year Financial Projections (with Excel) Plan Write Comprehensive Business Planner Plan Write Expert Business Planner Top of Page 3. Main Lessons to be Learnt for Business Planning The principal lessons for business planners to be drawn from the survey results include the following: Decide the underlying purpose of the plan at the very outset - to raise money, secure approval etc. - as this will largely determine the comprehensiveness and length of the plan, amount of research required, use of external help and overall time scale. 1. From the outset, specify the structure of the plan in the form of a detailed table of contents. Use this to identify critical issues requiring research and/or external assistance. 2. Create a work program and timetable which allows adequate time for researching, writing and redrafting. 3. Recognize that the process could be much more difficult than expected and consider seeking4. Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (4 of 17) [30-05-2012 7:56:06 AM]
  • 54. external assistance, sooner rather than later, for the most vital areas. The more important the plan, the longer it will be and the longer it will take to complete.5. For more detailed guidance on preparing a plan, check the white paper on How to Write a Business Plan and Free-Plan, our free 150-page Business Plan Guide and Template (Word format). Also, refer to the 30-point Checklist for Preparing a Business Plan. If you have a problem or query relating to the compilation of a business plan which is not covered in the various white papers, you may wish to use our free and confidential Online Business Plan Advice Service. Top of Page 4. Findings: Types of Business Plans & Primary Purposes At the outset of the survey, respondents were requested to classify their plans as being either comprehensive or fairly basic. As indicated in Figure 1 below, just over half of respondents' plans were categorized as fairly basic. When asked to indicate the primary purpose of their plans, respondents indicated that basic plans were most frequently used to assess the viability of businesses and for internal/personal use. Comprehensive plans were most frequently used to raise venture capital/equity and bank loans. Figure 2 below indicates the range of purposes specified by respondents. Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (5 of 17) [30-05-2012 7:56:06 AM]
  • 55. More detailed analysis of responses indicated that comprehensive plans were compiled in two-thirds of all cases where respondents sought venture capital/equity. Basic plans sufficed most frequently for internal/personal use or where the viability of a business was being assessed. Comprehensive and basic plans were used in almost equal proportions to seek bank loans or approvals from shareholders/directors. Need More Assistance? Have a look at: Exl-Plan Financial Projections Plan Write Business Planner Plan Write Expert Business Planner Top of Page Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (6 of 17) [30-05-2012 7:56:06 AM]
  • 56. 5. Findings: Length of Business Plans & Number of Drafts Respondents were asked to specify the number of pages in the main part of their plan (excluding appendices, attachments etc.). Figure 3 below indicates that the main parts of almost half the basic plans were under ten pages long whereas comprehensive plans were most frequently 10-25 pages long. Almost half of all comprehensive plans were at least 26 pages long as compared with just one-tenth of basic plans. Plans under 10 pages long were most commonly prepared to assess viability or for internal/personal use whereas plans over 26 pages were most commonly used to raise venture capital/equity or secure approvals from shareholders/directors. Figure 4 below indicates the number of drafts prepared of plans and highlights the following patterns: One-fifth of basis plans and one-tenth of comprehensive plans required just one draft.q Almost two-thirds of both comprehensive and basic plans required between two and four drafts. q Over a quarter of comprehensive plans went through five or more drafts.q Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (7 of 17) [30-05-2012 7:56:06 AM]
  • 57. Plans for internal/personal use tended to have the least number of drafts whereas plans for raising venture capital/equity had the most drafts. For guidance on setting the length of a plan and tips on writing a plan, check the white paper on How to Write a Business Plan. Also, look at our free Business Plan Guide and Template here for additional guidance. Top of Page 6. Findings: Time Inputs & Elapsed Times for Business Planning When asked about the elapsed time required to research and write their plans, about one-third of respondents completed these tasks within one month and a further one-third took two to three months. As indicated in Figure 5 below, the elapsed time to prepare comprehensive plans was considerably longer than that for basic plans. Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (8 of 17) [30-05-2012 7:56:06 AM]
  • 58. Over one-third of all plans compiled within an elapsed time of one month were used to seek bank loans or approvals from shareholders/directors, or they were compiled for internal/personal use. In contrast, about one-third of all plans used to raise venture capital/equity took least three months to research and write. Note: Elapsed time refers to the total time interval and not to the actual time expended on researching and writing a plan. Figure 6 below indicates that about half of all respondents spent much more time researching than writing their plans. Only a small proportion devoted little or no time to researching their plans prior to writing them. Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (9 of 17) [30-05-2012 7:56:06 AM]
  • 59. For almost two-thirds of plans used to assess the viability of business, the time was spent researching was much greater than that for writing. In the case of plans for the other specified purposes, time spent researching was usually somewhat greater than time spent writing. Top of Page 7. Findings: Use of External Advisers for Business Planning About two-thirds of respondents used external advisers/consultants when preparing their plans. Figure 7 below shows that the use of external help was somewhat greater for comprehensive plans than for basic plans. Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (10 of 17) [30-05-2012 7:56:06 AM]
  • 60. Use was made of external advisers by over two-thirds of respondents who prepared plans to raise bank loans or venture capital/equity. At the other end of the spectrum, respondents who compiled plans for internal/personal use, to assess viability or to secure approvals were least likely to use external advisers. Top of Page 8. Findings: Difficulties Encountered when Business Planning As shown in Figure 8 below, financial projections and market analysis were the most difficult parts to research or write for both basic and comprehensive plans. Compilers of basic plans also encountered particular problems with their sales plan/forecasts. For almost a quarter of the compilers of the basic plans, all parts of their plans were rated equally difficult whereas a much smaller proportion of comprehensive plan writers reported such general difficulties. The planning of investment proposals, operations/management and technology/R&D were not seen generally as major areas of difficulty. Overall, only a small minority of respondents found no parts too difficult. Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (11 of 17) [30-05-2012 7:56:06 AM]
  • 61. Market analysis was identified as the single most difficult area encountered by respondents preparing plans for internal/personal use, seeking venture capital/equity or assessing viability. Seekers of bank loans had most difficulty with financial projections. Respondents seeking the approval of shareholders/directors were most likely to find all parts equally difficult. Need Assistance with Financial Projections? Check out: Exl-Plan is an Excel-based financial planner. It speeds up and simplifies the task of compiling projections and allows users to concentrate on deriving assumptions and assessing the resultant projections. Many versions are available to suit different sizes of business and levels of expertise. As shown in Figure 9 below, about two-thirds of the respondents thought that the process of preparing plans was much more difficult or somewhat more difficult than they had expected. Only 2% thought that the process was easier than anticipated and no respondent found it much easier than expected. Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (12 of 17) [30-05-2012 7:56:06 AM]
  • 62. Over three-quarters of respondents seeking bank loans or preparing plans for internal/personal use found the task more difficult than expected. This proportion was a little lower for those planning to raise venture capital/equity or assessing the viability of a business. Need More Business Planning Help? Have a look at: Exl-Plan Multi-year Financial Projections (with Excel) Plan Write Comprehensive Business Planner Plan Write Expert Business Planner Top of Page 9. Findings: Importance of Business Plans Over half of all respondents rated their plans as having been critically important and a further one-third rated them important. Only a minority of respondents attributed limited importance or no importance to their plans. As shown in Figure 10 below, comprehensive plans were much more likely to have been viewed as critically important than basic plans. Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (13 of 17) [30-05-2012 7:56:06 AM]
  • 63. Over half of all plans used to seek bank loans or venture capital/equity, or to assess viability was rated as having been critically important. Top of Page 10. Findings: Changes to Business Plans over Time The following assessment of possible changes in respondents' views over the eighteen months covered by the survey must be approached with great care on the grounds that this interval was relatively short and the mix/backgrounds of respondents could have changed over the period. Subject to these major qualifications, detailed analysis of the responses over time has suggested that the following relatively minor shifts may have occurred over the life of the survey: The proportion of business plans prepared to secure approvals from shareholders/directors may have declined and the proportions used for internal/personal purposes and to raise venture capital/equity may have increased slightly. q Respondents may have been taking progressively more time over their plans as evidenced by a gradual decline in the proportion of plans taking less than a month to complete. q Market analysis may have gradually replaced financial projections as the single most difficult part of a plan to prepare. q Progressively, plans may have become even more difficult to prepare than had been originally anticipated. q Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (14 of 17) [30-05-2012 7:56:06 AM]
  • 64. The proportion of plans considered critically important may have declined slightly and the proportion viewed as important may have increased to compensate. q For more detailed guidance on preparing a plan, check the white paper on How to Write a Business Plan and Free-Plan, our free 150-page Business Plan Guide and Template (Word format). Also, refer to the 30-point Checklist for Preparing a Business Plan. Share or Bookmark this Page More info Digg Reddit Newsvine Delicious StumbleUpon Yahoo Google Facebook Technorati Windows Live If you found this analysis useful, please help us gather information for the next survey: Survey about Strengths & Weaknesses of Businesses Need More Business Planning Assistance? Have a look at: Exl-Plan Financial Planner (for Excel) Plan Write Business Planner Plan Write Expert Business Planner Free Tools from PlanWare Business financial planner for high-level, integrated 2-year projections using Excel - details and download links for Exl-Plan Free. q Excel-based, comprehensive, rolling 6-month cash flow planner - details and download links for Cashflow Plan Free. q Business plan template & guidelines (Word format) - details & download link for Free-Plan. q Online strategic planner for creating a 3-page strategic plan - details and sample plan. q More free tools here.q Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (15 of 17) [30-05-2012 7:56:06 AM]
  • 65. Top of Page Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance Other Items: - Bad Advice - Quotations - Money, Money 11. Introducing PlanWare PlanWare develops and sells a range of financial planning packages - Exl-Plan and Cashflow Plan - for businesses of all sizes & types. Trial versions of all products can be downloaded from our PlanWare site and many other sources on the 'Net. We also offer an extensive range of commercial software for writing business plans, market planning, assessing business ideas and evaluating strategies. PlanWare also features: Papers on cashflow, financial, strategic and business planning topics.q Advice on getting new business ideas, managing working capital, devising business strategies and much more. q Free business plan template (Word format).q Pages devoted to famous business quotations and examples of bad business advice and mistakes. q Top of Page 12. Copyright & Legal Stuff This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs License. This means that this page and any related files are subject to the normal rules about copyright and attribution. If you wish to make an electronic or printed copy for YOUR PERSONAL USE, you are free to do so PROVIDED THAT IT IS UNMODIFIED AND REMAINS COMPLETE IN ALL RESPECTS. All copying for commercial use requires written prior permission secured from info@planware.org. You are free to quote short extracts provided our site's URL <www.planware.org> is acknowledged as the source. PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe / Syndicate: RSS Top of Page Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (16 of 17) [30-05-2012 7:56:06 AM]
  • 66. Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan: Insights to Write a Business Plan & Improve Business Planning http://www.planware.org/businessplanning.htm (17 of 17) [30-05-2012 7:56:06 AM] Search site !
  • 67. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance Other Items: - Bad Advice - Quotations - Money, Money Business Planning Papers: Preparing Financial Projections Page Contents Financial Models for Business Plan Projections1. Using a Computer for Financial Projections2. How Financial Planning Models Work3. Planning to Make Business Plan Projections4. Tips & Traps when Projecting Finances5. The Next Steps in Business Planning6. Introducing PlanWare7. Copyright & Legal Stuff8. Need Financial Projections for Your Plan ? Use Exl-Plan for preparing comprehensive financial projections for 1/3/5/7 years ahead. Ideal for a business plan, strategic planning, cash flow forecasting, raising finance, budgeting and financial appraisals. Get full details, download free or trial copies or buy & use now. Useful Links More Info Prepare projections Make cashflow forecasts Get free planner Write business plan Seek planning advice Improve cash flow Raise finance See Also Develop strategic plan Write strategic plan Get planning insights Plan to plan See planning surveys Business plan guide Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Projections Financial Model Pro-forma Budgeting Planner Planning Modeling http://www.planware.org/financialprojections.htm (1 of 9) [30-05-2012 7:57:20 AM] Search site !
  • 68. 1. Financial Models for Business Plan Projections Financial planning is a critical activity for every business irrespective of its age and size. For new enterprises, the preparation of financial projections is integral to the business planning process. For larger companies, financial planning forms part of annual budgeting and plays an important role in long-term planning, business appraisals, corporate development etc. Central to the task of preparing a set of projections is the construction of a mathematical model to reflect the finances and activities of a business. Sales minus Costs equals Profits (i.e. S - C = P expressed as a formula) is an example of a very simple model for deriving projected profits from assumptions about future sales and costs. In practice, financial planning models are much more complex as they must accommodate multiple time periods (months, quarters and years) and handle hundreds of variables relating to sales, costs etc. The volume of data mounts up very quickly when each variable is multiplied by the time horizon, for example, by twelve months. Figure 1 below lists typical assumption variables used to generate a set of financial projections. Figure 1 - Some assumption variables used by a financial model to produce projected P&Ls, cashflows and balance sheets for a manufacturing business. Sales volumes Selling prices Selling & distribution costs Tax rates for inputs Research & development Interest rates Tax rates for sales Management/administration Changes in loans/debt Bad debt provisions General overheads Operating leases & HP Target finished stocks Depreciation rates Current year debtors/creditors Fixed asset values Intangible assets Material costs Accumulated depreciation Prepayments/accruals Material/WIP stocks Capital expenditure Share issues Direct manpower levels Capital & revenue grants Dividends Wage rates Fixed asset disposals Corporation tax Other direct costs Business Plan Projections Financial Model Pro-forma Budgeting Planner Planning Modeling http://www.planware.org/financialprojections.htm (2 of 9) [30-05-2012 7:57:20 AM]
  • 69. Opening balance sheet Finance leases Phasing of opening balances Operational overheads A comprehensive model can contain many thousands of formulae with functions ranging from simple addition to complex conditional statements (e.g. if projected cashflow is positive, reduce the overdraft before adding any residual balance to the cash account). Financial models are used to compile forecasts and budgets; to assess possible funding requirements; and to explore the likely financial consequences of alternative funding, marketing or operational strategies. They can also be used for business planning, raising finance, investment or funding appraisals, financial analysis, corporate planning etc. Used effectively, a financial model can help prevent major planning errors; identify or evaluate opportunities; attract external funding; provide strategic guidance; evaluate financial and development options; monitor progress etc. Our Exl-Plan range of Excel-based planners are ideal for financial modeling and planning. Based on a user's assumptions, they generate fully-integrated projections for up to five years ahead. Also, Cashflow Plan produces fully-integrated cashflow projections for 12 months ahead and incorporates a roll-forward facility to simplify updating of projections. Top of Page 2. Using a Computer for Financial Projections A personal computer with appropriate software can help prepare financial projections. A computer-based model reduces the tedium of carrying out numerous repetitive calculations; simplifies the alteration of assumptions; and improves the presentation of results. When using a computer, a manager or planner can utilize a spreadsheet to build a model from first principles. While the development of a spreadsheet model of a company's profit & loss account should be well within the capabilities of many managers, the development of an integrated and comprehensive financial planner is an infinitely more challenging, time consuming and difficult task. A manager must know when to draw the line between using a spreadsheet to plan and becoming a spreadsheet programmer. As an alternative to a DIY model, a manager or entrepreneur can purchase a ready-made model which can be either (a) loaded as a template into a spreadsheet or (b) run as a stand-alone package. The main advantage of building a bespoke model is that it can be fine- tuned to meet very specialized requirements. However, the drawback is that building a comprehensive, error-free and user-friendly financial model could require hundreds of hours of development and testing along with considerable programming and financial expertise. This work inevitably distracts from the real task of planning the business and begs the question as to why managers, entrepreneurs, advisers etc. should reinvent the wheel whenever a set of financial projections are Business Plan Projections Financial Model Pro-forma Budgeting Planner Planning Modeling http://www.planware.org/financialprojections.htm (3 of 9) [30-05-2012 7:57:20 AM]
  • 70. required. PlanWare offers a range of financial planning packages - Exl-Plan. These incorporate extensive help facilities and are suitable for start-up or established businesses ranging in turnover from $50,000 up to $99 million per annum. They can be used by planners, accountants, consultants etc. as well as by managers or business people with little or no previous experience of computers, finance or business planning. Also, have a look at Cashflow Plan, our range of fully-integrated cashflow planners which generate projections for 12 months ahead and incorporate a roll-forward facility to simplify updating of projections. Get Help with Financial Projections Exl-Plan - Integrated Multi- Year Financial Planner Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows 95/98/ Me/NT/2000/XP/Vista/Win7. Prices: Free to US$ 289. Details Trial Downloads Buy + Use Now Top of Page 3. How Financial Planning Models Work A computer-based financial model is the electronic equivalent of a very large sheet of ruled paper which, depending on circumstances, could be 10 to 20 square feet in area. The computer's screen serves as a small window on this electronic sheet which usually displays variables and values along rows and time periods in columns. A model utilizes assumptions for sales volumes, prices, operating costs, funding etc., to produce projected balance sheets, profit & loss accounts and cashflow statements. Typically, it makes monthly projections for the first year and less detailed projections for the following years. For example, PlanWare's models will produce projections (P&Ls, cashflows, balance sheets) for the first year on a monthly basis and for the following two years on a quarterly basis. As all the components of a model are linked by formulae, a change to any assumption in any period results in appropriate adjustments to profits, cashflows etc. throughout the model for the remaining months, quarters and years. Once initial assumptions have been entered, they can be readily altered to evaluate alternative scenarios. For example, a model could be used to explore the extent to which future sales can be increased while holding borrowings within predetermined limits; to assess the effects of varying selling prices and/or volumes on net profits; or to determine the optimum level and mix of future funding for a business. As a practical example, Figure 2 below shows the results of using one of PlanWare's models to undertake a "what-if" analysis where sales volumes and prices have been increased by a fixed percentage. Business Plan Projections Financial Model Pro-forma Budgeting Planner Planning Modeling http://www.planware.org/financialprojections.htm (4 of 9) [30-05-2012 7:57:20 AM]
  • 71. Figure 2 - Results of Sensitivity Analysis Scenario: Base Case covering 12 months Sales Volumes increased by 20% Selling Prices increased by 10% Sales ($000) 553 664 608 Sales (% change) n/a +20 +10 Pre-tax Profits ($000) 28 65 85 Pre-tax Profits (% Change) n/a +132 +204 Net Cashflow ($000) 43 68 93 Net Cashflow (% Change n/a +58 +116 Peak Monthly Loans ($000) 72 65 57 Peak Monthly Loan (% Change) n/a -10 -21 Full-Year Return on Capital (%) 16 30 35 Given a choice between a 20% increase in sales volumes or a 10% increase in selling prices, the model shows that the latter would be a far more attractive option. The results also offer an insight into the underlying cashflows and funding requirements. Our software planners, Exl-Plan and Cashflow Plan, offer extensive facilities and utilities for doing "what-if" sensitivity analyses. Top of Page 4. Planning to Make Business Plan Projections For managers of an existing business, or promoters planning a substantial new venture, financial modeling can be an invaluable tool to assist the preparation of a business plan. However, business planning should not be confused with the preparation of financial projections. The former must provide the foundation for the financial projections which can be derived arithmetically by a model. The model and its forecasts should contribute to but never dictate the contents of a written business plan. Once basic issues relating to markets, sales and operations have been fully researched and considered, a model can be used to produce the financial projections. However, the veracity and usefulness of these projections will be completely determined by the quality and reliability of the underlying assumptions determined outside the model. For example, if sales or cost forecasts are unrealistic or inadequately researched, then the value of a model's output is greatly diminished. An impressive set of financial projections is of little benefit if unsupported by research or only based on speculation or wishful thinking. Before using a financial model to help plan the future of a business, a manager or entrepreneur should: Decide at the very outset on the central purpose of the planning exercise (raise funds etc.); the target audience (co-directors, financial institutions etc.); and the time horizon (one year etc.). 1. Identify and think through all the critical assumptions. Prepare outline projections to confirm their overall direction, examine the critical elements in detail and consider strategic issues relating to sales, profitability, funding etc. 2. Check that all key assumptions (e.g. sales forecasts) and data (e.g. opening balance sheet and any prior-year financial results) are to hand, and have been adequately researched. 3. Business Plan Projections Financial Model Pro-forma Budgeting Planner Planning Modeling http://www.planware.org/financialprojections.htm (5 of 9) [30-05-2012 7:57:20 AM]
  • 72. There is a special facility, called Quik-Plan, within PlanWare's Exl-Plan and Cashflow Plan financial planning packages which is ideal for preparing 'first-cut' projections which can be progressively refined and expanded. Recognize the danger of presenting too much detail or too many reports. Most senior managers, investors and financiers seek simple financial statements which have been based on detailed analysis and realistic assumptions. Our Exl-Plan financial planner offers several summary reports, including a 3/5 year Textual Summary Report with self-modifying text, as well as numerous graphs & tables, to present the highlights of a plan or set of projections. Also, have a look at Cashflow Plan, our range of fully-integrated cashflow planners which generate projections for 12 months ahead and incorporate a roll-forward facility to simplify updating of projections. Cashflow Plan: Try Now for Free Exl-Plan: Try Now for Free Top of Page 5. Tips & Traps when Projecting Finances When preparing financial projections, be conscious of the pitfalls and dangers listed in Figure 3 below. These can arise as the result of a lack of foresight or insight, or because of excessive optimism. As they can lead to underestimation of the resources required to develop a business with potentially disastrous consequences, it can be counterproductive to overstate its potential. Figure 3 - Financial Planning Traps Using financial forecasting as a substitute for business planning.q Ignoring historic trends or performances at company, sectoral and national levels.q Overstating market shares and growth, sales forecasts, and profit levels.q Giving insufficient consideration to working capital requirements.q Underestimating costs and delays likely to be encountered.q Disregarding industry performance norms and competitors' responses.q Breaching generally-accepted financial guide lines and ratios.q Making unduly optimistic assumptions about the availability of loans, trade credit, grants, equity etc. q Seeking spurious accuracy while failing to recognize matters of strategic importance.q Realistic views should always be taken of a business's prospects, prospective profits, funding requirements etc. There is often merit in compiling "worst" case projections to complement "most likely" or "best" forecasts. In practice, the realization of financial projections, especially for a new business without any trading history, might easily take twice as long and cost twice as much as expected. Remember that it is much less painful to deal with a flaw in a business at the planning stage, than later on when commitments have been made and the business has started trading. Our software planners - Exl-Plan and Cashflow Plan - offers comprehensive facilities for doing sensitivity analysis (using Quik-Plan and by changing individual values). Business Plan Projections Financial Model Pro-forma Budgeting Planner Planning Modeling http://www.planware.org/financialprojections.htm (6 of 9) [30-05-2012 7:57:20 AM]
  • 73. Top of Page 6. The Next Steps in Business Planning Preparing a set of financial projections is only a means to an end. Once plans or projections have been approved or in the process of being implemented, they should be regularly updated and compared with the results being achieved. A plan is only useful if it is being adhered to, if it serves as a benchmark for control purposes, and if the projected outcomes are being realized. While a clear business plan with sound projections cannot guarantee success, the absence of a plan or poor projections could ensure the eventual failure of a business. For further information on business planning issues, refer to other papers in this series which cover business planning, cashflow forecasting, strategic planning, devising business strategies and getting new business ideas. If planning to raise venture capital, business angel finance or bank loans, check the paper on raising finance. Share or Bookmark this Page More info Digg Reddit Newsvine Delicious StumbleUpon Yahoo Google Facebook Technorati Windows Live Free Tools from PlanWare Business financial planner for high-level, integrated 2-year projections using Excel - details and download links for Exl-Plan Free. q Excel-based, comprehensive, rolling 6-month cash flow planner - details and download links for Cashflow Plan Free. q Business plan template & guidelines (Word format) - details & download link for Free-Plan. q Online strategic planner for creating a 3-page strategic plan - details and sample plan.q More free tools here.q Business Plan Projections Financial Model Pro-forma Budgeting Planner Planning Modeling http://www.planware.org/financialprojections.htm (7 of 9) [30-05-2012 7:57:20 AM]
  • 74. Get Help with Financial Projections Exl-Plan - Integrated Multi- Year Financial Planner Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows 95/98/ Me/NT/2000/XP/Vista/Win7. Prices: Free to US$ 289. Details Trial Downloads Buy + Use Now Get Help with Cash Flow Planning Cashflow Plan - Comprehensive Cash Flow Forecasts Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows. 95/98/ Me/NT/2000/XP/Vista/Win7 Prices: Free to US$ 199. Details Trial Downloads Buy + Use Now Top of Page Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance 7. Introducing PlanWare PlanWare develops and sells a range of financial planning packages - Exl-Plan and Cashflow Plan - for businesses of all sizes & types. Trial versions can be downloaded from our PlanWare site here and from many other sources on the 'Net. We also offer an extensive range of commercial software for writing business plans, market planning, assessing business ideas and evaluating strategies. PlanWare also features: Papers on cashflow, financial, strategic and business planning topics.q Advice on getting new business ideas, managing working capital, devising business strategies and much more.q Pages devoted to famous business quotations and examples of bad business advice and mistakes.q Top of Page 8. Copyright & Legal Stuff This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs License. This means that this page and any related files are subject to the normal rules about copyright and attribution. If you wish to make an electronic or printed copy for YOUR PERSONAL USE, you are free to do so PROVIDED THAT IT IS UNMODIFIED AND REMAINS COMPLETE IN ALL RESPECTS. All copying for commercial Business Plan Projections Financial Model Pro-forma Budgeting Planner Planning Modeling http://www.planware.org/financialprojections.htm (8 of 9) [30-05-2012 7:57:20 AM]
  • 75. Other Items: - Bad Advice - Quotations - Money, Money use requires written prior permission secured from info@planware.org. You are free to quote short extracts provided our site's URL <www.planware.org> is acknowledged as the source. PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe / Syndicate: RSS Top of Page Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Projections Financial Model Pro-forma Budgeting Planner Planning Modeling http://www.planware.org/financialprojections.htm (9 of 9) [30-05-2012 7:57:20 AM] Search site !
  • 76. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance Other Items: - Bad Advice - Quotations - Money, Money Business Planning Papers: Making Cash Flow Forecasts Page Contents Importance of Cash Flow1. Cash Flow vs Profit2. Calculating Cashflow3. Using a Computer to Forecast Cashflow4. Planning to Project Cashflow5. Planning Pitfalls when Forecasting Cash Flow6. Ways of Improving Cash Flow7. Conclusion8. Introducing PlanWare9. Copyright & Legal Stuff10. More businesses fail for lack of cash than for want of profit. To avoid running out of cash: - Use Cashflow Plan to anticipate your cash needs - See Checklist for Improving Cashflow* *Cashflow Plan contains a dynamic checklist linked to your actual projections. Useful Links More Info Prepare projections Make cashflow forecasts Get free planner Write business plan Seek planning advice Improve cash flow Raise finance See Also Develop strategic plan Write strategic plan Get planning insights Plan to plan See planning surveys Business plan guide Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Cash Flow Plan Cash Flow Planning Profit Analyse Forecast Improve Project Cashflow Statements http://www.planware.org/cashflowforecast.htm (1 of 11) [30-05-2012 7:57:26 AM] Search site !
  • 77. 1. Importance of Cash Flow When planning the short- or long-term funding requirements of a business, it is more important to forecast the likely cash requirements than to project profitability etc. Whilst profit, the difference between sales and costs within a specified period, is a vital indicator of the performance of a business, the generation of a profit does not necessarily guarantee its development, or even the survival. Bear in mind that more businesses fail for lack of cash flow than for want of profit. Top of Page 2. Cash Flow vs Profit Sales and costs and, therefore, profits do not necessarily coincide with their associated cash inflows and outflows. While, a sale may have been secured and goods delivered, the related payment may be deferred as a result of giving credit to the customer. At the same time, payments must be made to suppliers, staff etc., cash must be invested in rebuilding depleted stocks, new equipment may have to be purchased etc. For further information on the cash cycle and working capital, click here. The net result is that cash receipts often lag cash payments and, whilst profits may be reported, the business may experience a short-term cash shortfall. For this reason it is essential to forecast cash flows as well as project likely profits. The following simplified example illustrates the timing differences between profits and cash flows: Income Statement: Month 1 Sales ($000) 75 Costs ($000) 65 Profit ($000) 10 Cashflows relating to Month 1: Month 1 Month 2 Month 3 Total Receipts from sales ($000) 20 35 20 75 Payments to suppliers etc. ($000) 40 20 5 65 Net cash flow ($000) (20) 15 15 10 Cash Flow Plan Cash Flow Planning Profit Analyse Forecast Improve Project Cashflow Statements http://www.planware.org/cashflowforecast.htm (2 of 11) [30-05-2012 7:57:26 AM]
  • 78. Cumulative net cash flow ($000) (20) (5) 10 10 This shows that the cash associated with the reported profit for Month 1 will not fully materialize until Month 3 and that a serious cash short- fall will be experienced during Month 1 when receipts from sales will total only $20,000 as compared with cash payments to suppliers of $40,000. Our Exl-Plan range of financial planners generate fully integrated profit & loss accounts with cashflow statements and balance sheets for up to five years ahead and Cashflow Plan is a specialist cashflow planner covering 12 months ahead, with weekly projections for the initial three months. Top of Page 3. Calculating Cashflow Normally, the main sources of cash inflows to a business are receipts from sales, increases in bank loans, proceeds of share issues and asset disposals, and other income such as interest earned. Cash outflows include payments to suppliers and staff, capital and interest repayments for loans, dividends, taxation and capital expenditure. Net cash flow is the difference between the inflows and outflows within a given period. A projected cumulative positive net cash flow over several periods highlights the capacity of a business to generate surplus cash and, conversely, a cumulative negative cash flow indicates the amount of additional cash required to sustain the business. Cashflow planning entails forecasting and tabulating all significant cash inflows relating to sales, new loans, interest received etc. and then analyzing in detail the timing of expected payments relating to suppliers, wages, other expenses, capital expenditure, loan repayments, dividends, tax, interest payments etc. The difference between the cash in- and out-flows within a given period indicates the net cash flow. When this net cash flow is added to or subtracted from opening bank balances, any likely short-term bank funding requirements can be ascertained. If you need to produce regularly-updated cashflow projections, have a look at Cashflow Plan, our range of fully-integrated cashflow planners which generate projections for 12 months ahead and incorporate a roll-forward facility to simplify updating of projections. Details and free/trial version downloads. Top of Page Cash Flow Plan Cash Flow Planning Profit Analyse Forecast Improve Project Cashflow Statements http://www.planware.org/cashflowforecast.htm (3 of 11) [30-05-2012 7:57:26 AM]
  • 79. 4. Using a Computer to Forecast Cashflow With the aid of a computer and suitable software, a mathematical model can be used to prepare cash flow projections and project short-term banking requirements for a business. The use of a computer-based model reduces the tedium of carrying out numerous repetitive calculations and simplifies the alteration of assumptions and the presentation of results. A computer-based model can be constructed using a spreadsheet or acquired as a stand-alone package. If constructing a spreadsheet model, be aware that it is not as easy as it might seem to build a friendly, robust and error-free planner. Our Exl-Plan range can be used to compile 3-5 year cash flow projections by month for the first year, by quarter for the next two years and annually for the final two years. Also, have a look at Cashflow Plan, our range of fully-integrated cashflow planners which generate projections for 12 months ahead and incorporate a roll-forward facility to simplify updating of projections. A cash flow model can be used to compile forecasts, assess possible funding requirements and explore the likely financial consequences of alternative strategies. Used effectively, a model can help prevent major planning errors, anticipate problems, identify opportunities to improve cash flow or provide a basis for negotiating short-term funding from a bank. Generally, when seeking external funding, the time horizon covered by a set of projections should be equal to or greater than the period for which the funding is needed. The greater the amount of funding required and the longer the period of exposure for the provider of these funds, the more comprehensive must be the supporting projections and plan. Typically, a computer model for short-term bank planning uses assumptions on sales, costs, credit, funding etc. to produce monthly cash flow projections for up to a year ahead. The initial assumptions can be readily altered to evaluate alternative scenarios. For example, a model could be used to explore the extent to which future sales could be increased whilst holding bank borrowings within predetermined limits; to assess the effects on cash flow of varying sales, costs or credit terms; or to determine the likely short-term funding requirements for a business. Once assumptions on sales, expense payments etc. have been established, a model can be used to produce the cash flow projections which, in turn, indicate the likely future cash balances or banking requirements. However, the quality of these projections will be completely determined by the standard and reliability of the underlying assumptions. For example, if forecasts for sales, working capital or costs are unrealistic or inadequately researched, then the value of the model's output is greatly diminished. An impressive set of projections is of little benefit if it is unsupported by experience or research or based on mere speculation. In fact, they could be very damaging, or even destroy the business. Cash Flow Plan Cash Flow Planning Profit Analyse Forecast Improve Project Cashflow Statements http://www.planware.org/cashflowforecast.htm (4 of 11) [30-05-2012 7:57:26 AM]
  • 80. Get a Cash Flow Planner for Free Cashflow Plan Free generates comprehensive short-term cashflow and financial projections. It is useful in its own right and a great introduction to our Cashflow Plan and Exl-Plan ranges. Get details and download. Top of Page 5. Planning to Project Cashflow Before using a model for short-term cash flow forecasting, a manager or entrepreneur should: Decide the central purpose of the exercise (internal planning and control, negotiate a loan etc.).q Identify the target audience (directors, bank manager etc.)q Set the time intervals and horizon (e.g. monthly for twelve months)q Sort out the level of detail required.q Check that all the necessary key assumptions and data are to hand and have been adequately researched. q Compile opening balances for all items which will involve cash flows within the forecasting period. q Think through the likely impact of the critical assumptions on the cash flow projections. If necessary, prepare preliminary forecasts manually to confirm their overall direction and consider the underlying strategic issues relating to sales, funding, costs, stocks etc. As a guide, sales forecasts and debtor & creditor terms are likely to have the most profound impacts on short-term cash flows. q To produce regularly-updated cashflow projections, have a look at Cashflow Plan, our range of fully-integrated cashflow planners which generate projections for 12 months ahead and incorporate a roll-forward facility to simplify updating of projections. Details and free/trial version downloads. Get Help with Cash Flow Planning Cashflow Plan - Comprehensive Cash Flow Forecasts Cash Flow Plan Cash Flow Planning Profit Analyse Forecast Improve Project Cashflow Statements http://www.planware.org/cashflowforecast.htm (5 of 11) [30-05-2012 7:57:26 AM]
  • 81. Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows. 95/98/ Me/NT/2000/XP/Vista/Win7 Prices: Free to US$ 199. Details Trial Downloads Buy + Use Now Top of Page 6. Planning Pitfalls when Forecasting Cash Flow When preparing cash flow projections, be aware of the dangers of: Overstating sales forecastsq Underestimating costs and delays likely to be encounteredq Ignoring historic trends or performances by debtors etc.q Making unduly-optimistic assumptions about the availability of bank loans, credit, grants, equity etc. q Seeking spurious accuracy whilst failing to recognize matters of strategic importanceq These problems can arise as the result of a lack of foresight or knowledge, or because of excessive optimism. They can lead to under-estimation of the cash and other resources required to sustain or develop a business with potentially disastrous consequences. When forecasting bank requirements and preparing cash flow projections, realistic views should always be taken about future prospects. There is often merit in compiling "worst" case projections to complement "most likely" or "best" forecasts and to accept that the "worst" case might occur and to plan accordingly. Our software planners, Exl-Plan and Cashflow Plan, offer extensive facilities for doing sensitivity analyses. Get Help with Financial Projections Exl-Plan - Integrated Multi- Year Financial Planner Cash Flow Plan Cash Flow Planning Profit Analyse Forecast Improve Project Cashflow Statements http://www.planware.org/cashflowforecast.htm (6 of 11) [30-05-2012 7:57:26 AM]
  • 82. Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows 95/98/ Me/NT/2000/XP/Vista/Win7. Prices: Free to US$ 289. Details Trial Downloads Buy + Use Now Top of Page 7. Ways of Improving Cash Flow Once the cash flow projections have been prepared, they should be critically examined and used as a management tool to control and improve the business's expected cash position. Issues which might be examined include the following: 30+ Ways of Improving Net Cashflow Increase sales (particularly those involving cash payments).1. Reduce direct and indirect costs and overhead expenses.2. Defer discretionary projects which cannot achieve acceptable cash paybacks (e.g. within one year ???). 3. Increase prices especially to slow payers.4. Review the payment performances of customers - involve sales force.5. Become more selective when granting credit.6. Seek deposits or multiple stage payments.7. Reduce the amount/time of credit given to customers.8. Bill as soon as work has been done or order fulfilled.9. Improve systems for billing and collection.10. Use the 80/20 rule to control inventories, receivables and payables.11. Improve systems for paying suppliers.12. Generate regular reports on receivable ratios and aging.13. Establish and adhere to sound credit practices - train staff.14. Use more pro-active collection techniques.15. Cash Flow Plan Cash Flow Planning Profit Analyse Forecast Improve Project Cashflow Statements http://www.planware.org/cashflowforecast.htm (7 of 11) [30-05-2012 7:57:26 AM]
  • 83. Add late payment charges or fees where possible.16. Increase the credit taken from suppliers.17. Negotiate extended credit from suppliers.18. Make prompt payments only when worthwhile discounts apply.19. Reduce inventory (stock) levels and improve control over work-in-progress.20. Sell off or return obsolete/excess inventory.21. Utilize factoring, or discount facilities, to accelerate receipts from sales.22. Defer or re-stage all capital expenditure.23. Use alternative financing methods, such as leasing, to gain access to the use (but not ownership) of productive assets. 24. Re-negotiate bank facilities to reduce charges.25. Seek to extend debt repayment periods.26. Net off or consolidate bank balances.27. Sell off surplus assets or make them productive.28. Enter into sale and lease-back arrangements for productive assets.29. Defer dividend payments.30. Raise additional equity.31. Convert debt into equity.32. Make medium- and short-term cashflow forecasts and update them regularly - see Cashflow Plan. 33. You can view/print a copy of this table in the form of a management checklist here. More businesses fail for lack of cash than for want of profit. To avoid running out of cash: - Use Cashflow Plan to anticipate your cash needs - See Checklist for Improving Cashflow* *Cashflow Plan contains a dynamic checklist linked to your actual projections. Once a set of cash flow projections have been prepared, a computer model, like Exl-Plan and Cashflow Plan, can be used to explore the impact of alternative measures, such as those described above, on the net cash flow and on bank requirements. Free Tools from PlanWare Cash Flow Plan Cash Flow Planning Profit Analyse Forecast Improve Project Cashflow Statements http://www.planware.org/cashflowforecast.htm (8 of 11) [30-05-2012 7:57:26 AM]
  • 84. Business financial planner for high-level, integrated 2-year projections using Excel - details and download links for Exl-Plan Free. q Excel-based, comprehensive, rolling 6-month cash flow planner - details and download links for Cashflow Plan Free. q Business plan template & guidelines (Word format) - details & download link for Free-Plan. q Online strategic planner for creating a 3-page strategic plan - details and sample plan. q More free tools here.q Top of Page 8. Conclusion Check out the quotations on our page of Quotations to read what other people have to say about cash. For further information on planning issues, see other papers in this series which deal with financial planning, strategic planning, devising business strategies, managing working capital and the preparation of business plans. Share or Bookmark this Page More info Digg Reddit Newsvine Delicious StumbleUpon Yahoo Google Facebook Technorati Windows Live Cashflow Plan: Try Now for Free Top of Page Cash Flow Plan Cash Flow Planning Profit Analyse Forecast Improve Project Cashflow Statements http://www.planware.org/cashflowforecast.htm (9 of 11) [30-05-2012 7:57:26 AM]
  • 85. Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance Other Items: - Bad Advice - Quotations - Money, Money 9. Introducing PlanWare PlanWare develops and sells a range of financial planning packages - Exl-Plan and Cashflow Plan - for businesses of all sizes & types. Trial versions of all products can be downloaded from our PlanWare site and many other sources on the 'Net. We also offer an extensive range of commercial software for writing business plans, market planning, assessing business ideas and evaluating strategies. PlanWare also features: Papers on cash flow, financial, strategic and business planning topics.q Advice on getting new business ideas, managing working capital, devising business strategies and much more. q Pages devoted to famous business quotations and examples of bad business advice and mistakes.q Top of Page 10. Copyright & Legal Stuff This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs License. This means that this page and any related files are subject to the normal rules about copyright and attribution. If you wish to make an electronic or printed copy for YOUR PERSONAL USE, you are free to do so PROVIDED THAT IT IS UNMODIFIED AND REMAINS COMPLETE IN ALL RESPECTS. All copying for commercial use requires written prior permission secured from info@planware.org. You are free to quote short extracts provided our site's URL <www.planware.org> is acknowledged as the source. PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe / Syndicate: RSS Top of Page Cash Flow Plan Cash Flow Planning Profit Analyse Forecast Improve Project Cashflow Statements http://www.planware.org/cashflowforecast.htm (10 of 11) [30-05-2012 7:57:26 AM]
  • 86. Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Cash Flow Plan Cash Flow Planning Profit Analyse Forecast Improve Project Cashflow Statements http://www.planware.org/cashflowforecast.htm (11 of 11) [30-05-2012 7:57:26 AM] Search site !
  • 87. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance Other Items: - Bad Advice - Quotations - Money, Money Business Planning Papers: Managing Working Capital Page Contents Working Capital Cycle1. Sources of Additional Working Capital2. Handling Receivables (Debtors)3. Managing Payables (Creditors)4. Inventory Management5. Key Working Capital Ratios6. Introducing PlanWare7. Copyright & Legal Stuff8. More businesses fail for lack of cash than for want of profit. To avoid running out of cash: - Use Cashflow Plan to anticipate your cash needs - See Checklist for Improving Cashflow* *Cashflow Plan contains a dynamic checklist linked to your actual projections. 1. Working Capital Cycle Cash flows in a cycle into, around and out of a business. It is the business's life Useful Links More Info Prepare projections Make cashflow forecasts Get free planner Write business plan Seek planning advice Improve cash flow Raise finance See Also Develop strategic plan Write strategic plan Get planning insights Plan to plan See planning surveys Business plan guide Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Working Capital Cash Flow Inventory Receivables Payables Ratios Cashflow Improve Manage Plan Control http://www.planware.org/workingcapital.htm (1 of 11) [30-05-2012 7:57:41 AM] Search site !
  • 88. blood and every manager's primary task is to help keep it flowing and to use the cashflow to generate profits. If a business is operating profitably, then it should, in theory, generate cash surpluses. If it doesn't generate surpluses, the business will eventually run out of cash and expire. Click here for more information about the vital distinction between profits and cashflow. The faster a business expands, the more cash it will need for working capital and investment. The cheapest and best sources of cash exist as working capital right within business. Good management of working capital will generate cash will help improve profits and reduce risks. Bear in mind that the cost of providing credit to customers and holding stocks can represent a substantial proportion of a firm's total profits. There are two elements in the business cycle that absorb cash - Inventory (stocks and work-in-progress) and Receivables (debtors owing you money). The main sources of cash are Payables (your creditors) and Equity and Loans. Each component of working capital (namely inventory, receivables and payables) has two dimensions ........TIME ......... and MONEY. When it comes to managing working capital - TIME IS MONEY. If you can get money to move faster around the cycle (e.g. collect monies due from debtors more quickly) or reduce the amount of money tied up (e.g. reduce inventory levels relative to sales), the business will generate more cash or it will need to borrow less money to fund working capital. As a consequence, you could reduce the cost of bank interest or you'll have additional free money available to support additional sales growth or investment. Similarly, if you can negotiate improved terms with suppliers e.g. get longer credit or an increased Working Capital Cash Flow Inventory Receivables Payables Ratios Cashflow Improve Manage Plan Control http://www.planware.org/workingcapital.htm (2 of 11) [30-05-2012 7:57:41 AM]
  • 89. credit limit, you effectively create free finance to help fund future sales. If you ....... Then ...... Collect receivables (debtors) faster q You release cash from the cycle Collect receivables (debtors) slower q Your receivables soak up cash Get better credit (in terms of duration or amount) from suppliers q You increase your cash resources Shift inventory (stocks) faster q You free up cash Move inventory (stocks) slower q You consume more cash It can be tempting to pay cash, if available, for fixed assets e.g. computers, plant, vehicles etc. If you do pay cash, remember that this is now longer available for working capital. Therefore, if cash is tight, consider other ways of financing capital investment - loans, equity, leasing etc. Similarly, if you pay dividends or increase drawings, these are cash outflows and, like water flowing down a plug hole, they remove liquidity from the business. More businesses fail for lack of cash than for want of profit. For information on cash flow planning, see Making Cash Flow Forecasts, Cashflow Plan software and Checklist for Improving Cash Flow. Get Help with Cash Flow Planning Cashflow Plan - Comprehensive Cash Flow Forecasts Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows. 95/98/ Me/NT/2000/XP/Vista/Win7 Prices: Free to US$ 199. Details Trial Downloads Buy + Use Now Top of Page Working Capital Cash Flow Inventory Receivables Payables Ratios Cashflow Improve Manage Plan Control http://www.planware.org/workingcapital.htm (3 of 11) [30-05-2012 7:57:41 AM]
  • 90. 2. Sources of Additional Working Capital Sources of additional working capital include the following: Existing cash reservesq Profits (when you secure it as cash !)q Payables (credit from suppliers)q New equity or loans from shareholdersq Bank overdrafts or lines of creditq Long-term loansq If you have insufficient working capital and try to increase sales, you can easily over-stretch the financial resources of the business. This is called overtrading. Early warning signs include: Pressure on existing cashq Exceptional cash generating activities e.g. offering high discounts for early cash paymentq Bank overdraft exceeds authorized limitq Seeking greater overdrafts or lines of creditq Part-paying suppliers or other creditorsq Paying bills in cash to secure additional suppliesq Management pre-occupation with surviving rather than managingq Frequent short-term emergency requests to the bank (to help pay wages, pending receipt of a cheque).q For information on cash flow planning, see Making Cash Flow Forecasts, Cashflow Plan software and Checklist for Improving Cash Flow. More businesses fail for lack of cash than for want of profit. To avoid running out of cash: - Use Cashflow Plan to anticipate your cash needs - See Checklist for Improving Cashflow* *Cashflow Plan contains a dynamic checklist linked to your actual projections. Top of Page Working Capital Cash Flow Inventory Receivables Payables Ratios Cashflow Improve Manage Plan Control http://www.planware.org/workingcapital.htm (4 of 11) [30-05-2012 7:57:41 AM]
  • 91. 3. Handling Receivables (Debtors) Cashflow can be significantly enhanced if the amounts owing to a business are collected faster. Every business needs to know.... who owes them money.... how much is owed.... how long it is owing.... for what it is owed. Late payments erode profits and can lead to bad debts. Slow payment has a crippling effect on business, in particular on small businesses who can least afford it. If you don't manage debtors, they will begin to manage your business as you will gradually lose control due to reduced cashflow and, of course, you could experience an increased incidence of bad debt. The following measures will help manage your debtors: Have the right mental attitude to the control of credit and make sure that it gets the priority it deserves.1. Establish clear credit practices as a matter of company policy.2. Make sure that these practices are clearly understood by staff, suppliers and customers.3. Be professional when accepting new accounts, and especially larger ones.4. Check out each customer thoroughly before you offer credit. Use credit agencies, bank references, industry sources etc.5. Establish credit limits for each customer... and stick to them.6. Continuously review these limits when you suspect tough times are coming or if operating in a volatile sector.7. Keep very close to your larger customers.8. Invoice promptly and clearly.9. Consider charging penalties on overdue accounts.10. Consider accepting credit /debit cards as a payment option.11. Monitor your debtor balances and ageing schedules, and don't let any debts get too large or too old.12. Recognize that the longer someone owes you, the greater the chance you will never get paid. If the average age of your debtors is getting longer, or is already very long, you may need to look for the following possible defects: weak credit judgements poor collection proceduress lax enforcement of credit termss slow issue of invoices or statementss errors in invoices or statementss customer dissatisfaction.s Debtors due over 90 days (unless within agreed credit terms) should generally demand immediate attention. Look for the warning signs of a future bad debt. For example......... longer credit terms taken with approval, particularly for smaller ordersr use of post-dated checks by debtors who normally settle within agreed termsr evidence of customers switching to additional suppliers for the same goodsr new customers who are reluctant to give credit referencesr Working Capital Cash Flow Inventory Receivables Payables Ratios Cashflow Improve Manage Plan Control http://www.planware.org/workingcapital.htm (5 of 11) [30-05-2012 7:57:41 AM]
  • 92. receiving part payments from debtors.r Profits only come from paid sales. The act of collecting money is one which most people dislike for many reasons and therefore put on the long finger because they convince themselves there is something more urgent or important that demand their attention now. There is nothing more important than getting paid for your product or service. A customer who does not pay is not a customer. Here are a few ideas that may help you in collecting money from debtors: Develop appropriate procedures for handling late payments.q Track and pursue late payers.q Get external help if your own efforts fail.q Don't feel guilty asking for money.... its yours and you are entitled to it.q Make that call now. And keep asking until you get some satisfaction.q In difficult circumstances, take what you can now and agree terms for the remainder. It lessens the problem.q When asking for your money, be hard on the issue - but soft on the person. Don't give the debtor any excuses for not paying.q Make it your objective is to get the money - not to score points or get even.q Our range of financial planners, Exl-Plan and Cashflow Plan, contain extensive facilities for exploring alternative payment scenarios for receivables. See also the white paper on Making Cashflow Forecasts and Checklist for Improving Cashflow. Get a Cash Flow Planner for Free Cashflow Plan Free generates comprehensive short-term cashflow and financial projections. It is useful in its own right and a great introduction to our Cashflow Plan and Exl-Plan ranges. Get details and download. Top of Page 4. Managing Payables (Creditors) Creditors are a vital part of effective cash management and should be managed carefully to enhance the cash position. Purchasing initiates cash outflows and an over-zealous purchasing function can create liquidity problems. Consider the following: Who authorizes purchasing in your company - is it tightly managed or spread among a number of (junior) people?q Are purchase quantities geared to demand forecasts?q Do you use order quantities which take account of stock-holding and purchasing costs?q Do you know the cost to the company of carrying stock ?q Do you have alternative sources of supply ? If not, get quotes from major suppliers and shop around for the best discounts, credit terms,q Working Capital Cash Flow Inventory Receivables Payables Ratios Cashflow Improve Manage Plan Control http://www.planware.org/workingcapital.htm (6 of 11) [30-05-2012 7:57:41 AM]
  • 93. and reduce dependence on a single supplier. How many of your suppliers have a returns policy ?q Are you in a position to pass on cost increases quickly through price increases to your customers ?q If a supplier of goods or services lets you down can you charge back the cost of the delay ?q Can you arrange (with confidence !) to have delivery of supplies staggered or on a just-in-time basis ?q There is an old adage in business that if you can buy well then you can sell well. Management of your creditors and suppliers is just as important as the management of your debtors. It is important to look after your creditors - slow payment by you may create ill-feeling and can signal that your company is inefficient (or in trouble!). Remember, a good supplier is someone who will work with you to enhance the future viability and profitability of your company. Our range of financial planners, Exl-Plan and Cashflow Plan, contain extensive facilities for exploring alternative payment scenarios for payables. See also the white paper on Making Cashflow Forecasts and Checklist for Improving Cashflow. Top of Page 5. Inventory Management Managing inventory is a juggling act. Excessive stocks can place a heavy burden on the cash resources of a business. Insufficient stocks can result in lost sales, delays for customers etc. The key is to know how quickly your overall stock is moving or, put another way, how long each item of stock sit on shelves before being sold. Obviously, average stock-holding periods will be influenced by the nature of the business. For example, a fresh vegetable shop might turn over its entire stock every few days while a motor factor would be much slower as it may carry a wide range of rarely-used spare parts in case somebody needs them. Nowadays, many large manufacturers operate on a just-in-time (JIT) basis whereby all the components to be assembled on a particular today, arrive at the factory early that morning, no earlier - no later. This helps to minimize manufacturing costs as JIT stocks take up little space, minimize stock-holding and virtually eliminate the risks of obsolete or damaged stock. Because JIT manufacturers hold stock for a very short time, they are able to conserve substantial cash. JIT is a good model to strive for as it embraces all the principles of prudent stock management. The key issue for a business is to identify the fast and slow stock movers with the objectives of establishing optimum stock levels for each category and, thereby, minimize the cash tied up in stocks. Factors to be considered when determining optimum stock levels include: What are the projected sales of each product?s How widely available are raw materials, components etc.?s How long does it take for delivery by suppliers?s Can you remove slow movers from your product range without compromising best sellers?s Remember that stock sitting on shelves for long periods of time ties up money which is not working for you. For better stock control, try the following: Review the effectiveness of existing purchasing and inventory systems.q Know the stock turn for all major items of inventory.q Working Capital Cash Flow Inventory Receivables Payables Ratios Cashflow Improve Manage Plan Control http://www.planware.org/workingcapital.htm (7 of 11) [30-05-2012 7:57:41 AM]
  • 94. Apply tight controls to the significant few items and simplify controls for the trivial many.q Sell off outdated or slow moving merchandise - it gets more difficult to sell the longer you keep it.q Consider having part of your product outsourced to another manufacturer rather than make it yourself.q Review your security procedures to ensure that no stock "is going out the back door !"q Higher than necessary stock levels tie up cash and cost more in insurance, accommodation costs and interest charges. Our range of financial planners, Exl-Plan and Cashflow Plan, contain extensive facilities for exploring alternative stock-holding strategies. See also the white paper on Making Cashflow Forecasts and Checklist for Improving Cashflow. Get Help with Cash Flow Planning Cashflow Plan - Comprehensive Cash Flow Forecasts Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows. 95/98/ Me/NT/2000/XP/Vista/Win7 Prices: Free to US$ 199. Details Trial Downloads Buy + Use Now Top of Page 6. Key Working Capital Ratios The following, easily calculated, ratios are important measures of working capital utilization. Ratio Formulae Result Interpretation Stock Turnover (in days) Average Stock * 365/ Cost of Goods Sold = x days On average, you turn over the value of your entire stock every x days. You may need to break this down into product groups for effective stock management. Obsolete stock, slow moving lines will extend overall stock turnover days. Faster production, fewer product lines, just in time ordering will reduce average days. Working Capital Cash Flow Inventory Receivables Payables Ratios Cashflow Improve Manage Plan Control http://www.planware.org/workingcapital.htm (8 of 11) [30-05-2012 7:57:41 AM]
  • 95. Receivables Ratio (in days) Debtors * 365/ Sales = x days It take you on average x days to collect monies due to you. If your official credit terms are 45 day and it takes you 65 days... why ? One or more large or slow debts can drag out the average days. Effective debtor management will minimize the days. Payables Ratio (in days) Creditors * 365/ Cost of Sales (or Purchases) = x days On average, you pay your suppliers every x days. If you negotiate better credit terms this will increase. If you pay earlier, say, to get a discount this will decline. If you simply defer paying your suppliers (without agreement) this will also increase - but your reputation, the quality of service and any flexibility provided by your suppliers may suffer. Current Ratio Total Current Assets/ Total Current Liabilities = x times Current Assets are assets that you can readily turn in to cash or will do so within 12 months in the course of business. Current Liabilities are amount you are due to pay within the coming 12 months. For example, 1.5 times means that you should be able to lay your hands on $1.50 for every $1.00 you owe. Less than 1 times e.g. 0.75 means that you could have liquidity problems and be under pressure to generate sufficient cash to meet oncoming demands. Quick Ratio (Total Current Assets - Inventory)/ Total Current Liabilities = x times Similar to the Current Ratio but takes account of the fact that it may take time to convert inventory into cash. Working Capital Ratio (Inventory + Receivables - Payables)/ Sales As % Sales A high percentage means that working capital needs are high relative to your sales. Other working capital measures include the following: Bad debts expressed as a percentage of sales.q Cost of bank loans, lines of credit, invoice discounting etc.q Debtor concentration - degree of dependency on a limited number of customers.q Once ratios have been established for your business, it is important to track them over time and to compare them with ratios for other comparable businesses or industry sectors. When planning the development of a business, it is critical that the impact of working capital be fully assessed when making cashflow forecasts. Our financial planning software packages - Exl-Plan and Cashflow Plan - can facilitate this task as they provide for the setting of targets for receivables, payables and inventory. Working Capital Cash Flow Inventory Receivables Payables Ratios Cashflow Improve Manage Plan Control http://www.planware.org/workingcapital.htm (9 of 11) [30-05-2012 7:57:41 AM]
  • 96. Share or Bookmark this Page More info Digg Reddit Newsvine Delicious StumbleUpon Yahoo Google Facebook Technorati Windows Live Get Help with Financial Projections Exl-Plan - Integrated Multi- Year Financial Planner Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows 95/98/ Me/NT/2000/XP/Vista/Win7. Prices: Free to US$ 289. Details Trial Downloads Buy + Use Now Get Help with Cash Flow Planning Cashflow Plan - Comprehensive Cash Flow Forecasts Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows. 95/98/ Me/NT/2000/XP/Vista/Win7 Prices: Free to US$ 199. Details Trial Downloads Buy + Use Now Top of Page Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections 7. Introducing PlanWare PlanWare develops and sells a range of financial planning packages - Exl-Plan and Cashflow Plan - for businesses of all sizes & types. Trial versions of all products can be downloaded from our PlanWare site and many other sources on the 'Net. We also offer an extensive range of commercial software for writing business plans, market planning, assessing business ideas and evaluating strategies. PlanWare also features: Papers on cashflow, financial, strategic and business planning topics.q Advice on getting new business ideas, managing working capital, devising business strategies and much more.q Pages devoted to famous business quotations and examples of bad business advice and mistakes.q Top of Page Working Capital Cash Flow Inventory Receivables Payables Ratios Cashflow Improve Manage Plan Control http://www.planware.org/workingcapital.htm (10 of 11) [30-05-2012 7:57:41 AM]
  • 97. Cashflow Forecasts Working Capital Raising Finance Other Items: - Bad Advice - Quotations - Money, Money 8. Copyright & Legal Stuff This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs License. This means that this page and any related files are subject to the normal rules about copyright and attribution. If you wish to make an electronic or printed copy for YOUR PERSONAL USE, you are free to do so PROVIDED THAT IT IS UNMODIFIED AND REMAINS COMPLETE IN ALL RESPECTS. All copying for commercial use requires written prior permission secured from info@planware.org. You are free to quote short extracts provided our site's URL <www.planware.org> is acknowledged as the source. PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe / Syndicate: RSS Top of Page Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Working Capital Cash Flow Inventory Receivables Payables Ratios Cashflow Improve Manage Plan Control http://www.planware.org/workingcapital.htm (11 of 11) [30-05-2012 7:57:41 AM] Search site !
  • 98. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Software Business Planner - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use Expert Biz Planner - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use Other Planners: - Financial - Cash Flow - Marketing - Strategy Buy Now Business Plan Software Channel Contents Plan Write Business Planner: Comprehensive business plan writing tool incorporating outliner, text, charts, financials and extensive help. r Plan Write Expert Business Planner: Similar to Plan Write Business Planner but includes a powerful expert system to analyze your ideas and provide expert advice before writing your plan. r See also: Financial Projection Software: Excel-based templates for comprehensive, multi-year financial projections for business plans, raising finance and strategic planning. Includes 150-page Word-based template and guide for writing a plan. q Cash Flow Forecast Software: Excel templates for full-integrated 12-month projections for planning and managing cash flows. Includes initial 12-week forecasts and roll-forward facility. q Marketing & Sales Plan Software: Tools and expert systems for developing marketing and sales strategies and tactics, setting prices, closing sales and writing professional plans. q Strategic Planning Software: Expert systems for assessing and improving business and marketing strategies for new and established q Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan Software for Business Plans, Business Planning http://www.planware.org/businessplansoftware.htm (1 of 2) [30-05-2012 7:58:09 AM] Search site !
  • 99. businesses of all sizes. Access expertise, save time, improve planning and get results. Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software for Business Plans, Business Planning http://www.planware.org/businessplansoftware.htm (2 of 2) [30-05-2012 7:58:09 AM] Search site !
  • 100. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Marketing Plan Software Marketing Planner Sales Planner H-Tech Planner Pricing Planner Insight for Sales Other Planners: - Financial - Cash Flow - Business - Strategy Buy Now Marketing & Sales Plan Software Channel Contents Plan Write for Marketing: Tool for planning new product launches and developing existing markets, and writing a professional marketing plan. r Plan Write for Sales: Expert system to help develop sales and marketing strategies and tactics and to prepare comprehensive plan. r Plan Write for Hi-Tech Marketing: Similar to Plan Write for Sales but tailored to suit technology-based businesses. r Plan Write for Pricing: Expert system to help determine the optimal price for a product or service. r Insight for Sales Strategies: Expert system that helps businesses improve their sales conversion rates and revenues. r See also: Business Plan Software: Tools and expert systems for assessing business ideas and strategies and for writing a comprehensive business plan. q Strategic Planning Software: Expert systems for assessing andq Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Marketing & Sales Plan Software for Market Planning & Business Plans http://www.planware.org/marketingplansoftware.htm (1 of 2) [30-05-2012 7:58:14 AM] Search site !
  • 101. improving business and marketing strategies for new and established businesses of all sizes. Access expertise, save time, improve planning and get results. Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Marketing & Sales Plan Software for Market Planning & Business Plans http://www.planware.org/marketingplansoftware.htm (2 of 2) [30-05-2012 7:58:14 AM] Search site !
  • 102. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Strategic Planning Software Idea Assessor - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use Strategy Evaluator - Benefits - Features - More Info - Online Demo - Sample Report - Questions - Reviews - Buy+Use Other Planners: - Financial - Cash Flow - Marketing - Business Buy Now Strategic Planning Software Channel Contents Quick Insight: Expert system for assessing and developing strategies for new business ideas and small businesses. r Business Insight: Expert system for comprehensively evaluating business strategies and development plans for larger businesses. r See also: Marketing & Sales Plan Software: Tools and expert systems for developing marketing and sales strategies and tactics, setting prices, closing sales and writing professional plans. q Business Plan Software: Tools and expert systems for assessing business ideas and strategies and for writing a comprehensive business plan. q Financial Projection Software: Excel-based templates for comprehensive, multi-year financial projections for business plans, raising finance and strategic planning. Includes 150-page Word-based template and guide for writing a plan. q Access expertise, save time, improve planning and get Useful Links More Info Develop strategic plan Devise business strategies Write strategic plan See planning surveys Buy planning book View sample plan See Also Get business ideas Write business plan Get planning insights Prepare financial projections Seek planning advice Plan to plan Business plan guide Software Tools Financial Planners Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Strategic Plan Software for Strategy & Business Plans & Planning http://www.planware.org/strategicplansoftware.htm (1 of 2) [30-05-2012 7:58:20 AM] Search site !
  • 103. results. Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Strategic Plan Software for Strategy & Business Plans & Planning http://www.planware.org/strategicplansoftware.htm (2 of 2) [30-05-2012 7:58:20 AM] Search site !
  • 104. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide Channel Contents Introduction to Business Plan Guide: Introduces the guide and explains how to get started. r Front of Business Plan: Discusses the items that appear towards the front of a business plan. r Body of Business Plan: A section-by-section guide to the key elements of a comprehensive business plan. r Appendices to Business Plan: Reviews the detailed information that could be relegated to appendices in a business plan. r See also: Financial Projection Software: Excel-based templates for comprehensive, multi-year financial projections for business plans, raising finance and strategic planning. Includes 150-page Word-based template and guide for writing a plan. q Business Plan Software: Tools and expert systems for assessing business ideas and strategies and for writing a comprehensive business plan. q Cash Flow Forecast Software: Excel templates for full-integrated 12-month projections for planning and managing cash flows. q Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan Software & Guide: Business Plan Guide http://www.planware.org/businessplanguide.htm (1 of 2) [30-05-2012 7:58:28 AM] Search site !
  • 105. Includes initial 12-week forecasts and roll-forward facility. Marketing & Sales Plan Software: Tools and expert systems for developing marketing and sales strategies and tactics, setting prices, closing sales and writing professional plans. q Strategic Planning Software: Expert systems for assessing and improving business and marketing strategies for new and established businesses of all sizes. q Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Business Plan Guide http://www.planware.org/businessplanguide.htm (2 of 2) [30-05-2012 7:58:28 AM] Search site !
  • 106. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Planning Freeware Exl-Plan Free Cashflow Plan Free Free-Plan & Biz-Plan Online Strategic Planner - Sample Plan Online Business Planner - Specimen Plan Business Plan eGuides Online Advice Service Business Plan Freeware Channel Contents Free Exl-Plan Free, high-level financial planner for Excel for creating projected income statements, cashflows and balance sheets for 2 years ahead. Includes a free comprehensive 150-page business plan guide and Word-based template. r Free Cashflow Plan Free, an Excel-based, business cash flow planner with roll-forward facility for short-term projections. r Free-Plan (Biz-Plan), a free Business Plan Template for Word (48 pages) and guide (supplied as a 90+ topic Help file and as a 100+ page PDF file for printing). r Free Online Strategic Planner for compiling a 2-3 page strategic business plan. r Free Online Business Planner for developing a 5-6 page outline of a comprehensive business plan. r Free Business Plan eGuides, compilation of papers on business planning matters. r Free Online Advice Service for problems relating to the compilation of a business plan. r Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Free Business Plan Software, Business Planning, Business Planner, Business Plan Template, Sample Business Plan, Cash Flow Planner, Financial Projections http://www.planware.org/businessplanfreeware.htm (1 of 2) [30-05-2012 7:58:32 AM] Search site !
  • 107. See also: Financial Projection Software: Excel-based templates for comprehensive, multi-year financial projections for business plans, raising finance and strategic planning. Includes 150-page Word-based template and guide for writing a plan. q Business Plan Software: Tools and expert systems for assessing business ideas and strategies and for writing a comprehensive business plan. q Cash Flow Forecast Software: Excel templates for full-integrated 12-month projections for planning and managing cash flows. Includes initial 12-week forecasts and roll-forward facility. q Marketing & Sales Plan Software: Tools and expert systems for developing marketing and sales strategies and tactics, setting prices, closing sales and writing professional plans. q Strategic Planning Software: Expert systems for assessing and improving business and marketing strategies for new and established businesses of all sizes. q Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Free Business Plan Software, Business Planning, Business Planner, Business Plan Template, Sample Business Plan, Cash Flow Planner, Financial Projections http://www.planware.org/businessplanfreeware.htm (2 of 2) [30-05-2012 7:58:32 AM] Search site !
  • 108. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance Other Items: - Bad Advice - Quotations - Money, Money Business Planning Papers Channel Contents Getting New Business Ideas: Considering strengths and weaknesses, getting and assessing ideas, and next steps. r Devising Business Plan Strategies: Success and failure, existing strategies and future SWOTs, strategic combinations and statements, and next steps. r Developing a Strategic Business Plan: Key steps, hindsight plus cause & effect, SWOTs and planning worksheet. r How to Write a Business Plan: Importance of strategy, preparatory work, planning to plan, outline of a business plan, and tips when writing. r Insights into a Business Plan: Scope of survey, overview of findings, lessons learnt, and detailed results and conclusions. r Preparing Financial Projections: Financial modeling with a computer, how models work, planning to plan, and tips & traps. r Making Cashflow Forecasts: Importance of cash, cashr Useful Links Software Tools Financial Planners Cashflow Planners Business Planners Strategy Planners Marketing Planners Free Planners Try Software Financial Planners Cashflow Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans These papers are covered by a Creative Commons Attribution-NonCommercial-NoDerivs License. You can copy them for PERSONAL USE provided they are UNMODIFIED AND REMAIN COMPLETE IN ALL RESPECTS. Copying for commercial use requires written prior permission. Business Plan, Business Planning, Strategic Planning, Venture Strategies, Working Capital,..., Business Strategy, Strategic Planners, Strategic Plans, Mission Statements, New Ventures http://www.planware.org/businessplanningpapers.htm (1 of 3) [30-05-2012 7:58:37 AM] Search site !
  • 109. flow vs. profit, calculating cash flows, planning and the pitfalls, and improving cash flow. Managing Working Capital: Working capital cycle, sources of cash, receivables, payables & inventory, and the key ratios. r Raising Finance: guidance on compiling the financial/funding sections of a business plan for raising finance from venture capitalists, business angels and/or banks r See also: Financial Projection Software: Excel-based templates for comprehensive, multi-year financial projections for business plans, raising finance and strategic planning. Includes 150-page Word-based template and guide for writing a plan. q Business Plan Software: Tools and expert systems for assessing business ideas and strategies and for writing a comprehensive business plan. q Cash Flow Forecast Software: Excel templates for full-integrated 12-month projections for planning and managing cash flows. Includes initial 12-week forecasts and roll-forward facility. q Marketing & Sales Plan Software: Tools and expert systems for developing marketing and sales strategies and tactics, setting prices, closing sales and writing professional plans. q Strategic Planning Software: Expert systems for assessing and improving business and marketing strategies for new and established businesses of all sizes. q Business Plan, Business Planning, Strategic Planning, Venture Strategies, Working Capital,..., Business Strategy, Strategic Planners, Strategic Plans, Mission Statements, New Ventures http://www.planware.org/businessplanningpapers.htm (2 of 3) [30-05-2012 7:58:37 AM]
  • 110. Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan, Business Planning, Strategic Planning, Venture Strategies, Working Capital,..., Business Strategy, Strategic Planners, Strategic Plans, Mission Statements, New Ventures http://www.planware.org/businessplanningpapers.htm (3 of 3) [30-05-2012 7:58:37 AM] Search site !
  • 111. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Introduction to Business Plan Guide Next This Business Plan Guide describes the possible structure and contents of a business plan. It is divided into three main parts - Front of Plan, Body of Plan and Appendices - with the details spread over about twenty pages that correspond to the main sections of a business plan. It is aimed at new/established businesses seeking to expand, raise finance etc. and needing to produce a comprehensive* business plan for internal or external use. While not specifically intended for very small businesses, it contain many ideas and issues which could be used to produce a more basic* plan - see Preparing a Basic/Short Plan. * See white paper on Insights into Business Planning for more information about the differences between comprehensive and basic plans. Importance of the Planning Process & Having a Plan The Guide may appear intimidating due to its length and detail. A cynic might say that the Guide is longer than the plan it aims to assist! However, bear in mind that the Guide was designed to cover a diversity of situations. It will be much less intimidating once you have adjusted its contents to reflect your specific needs as explained in pages dealing with Planning to Plan, Length of a Plan, Preparing a Basic/Short Plan and Table of Contents. We make no apology for the Guide's detail as the launch or development of a substantial business is not a task for the fainthearted. When starting to prepare a business plan, be mindful that: The planning process (thinking, exploring, researching, consulting and discussing) will be at least as important as the written plan. r Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan Software & Guide: Introduction to Business Plan Guide http://www.planware.org/guide.htm (1 of 4) [30-05-2012 7:59:26 AM] Search site !
  • 112. It is far easier to correct errors of judgment or explore new options when researching a business plan than when actually operating the business. r A sound business plan is not a sure-fire route to success or a "get rich quick" recipe but it should help anticipate and resolve problems and to point the best way forward. r Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Some business plans, like war plans, may not survive "first contact with the enemy" (i.e. with market/competition) but, even in these circumstances, they can provide the basis for recognizing the existence of a problem (e.g. sales less than planned) and the starting point for a solution (e.g. double sales expenditure). If there was no sales forecast and no expenditure budget at the outset, it would be very hard to formulate a solution. You don't want to be like Lewis Caroll's Alice in Wonderland: Alice came to the fork in the road. "Which road do I take?" she asked. "Where do you want to go?" responded the Cheshire cat. "I don't know," Alice answered. "Then," said the cat, "it doesn't matter." General Approach to Using the Guide In developing the Guide, we have assumed that the plan's initial audience is its author and close associates. Accordingly, it has been structured to help them do their "homework" and comprehensively pursue all the key issues, ideas and numbers. This means that the initial "final" plan may be (a lot) more detailed than the version that is distributed to any third-parties. As will be seen, we have put a lot of emphasis in this Guide on the presentation of factual (or estimated) data in simple tables which can be backed up off-plan in working papers and used to feed into financial projections. A business plan should come across as a straightforward, business-like and professional document - it is not a novel, academic thesis or philosophical paper. From the outset, recognize that your plan is unlikely to be completed in one or even two drafts. For more on this, see PlanWare's white paper on Insights into Business Planning and the latest results from its ongoing survey on Preparing a Business Plan. Once your plan has been completed using this Guide, it can be easily shortened for presentation to third parties while retaining the Template's basic structure or, alternatively, by cutting/pasting into an entirely new structure. For example, if participating in a business plan competition which specifies a precise format for entries and limits page numbers, you can edit and copy/paste your draft plan to suit. In all cases, review the length of your final draft plan, and if its body (excluding appendices) is much above 30 pages (even for a substantial business), consider some serious scaling back. Be sure to retain this draft as a backing document to underpin your shorter distributed plan. For more guidance on this, Business Plan Software & Guide: Introduction to Business Plan Guide http://www.planware.org/guide.htm (2 of 4) [30-05-2012 7:59:26 AM]
  • 113. see Length of a Plan and Preparing a Basic/Short Plan. How to Get Started with the Guide To get started with the Guide: Review the introductory items dealing with Planning to Plan, Length of a Plan and, if appropriate, Preparing a Basic/Short Plan. 1. Explore the entire Guide and think through the most appropriate structure and flow for your own plan. 2. Continue this process by printing out the relevant pages from the Guide.3. Construct a detailed Contents page incorporating your revised section headings to get the right overall framework for your plan. 4. Review your content's list and the Guide's detailed notes to identify key gaps in your preparatory research and analysis. 5. Sort out these gaps before starting to write your plan. In other words, do your main planning before drafting a detailed plan - resist the temptation to start writing before you have done all the preliminary work, or have really decided what you want to say. Most probably, you will need to do substantial market research and analysis to provide the backdrop for your business. Skip this step at your peril as a failure to assess the market could undermine your entire plan. Use 6. Profiles of Target Markets to help structure this work. 6. Having undertaken market research and confirmed that there is a viable opportunity for your business, commence the definition of the 3. Strategic Overview. 7. To help plan your plan, review the Checklist for Preparing a Business Plan.8. If you want advice on how NOT to write a business plan, you should study the 20 suggestions in Writing a Business Plan or Checklist for Preparing a Business Plan !! Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Additional Help The following white papers and tools may be helpful during your preliminary planning and thinking: Getting Business Ideasq Devising Business Strategiesq Developing a Strategic Business Planq Online Strategic Plannerq Once you are ready to start drafting, have a look at the white paper How to Write a Business Plan for further suggestions. Also review the paper on Insights into Business Planning to get some very practical guidance on many key issues connected with the preparation of a plan - different types of plans, length of plans, elapsed time, importance, difficulties and so on. This is well worth checking out as it reflects Business Plan Software & Guide: Introduction to Business Plan Guide http://www.planware.org/guide.htm (3 of 4) [30-05-2012 7:59:26 AM]
  • 114. Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance the views of a substantial number of people who have written their own plans. Another item that will assist you in getting your thoughts together and outlining the structure and contents of your plan is Free-Plan. This 150-page Business Plan Guide and Template is available as freeware. It complements this online Business Plan Guide. If you need help with your financial projections, evaluate Exl-Plan, our comprehensive Excel-based financial planner. This is available in nine versions to suit different business sizes - from smallest to largest. You can download trial and free versions of Exl-Plan here. If you would like to consider using business planning software to help speed up the writing and to gain access to additional help, have a look at Plan Write Business Planner. This package integrates word processing, text outliner, financial planner and charting with extensive online help about business planning. It is especially suitable for first-time business planners, smaller businesses and many professional advisers. Also, check out the Plan Write Expert Business Planner which combines an "expert" system with a business planner. Top of Page Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Introduction to Business Plan Guide http://www.planware.org/guide.htm (4 of 4) [30-05-2012 7:59:26 AM] Search site !
  • 115. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Introduction to Business Plan Guide: Planning to Plan Previous Next A business plan is, in many respects, the most important document that a business ever creates as it is the "proof of concept", road map for growth and/or carrot to secure external support. This is very evident from the survey findings described in Insights into Business Planning. Before Starting Your Plan Before starting your plan, consider the following findings derived from an extensive survey offering Insights into Business Planning conducted by PlanWare: Determine the underlying purpose of the plan at the very outset - to raise money, secure approval etc. - as this will largely determine the comprehensiveness and length of the plan, amount of research required, use of external help and overall time scale. q Decide on the time horizon to be covered by the plan's 11. Financial Projections and 12. Funding as this will also determine the number of years to be covered by its non-financial projections. In addition, consider setting the start date for all projections to coincide with the likely finish date of the plan. For example, if you are starting to plan in January and expect to circulate the final plan in mid-year, you should consider: Using an opening balance sheet in 11. Financial Projections for end-June. s Drafting 4.2. Progress to Date in 4. Present Status up tos q Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan Software & Guide: Planning to Plan http://www.planware.org/guide_plan.htm (1 of 3) [30-05-2012 8:00:28 AM] Search site !
  • 116. end June. Setting July as the start month for all your detailed plans.s This approach will ensure that your plan is not obsolete by the time it has been written ! For help with financial projections, see Exl-Plan.q Identify who is likely to read the plan (or its summary), e.g. board of directors, potential investors, lending institution, divisional management etc., and think through the issues they would want to see addressed. q Decide on the type of plan that is needed:q Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Basic plans are short (often under 15 pages plus appendices etc.); relatively quick to prepare (under one or two months); use limited external assistance; need few drafts; and require much more researching than writing. They are somewhat more difficult to prepare than anticipated - all parts equally difficult. They are frequently used to assess the viability of a business or for internal/personal use and they are rated as important/useful for the business. See Preparing a Basic/Short Plan. r Comprehensive plans are longer than basic plans; require some months to prepare; make slightly greater use of external help; and require somewhat more time researching than writing. They are more difficult to prepare than anticipated, especially the financial projections and market analysis parts. They are often used to help raise venture capital/equity or bank loans, and they are viewed as being critically important/useful to the business. r Specify the structure of your plan in the form of a detailed Table of Contents. Use this to identify critical issues requiring research and/or external assistance and to set page lengths for each main section. See also Length of Business Plan. q Importance of Preliminary Research Based on your Table of Contents, create a work program and timetable which allows adequate time for researching, writing and redrafting. Shortcomings in the concept and gaps in supporting evidence and proposals need to be clearly identified. This will facilitate an assessment of research to be undertaken before any drafting commences. Bear in mind that a business plan should be the end result of a careful and extensive research and development project which must be completed before any serious writing of a plan should be started. Under no circumstances should you start writing a plan before all the key issues have been crystallized and addressed. The more important the plan, the longer it will be and the longer it will take to complete. For most plans, much more time will be spent researching than writing as demonstrated in the white paper on Business Plan Software & Guide: Planning to Plan http://www.planware.org/guide_plan.htm (2 of 3) [30-05-2012 8:00:28 AM]
  • 117. Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Insights into Business Planning. Recognize that the process of researching could be much more difficult than expected and consider seeking external help, sooner rather than later, for the most vital areas. If you do use outside assistance, make absolutely sure that that you don't hand over the planning of your business to external consultants. By all means contract out elements to experts in market research, sales planning, technology, finance and taxation but do not let them take control of the plan. If you do, you will have missed the benefits of the planning process and you may be deprived of the insights needed to effectively present and implement the resultant plan. To help you get started with your plan, review this Checklist for Preparing a Business Plan. Also, have a look at the Checklist on How NOT to Write a Business Plan to see the things you should not do ! Once your business's background, markets and commercial potential have been assessed, you should initiate the planning process by defining the 3. Strategic Overview. on which your detailed plan will be based. Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Planning to Plan http://www.planware.org/guide_plan.htm (3 of 3) [30-05-2012 8:00:28 AM] Search site !
  • 118. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Introduction to Business Plan Guide: Length of a Plan Previous Next The page length of a business plan depends very much on the purpose of the plan and the type and status of the business being planned. For discussion on different types of plans and their lengths, see the white paper on Insights into Business Planning. Plan the Length of Your Plan The overall length of a (very) comprehensive plan could be anything between 20 and 50 pages excluding appendices. A more basic plan might run from 5 pages up to 15 or even 20 pages. When budgeting a length for your plan, go for the shortest possible plan consistent with your business's scale, objective of the plan etc. – go for quality rather than quantity! Between 20 and 30 pages (excluding appendices) should be adequate for most businesses. If your plan gets too long, do some ruthless editing and redrafting. If it is any consolation, it should be much easier to shorten a long plan than to lengthen a short one! The following table suggests possible plan lengths for different situations based on this Guide's structure and that used by Free-Plan a comprehensive 150-page Business Plan Guide and Template: Situation: Target Number of Partial/Full Pages (excluding appendices) Very small services startup not seeking funding or support Smallish business seeking funding or support Substantial startup seeking venture capital Substantial existing business not seeking funding or support Substantial existing business seeking external funding A "long" summary for a substantial business Your targets Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan Software & Guide: Length of a Plan http://www.planware.org/guide_length.htm (1 of 3) [30-05-2012 8:00:31 AM] Search site !
  • 119. Cover Page 1 1 1 Table of Contents 1 2 2 2 Basic Information 1 1 1 1. Introduction to Plan 1 1 1 1 2 1 2. Summary of Plan 1 1 2 2 3 3. Strategic Overview 1 1 2 2 2 1 4. Present Status 1 1 2 3 4 1 5. Products/Services Descriptions 1 1 2 3 4 1 6. Profiles of Target Markets 2 2 5 5 6 1 7. Marketing Strategies/Sales Plans & Projections 2 2 3 4 4 1 8. Technology and R&D ? ? ? ? ? 9. Operational Plans 1 1 2 3 4 1 10. Management & Administration 1 1 2 2 3 1 11. Financial Projections 2 3 5 4 6 1 12. Funding 1 2 2 13. Implementation 1 1 2 2 3 1 14. Conclusion 1 1 1 1 Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Length of a Plan http://www.planware.org/guide_length.htm (2 of 3) [30-05-2012 8:00:31 AM]
  • 120. Total Pages 14 20 35 34 48 10 Use Appendices As no major section within your plan should exceed 6-8 pages, use Appendices to present detailed or additional information which is summarized or referenced in the body of the plan. This reduces the length of the plan. It also enhances readability and ensures that the reader does not get sucked into excessive detail. If the appendices are very lengthy, consider binding them into a separate volume. This should make the plan appear less intimidating and creates the opportunity to circulate the plan with or without appendices. If presenting the appendices as a separate volume, be sure to include a cover page (complementing that of the main plan) and a detailed contents list (number all pages in the appendices). For further guidance, see Planning to Plan, Preparing a Short/Basic Plan and Table of Contents. For further discussion on different types of plans and their lengths, see the white paper on Insights into Business Planning. Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Length of a Plan http://www.planware.org/guide_length.htm (3 of 3) [30-05-2012 8:00:31 AM] Search site !
  • 121. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Introduction to Business Plan Guide: Preparing a Basic/Short Plan Previous Next By design, this Guide is aimed at helping new and established businesses to produce comprehensive business plans, most probably, for raising external finance or for guiding management or securing internal approvals within a largish organization. However, it can also be used to help produce (1) a basic/short plan for a very small or "home-based" business or (2) a "long" executive summary for a larger business as follows: Write a maximum of one page for each main section as defined in the Table of Contents except possibly for 6. Profiles of Target Markets and 11. Financial Projections which could run to 2-3 pages. 1. Use sub-headings in this Guide to determine matters to be addressed within each main section. For example, aim to cover each of the sub-headings within 2-3 paragraphs, along with simple tables and charts. It is better to cover all key topics briefly rather than omit them. 2. Using this approach, it should be possible to draft a plan of under 15-20 pages. See Length of a Plan for more guidance. If planning to use Exl-Plan to help generate financial projections for this plan, look at one of the more basic versions such as Basic, Micro or Lite. Get more detailed information and free trial downloads for these versions. For further discussion on different types of plans and their lengths, see the Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan Software & Guide: Preparing a Basic Plan http://www.planware.org/guide_basic.htm (1 of 2) [30-05-2012 8:00:34 AM] Search site !
  • 122. white paper on Insights into Business Planning. Top of Page Previous | Next Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Preparing a Basic Plan http://www.planware.org/guide_basic.htm (2 of 2) [30-05-2012 8:00:34 AM] Search site !
  • 123. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: Front of Business Plan Previous Next The front parts of most business plans comprise the following: Cover pageq Contents listq Basic Information about the businessq 1. Introduction to Planq 2. Summary of Planq Although these five items appear at the very start of a plan, their drafting may be deferred until the Body of the plan and its Appendices have been completed. Even if the Basic Information and 1. Introduction are drafted at an earlier stage, the 2. Summary of Plan should not be written until the entire plan has been finalized. Once you have addressed these front parts, you should advance to the Body which contains the 'nuts and bolts' of your plan. Note: Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide, can be downloaded for free here. Additional Help For general guidance, refer to the white papers on How to Write a Business Plan and Insights into Business Planning. Useful Links Software Tools Financial Planners Cashflow Planners Business Planners Strategy Planners Marketing Planners Free Planners Try Software Financial Planners Cashflow Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Front of Business Plan http://www.planware.org/gfront.htm (1 of 2) [30-05-2012 8:00:37 AM] Search site !
  • 124. If you need more extensive assistance, consider using the Plan Write Business Planner or Plan Write Expert Business Planner software packages. See also Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide. It can be used in conjunction with Exl-Plan, an Excel-based financial planner, to compile and present your financial projections. Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Front of Business Plan http://www.planware.org/gfront.htm (2 of 2) [30-05-2012 8:00:37 AM] Search site !
  • 125. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: Cover Page Previous Next The cover page at the very front of a securely-bound business plan is an excellent opportunity to create a favorable image which reflects both the nature of the business and professionalism of the plan. A business logo with a tasteful drawing or picture could look very attractive. The text and layout of a cover page might appear as follows: Strictly Confidential Date Copy Number: ____ XXX Business Name Business Plan Logo here Picture of product Useful Links Software Tools Financial Planners Cashflow Planners Business Planners Strategy Planners Marketing Planners Free Planners Try Software Financial Planners Cashflow Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Cover of Business Plan http://www.planware.org/gcover.htm (1 of 2) [30-05-2012 8:00:39 AM] Search site !
  • 126. XXX Business Name XXX Address Tel No.: xxx Fax No.: xxx Email: xxx Web: xxx Note: Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide, can be downloaded for free here. Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Cover of Business Plan http://www.planware.org/gcover.htm (2 of 2) [30-05-2012 8:00:39 AM] Search site !
  • 127. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: Table of Contents Previous Next The contents list of your plan performs three critical functions: Explains the scope and structure of the finished plan to readers.1. Provides an index to facilitate access to specific sections of the plan.2. Serves as a route map and guide during preparation of the plan.3. The third function is often overlooked but it is critical to the successful compilation of a business plan. Your time will be very well spent drawing up a detailed table of contents for the plan prior to any writing. Build up this table by progressively expanding main sections into subsections and even sub-subsections to cover all the key issues. This will allow you to: Envisage the scale and scope of the plan.q Test the logic of the plan.q Determine the flow of text and ideas from one section to another.q Define the detailed contents of the plan.q Identify shortcoming in research and preparation.q You should critically examine and fine-tune the contents list and allocate page lengths to each section. This contents list can then be used as the basis for identifying and assigning tasks to be researched, analyzed or discussed prior to drafting. See Planning to Plan for more guidance on this. The importance of using the contents list as a guide when writing a business plan cannot be overstated. It is your road map. Try going on a long journey without a good map and see what happens - you take wrong turns, you drive into blind alleys, you get lost, you waste time, you have to double back, you miss short cuts and, in the end, you may never get to your destination. A similar outcome could apply if you attempt to write a plan without first compiling a detailed contents list. Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan Software & Guide: Contents of Business Plan http://www.planware.org/gcontents.htm (1 of 4) [30-05-2012 8:00:43 AM] Search site !
  • 128. The key to writing a good business plan is to compile a sound table of contents before you start writing. Note: Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide, can be downloaded for free here. The following is a suggested table of contents based on this Guide. Use appendices at the very back of the plan to hold the more detailed information, analyses, schedules etc. When compiling your plan, be sure to number all pages and index them on the contents page. Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Cover Page Table of Contents Basic Information 1. Introduction to Plan 2. Summary of Plan 3. Strategic Overview 3.1 Vision 3.2 Mission 3.3 Values 3.4 Objectives 3.5 SWOTs 3.6 Strategies 3.7 Goals 4. Present Status 4.1 Background 4.2 Recent Progress 5. Product/Service Descriptions 5.1 General Descriptions 5.2 Key Features 5.3 Main Benefits 5.4 Pricing Plans 5.5 Competitors' Offerings 5.6 Competitive Assessment 6. Profiles of Target Markets Business Plan Software & Guide: Contents of Business Plan http://www.planware.org/gcontents.htm (2 of 4) [30-05-2012 8:00:43 AM]
  • 129. Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan 6.1 General Background 6.2 Size, Segments & Trends 6.3 Review of Competition 6.4 Customers/Users 6.5 Medium-Term Projections 6.6 Review of Market Potential 7. Marketing Strategies, Sales Plans & Projections 7.1 Key Marketing Strategies 7.2 Marketing/Sales Plans & Resources 7.3 Marketing/Sales Expense Projections 7.4 Sales Forecasts 7.5 Market Share Projections 7.6 Worst Case Scenario 8. Technology and R&D 8.1 Overview of Technology 8.2 R&D Plans 8.3 R&D Resources 8.4 R&D Expense Projections 9. Operational/Manufacturing Plans 9.1 Locations & Facilities 9.2 Operating Methods/Procedures 9.3 Capital Expenditure Projections 9.4 Operating Cost Projections 10. Management & Administration 10.1 Management Structure 10.2 Key Management Profiles 10.3 Administration & Systems 10.4 Head Count Projections 10.5 Overhead Expense Projections 11. Financial Projections 11.1 Key Assumptions 11.2 Income (P&L) Projections 11.3 Cash Flow Projections 11.4 Balance Sheet Projections 11.5 Ratio Analyses 11.6 Sensitivity Analyses 11.7 Overall Assessment 12. Funding 12.1 Funding Requirements Business Plan Software & Guide: Contents of Business Plan http://www.planware.org/gcontents.htm (3 of 4) [30-05-2012 8:00:43 AM]
  • 130. Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance 12.2 Funding Proposals 13. Implementation 13.1 First Year 13.2 Subsequent Years 13.3 Contingency Plans 14. Conclusion Appendices 1. Introductory 2. Marketing 3. Operational 4. Finance Additional Help The Plan Write Business Planner and Plan Write Expert Business Planner software packages contain comprehensive listings of all the topics that might appear in a business plan plus an outliner to help you structure and tailor the contents of a plan. These can be used as the jumping off point for systematically entering text and compiling detailed schedules and projections. If you intend to use Word to help produce your business plan, have a look at Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide. It can be used in conjunction with Exl-Plan, an Excel-based financial planner, to compile and present your financial projections. Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Contents of Business Plan http://www.planware.org/gcontents.htm (4 of 4) [30-05-2012 8:00:43 AM] Search site !
  • 131. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: Basic Information Previous Next Create a page-length table near the very front of the plan, ideally immediately after the contents page, to list all the basic particulars about your business - contact details, regulatory items, names of advisers, principal financiers etc. - as per the example below. Basic Information about XYZ Legal name and status of business: Directors/partners/proprietors: List and indicate positions. Distinguish between exec and non-executive directors. Address of main office: Addresses of other offices: Address of registered office: Main telephone: Main fax: Main email Web site: Name and address of parent company: Business incorporation/registration date: Business incorporation/registration number: Useful Links More Info Prepare projections Make cashflow forecasts Get free planner Write business plan Seek planning advice Improve cash flow Raise finance See Also Develop strategic plan Write strategic plan Get planning insights Plan to plan See planning surveys Business plan guide Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Basic Information http://www.planware.org/gbasic.htm (1 of 2) [30-05-2012 8:00:48 AM] Search site !
  • 132. Business tax reference number(s): Insert any other regulatory/license items here Insert any other regulatory/license items here Main shareholders: List Professional Advisers: Give contact names (and positions), full addresses and other details for each below - Auditors - Legal advisers - Bankers - Patent (IPR) attorneys - Financial/tax advisers - Any other key advisers Insert any other key items here Insert any other key items here Note: Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide, can be downloaded for free here. Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Basic Information http://www.planware.org/gbasic.htm (2 of 2) [30-05-2012 8:00:48 AM] Search site !
  • 133. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: 1. Introduction to Plan Previous Next Before putting "pen" to paper, review the Checklist for Preparing a Business Plan. Use this section to introduce the plan. Do not summarize the plan here: instead write this in the 2. Summary of Plan section once the entire plan has been finalized. Suggested Length & Structure: This entire section should fit onto one page for all types of plans. The Introduction to Plan could cover the following matters. Briefly introduce the business entity (company, partnership, sole trader etc.) to which your plan refers. Use a maximum of two sentences to explain what the business does or plans to do. For example: This business plan relates to Xyz Inc which was established in 20XX and is engaged in the production, distribution and sale of frozen yogurt within the xx State. q Explain the purpose of or reason for the plan (e.g. guide management, raise funds etc.). For example: The purpose of this plan is to help management raise $ XYZ,000 in equity and loans to help finance expansion of distribution into adjacent territories and R&D on new products. q Indicate who wrote the plan and when. Mention any key external help secured from researchers, consultants etc. For example: It was compiled by Xyz's management team led by Mr. XX, CEO, and assisted by ABC Financial Consultants during q Useful Links More Info Develop strategic plan Devise business strategies Write strategic plan See planning surveys Buy planning book View sample plan See Also Get business ideas Write business plan Get planning insights Prepare financial projections Seek planning advice Plan to plan Business plan guide Software Tools Financial Planners Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Introduction http://www.planware.org/gintro.htm (1 of 3) [30-05-2012 8:00:50 AM] Search site !
  • 134. February-June 20XX. Outline the scope and general structure of the plan by setting out the sequence of main sections as short bullet points like: This plan is laid out as follows: Section 2 below contains a summary of the plan. Sections 3 and 4 review the background, development of the business and current product service/ offerings respectively. And so on ..... q Indicate that the plan is confidential etc. For example, include a paragraph like the following: This document is confidential and has been made available to the individual to whom it is addressed strictly on the understanding that its contents will not be disclosed or discussed with any third parties except for the individual's own professional advisers. Investment in new and small businesses carries high risks as well as the possibility of high rewards. It is highly speculative and potential investors should be aware that no established market exists for the trading of shares in private companies. Prospective investors are advised to verify all material facts and to take advice from a professional adviser before entering into any commitments. This plan is strictly for information only and does not constitute a prospectus or an invitation to subscribe for shares. Forward-looking projections and statements in the plan have been compiled by the promoters for illustrative purposes and do not constitute profit forecasts. The eventual outcome may be more or less favorable than that portrayed. q If necessary, get professional advice on more appropriate wording. If confidentiality is important, add a 'slot' for numbering all copies of the plan to its Cover Page and maintain a distribution register. Give contact details (name, position, address, phone, fax and email) for the key person dealing with the plan. q Business Plan Software & Guide: Introduction http://www.planware.org/gintro.htm (2 of 3) [30-05-2012 8:00:50 AM]
  • 135. Additional Help For general guidance, refer to the white papers on How to Write a Business Plan and Insights into Business Planning. If you need more extensive assistance, consider using the Plan Write Business Planner or Plan Write Expert Business Planner. Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide, can be downloaded for free here. Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Introduction http://www.planware.org/gintro.htm (3 of 3) [30-05-2012 8:00:50 AM] Search site !
  • 136. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: 2. Summary of Plan Previous Next IMPORTANT: Write this summary when your plan is at its final draft stage. Hit the highlights and cover all key issues. Avoid detail – focus on matters of strategic importance to the business. If desired, cross-reference the reader to the sections containing detailed text e.g. More details in Section XX. Suggested Length & Structure: Write the summary after the detailed plan has been drafted. Limit this section to two or, at most, three pages. As a guide, the summary should never exceed 10% of the total number of pages (excluding appendices) in your plan. See Length of a Plan. Address the needs and interest of the reader: what basic information does the reader need to get orientated or to become interested in the business? Consider devising slightly different summaries for different categories of reader. Use one short section or one/two paragraphs to summarize the content of each main section of the plan. Instead of continuous flowing text, consider using bullet points like this: Useful Links More Info Develop strategic plan Devise business strategies Write strategic plan See planning surveys Buy planning book View sample plan See Also Get business ideas Write business plan Get planning insights Prepare financial projections Seek planning advice Plan to plan Business plan guide Software Tools Financial Planners Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Summary of Plan http://www.planware.org/gsummary.htm (1 of 6) [30-05-2012 8:00:55 AM] Search site !
  • 137. Start the summary on a new page immediately after 1. Introduction to Plan.q Give this section plenty of thought and time as it is the most important single part of the entire plan. q Its contents should be very clear and interesting. Sell the business and its plans in a professional manner. q Be positive by avoid exaggeration. Do not include any material in the summary that is not also covered in the body of the plan. q If tabulating data, use simple, high-level tables. For example:q This table was "pasted in" as picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to cash flow forecasts and projected balance sheets and to a much more detailed project ions. Use a chart or two to highlight key issues. A picture can be worth a thousand words, as the following charts show. q Business Plan Software & Guide: Summary of Plan http://www.planware.org/gsummary.htm (2 of 6) [30-05-2012 8:00:55 AM]
  • 138. These charts were "pasted in" as pictures from Exl-Plan, PlanWare's Excel-based financial planner. Once the summary has been drafted, give the draft final plan to an honest, critical outsider to review. Additional Help Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan Business Plan Software & Guide: Summary of Plan http://www.planware.org/gsummary.htm (3 of 6) [30-05-2012 8:00:55 AM]
  • 139. Business Plan Guide guide, can be downloaded for free here. Business, Financial, Strategic, Market & Sales Planning Tools Title Description For Whom Info Demo Buy (US$)* For Business Plans: Plan Write Business Planner Comprehensive tool to help write a professional business plan. Managers, entrepreneurs & consultants. Click Click 129.95 Plan Write Expert Business Planner Expert system for developing strategies and then compiling a complete business plan. Managers, entrepreneurs & consultants. Click Click 229.95 For Financial Projections: Exl-Plan (9 versions) Excel templates for fully-integrated, multi-year pro-forma projections with Word template for business plan. Managers, entrepreneurs & consultants. Click Click From 29.00 Cashflow Plan (6 versions) Excel templates for comprehensive and integratedrolling 12-week and 12-month forecasts. Managers, entrepreneurs & consultants. Click Click From 39.00 For Strategic & Market Assessments: Quick Insight Expert system for assessing new product and service ideas for new/smaller businesses. Managers, entrepreneurs & consultants. Click Click 229.95 Business Insight Expert system for evaluating and enhancing strategies in larger businesses. Marketing & sales managers, analysts & consultants. Click Click 795.00 For Marketing & Sales Plans: Business Plan Software & Guide: Summary of Plan http://www.planware.org/gsummary.htm (4 of 6) [30-05-2012 8:00:55 AM]
  • 140. Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Plan Write for Marketing Comprehensive tool to help write a professional marketing plan. Managers, entrepreneurs & consultants. Click Click 129.95 Plan Write for Sales Expert system for developing and assessing strategies, and compiling a comprehensive sales and marketing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Plan Write for Hi-Tech Marketing Expert system for developing strategies and tactics, and preparing a comprehensive sales and marketing plan for a tech-based business. Marketing & sales managers, consultants & entrepreneurs in tech-based businesses. Click Click 299.95 Plan Write for Pricing Expert system for determining optimal pricing and writing a comprehensive pricing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Insight for Sales Strategy Specialist expert system to help plan, forecast & close complex sales. Marketing/sales managers & reps selling medium/high value items. Click Click 229.95 * To download & use now. Special bundles of packages available for managers, consultants and entrepreneurs. More info Top of Page Previous | Next Business Plan Software & Guide: Summary of Plan http://www.planware.org/gsummary.htm (5 of 6) [30-05-2012 8:00:55 AM]
  • 141. Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Summary of Plan http://www.planware.org/gsummary.htm (6 of 6) [30-05-2012 8:00:55 AM] Search site !
  • 142. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: Body of Business Plan Previous Next The body of your plan should be spread over a series of sections. This Guide uses the following main sections: 3. Strategic Overview 4. Present Status 5. Product/Service Descriptions 6. Profiles of Target Markets 7. Marketing Strategies, Sales Plans & Projections 8. Technology and R&D 9. Operational Plans 10. Management & Administration 11. Financial Projections 12. Funding 13. Implementation 14. Conclusion These follow on from the 1. Introduction to Plan and 2. Summary of Plan. The order and scope of the sections within your plan should be decided at the very outset when compiling the Table of Contents list of the plan. Consider starting each main section on a new page even though this might appear to increase the length of your plan. Detailed material relevant to a particular section should be placed in an Appendix at the very back of the plan. This ensures that the flow of your plan is not disrupted by excessive detail. Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan Software & Guide: Body of Business Plan http://www.planware.org/gbody.htm (1 of 2) [30-05-2012 8:00:57 AM] Search site !
  • 143. Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Additional Help For general guidance, refer to the white papers on How to Write a Business Plan and Insights into Business Planning. If you need more extensive assistance, consider using the Plan Write Business Planner or Plan Write Expert Business Planner software packages. See also Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide. It can be used in conjunction with Exl-Plan, an Excel-based financial planner, to compile and present your financial projections. Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Body of Business Plan http://www.planware.org/gbody.htm (2 of 2) [30-05-2012 8:00:57 AM] Search site !
  • 144. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: 3. Strategic Overview Previous Next Limit this entire section to two or absolute maximum of three pages by focusing on major and long-term issues. Use succinct, affirmative statements and make every noun, adjective and verb important. After the summary section, this is probably the most important element in the entire plan as it sets the direction, tone and framework for the detail that follows. If the proposed strategies and their rationale are flawed then the whole direction of the business may be wrong. To compile this section, considerable research needs to have been completed particularly on markets, competition and sales potential. See 6. Profiles of Target Markets. For further guidance, see the white papers on Devising Venture Strategies and Developing a Business Strategy. Also, have a look at the free Online Strategic Planner, which could be used to help draft this entire section as illustrated by the Sample Strategic Plan. Useful Links More Info Develop strategic plan Devise business strategies Write strategic plan See planning surveys Buy planning book View sample plan See Also Get business ideas Write business plan Get planning insights Prepare financial projections Seek planning advice Plan to plan Business plan guide Software Tools Financial Planners Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Mission, Strategies etc. http://www.planware.org/gstrategies.htm (1 of 8) [30-05-2012 8:01:01 AM] Search site !
  • 145. Suggested Length & Structure: Allow 1-2 pages (excluding the SWOT table). Keep under one page for a basic/short plan. The subsections below are for general guidance only. They could result in some undesirable duplication or overlapping of proposals and ideas. Accordingly, you may prefer to: Amalgamate some of them (e.g. Vision & Mission or Values & Objectives). q Use less obtrusive sub-headings like Vision:q Delete all sub-headings and cover all relevant matters in a series of short paragraphs. q Note: Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide, can be downloaded for free here. 3.1. Vision Describe what your business will look like in, say, five years time. Indicate its likely size and the nature, breadth and depth of its operations etc. For example, start your vision with the following: By 20XX, Xyz will be engaged in xx (activities). It will be selling xx (offerings) to a customer base comprising xx. It expects to have staff of xx mainly engaged in xx (activities) and located at xx. Annual sales could be xx and net income could reach xx. A key feature of Xyz will be its emphasis on xx to maintain its competitive advantage. And so on ..... For further guidance, see the white paper on Developing a Business Strategy. Also, have a look at the free Online Strategic Planner that could be used to help draft this entire section as illustrated by the Sample Strategic Plan. 3.2. Mission In one succinct paragraph, describe the central purposes and activities ("mission") of your business. Explain concisely what the business is about - along the lines of a so-called "elevator pitch". For example: Xyz designs, develops, manufactures and markets xx products/services for sale on the basis of xx features to meet the xx needs of xx customer groups via xx distribution channels in xx geographic areas. It intends to expand/develop new/additional products/markets/channels by means of xx ....... Business Plan Software & Guide: Mission, Strategies etc. http://www.planware.org/gstrategies.htm (2 of 8) [30-05-2012 8:01:01 AM]
  • 146. 3.3. Values Describe the business's values and the ethical standards it will apply in dealings with stakeholders, customers, suppliers etc. A sentence or two should suffice for most businesses. If your organization is NFP (not-for-profit), you may wish to expand on its values using bullet points. 3.4. Objectives Briefly, explain the promoters' (or shareholders', management's) underlying long-term objectives in setting up (or expanding) the business. For example: Get rich?s Build a big business?s Support local community?s Develop a natural resource?s Mobilize help for a deprived group?s Create a pension fund for managers?s Create employment for self or others?s Exploit an invention?s Diversify or integrate?s Get a stock market quote?s Defend or enhance the business?s For further guidance, see the white paper on Developing a Business Strategy. 3.5. SWOTs SWOTs ( Strengths, Weaknesses, Opportunities and Threats) are mentioned here to highlight the importance of addressing them in the 3.6. Strategies subsection that follows. What are the business’s real SWOTs? Be very honest about identifying any major strengths, weaknesses and threats and justify opportunities based on market analysis and research rather than on wishful thinking or supposition. Internal External Strengths : Opportunities : Weaknesses : Threats : It may not be appropriate to tabulate SWOTs within the final version of your plan in view of the fact Business Plan Software & Guide: Mission, Strategies etc. http://www.planware.org/gstrategies.htm (3 of 8) [30-05-2012 8:01:01 AM]
  • 147. that your proposed strategies presented in 3.6 Strategies below are designed to resolve shortcomings identified in this table. One solution would be to add a closing subsection to this main section to serve as a wrap-up statement (or an overall assessment) that describes how the proposed strategies/plans will: - built on the business's key strengths (name them) - resolve its internal weaknesses (name the areas) - fully exploit its external opportunities (identify them) and - avoid major external threats (explain how). Alternatively, an item along these lines could be included as part of the overall 14. Conclusion towards the back of the plan. For further guidance, see the white papers on Devising Venture Strategies and Developing a Business Strategy. 3.6. Strategies Use bullets to highlight up to eight (or so) key strategies (actions, programs, projects, operating methods etc.) in relation to major functional areas - markets, sales, products/services, technology, finance, management, operations etc. Be sure you are presenting realistic, medium-term strategies and not merely short-term tactics. The following table highlights differences between strategic and tactical issues when planning a holiday: Strategic Tactical When to go ? What to pack ? Where to go ? How to get to airport ? Who to go with ? Where to go on third day ? How to travel ? Hire car for a day ? What budget ? What presents to buy ? How long to go for ? When to use taxis ? Clearly, it would not make much sense when planning a holiday to address the tactical issues without first having resolved the strategic matters. This also applies to strategic planning for a business plan. Your strategies are critically important, as they become the road map for all the (tactical) detail presented in the balance of the plan. In essence, set out the basic strategies in this subsection and then use the remainder of your plan to flesh out the detail. Use 3.5. SWOTs above to prompt thinking on internal and external issues as indicated in the table below and explain how your plan will deal with them in strategic terms. Internal External .. build on strengths .. exploit opportunities .. resolve weaknesses .. avoid threats Here are some possible strategies for a newly formed handbag designer/producer/distributor: Business Plan Software & Guide: Mission, Strategies etc. http://www.planware.org/gstrategies.htm (4 of 8) [30-05-2012 8:01:01 AM]
  • 148. Markets: Target high-income earners in the 18-25 age groupq After two years expand into the 25-35 age groupq Sales: Initially, sell directly via own and third-party web sitesq Progressively appoint distributors and agents to target specialist retail outlets within xx States q Establish a foothold in the xx Country by means of a joint venture.q Offerings: Limit initial offerings to four main designs of handbagsq Extend range by reselling handbags produced within xx Country by 20XX q Extend range to include "weekend-size" casesq Design: Update designs on annual basis with particular reference to xx trendsq Operations: Develop a networks of sub-contract manufacturersq Use third parties for distributionq Operate from rented space at xx Cityq Management: Build up a strong experienced team (4) within first yearq Appoint high-caliber non-execs (2) to boardq Finance: Raise external equity of $xx in two rounds in years 1 and 2.q For further guidance, see the white papers on Devising Venture Strategies and Developing a Business Strategy. 3.7. Goals/Targets Summarize the prime goals/targets - for sales, profits, employment, market shares etc. – to be achieved within the life of your plan i.e. three to five years. For example, the handbag firm might have the following third-year targets: Achieve annual sales of at least $2 millions Net profit margin of 5%+s Business Plan Software & Guide: Mission, Strategies etc. http://www.planware.org/gstrategies.htm (5 of 8) [30-05-2012 8:01:01 AM]
  • 149. Ten main outlets in about xx Countries/Statess Offer at least ten significant rangess Recognition as a high fashion designer.s For further guidance, see the white paper on Developing a Business Strategy. Also, have a look at the free Online Strategic Planner that could be used to help draft this entire section as illustrated by the Sample Strategic Plan. Additional Help For further guidance, review the white papers on Devising Business Strategies and Developing a Strategic Business Plan. You can use the free Online Strategic Planner or view the Sample Strategic Plan. If you need assistance with the assessment of possible strategies and the development of strategic plans, have a look at the following expert-based software packages: Quick Insight for assessing business proposals (for smaller businesses).q Business Insight for evaluating strategic and marketing plans (for larger businesses).q Plan Write Expert Business Planner which combines a business plan writing tool with an assessor of business proposals. q Expert Strategic Planning Tools Title Description For Whom Info Demo Buy (US$)* For Business Plans: Plan Write Expert Business Planner Expert system for developing strategies and then compiling a complete business plan. Managers, entrepreneurs & consultants. Click Click 229.95 For Strategic & Market Assessments: Quick Insight Expert system for assessing new product and service ideas for new/smaller businesses. Managers, entrepreneurs & consultants. Click Click 229.95 Business Plan Software & Guide: Mission, Strategies etc. http://www.planware.org/gstrategies.htm (6 of 8) [30-05-2012 8:01:01 AM]
  • 150. Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Insight Expert system for evaluating and enhancing strategies in larger businesses. Marketing & sales managers, analysts & consultants. Click Click 795.00 For Marketing & Sales Plans: Plan Write for Sales Expert system for developing and assessing strategies, and compiling a comprehensive sales and marketing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Plan Write for Hi-Tech Marketing Expert system for developing strategies and tactics, and preparing a comprehensive sales and marketing plan for a tech-based business. Marketing & sales managers, consultants & entrepreneurs in tech-based businesses. Click Click 299.95 Plan Write for Pricing Expert system for determining optimal pricing and writing a comprehensive pricing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Insight for Sales Strategy Specialist expert system to help plan, forecast & close complex sales. Marketing/sales managers & reps selling medium/high value items. Click Click 229.95 * To download & use now. Special bundles of packages available for managers, consultants and entrepreneurs. More info Top of Page Previous | Next Business Plan Software & Guide: Mission, Strategies etc. http://www.planware.org/gstrategies.htm (7 of 8) [30-05-2012 8:01:01 AM]
  • 151. Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Mission, Strategies etc. http://www.planware.org/gstrategies.htm (8 of 8) [30-05-2012 8:01:01 AM] Search site !
  • 152. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: 4. Present Status Previous Next Use this main section to review the background to your business and summarize achievements and performance (financial, sales, technical etc.) to date. Suggested Length & Structure: For a start-up, this section could be covered in 1-3 pages. Allow more pages for an established business and relegate detailed material to appendices. Note: Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide, can be downloaded for free here. 4.1. Background Review the history of the business (or the origins of the idea if a start-up). Introduce the original promoters/shareholders in the business and explain in broad terms how the business evolved in terms of products/services, customers/markets, funding, management, R&D etc. Consider constructing a simple, short table showing the key events in the history of the business. 4.2. Progress to Date Explain the development of the business to its present status from operational, sales/marketing, R&D and financial perspectives. Make use of simple, high-level tables and charts to illustrate trends. Relegate detailed material to appendices and/or use footnotes to discuss issues, events etc. in greater detail without disrupting the flow of the main text. 4.2.1. Sales & Marketing Use simple tables to help summarize historic sales growth, customer/product Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan Software & Guide: Present Status http://www.planware.org/gpresent.htm (1 of 4) [30-05-2012 8:01:07 AM] Search site !
  • 153. segmentation, market shares, key product volumes, prices achieved etc. Here is a simple table showing historic sales: Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Table X – Sales Analysis (20XX-20XX) Years to end xxMonth: 20XX ($000) 20XX ($000) 20XX ($000) 20XX * ($000) Product AA Product BB Product CC Total sales Growth rate ( per year) N/a * First six months are actuals. Estimates used for last six months. In addition, charts can be very effective at summarizing data: Chart xxx - Historic Sales Analysis for Four Years ($000) Explain key marketing/sales strategies and tactics. Describe major events in relation to marketing, sales, distribution, promotion, sales management, agencies/partners and so on. Place details in appendices. Be sure to mention the general economic climate and the performance of competitors during the review period. Indicate the current order book in value/volume terms and/or relative to capacity, and offer a view on the immediate outlook (i.e. over the next six months) for the business and its main markets. 4.2.2. Operations & Management Business Plan Software & Guide: Present Status http://www.planware.org/gpresent.htm (2 of 4) [30-05-2012 8:01:07 AM]
  • 154. Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Review the operations of the business in terms of activities, facilities and resources used. Include a short discussion and high-level tables covering employment, output levels, capacity growth, utilization etc. Describe key capital investments. Review developments in management and systems. Identify key managers (and directors). If profiling them, limit yourself to 2-3 lines for each and refer reader to 10. Management & Administration and/or an appendix for more details. 4.2.3. R&D Review progress with R&D in terms of projects, resources and costs. Indicate the status of projects and expected completion dates. A simple table along the following lines could be used to summarize the foregoing: Project Date Started Projected Finish Date % Completed Main Resources Expenditure to Date ($000) Mention any patents or planned patent filings. 4.2.4. Finances For an established business, present a high-level synopsis of historical financial performance covering income statements, balance sheets etc. Again, use very simple tables or charts and present details in appendices or accompanying audited accounts. Highlight and explain key events. Face up to any major upsets and discuss them in an honest but positive manner. In the case of a start-up, present a synopsis of the business's latest (estimated) balance sheet and identify major ongoing expenditure items and amounts (i.e. the cash burn rate). In all cases, give information about share holdings and any options outstanding – list shareholders, dividend policies etc. Use an appendix to cover the detail. If relevant, review the budget and year-to-date performance for current year and summarize these in simple tables. Indicate the expected out-turn for the remainder of the current year and highlight key assumptions. 4.2.5. Other Developments If appropriate, use this subsection as a catchall to mention other major developments such as awards received, customer coups and so on. Top of Page Previous | Next Business Plan Software & Guide: Present Status http://www.planware.org/gpresent.htm (3 of 4) [30-05-2012 8:01:07 AM]
  • 155. Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Present Status http://www.planware.org/gpresent.htm (4 of 4) [30-05-2012 8:01:07 AM] Search site !
  • 156. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: 5. Product/Service Descriptions Previous Next Keep descriptions of offerings (products and/or services) relatively short and confine them to broad groups. Briefly explain what they do and who will use them. Indicate advantages/benefits they offer or the needs they meet. Avoid getting into technical terms and details – put this in appendices. Summarize any product test results and product approvals (secured/needed). Introduce competing products/services and explain what makes yours special. Append any brochures or price lists to the plan (as an annex). Try to add a few pictures to the text and, if practicable, offer to make available a sample product or mock-up. Consider augmenting this with a good-quality video or computer-based slide presentation. Suggested Length & Structure: Two to four pages should suffice for this section. Confine to one page for a basic/short plan. The subsections below are for general guidance only. They could result in some undesirable duplication or overlap. Accordingly, you may prefer to: Amalgamate some of them (e.g. Description & Features).q Use less obtrusive sub-headings like General Descriptions:q Delete all sub-headings and cover all relevant matters in a series of short paragraphs. q Note: Free-Plan, a comprehensive 150-page Business Plan Guide and Useful Links More Info Develop strategic plan Devise business strategies Write strategic plan See planning surveys Buy planning book View sample plan See Also Get business ideas Write business plan Get planning insights Prepare financial projections Seek planning advice Plan to plan Business plan guide Software Tools Financial Planners Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Product / Service Offerings http://www.planware.org/gofferings.htm (1 of 5) [30-05-2012 8:01:11 AM] Search site !
  • 157. Template based on this business plan guide, can be downloaded for free here. 5.1. General Descriptions Devote three/four paragraphs to explaining what your offering are and do. Explain where and how they are used, and why customers need them and (will) buy them. Avoid detail and minimize technical terms. 5.2. Key Features Introduce the key features of the proposed offerings. Use bullets or simple tables. If relevant, present outline specifications or internal/external test results. Mention any certifications secured/needed. 5.3. Main Benefits Identify the main benefits for users of your offerings in terms of savings, convenience, quality and so on. Use bullets to list benefits. Take care to distinguish between features and benefits. For example: Features Benefits (Related to Real Needs) Our recorder weighs only 6 oz. Our recorder can be carried in a pocket. Our software includes extensive wizards, online help and manuals. Our software is easy-to-use and well-supported. Our holiday homes have dishwashers, washing machines, dryers etc. Our holiday homes are fully equipped with labor-saving appliances. Our vehicles have anti-roll bars, air cushions and four-point belts. Our vehicles are extremely safe. For some industrial products, it may be worthwhile including a (simple) cost-benefit or return on investment analysis. For example, explain how customers could get a payback on their investment within xx months/years as a result of using your offerings. Some further considerations: Demonstrate that your offerings fulfill a real (rather than perceived) need in such a way that their benefits are attractive to customers/users. This is your value proposition. 1. If you cannot address either an unresolved "pain" or "longing" that prospective customers are currently experiencing then it is doubtful whether they will see the benefits of your offerings. 2. Identify your offerings' Unique Selling Proposition (USP) in terms of benefits that you can easily and persuasively communicate to prospective customers/users. 3. Throughout the balance of your plan, strive to sustain these USPs by maintaining worthwhile4. Business Plan Software & Guide: Product / Service Offerings http://www.planware.org/gofferings.htm (2 of 5) [30-05-2012 8:01:11 AM]
  • 158. competitive advantages through marketing, cost control, innovation, delivery, performance, quality or whatever. 5.4. Pricing Plans Outline your proposed pricing plans. Cover markups, volume discounts, commissions etc. Use simple tables and place any detailed price lists in an appendix. If relevant, explain the pricing/discount structure within your targeted distribution channels. For example, show how markups are applied as your offerings move along the distribution chain. 5.5. Competitors' Offerings In this subsection, concentrate on describing your competitors' offerings as distinct from discussing their business activities. First, identify your main direct and indirect competitors and then introduce their offerings. If you have no direct competitors, explain how prospective customers are likely to react to your offerings and relate your offerings to nearest equivalent competitors or solutions. If you cannot do this, it is possible that your offerings are solutions in search of problems!! Highlight similarities and differences between your offerings and competitors' in terms of price, specs, quality, availability, design, features etc. Summarize using simple tables and place supporting analyses in an appendix. 5.6. Competitive Assessment If appropriate, use this subsection to review the competitive advantages (and drawbacks) of your offerings relative to competition and to explain why your offerings will be (more) attractive to prospective customers/users. Additional Help If you need 'expert' help with assessing your product/service offerings relative to the competition and customer needs, have a look at the Quick Insight (for smaller businesses) and Business Insight (for larger businesses) software packages. Expert Strategic Planning Tools Title Description For Whom Info Demo Buy (US$)* For Business Plans: Business Plan Software & Guide: Product / Service Offerings http://www.planware.org/gofferings.htm (3 of 5) [30-05-2012 8:01:11 AM]
  • 159. Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Plan Write Expert Business Planner Expert system for developing strategies and then compiling a complete business plan. Managers, entrepreneurs & consultants. Click Click 229.95 For Strategic & Market Assessments: Quick Insight Expert system for assessing new product and service ideas for new/smaller businesses. Managers, entrepreneurs & consultants. Click Click 229.95 Business Insight Expert system for evaluating and enhancing strategies in larger businesses. Marketing & sales managers, analysts & consultants. Click Click 795.00 For Marketing & Sales Plans: Plan Write for Sales Expert system for developing and assessing strategies, and compiling a comprehensive sales and marketing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Plan Write for Hi-Tech Marketing Expert system for developing strategies and tactics, and preparing a comprehensive sales and marketing plan for a tech-based business. Marketing & sales managers, consultants & entrepreneurs in tech-based businesses. Click Click 299.95 Plan Write for Pricing Expert system for determining optimal pricing and writing a comprehensive pricing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Insight for Sales Strategy Specialist expert system to help plan, forecast & close complex sales. Marketing/sales managers & reps selling medium/high value items. Click Click 229.95 * To download & use now. Special bundles of packages available for managers, consultants and entrepreneurs. More info Business Plan Software & Guide: Product / Service Offerings http://www.planware.org/gofferings.htm (4 of 5) [30-05-2012 8:01:11 AM]
  • 160. Appendices - Introduction - Marketing - Operational - Finance Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Product / Service Offerings http://www.planware.org/gofferings.htm (5 of 5) [30-05-2012 8:01:11 AM] Search site !
  • 161. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: 6. Profiles of Target Markets Previous Next In this section, indicate market size, segments, trends, competition and user/customer profiles. Also, assess market shares and present medium-term projections for relevant segments. Suggested Length & Structure: Allow up to 6 pages for this very important (and frequently ignored or underrated) section. Use about two pages for a basic/short plan and cover key issues in a series of short paragraphs and simple tables. Put detailed material in an appendix. We recommend that you adhere to the suggested subsections to ensure that all key issues are covered. In most cases, it is very desirable that all detailed market research (field and/or desk) and analysis be completed before this section is written. If research reports are available refer to their detail in appendices or include them as annexes. This is a very difficult section to prepare especially for start-ups or established businesses diversifying in new (to them) markets. These difficulties will be compounded, due to an absence of any reliable data or evidence of likely demand, for businesses entering completely new markets or launching radically new offerings. Nonetheless, this section is critical as it underwrites the business plan and demonstrates that the promoters have done their homework and know their marketplaces (at least as well as the incumbent players or other new entrants). If this section is unclear, vague or superficial, it begs the question as to whether there might be any real, sustainable demand for the proposed offerings. Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan Software & Guide: Profiles of Target Markets http://www.planware.org/gmarkets.htm (1 of 8) [30-05-2012 8:01:18 AM] Search site !
  • 162. Note: Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide, can be downloaded for free here. Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans If several disparate markets are being targeted, subdivide each of the subsections within this main section to cover these markets as illustrated in 6.1 General Background below. Alternatively, set the first subsection to refer to “6.1. Market Aaaa” and then use sub-subsections to cover key issues like: 6.1.1 General Background 6.1.2 Size, Segments & Trends 6.1.3 Review of Competition 6.1.4 Customers/Users 6.1.5 Medium-Term Projections 6.1.6 Review of Market Potential Repeat this for “6.2. Market Bbbbb” etc. and add a final main section as “6.X Overall Review” that summarizes the individual market reviews. When you have completed this section, you should revisit 3. Strategic Overview and critically examine and challenge its contents based on the results of your market research. 6.1. General Background Use this subsection to set the scene for more detailed analyses. For example, review the history of the market and highlight the key changes and trends. Feel free to quote external market research reports to help explain the general attractiveness of the marketplace. In this subsection, move from the very general to the very particular and distinguish between total, available and served markets. Here is an example of what we mean by this: The total world market for widgets is expected by most market analysts to grow from $300 million in 2008 to $1,200 million in 2012. Within this total, it is estimated that 60% of this market will be open to new entrants and that 10% of this will be located within the geographic areas to be ultimately served by our business. On this basis, the projected theoretical size of our target market might be worth about $72 million. If multiple markets are being targeted, use separate sub-subsections for each: 6.1.1. Market Aaaaa 6.1.2. Market Bbbb View a statement along these lines as the starting point for the following subsections that explore in detail the market segments to be specifically targeted by the business. Under no circumstances, skip this work by simply stating that your business intends to secure 10% of the target market!! Business Plan Software & Guide: Profiles of Target Markets http://www.planware.org/gmarkets.htm (2 of 8) [30-05-2012 8:01:18 AM]
  • 163. 6.2. Sizes, Segments & Trends Describe the specific markets where the business operates and/or plans to enter. Explain how they have evolved and how they are segmented. Explain any historic shifts in consumer, product and technology trends and review any regulatory or structural restrictions on trade. Claiming to have a unique offering is not an excuse for not doing a market assessment based on comparable indirect offerings. If target markets cannot be assessed then it is improbable that they can be sold into. Use simple tables and charts to illustrate key points and to analyze structures and trends. Place detailed analyses in an appendix. Here is an example of a simple table reviewing the size of key segments within an established market during the last four years: Key Segments 20XX ($m) 20XX ($m) 20XX ($m) 20XX ($m) Segment A Segment B Segment C Other segments Total market Highlight the segments you are targeting and drill down into them as illustrated in this chart which breaks the total market into excluded, unserved and served low- and high-priced segments. Discuss channels of distribution, promotional methods and marketing expenditure levels within the served segments. In some cases, it will be very difficult to analyze or segment a market because it is new or poorly researched. In these circumstances review proxy or adjacent markets to gain insights in demand for similar offerings or related solutions and use the results to make inferences about the target markets. Another method that could be used for business-to-business offerings would be to identify or quantify key prospective purchasers within the target market, estimate the theoretical value of their purchases Business Plan Software & Guide: Profiles of Target Markets http://www.planware.org/gmarkets.htm (3 of 8) [30-05-2012 8:01:18 AM]
  • 164. and then scale this back to take account of the early purchasers and so on. Here is how this might be approached: Variable Worst Case Best case Most Likely Estimated number of likely prospects 200 300 250 Theoretical value of "typical" contracts/prospect ($000) 50 100 75 Theoretical size of market ($000) 10,000 30,000 19,000 Time interval for market to develop (years) 5 7 6 Annualized market size after 2-4 year ($000) 2,000 4,300 3,200 Guesstimated market size during initial growth phase ($000) 500 1,000 750 Estimated actual current market size based on pilot sales ($000) 50 50 50 Whilst this assessment is very speculative, a major benefit of having a limited number of prospects is that they can be individually identified for marketing purposes. This "bottom-up" approach could also be used to help determine the size of a market within a heavily trafficked market segment. For example, if planning to open a restaurant within an established major shopping center, it should be possible (by simple observation) to assess the number of existing outlets, their table numbers, utilization rates, menu prices and favorites and thereby determine the size and segmentation of this local market, in value and volume terms. In other circumstances, the market may be so big or broad that measurement might appear pointless, for example, the world market for video downloads or the US market for medical drugs targeting specific diseases. Here are two approaches that could assist: Identify comparable-sized businesses and assess their size and progress within the market. By adding together their combined sales, an assessment can be made of the size and structure of the relevant market segments. 1. Assess the cost of customer acquisition or conversion rates and relate this to planned marketing expenditure, strategies and plans. For example, in the downloaded software business, the conventional wisdom is that about 1% of downloads result in a sale. Based on this yardstick, the amount of traffic required to secure a predetermined level of sales could be assessed. In turn, the likely sources of this traffic (e.g. web sites, directories etc.) could be identified and planned expenditure on acquiring traffic passing through these sources could provide a basis for sizing and segmenting the relevant channels. 2. Never ever base your market assessment on superficial generalizations like "According to well-known research firms, our market is growing at 100% a year and will reach $10 zillion by 20XX". 6.3. Review of Competition Introduce the main competitors (or near-competitors if targeting a completely new market area) and profile them – highlight their evolution, scale and activities, and market shares. Briefly assess their SWOTs. Show how their market shares have evolved and indicate their current standing in the market. Business Plan Software & Guide: Profiles of Target Markets http://www.planware.org/gmarkets.htm (4 of 8) [30-05-2012 8:01:18 AM]
  • 165. Discuss pricing and non-price issues. Describe the channels of distribution and promotional methods used by competitors, and indicate typical promotional expenditure levels. Place detailed information in appendices. 6.4. Customers/Users Profile customers/users and explain how/why/when/where they buy. Segment possible customers/users based on their demographics/needs. Review their buying habits and consider the impact of broad economic issues (past and future) on the frequency and value of purchases. Discuss price, quality, promotional, distribution channel issues etc. and how competitors' offerings are positioned and perceived from a customer/user perspective. Quantify numbers of prospective customers/users and assess their consumption/ purchase rates (e.g. amount/year, amount/purchase, purchases/year and so on). Indicate how customer/user patterns could change in the future. This should link back to 6.2. Sizes, Segments & Trends above. Present the key findings of any consumer/user research that has been conducted. Note: Use the foregoing assessments to help clarify and further refine the market segments your business will be targeting. For example, if your business is only targeting the premium end of the market you should sub-divide market segments to take account of this. Likewise, if you are only selling through specialist outlets. Think of this process as being similar to peeling an onion - the more layers you remove, the closer you get to the heart of the matter! 6.5. Medium-Term Projections Use simple tables to show how market sizes, segments and shares are likely to move in the future after your entry/growth. For completeness, incorporate anticipated high-level sales projections for your business in these tables even though these will not have been derived until 7. Marketing Strategies, Sales Plans & Projections. Summarize briefly the main economic factors and variables underpinning your market projections. Explain any assumptions about possible shifts in economic, consumer, product and technology trends. Here is an example of a simple table projecting the size of key segments within an overall market. This table might have been derived from backup tables projecting numbers of customers/users within each segment along with consumption rates and unit prices for each segment. Key Segments 20XX ($m) 20XX ($m) 20XX ($m) 20XX ($m) Segment A Segment B Business Plan Software & Guide: Profiles of Target Markets http://www.planware.org/gmarkets.htm (5 of 8) [30-05-2012 8:01:18 AM]
  • 166. Segment C Other segments Total market Take the segments you are targeting and, if practicable, drill down into them to arrive at even more specific market projections as illustrated in this chart: Finally, consider providing alternative projections based on "best" and "worst" case scenarios that might reflect alternative assessments of future economic and competitive conditions. Confine these projections to very simple tables and brief explanations as to how and why they were derived. Place detailed analyses in an appendix. 6.6. Review of Market Potential This section is important especially if you are targeting multiple markets as you can use it to summarize findings and projections for the individual markets. Even if only targeting a single market, you could use it to summarize why the proposed target market is attractive to your business. Additional Help The Quick Insight software package is an expert system for evaluating business proposals. It could help assess your position relative to competition and identify possible strategies. The more powerful and sophisticated Business Insight will allow you to explore your market position and analyze the competition in considerable detail as a precursor to devising and testing possible marketing strategies. The Plan Write Market Planner is very suitable for developing a detailed marketing plan to complement a business plan. Note that the Plan Write Business Planner and Plan Write Expert Business Planner* both contain extensive sections devoted to the marketing aspects of a business plan. * The Plan Write Expert Business Planner is effectively an integrated combination of Quick Insight and Plan Write Business Planner. Business Plan Software & Guide: Profiles of Target Markets http://www.planware.org/gmarkets.htm (6 of 8) [30-05-2012 8:01:18 AM]
  • 167. Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement Strategic, Marketing & Sales Planning Tools Title Description For Whom Info Demo Buy (US$)* For Strategic & Market Assessments: Quick Insight Expert system for assessing new product and service ideas for new/smaller businesses. Managers, entrepreneurs & consultants. Click Click 229.95 Business Insight Expert system for evaluating and enhancing strategies in larger businesses. Marketing & sales managers, analysts & consultants. Click Click 795.00 For Marketing & Sales Plans: Plan Write for Marketing Comprehensive tool to help write a professional marketing plan. Managers, entrepreneurs & consultants. Click Click 129.95 Plan Write for Sales Expert system for developing and assessing strategies, and compiling a comprehensive sales and marketing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Plan Write for Hi-Tech Marketing Expert system for developing strategies and tactics, and preparing a comprehensive sales and marketing plan for a tech-based business. Marketing & sales managers, consultants & entrepreneurs in tech-based businesses. Click Click 299.95 Plan Write for Pricing Expert system for determining optimal pricing and writing a comprehensive pricing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Business Plan Software & Guide: Profiles of Target Markets http://www.planware.org/gmarkets.htm (7 of 8) [30-05-2012 8:01:18 AM]
  • 168. - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Insight for Sales Strategy Specialist expert system to help plan, forecast & close complex sales. Marketing/sales managers & reps selling medium/high value items. Click Click 229.95 * To download & use now. Special bundles of packages available for managers, consultants and entrepreneurs. More info Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Profiles of Target Markets http://www.planware.org/gmarkets.htm (8 of 8) [30-05-2012 8:01:18 AM] Search site !
  • 169. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: 7. Marketing Strategies, Sales Plans & Projections Previous Next This section follows on from 6. Profiles of Target Markets and presents your proposed marketing strategies and detailed sales plans and projections. Suggested Length & Structure: · Devote up to 3-5 pages for this section. Allow about two pages for a basic/short plan by covering all key issues below in a series of short paragraphs. · We recommend that you adhere to the suggested subsections to ensure that all key issues are covered. In simple terms, you need to cover the 4Ps - product, price, place and promotion - and compile detailed revenue and marketing cost projections for inclusion in 11. Financial Projections. Avoid at all costs , generalized statements like "we aim to achieve xx% of the xx market within three years". Instead, build up your projections from sound analysis and detailed assumptions about sales volumes to be achieved at customer/outlet levels. By way of a conclusion to this section, you could explain that these projections, if realized, could result in specified market shares being attained. To propose that your business will achieve a specified market share without relevant, detailed analysis and planning betrays a very poor appreciation of the basics of business and marketing. Note: Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide, can be Useful Links More Info Develop strategic plan Devise business strategies Write strategic plan See planning surveys Buy planning book View sample plan See Also Get business ideas Write business plan Get planning insights Prepare financial projections Seek planning advice Plan to plan Business plan guide Software Tools Financial Planners Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Marketing Strategies, Sales Plans & Projections http://www.planware.org/gsales.htm (1 of 7) [30-05-2012 8:01:23 AM] Search site !
  • 170. downloaded for free here. 7.1. Key Marketing Strategies Summarize your proposed high-level marketing and sales strategies for market entry/development by describing the most critical actions and programs. These could include the following: Key markets e.g. For 200XX we will concentrate on the xx market and in the following year we plan to open outlets in the xx market. q Primary products e.g. From the outset we will offer ten product variations.q Main sales methods e.g. We will use a combination of sales agents and online promotion.q You only need to present high-level, scene-setting strategies to explain the fundamentals: use the balance of this section to present the detail. 7.2. Marketing/Sales Plans & Resources You should cover the following: What are the initial market entry/development tactics?q How will your business market its products/services and sell them to customers? Indicate plans for marketing, selling, promotion, advertising, representation etc. q How will your products be presented to customers? Discuss packaging, physical distribution, sales support and product support and forecast the related costs. q Following on from 5.4. Pricing Plans in 5. Product/Service Descriptions, explain the shorter term pricing policies and credit terms (be realistic!). What discounts will apply and to whom? Will there be bad debts or returns, and what provisions should be made? q What will be the end-user prices? Assess the competitiveness of your business's offerings in terms of price, quality, features etc. at the level of sales outlets or end-users. q How will you deal with the competitors? How might they respond?q What are your contingency plans in the event of sales targets not being fully realized?q 7.3. Marketing/Sales Expense Projections Based on 7.2 Marketing/Sales Plans & Resources above, use this section to present and explain projections for marketing/sales personnel and expenses. A table along the following lines could be used as a summary: Years to end xxMonth: 20XX 20XX 20XX 20XX Head count - marketing staff Head count - sales staff Head count - total marketing & sales Business Plan Software & Guide: Marketing Strategies, Sales Plans & Projections http://www.planware.org/gsales.htm (2 of 7) [30-05-2012 8:01:23 AM]
  • 171. Average payroll cost/person ($000) Total payroll cost ($000) Travel & subsistence expenses ($000) Marketing/sales expenses - XX ($000) Marketing/sales expenses - XX ($000) Marketing/sales expenses - XX ($000) Marketing/sales expenses - XX ($000) Marketing/sales expenses - XX ($000) Total payroll & expenses ($000) If addressing multiple markets or selling disparate product ranges, you should probably compile separate tables for each and then aggregate them. Place detailed calculations and explanations in an appendix. 7.4. Sales Forecasts Use this section to present sales (volumes and prices) projections for your various market segments and products/services. In arriving at the projections, account needs to be taken of the market-size projections in 6.5. Medium-Term Projections in 6. Profiles of Target Markets, the proposed marketing/sales plans and the impact of competition as well as customer/user buying patterns, conversion rates and lead times. Projections should be monthly (for at least one year ahead and especially if the business is seasonal) and either quarterly (much better) or annual thereafter. Use a simple table along these lines to present key data. Include details in appendices. Years to end xxMonth: 20XX 20XX 20XX 20XX Key Offering/Market #1 - Sales volumes - Selling prices Total Sales ($000) Key Offering/Market #2 - Sales volumes - Selling prices Total Sales ($000) Key Offering/Market #3 - Sales volumes - Selling prices Total Sales ($000) Combined total sales ($000) As a further example, the following table and chart showing shorter term projections for 4 product groups were copied and pasted directly from Exl-Plan's built-in Textual Summary Report (more Business Plan Software & Guide: Marketing Strategies, Sales Plans & Projections http://www.planware.org/gsales.htm (3 of 7) [30-05-2012 8:01:23 AM]
  • 172. information) as “pictures”. This table was "pasted in" as picture from Exl-Plan, PlanWare's Excel-based financial planner. This chart was "pasted in" as picture from Exl-Plan, PlanWare's Excel-based financial planner. Finally, review your marketing and sales plans and ask how confident are you that the projected sales levels and market shares will be achieved. If in doubt, develop and (briefly) present alternative scenarios and approaches in 7.6 Worst Case Scenario below. 7.5. Market Share Projections Refer back to the 6.5. Medium-Term Projections in 6. Profiles of Target Markets for target markets and the 7.4. Sales Forecasts above and set out simple tables (or charts) showing how your business's market share will evolve and seek to justify this based on the caliber of your offerings, marketing strategies, sales plans and expenditure. For example, explain clearly why you might expect to secure a 10% market share while accounting for just 2% of your competitors' combined marketing expenditure Business Plan Software & Guide: Marketing Strategies, Sales Plans & Projections http://www.planware.org/gsales.htm (4 of 7) [30-05-2012 8:01:23 AM]
  • 173. and effort. 7.6. Worst Case Scenario Consider a "worst case" scenario where sales volumes and/or prices undershoot your primary 7.4. Sales Forecasts above. Explain the basis for this scenario and summarize its implications in a simple table. Years to end xxMonth: 20XX 20XX 20XX 20XX Key Offering/Market #1 - Sales volumes - Selling prices Total Sales ($000) Key Offering/Market #2 - Sales volumes - Selling prices Total Sales ($000) Key Offering/Market #3 - Sales volumes - Selling prices Total Sales ($000) Combined total sales ($000) Referring back to the 6.5. Medium-Term Projections in 6. Profiles of Target Markets for target markets and the primary 7.4. Sales Forecasts above, discuss the impact of this "worst case" scenario on the 7.5. Market Share Projections above. Additional Help The Exl-Plan range of Excel-based financial planners can be used to generate detailed sales forecasts and related cost budgets as part of the process of developing fully-integrated financial projections (income statements, cash flows, balance sheets etc.) for up to seven years ahead. The Plan Write Market Planner is very suitable for developing a detailed marketing and sales plan to complement a business plan. The Plan Write Business Planner and Plan Write Expert Business Planner both contain extensive sections devoted to the marketing and sales aspects of a business plan. The Quick Insight software package is an expert system for evaluating business proposals. It could help assess your position relative to competition and identify possible strategies. The more powerful and sophisticated Business Insight will allow you to explore your market position and analyze the competition in considerable detail as a precursor to devising and testing possible marketing strategies. Business Plan Software & Guide: Marketing Strategies, Sales Plans & Projections http://www.planware.org/gsales.htm (5 of 7) [30-05-2012 8:01:23 AM]
  • 174. Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Strategic, Marketing & Sales Planning Tools Title Description For Whom Info Demo Buy (US$)* For Strategic & Market Assessments: Quick Insight Expert system for assessing new product and service ideas for new/smaller businesses. Managers, entrepreneurs & consultants. Click Click 229.95 Business Insight Expert system for evaluating and enhancing strategies in larger businesses. Marketing & sales managers, analysts & consultants. Click Click 795.00 For Marketing & Sales Plans: Plan Write for Marketing Comprehensive tool to help write a professional marketing plan. Managers, entrepreneurs & consultants. Click Click 129.95 Plan Write for Sales Expert system for developing and assessing strategies, and compiling a comprehensive sales and marketing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Plan Write for Hi-Tech Marketing Expert system for developing strategies and tactics, and preparing a comprehensive sales and marketing plan for a tech-based business. Marketing & sales managers, consultants & entrepreneurs in tech-based businesses. Click Click 299.95 Plan Write for Pricing Expert system for determining optimal pricing and writing a comprehensive pricing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Business Plan Software & Guide: Marketing Strategies, Sales Plans & Projections http://www.planware.org/gsales.htm (6 of 7) [30-05-2012 8:01:23 AM]
  • 175. Appendices - Introduction - Marketing - Operational - Finance Insight for Sales Strategy Specialist expert system to help plan, forecast & close complex sales. Marketing/sales managers & reps selling medium/high value items. Click Click 229.95 * To download & use now. Special bundles of packages available for managers, consultants and entrepreneurs. More info Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Marketing Strategies, Sales Plans & Projections http://www.planware.org/gsales.htm (7 of 7) [30-05-2012 8:01:23 AM] Search site !
  • 176. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: 8. Technology and R&D Previous Next If R&D is relevant to your business, use this section to describe progress to date, plans and resources. Highlight any technological advances or achievements. Suggested Length & Structure: About 2-3 pages should suffice. Keep under one page for a basic/short plan. Put all detailed or technical material in an appendix. The subsections below are for general guidance only. They could result in some undesirable duplication or overlap. Accordingly, you may prefer to: Amalgamate some of them (e.g. R&D Plans and R&D Resources).q Use less obtrusive sub-headings like R&D Plans:q Delete all sub-headings and cover all relevant matters in a series of short paragraphs. q Note: Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide, can be downloaded for free here. 8.1. Overview of Technology Introduce the key technology trends/developments within your industry or product area and explain how you are responding to them. Summarize existing/planned patents and describe the ownership status of all intellectual property rights (including trademarks, copyrights etc.). Keep technical details to the minimum and explain unusual terms as soon as used. Use simple drawings or flow diagrams to help describe any complex issues. Useful Links More Info Develop strategic plan Devise business strategies Write strategic plan See planning surveys Buy planning book View sample plan See Also Get business ideas Write business plan Get planning insights Prepare financial projections Seek planning advice Plan to plan Business plan guide Software Tools Financial Planners Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Technology & R&D http://www.planware.org/gtechnology.htm (1 of 4) [30-05-2012 8:01:26 AM] Search site !
  • 177. 8.2. R&D Plans Summarize R&D expenditure to date (if not done in 4.2. Progress to Date at 4. Present Status). Specify future expenditure plans. Identify milestones or specific projects to be completed. Where appropriate, provide short economic justifications for major projects. Use simple tables and place backing material in appendices. For example, the following table could be used to summarize key projects: Title Description Start Date Finish Date Remarks Priority/ Sequence 8.3. R&D Resources Use this subsection to identify the key resources needed to fulfill the 8.2. R&D Plans outlined above. What technical expertise has been acquired by the business or is needed in the future? What are the qualifications/backgrounds of technical staff and external advisers or collaborators? What vacancies/needs will arise in the future and how will they be filled? Again, use simple tables along the lines of the following: Title Key Resources Internal (man years) External (man years) Projected Cost ($000) The foregoing table could provide the basis for the following staffing projections: Years to end xxMonth: 20XX 20XX 20XX 20XX Head count - Project #1 Head count - Project #2 ........ Total head count This data could also be presented in the following format linked to staff grades: Years to end xxMonth: 20XX 20XX 20XX 20XX Head count - Grade A Head count - Grade B Business Plan Software & Guide: Technology & R&D http://www.planware.org/gtechnology.htm (2 of 4) [30-05-2012 8:01:26 AM]
  • 178. Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance ........ Total head count Finally, the following payroll cost table could be constructed: Years to end xxMonth: Payroll Cost ($000/person) 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000) Payroll cost - Grade A Payroll cost - Grade B ........ Total payroll cost These tables have been presented for illustrative purposes. In practice, they may be more appropriately located in an appendix. 8.4. R&D Expense Projections Use this subsection to pull together the financial implications of 8.2 R&D Plans and 8.3 R&D Resources above. Work through the detail in an appendix and summarize in a simple table along the following lines: Years to end xxMonth: 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000) Key Project #1 - Internal payroll - External consultancy - Other expenses Total - Key Project #1 Key Project #2 - Internal payroll - External consultancy - Other expenses Total - Key Project #2 Key Project #3 - Internal payroll - External consultancy - Other expenses Total - Key Project #3 Total R&D payroll & expenses ($000) Where relevant, cost justify key projects by indicating their expected return-on-investment. In simplest terms, this could be the payback interval e.g. if expenditure of $50,000 could generate incremental gross profits of $25,000 a year, the payback would be 2 years. Top of Page Previous | Next Business Plan Software & Guide: Technology & R&D http://www.planware.org/gtechnology.htm (3 of 4) [30-05-2012 8:01:26 AM]
  • 179. Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Technology & R&D http://www.planware.org/gtechnology.htm (4 of 4) [30-05-2012 8:01:26 AM] Search site !
  • 180. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: 9. Operational Plans Previous Next Cover all aspects of distribution, service provision, support and/or production operations within this section. Suggested Length & Structure: Depending on the nature and scale of your business,this section may need 2-4 pages. Keep under one page for a basic/short plan. The subsections below are for general guidance only. They could result in some undesirable duplication or overlap. Accordingly, you may prefer to: Amalgamate some of them.q Use less obtrusive sub-headings like Locations & Facilities:q Delete all sub-headings and cover all relevant matters in a series of short paragraphs. q 9.1. Locations & Facilities Indicate locations and main facilities. Describe plant/office/facilities capacity & utilization (past, present and future). Where multiple locations are involved, use simple tables to summarize them. For example, a home-delivery pizza business might cover the following: Useful Links More Info Prepare projections Make cashflow forecasts Get free planner Write business plan Seek planning advice Improve cash flow Raise finance See Also Develop strategic plan Write strategic plan Get planning insights Plan to plan See planning surveys Business plan guide Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Operational / Manufacturing Plans http://www.planware.org/goperations.htm (1 of 7) [30-05-2012 8:01:32 AM] Search site !
  • 181. Description of Premises Address Floor Area Take Out (Y/N)? Main In-store Facilities Owned or Leased? 9.2. Operating Methods/Procedures Describe major elements of production/ operations/ distribution. Use simple diagrams to illustrate processes or complex relationships. For example, in the case of a producer, highlight the main processes and activities and discuss use of materials, capacities & utilization, staffing levels, productivity, quality issues, energy consumption, waste, inventory-building, transport/distribution and so on. Use simple tables as per the following example showing first-year inventory projections. It was copied and pasted directly from Exl-Plan's built-in Textual Summary Report (more information) as a “picture”. This table was "pasted in" as picture from Exl-Plan, PlanWare's Excel-based financial planner. Briefly describe systems for product costing, quality control, production management, maintenance, customer support etc. Use simple tables to summarize and place any important detail in an appendix. Explain transport/distribution arrangements and related costs. 9.3. Capital Expenditure Projections Specify investments to date (if not covered in 4. Present Status) and plans. Distinguish between mandatory and discretionary expenditure. If appropriate, include or append maps, charts, pictures etc. Where relevant, cost justify investments by indicating their expected return-on-investment. In simplest terms, this could be the payback interval e.g. if expenditure of $50,000 could generate incremental cost saving of $100,000 a year, then the payback would be 6 months. Business Plan Software & Guide: Operational / Manufacturing Plans http://www.planware.org/goperations.htm (2 of 7) [30-05-2012 8:01:32 AM]
  • 182. Summarize planned capital expenditure: Years to end xxMonth: 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000) Project #1 Project #2 Project #3 Total Capital Expenditure Where appropriate, summarize the planned funding of this expenditure: Years to end xxMonth: 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000) New equity New Loans Internal Cash Flow Total Capital Expenditure 9.4. Operating Cost Projections Segment costs as variable, semi-variable and fixed. Indicate costings for key products/services and specify individual gross margins. Discuss break-even points at operating unit and product levels. If appropriate, specify unit costs for key inputs such as materials, labor, payroll, power, communications, environmental services etc. and forecast how these might move in the future due to inflation, currency rates etc. 9.4.1. Purchases& Materials This subsection could be important for production and distribution businesses. Identify key services, materials or goods to be purchased for either production or resale. Outline plans for sourcing them. For key items, indicate specifications, prices, taxes/duties, purchasing arrangements and credit terms. Discuss likely future price trends. For distribution businesses (wholesale and retail), describe the range of goods to be purchased, explain about shelf life and inventory, and discuss mark up percentages used to help arrive at selling prices. In the case of production businesses (manufacturing and service businesses with significant expenditure on bought-in items), explain the composition of material (or bought-in components or services) within finished products (i.e. the bill of materials) and discuss such matters as procurement, material utilization, inventories and unit material costs. 9.4.2. Direct Labor Confine these head count projections to labor and staff directly or indirectly involved in operations/production. In other words, restrict these projections to personnel involved in creating output for sale or whose numbers vary (fully or partly) with output levels. Present the head count projections for staff engaged in sales & marketing, R&D, management & administration in other subsections. Business Plan Software & Guide: Operational / Manufacturing Plans http://www.planware.org/goperations.htm (3 of 7) [30-05-2012 8:01:32 AM]
  • 183. Indicate the organization structure, human resources (head counts, grades, skills, training etc.) relating to production, warehousing, distributions, maintenance, quality control, customer support etc. Where appropriate, convert part-time numbers to full-time equivalents. If practicable, specify labor productivity trends based on the projected sales volumes and head count levels. Use simple tables to summarize and place detail in appendices. The following table could be used for a production venture. Years to end xxMonth: 20XX 20XX 20XX 20XX Head count - Direct production Head count - Indirect production Head count - Maintenance Head count - Utilities Head count - Quality Head count - Warehousing Head count - Transport Head count - Supervision Head count - Management Total head count Total production (000 units/year) Output/person (Units) This table might be used to determine total and unit payroll costs: Years to end xxMonth: Payroll Cost ($000/person) 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000) Direct production Indirect production Maintenance Utilities Quality Warehousing Transport Supervision Management Total payroll cost Total production (000 units/year) Payroll cost/Unit ($) The next table might apply to a software business. Years to end xxMonth: 20XX 20XX 20XX 20XX User support Routine product maintenance Production & dispatch Supervision Business Plan Software & Guide: Operational / Manufacturing Plans http://www.planware.org/goperations.htm (4 of 7) [30-05-2012 8:01:32 AM]
  • 184. Management Total head count The following table summarizes shorter term head counts (for all staffing grades). It was copied and pasted directly from Exl-Plan's built-in Textual Summary Report (more information) as a “picture”. This table was "pasted in" as picture from Exl-Plan, PlanWare's Excel-based financial planner. The tables above are presented for illustrative purposes. In practice, they may be more appropriately located in an appendix. 9.4.3. Other Direct/Variable Costs Use this subsection to introduce any significant other direct or variable costs such as power, water, etc. if they are significant to the production or distribution process. Where relevant, forecast consumption/ utilization rates for key items and use these to project their total costs. 9.4.4. Total & Unit Costs Use this subsection to pull together all the direct costs relating to operations, distribution and production. Use simple tables with short explanations. The following table might be used for a production or distribution business: Years to end xxMonth: 20XX 20XX 20XX 20XX Sales projections (units) Sales projections ($000) Materials & bought-in components (or cost of goods for resale) ($000) Business Plan Software & Guide: Operational / Manufacturing Plans http://www.planware.org/goperations.htm (5 of 7) [30-05-2012 8:01:32 AM]
  • 185. Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Direct labor ($000) Other direct costs ($000) Total direct cost ($000) Average direct cost per unit ($) Average selling price ($/unit) Average direct cost as % average selling price Where the product mix does not lend itself to averaging, it might be necessary to replicate this type of table (in an appendix) for each major product group and then summarize the overall results in this subsection. The following table might suit a "pure service" business to summarize its operating costs: Years to end xxMonth: 20XX 20XX 20XX 20XX Sales projections (billable hours) Sales projections ($000) Direct labor ($000) Other direct costs ($000) Total direct cost ($000) Average direct cost per hour ($) Average selling price ($/hour) Average direct cost as % average selling price For businesses with several offerings, it would be useful to summarize margins for each offering as shown in the table below copied and pasted directly from Exl-Plan's built-in Textual Summary Report (more information) as a “picture”. This table was "pasted in" as picture from Exl-Plan, PlanWare's Excel-based financial planner. Note: Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide, can be downloaded for free here. Business Plan Software & Guide: Operational / Manufacturing Plans http://www.planware.org/goperations.htm (6 of 7) [30-05-2012 8:01:32 AM]
  • 186. Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Additional Help The Exl-Plan range of Excel-based financial planners can be used to generate detailed projections for costs, expenses, inventory and credit as part of the process of developing fully-integrated financial projections (income statements, cash flows, balance sheets etc.) for up to seven years ahead. All the charts and tables presented above were copied directly from output reports within Exl-Plan. The more powerful versions of Exl-Plan can handle up to ten different revenue/cost streams and can generate separate projections of gross margin and working capital requirements for each stream. Get Help with Financial Projections Exl-Plan - Integrated Multi- Year Financial Planner Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows 95/98/ Me/NT/2000/XP/Vista/Win7. Prices: Free to US$ 289. Details Trial Downloads Buy + Use Now Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Operational / Manufacturing Plans http://www.planware.org/goperations.htm (7 of 7) [30-05-2012 8:01:32 AM] Search site !
  • 187. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: 10. Management & Administration Previous Next Note: Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide, can be downloaded for free here. Use this section to introduce the management team and structure and to describe administrative (overhead) arrangement. Suggested Length & Structure: Allow 2-3 pages for this section. Keep under one page for a basic/short plan. The subsections below are for general guidance only. They could result in some undesirable duplication or overlap. Accordingly, you may prefer to: Amalgamate some of them.q Use less obtrusive sub-headings like Management Structure:q Delete all sub-headings and cover all relevant matters in a series of short paragraphs.q 10.1. Management Structure Use a simple organization chart to illustrate the structure (if available, utilize the Microsoft Organization Charting utility with Word – select Insert | Object…. | Create New | MS Organization Chart). Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan Software & Guide: Management & Administration http://www.planware.org/gmanagement.htm (1 of 6) [30-05-2012 8:01:38 AM] Search site !
  • 188. Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Indicate any gaps in the management team and explain measures to recruit. If necessary, present job specs in an Appendix. If the management structure is likely to change significantly within the plan's life, present separate early- and late-stage organization charts along with a simple table depicting the growth in management head count. 10.2. Key Management Profiles Introduce the management team and their roles. Include short profiles but relegate details to an appendix. Also, introduce the board of directors (and any sub-committees) and profile non-executive directors (existing/proposed). Place significant details in an appendix. Outline the board's role in the management of the business. Summarize management remuneration and key clauses in employment contracts. 10.3. Administration & Systems Describe administrative arrangements and indicate locations and facilities. Explain key operational, accounting and related management systems. Specify communications and IT systems. Describe development plans and costs. 10.4. Head Count Projections The following table could be used to present head count projections for administration and management function along with brief explanations of major items or changes: Years to end xxMonth: 20XX 20XX 20XX 20XX Head count - Reception Head count - Clerical Head count - Accounts Business Plan Software & Guide: Management & Administration http://www.planware.org/gmanagement.htm (2 of 6) [30-05-2012 8:01:38 AM]
  • 189. Head count - IT Head count - Security Head count - Middle management Head count - Senior management Total head count The next table could be used to determine management and administration payroll costs: Years to end xxMonth: Payroll Cost ($000/person) 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000) Reception Clerical Accounts IT Security Middle management Senior management Total payroll cost Here is an example of shorter term projections copied and pasted directly from Exl-Plan's built-in Textual Summary Report (more information) as a “picture”. This table was "pasted in" as picture from Exl-Plan, PlanWare's Excel-based financial planner. The foregoing tables are for illustrative purposes. In practice, they may be more appropriately located in an appendix. Business Plan Software & Guide: Management & Administration http://www.planware.org/gmanagement.htm (3 of 6) [30-05-2012 8:01:38 AM]
  • 190. 10.5. Overhead Expense Projections Indicate main components of overhead costs and present high-level projections as shown in the following table: Years to end xxMonth: 20XX ($000) 20XX ($000) 20XX ($000) 20XX ($000) Total payroll cost Overhead cost #1 Overhead cost #2 ................ Total overhead cost Include brief explanations of major items or changes. Here is an example of shorter term projections copied and pasted directly from Exl-Plan's built-in Textual Summary Report (more information) as “pictures”. This table was "pasted in" as picture from Exl-Plan, PlanWare's Excel-based financial planner. Charts can be much easier to follow than tables. Business Plan Software & Guide: Management & Administration http://www.planware.org/gmanagement.htm (4 of 6) [30-05-2012 8:01:38 AM]
  • 191. Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary This chart was "pasted in" as picture from Exl-Plan, PlanWare's Excel-based financial planner. Additional Help The Exl-Plan range of Excel-based financial planners can be used to generate detailed projections for costs, expenses, headcounts etc. as part of the process of developing fully-integrated financial projections (income statements, cash flows, balance sheets etc.) for up to seven years ahead. The table and chart above were generated using Exl-Plan and pasted directly from its Textual Summary Report. Get Help with Financial Projections Exl-Plan - Integrated Multi- Year Financial Planner Business Plan Software & Guide: Management & Administration http://www.planware.org/gmanagement.htm (5 of 6) [30-05-2012 8:01:38 AM]
  • 192. Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows 95/98/ Me/NT/2000/XP/Vista/Win7. Prices: Free to US$ 289. Details Trial Downloads Buy + Use Now Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Management & Administration http://www.planware.org/gmanagement.htm (6 of 6) [30-05-2012 8:01:38 AM] Search site !
  • 193. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: 11. Financial Projections Previous Next Present key financial projections e.g. P&Ls (income statements), cash flows, balance sheets and key ratios. Suggested Length & Structure: Complete this entire section within 4-6 pages by ensuring that only high-level financial projections are included in summary tables. Keep within two pages for a basic/short plan. Place all detailed schedules in appendices. The subsections below offer a structure for presenting projections and should by and large be adhered to. If break even is expected to occur within a year, make the projections on a monthly basis for the first year and use quarterly thereafter. Otherwise, show monthly projections until the year in which break even (for profitability and cash flow) is anticipated. It is essential that all the financial statements be fully integrated and linked. Most business plans include projections for either three or five years depending on their size and the amounts and timing of any external funding being sought. In exceptional cases, the financial projections may need to run for as long as twenty years to capture the totality of the business and its funding. In such cases, projections beyond five years are likely to be very speculative and illustrative rather than firm forecasts. Often, these projections would be associated with major investment or infrastructural projects being pursued in a very stable economic environment. Useful Links More Info Prepare projections Make cashflow forecasts Get free planner Write business plan Seek planning advice Improve cash flow Raise finance See Also Develop strategic plan Write strategic plan Get planning insights Plan to plan See planning surveys Business plan guide Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Financial Projections http://www.planware.org/gfinancials.htm (1 of 13) [30-05-2012 8:01:44 AM] Search site !
  • 194. Financial projections must not be prepared in isolation from the rest of the plan. For example, the results of market research should flow into your sales projections which, in turn, should drive the revenue forecasts. Under no circumstances should you do the detailed financial projections and then write a plan to suit. By all means, do some high-level financial planning* at an early stage to get a feel for the basic figures and sensitivities but don't let the plan become a financially-driven document without any strong market basis. For further tips and traps, refer to the white paper on Preparing Financial Projections. Also, review the white papers dealing with Making Cashflow Forecasts and Managing Working Capital. If planning to raise venture capital, business angel finance or bank loans, check the paper on Raising Finance. * You can use the Quik-Plan facility within Exl-Plan, our Excel-based business financial planner, to generate first-cut three/five year projections within minutes. Under no circumstances, do the detailed financial projections and then write a plan to suit. By all means, do some high-level financial planning at an early stage to get a feel for the basic figures and sensitivities but do not let the plan become a financially driven document without any strong market basis. For further tips and traps, refer to the white paper on Preparing Financial Projections. The development of an integrated, error-free, spreadsheet-based financial planner is a very difficult and time-consuming task even for experienced accountants and spreadsheet users. You do not want to spend several days developing a computer model when you are really interested in planning a business. PlanWare's Exl-Plan can help smooth this process. Exl-Plan runs with Excel for Windows (5, 7, 8, 95, 97, 2000 and XP). Sixteen variants are available to cover different sizes of businesses and accounting formats. Typically, Exl-Plan produces fully-integrated 1-3-5-7 year financial projections - monthly for the first year, quarterly for second-third, and annual for fourth-fifth. Based on a user's assumptions, it generates income statements, cash flows, balance sheets, ratios and graphs for each period (month, quarter & year). Many of the tables and charts in this plan have been copied and pasted directly from Exl-Plan. Exl-Plan will automatically generates a Textual Summary Report which could form the basis for the financial section of your plan. Its mini-charts and summary tables can be pasted straight into a plan being prepared using Word etc. Get further information and trial copy downloads. The presentation of financial projections is covered in five sub-sections as follows: Key Assumptions1. Income (P&L) Projections2. Cash Flow Projections3. Balance Sheet Projections4. Business Plan Software & Guide: Financial Projections http://www.planware.org/gfinancials.htm (2 of 13) [30-05-2012 8:01:44 AM]
  • 195. Ratio Analyses5. Sensitivity Analyses6. Overall Assessment7. Note: Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide, can be downloaded for free here. Get Help with Financial Projections Exl-Plan - Integrated Multi- Year Financial Planner Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows 95/98/ Me/NT/2000/XP/Vista/Win7. Prices: Free to US$ 289. Details Trial Downloads Buy + Use Now 11.1. Key Assumptions Use this section to review and pull together the key assumptions to be used in the financial projections. The following table indicates the diversity of assumption variables that may need to be considered in order to produce projected P&Ls, cash flows and balance sheets for a business. Sales volumes Selling prices Selling & distribution costs Tax rates for inputs Research & development Interest rates Tax rates for sales Management/administration Changes in loans/debt Bad debt provisions General overheads Operating leases & HP Target finished stocks Intangible assets Material costs Accumulated depreciation Prepayments/accruals Material/WIP inventories Capital expenditure Share issues Direct head count levels Capital & revenue grants Dividends Wage rates Fixed asset disposals Corporation tax Business Plan Software & Guide: Financial Projections http://www.planware.org/gfinancials.htm (3 of 13) [30-05-2012 8:01:44 AM]
  • 196. Depreciation rates Current year debtors/creditors Opening balance sheet Fixed asset values Other direct costs Finance leases Phasing of opening balances Operational overheads Relate your assumptions for sales, costs, head count etc. to the detailed plans/schedules outlined in preceding sections. In most cases, it will suffice to refer the reader back to the appropriate subsection. For example: The key assumptions have been based on the following: Sales projections derived in 7.4 Sales Forecasts at 7. Marketing Strategies, Sales Plans & Projections. q R&D expenditure as described in 8. Technology and R&D.q Operational plans and expense projections as presented in 9. Operational Plans. q Funding of $xx (equity) and $xx (loans) will be secure in the first quarter of 20XX as proposed in 12. Funding below. q and so on ......q Having covered the main assumptions within earlier sections of the plan, you will probably still need to insert a simple table here showing some elements of the projections that have not been mentioned previously. These could include: Depreciation rates for different types of fixed assets.q Interest rates for loans and cash balances.q Inventory stocking rates for finished goods, materials and bought-in items.q Sales and value added tax rates for inputs and outputs and payment intervals.q Credit terms for receivables (debtors) and payables (creditors).q Anticipated external funding (see below).q When determining funding needs, consider the following approach: Compile projections without any external funding and take note of the peak cash deficit and its timing. The total funding requirement is likely to correspond to this deficit. It should be injected (in one or more rounds) ahead of being required so as to eliminate (or minimize) unacceptable deficits and perhaps to create cash cushions. 1. Analyze the projected financial ratios (debt/equity, interest cover and current asset) to help determine the optimal mix of debt and equity. 2. Plan to finance the "most likely" case, or even "worst" case, rather than for the "best" case as revealed by sensitivity analysis. Whilst the "best" case may show the smallest funding need, it may be unattainable due to the inevitability of some aspect of the double (costs), double (time) and half (revenues) rule. 3. Having progressively built up tables for sales, costs, expenditure and staffing in earlier sections of the plan, Business Plan Software & Guide: Financial Projections http://www.planware.org/gfinancials.htm (4 of 13) [30-05-2012 8:01:44 AM]
  • 197. you should now be in a position to develop pro-forma financial projections and to summarize them in the following subsections. Under no circumstances should you simply insert multiple pages of detailed spreadsheet output to cover these items. Instead, summarize the projections as per the suggested subsections and relegate all the detailed assumptions and output reports to appendices or simply retain them as working papers. The sample "pictures" shown in the subsections below are very clear and simple to follow. However, they have been backed up by about a dozen assumption and output reports that could be made available on request. For help with financial projections, see Exl-Plan. Place the details relating to assumptions in an Appendix. 11.2. Projected Income (P&L) Projections Introduce the projected income statements (profit & loss accounts) using a short paragraph or bullet points highlighting the key expected outcomes for sales and income. Use simple tables to summarize the key figures and place all detailed analyses in appendices. As shown below, simple charts (pasted from a set of Exl-Plan projections) can show trends and patterns very clearly. When presenting financial data in a table or chart, it can be useful to precede it by a short introductory sentence and following it by a short review of its contents. For example: The following chart shows actual sales and income for Any Company Inc. for 20XX alongside projections for the following five years: This table was "pasted in" as picture from Exl-Plan, PlanWare's Excel-based financial planner. It shows that: Sales will increase from $380,000 in 20XX to $1.6 million after five years. This represents an average annual growth rate of 33% as explained in 7.4 Sales Forecasts at 7. Marketing Strategies, Sales Plans & Projections q Business Plan Software & Guide: Financial Projections http://www.planware.org/gfinancials.htm (5 of 13) [30-05-2012 8:01:44 AM]
  • 198. The net loss of $115,000 reported for 200XX will be transformed into net income before taxes of $123,000 by the fifth year when the net margin on sales is projected to reach 6%. q The key factor in this improvement will be the widening of gross margins from 29% in 20XX to 39% as discussed in 9.4 Operating Cost Projections at 9. Operational Plans. q More detailed projections can be placed in an appendix for Finance. 11.3. Cashflow Projections It is usual to give monthly cash flow projections for the first year, or longer, depending on the importance of cash flow and the time needed for the business to become cashflow positive. Use text and bullets to highlight and explain any key values or summarize the trends shown in tables or charts. Many readers of your plan – bankers, venture capitalists and other investors – will pay far more attention to your cash flow projections than to the income statements. They will seek to establish that the business will not run out of cash before it reaches profitability – more businesses fail for lack of cash than for want of profit. For more guidance, check the white papers on Making Cashflow Projections and Managing Working Capital. See also the Checklist for Improving Cashflow. A chart is ideal for illustrating monthly cash flows and balances. For example: The following chart shows cash flows for Any Company Inc. for the initial 12 months covered by this plan: Business Plan Software & Guide: Financial Projections http://www.planware.org/gfinancials.htm (6 of 13) [30-05-2012 8:01:44 AM]
  • 199. This table was "pasted in" as picture from Exl-Plan, PlanWare's Excel-based financial planner. This chart highlights the following cash movements: Cash deficit will rise over the 12 months from $39,000 to $75,000.q For most months, the underlying cash outflow is projected at about $5,000 per month. Inflows in October and November are related to planned equity injections by existing shareholders as explained in 11.1 Key Assumptions above . q The outflows in December and January are linked to refurbishment of premises (see 9.3 Capital Expenditure Projections in 9. Operational Plans). q Less detailed projections (quarterly or annual) may suffice for subsequent years as per the next example: The following table and chart summarizes cash flows and balances for Any Company Inc. for the 5 years commencing 20XX: Business Plan Software & Guide: Financial Projections http://www.planware.org/gfinancials.htm (7 of 13) [30-05-2012 8:01:44 AM]
  • 200. These items were "pasted in" as pictures from Exl-Plan, PlanWare's Excel-based financial planner. These indicate the following: Any Company Inc. will be cash generative after the first year as indicated in the tabulated cash inflows from operations. s The investing activities reflect the refurbishment of premises (see 9.3 Capital Expenditure Projections in 9. Operational Plans) in 20XX and modest follow-on expenditures. s The financing activities reflect the shareholders' investment of $92,000 in 20XX and planned movements in loan balances during subsequent years. s Overall, Any Company Inc. projects a net cash balance of $207,000 by 20XX having started with a cash deficit of $24,000 five years earlier. s More detailed projections can be placed in an appendix for Finance. For help with financial projections, see Exl-Plan. 11.4. Projected Balance Sheets When presenting projected balance sheets, you will need to include an opening balance sheet that has been based on audited figures (for last year) or estimated data (for current year). If your business is a pure start-up, its opening balance sheet may contain no values. Here is an example of a projected balance sheet table and commentary: The following table presents summary opening and five-year balance sheets for Any Company Inc.: Business Plan Software & Guide: Financial Projections http://www.planware.org/gfinancials.htm (8 of 13) [30-05-2012 8:01:44 AM]
  • 201. This table was "pasted in" as picture from Exl-Plan, PlanWare's Excel-based financial planner. These summary balance sheets show that: Owners' equity will increase from £109,000 to $471,000 over the five years.q Total assets will increase from $267,000 to $964,000 by January 20XX.q Any Company Inc. will be solvent throughout the five years.q Note that the projected balance sheets must link back into the projected income statements and cash flow projections*. The owners' equity should reflect the transfers to reserves in 11.2. Income (P&L) Projections above and the cash movements and balances must tie in with the cash flow projections in 11.3. Cashflow Projections above. * Projections generated using Exl-Plan are fully-integrated. This means that changes to assumptions value are immediately reflected in projected income statements, cash flows, balance sheets and related charts and tables. 11.5. Ratio Analyses Highlight the key ratios and trends over time. To do this, it is essential that projected income statements, cash flow forecasts and balance sheets are linked and integrated with each other so that ratios can be calculated as the following example shows: The following ratio analysis is based on the foregoing 5-year projections for Any Business Plan Software & Guide: Financial Projections http://www.planware.org/gfinancials.htm (9 of 13) [30-05-2012 8:01:44 AM]
  • 202. Company Inc.: This table was "pasted in" as picture from Exl-Plan, PlanWare's Excel-based financial planner. It is fully-integrated and linked to cash flow forecasts and projected income statements and to a much more detailed analysis including many additional ratios. The ratios highlight: Income margins rising from 1.4% of sales to 8.3% in 20XX.q Income to total assets progressively rising from 2.6% to 13.7%.q Debt declining from 188% of owners' equity in the first year to just 3% in 20XX. q An improving trend in "per share" items.q Do a reality check to confirm that ratios are reasonable. For example, the following ratios could be cause for concern: Net income (profit) before taxes above 15-20% for any year.r Sales below break even for more than one year.r Sales/total asset ratio above 3-5 (times) in any year.r Net debt/equity above 80% in any month or year.r Current asset ratio below 1 in any month or year.r Interest cover under 2 in any year.r Return on total assets above 30% per year.r Compare projected financial ratios with industry norms and justify any significant deviations. For help with financial projections and ratio analyses, see Exl-Plan. For additional guidance, review the white papers dealing with the following: Preparing Financial Projections Making Cashflow Forecasts Business Plan Software & Guide: Financial Projections http://www.planware.org/gfinancials.htm (10 of 13) [30-05-2012 8:01:44 AM]
  • 203. Managing Working Capital. 11.6. Sensitivity Analyses Present the key results of a 'what-if' analysis based on "best" and "worst" case scenarios. As a general guide, be conservative even when presenting the "best" case. When planning scenarios*, take account of possible project start-up delays, sales volume shortfalls, lower price levels and higher costs. For example, what would be the financial outcome (or additional funding requirement) if sales volumes and prices are both 90% of targets but direct and overhead costs are each 110% of planned? * All versions of Exl-Plan can be used to explore alternative scenarios. The more powerful versions contain facilities for doing 'high-level' sensitivity analyses; creating automatically-generated 'what-if' tables; and dynamically assessing future profitability as shown in the DuPont-type Profitability Planner below. Indicate break even points and explore the consequences of incrementing volumes, prices and costs (e.g. by 10%, 15%, 20% etc.). Only present high-level summaries - relegate the details to an appendix for Finance or retain them in your working papers. Business Plan Software & Guide: Financial Projections http://www.planware.org/gfinancials.htm (11 of 13) [30-05-2012 8:01:44 AM]
  • 204. 11.7. Overall Assessment If the financial projections are complex, use this subsection to review them and to assess their implications. 6-8 bullet points should suffice. If planning to raise venture capital, business angel finance or bank loans, check the paper on Raising Finance. Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Additional Help The development of an integrated, error-free, spreadsheet-based financial planner is a difficult and time-consuming task even for experienced accountants and spreadsheet users. Bear in mind that you will not want to spend days developing a computer model when you should be really concentrating on planning your business. All the charts and tables presented above were copied directly from output reports within Exl-Plan. This financial planner runs with Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows 95/98/Me/NT/2000/XP/Vista/Win7. Eighteen variants are available to cover different sizes of businesses and accounting formats. Prices range from US$29 to US$289. Check the benefits of using Exl-Plan over building your own spreadsheet-based planner. Typically, Exl-Plan produces fully-integrated 1-3-5 year financial projections - monthly for the first year, quarterly for second-third, and annual for fourth-fifth. Based on a user's assumptions, it generates an income statement, cash flow, balance sheet, ratios and charts for each period (month, quarter & year). Exl-Plan can be used in conjunction with Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide. Have a look at a trial version of Exl-Plan for ideas on the range of assumptions to be considered and the layout and contents of its projections. The Quik-Plan facility within Exl-Plan can be used to produce 'first-cut' projections. You can get detailed information about Exl-Plan and access trial version downloads. There is also a free version called Exl-Plan Free which can be used to produce fully-integrated, high-level, financial projections. It is a useful tool in its own right as well as a great introduction to the more powerful versions of Exl-Plan. Get Help with Financial Projections Exl-Plan - Integrated Multi- Year Financial Planner Business Plan Software & Guide: Financial Projections http://www.planware.org/gfinancials.htm (12 of 13) [30-05-2012 8:01:44 AM]
  • 205. Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows 95/98/ Me/NT/2000/XP/Vista/Win7. Prices: Free to US$ 289. Details Trial Downloads Buy + Use Now Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Financial Projections http://www.planware.org/gfinancials.htm (13 of 13) [30-05-2012 8:01:44 AM] Search site !
  • 206. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: 12. Funding Previous Next Having completed 11. Financial Projections, you may have identified a significant funding need that cannot be bridged from your own resources (and those of your relatives, friends, colleagues, credit cards, local bank manager and so on) or generated by the business. If seeking equity, loans or equity/loan combination, use this section to present your needs and proposals. Keep it factual and avoid any "over-the-top" hyping of your business as the greatest investment ever! If planning to raise equity from venture capital or "angel" sources, allow adequate time to raise it. Depending on the amount needed and track record of the promoters/business, this will take several months and tie up significant management resources throughout - brace yourself for several re-drafts of the business plan and revisions to the financials. Suggested Length & Structure: This entire section need not exceed a page or so. The subsections below are for general guidance only. You may prefer to: Use less obtrusive sub-headings like Funding Requirements:q or even delete all them and cover all relevant matters in a series of short paragraphs within this section. q For help with financial projections and determining funding requirements, see the white paper on Raising Finance and Exl-Plan, our financial modeling tool. Useful Links More Info Prepare projections Make cashflow forecasts Get free planner Write business plan Seek planning advice Improve cash flow Raise finance See Also Develop strategic plan Write strategic plan Get planning insights Plan to plan See planning surveys Business plan guide Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Funding Requirements & Proposals http://www.planware.org/gfunding.htm (1 of 3) [30-05-2012 8:01:47 AM] Search site !
  • 207. 12.1. Funding Requirements Based on the financial assumptions and projections in 11. Financial Projections, summarize and tabulate your funding requirements - see Raising Finance and Exl-Plan, our financial modeling tool. Indicate planned uses, possible sources and forms (equity, loans, grants, credit etc.) and time scales. 12.2. Funding Proposals Mention any conditional or firm funding commitments already secured. For each element of funding, describe the preferred form of funding, amounts required, likely timing, security offered and desired terms, repayment schedules and exit options. Bear in mind the golden rule - he who has the gold makes all the rules. For the benefit of prospective investors, indicate the likely equity funding required; range of the equity stakes on offer; exit routes (IPO, trade sale, buy-back etc.); board representation; and, optionally, make a stab at the projected returns on their investment. If presenting comprehensive funding proposals, be realistic when valuing your business and use more than one method of valuation e.g. net asset value, price/earnings ratio, capitalization/revenue ratio, industry yardsticks and so on. Take account of market sentiment/conditions, "going rates", maturity of the business and degree of risk associated with its plans. Of course, you may wish to withhold all specific funding proposals until you have met possible investors or lenders face-to-face and heard their initial reactions. In this case, this subsection would be confined to a description of funding needs and possible sources and forms. Additional Help If planning to raise venture capital, business angel finance or bank loans, check the paper on Raising Finance. The Excel-based financial planner, Exl-Plan, contains extensive facilities for doing sensitivity analyses. The best way to establish the funding needs of a business under different scenarios is to run Exl-Plan without any assumptions about future funding and, for each scenario, take note of the timing and value of the projected peak cash deficits. Get Help with Financial Projections Exl-Plan - Integrated Multi- Year Financial Planner Business Plan Software & Guide: Funding Requirements & Proposals http://www.planware.org/gfunding.htm (2 of 3) [30-05-2012 8:01:47 AM]
  • 208. Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows 95/98/ Me/NT/2000/XP/Vista/Win7. Prices: Free to US$ 289. Details Trial Downloads Buy + Use Now Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Funding Requirements & Proposals http://www.planware.org/gfunding.htm (3 of 3) [30-05-2012 8:01:47 AM] Search site !
  • 209. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: 13. Implementation Previous Next This is a critically important section – use it to translate all your proposals into clear, realistic and implementable plans. Highlight the major decision points, time scales, milestones and actions required by management and others to progress the plan. Explain contingency plans to cover shortfalls. Be realistic about the likely rate of progress and make provision for slippages. Suggested Length & Structure: Use a maximum of 3 pages for this section. Limit to one page for a basic/short plan. The subsections below are for general guidance only. They could result in some undesirable duplication or overlap. Accordingly, you may prefer to: Amalgamate some of them.q Use less obtrusive sub-headings like First & Subsequent Years:q Delete all sub-headings and cover all relevant matters in a series of short paragraphs. q 13.1. First Year Summarize the key tasks to be completed during the first year, use a simple Gantt chart or table. Avoid going into too much detail or being too tactical. Useful Links More Info Develop strategic plan Devise business strategies Write strategic plan See planning surveys Buy planning book View sample plan See Also Get business ideas Write business plan Get planning insights Prepare financial projections Seek planning advice Plan to plan Business plan guide Software Tools Financial Planners Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Implementation http://www.planware.org/gimplementation.htm (1 of 4) [30-05-2012 8:01:49 AM] Search site !
  • 210. Month 1 2 3 4 5 6 7 8 9 Task 1 Task 2 Task 3 Task 4 Task 5 Task 6 ...... ...... ...... 13.2. Subsequent Years To discuss implementation for subsequent years, use a simple table or bullet points and concentrate on high-level, strategic issues. 13.3. Contingency Plans Discuss contingency measures to cover the possibility of plans going astray for internal reasons or due to external factors. These could include the following: Delays in raising external finance or only raising a proportion of the required amount.q Undershooting of sales projections due to competition, changes in demand or problems with marketing or distribution. q Delays in completing major R&D or capital expenditure programs.q Non-availability of materials or unexpected cost increases.q It may be useful to refer back to the results of 11.6 Sensitivity Analyses in 11. Financial Projections. Additional Help Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide, can be downloaded for free here. Business, Financial, Strategic, Market & Sales Planning Tools Business Plan Software & Guide: Implementation http://www.planware.org/gimplementation.htm (2 of 4) [30-05-2012 8:01:49 AM]
  • 211. Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Title Description For Whom Info Demo Buy (US$)* For Business Plans: Plan Write Business Planner Comprehensive tool to help write a professional business plan. Managers, entrepreneurs & consultants. Click Click 129.95 Plan Write Expert Business Planner Expert system for developing strategies and then compiling a complete business plan. Managers, entrepreneurs & consultants. Click Click 229.95 For Financial Projections: Exl-Plan (9 versions) Excel templates for fully-integrated, multi-year pro-forma projections with Word template for business plan. Managers, entrepreneurs & consultants. Click Click From 29.00 Cashflow Plan (6 versions) Excel templates for comprehensive and integratedrolling 12-week and 12-month forecasts. Managers, entrepreneurs & consultants. Click Click From 39.00 For Strategic & Market Assessments: Quick Insight Expert system for assessing new product and service ideas for new/smaller businesses. Managers, entrepreneurs & consultants. Click Click 229.95 Business Insight Expert system for evaluating and enhancing strategies in larger businesses. Marketing & sales managers, analysts & consultants. Click Click 795.00 For Marketing & Sales Plans: Plan Write for Marketing Comprehensive tool to help write a professional marketing plan. Managers, entrepreneurs & consultants. Click Click 129.95 Business Plan Software & Guide: Implementation http://www.planware.org/gimplementation.htm (3 of 4) [30-05-2012 8:01:49 AM]
  • 212. Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Plan Write for Sales Expert system for developing and assessing strategies, and compiling a comprehensive sales and marketing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Plan Write for Hi-Tech Marketing Expert system for developing strategies and tactics, and preparing a comprehensive sales and marketing plan for a tech-based business. Marketing & sales managers, consultants & entrepreneurs in tech-based businesses. Click Click 299.95 Plan Write for Pricing Expert system for determining optimal pricing and writing a comprehensive pricing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Insight for Sales Strategy Specialist expert system to help plan, forecast & close complex sales. Marketing/sales managers & reps selling medium/high value items. Click Click 229.95 * To download & use now. Special bundles of packages available for managers, consultants and entrepreneurs. More info Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Implementation http://www.planware.org/gimplementation.htm (4 of 4) [30-05-2012 8:01:49 AM] Search site !
  • 213. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: 14. Conclusion Previous Next Use this section to wrap up your plan and leave the reader with a warm and positive view of the business and its plans. Suggested Length & Structure: Confine this section to a few carefully drafted paragraphs and write it when your plan is almost complete. Having reached the end of your plan, review the 3. Strategic Overview to ensure that its contents are fully reflected throughout the plan. If not, then either change the details and/or the strategies to eliminate divergences or plug gaps. Review what the business expects to achieve. Indicate why it will succeed and why investors should support it. Be very positive and confident to encourage favorable reactions. Maybe, you could draw on some of the strengths and opportunities described as SWOTs in 3. Strategic Overview. Key questions to ask at this "wrap up" stage include: Has the Table of Contents been updated and are pages numbered? 1. Has the plan been spell checked in its final form?2. Is the plan's length appropriate to its purpose?3. Have the business's funding needs, if appropriate, been clearly stated? 4. Does the plan's summary stimulate interest?5. Have all key questions been anticipated?6. What likely objections remain unresolved?7. Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan Software & Guide: Conclusion http://www.planware.org/gconclusion.htm (1 of 4) [30-05-2012 8:01:52 AM] Search site !
  • 214. Will the plan provoke the desired responses?8. Tip: Get someone to read a near-final draft plan to check that it makes good business sense, reads well and is clear. Ideally, that "someone" should be a detached, independent person involved in business with experience of your industry and/or business planning. Hopefully, they will be able to see "wood from the trees" better than you can. Do not be resentful of any criticism - use it to improve the next draft. If your plan is lengthy or important, anticipate several drafts. Have a look at the Checklist on How NOT to Write a Business Plan to ensure that you have not made any serious errors in preparing your plan. To help finalize your plan, review the Checklist for Preparing a Business Plan. You may also wish to look back at the white papers on Writing a Business Plan and Insights into Business Planning. Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business, Financial, Strategic, Market & Sales Planning Tools Title Description For Whom Info Demo Buy (US$)* For Business Plans: Plan Write Business Planner Comprehensive tool to help write a professional business plan. Managers, entrepreneurs & consultants. Click Click 129.95 Plan Write Expert Business Planner Expert system for developing strategies and then compiling a complete business plan. Managers, entrepreneurs & consultants. Click Click 229.95 For Financial Projections: Exl-Plan (9 versions) Excel templates for fully-integrated, multi-year pro-forma projections with Word template for business plan. Managers, entrepreneurs & consultants. Click Click From 29.00 Business Plan Software & Guide: Conclusion http://www.planware.org/gconclusion.htm (2 of 4) [30-05-2012 8:01:52 AM]
  • 215. See a Demo or Get a Free Trial Business Planner Expert Planner Financial Projector Cashflow Forecaster Marketing Planner Idea Assessor Strategy Evaluator Cashflow Plan (6 versions) Excel templates for comprehensive and integratedrolling 12-week and 12-month forecasts. Managers, entrepreneurs & consultants. Click Click From 39.00 For Strategic & Market Assessments: Quick Insight Expert system for assessing new product and service ideas for new/smaller businesses. Managers, entrepreneurs & consultants. Click Click 229.95 Business Insight Expert system for evaluating and enhancing strategies in larger businesses. Marketing & sales managers, analysts & consultants. Click Click 795.00 For Marketing & Sales Plans: Plan Write for Marketing Comprehensive tool to help write a professional marketing plan. Managers, entrepreneurs & consultants. Click Click 129.95 Plan Write for Sales Expert system for developing and assessing strategies, and compiling a comprehensive sales and marketing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Plan Write for Hi-Tech Marketing Expert system for developing strategies and tactics, and preparing a comprehensive sales and marketing plan for a tech-based business. Marketing & sales managers, consultants & entrepreneurs in tech-based businesses. Click Click 299.95 Plan Write for Pricing Expert system for determining optimal pricing and writing a comprehensive pricing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Business Plan Software & Guide: Conclusion http://www.planware.org/gconclusion.htm (3 of 4) [30-05-2012 8:01:52 AM]
  • 216. Insight for Sales Strategy Specialist expert system to help plan, forecast & close complex sales. Marketing/sales managers & reps selling medium/high value items. Click Click 229.95 * To download & use now. Special bundles of packages available for managers, consultants and entrepreneurs. More info Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Conclusion http://www.planware.org/gconclusion.htm (4 of 4) [30-05-2012 8:01:52 AM] Search site !
  • 217. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: Appendices to Business Plan Previous Next This part of the Business Plan Guide outlines the contents of a series of appendices covering the following themes: Introductory1. Marketing2. Operational3. Finance.4. Appendices should be used to contain detailed information which is summarized or referenced in the body of the plan. This reduces the length of the plan. It also enhances readability and ensures that the reader does not get sucked into excessive detail. If the appendices are very lengthy, consider binding them into a separate volume. This should make the plan appear less intimidating and creates the opportunity to circulate the plan with or without appendices. If presenting the appendices as a separate volume, be sure to include a cover page (complementing that of the main plan) and a detailed contents list (number all pages in the appendices). Business, Financial, Strategic, Market & Sales Planning Tools Title Description For Whom Info Demo Buy (US$)* Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan Software & Guide: Appendices to Business Plan http://www.planware.org/gappendices.htm (1 of 4) [30-05-2012 8:01:56 AM] Search site !
  • 218. See a Demo or Get a Free Trial Business Planner Expert Planner Financial Projector Cashflow Forecaster Marketing Planner Idea Assessor Strategy Evaluator For Business Plans: Plan Write Business Planner Comprehensive tool to help write a professional business plan. Managers, entrepreneurs & consultants. Click Click 129.95 Plan Write Expert Business Planner Expert system for developing strategies and then compiling a complete business plan. Managers, entrepreneurs & consultants. Click Click 229.95 For Financial Projections: Exl-Plan (9 versions) Excel templates for fully-integrated, multi-year pro-forma projections with Word template for business plan. Managers, entrepreneurs & consultants. Click Click From 29.00 Cashflow Plan (6 versions) Excel templates for comprehensive and integratedrolling 12-week and 12-month forecasts. Managers, entrepreneurs & consultants. Click Click From 39.00 For Strategic & Market Assessments: Quick Insight Expert system for assessing new product and service ideas for new/smaller businesses. Managers, entrepreneurs & consultants. Click Click 229.95 Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Appendices to Business Plan http://www.planware.org/gappendices.htm (2 of 4) [30-05-2012 8:01:56 AM]
  • 219. Business Insight Expert system for evaluating and enhancing strategies in larger businesses. Marketing & sales managers, analysts & consultants. Click Click 795.00 For Marketing & Sales Plans: Plan Write for Marketing Comprehensive tool to help write a professional marketing plan. Managers, entrepreneurs & consultants. Click Click 129.95 Plan Write for Sales Expert system for developing and assessing strategies, and compiling a comprehensive sales and marketing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Plan Write for Hi-Tech Marketing Expert system for developing strategies and tactics, and preparing a comprehensive sales and marketing plan for a tech-based business. Marketing & sales managers, consultants & entrepreneurs in tech-based businesses. Click Click 299.95 Plan Write for Pricing Expert system for determining optimal pricing and writing a comprehensive pricing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Insight for Sales Strategy Specialist expert system to help plan, forecast & close complex sales. Marketing/sales managers & reps selling medium/high value items. Click Click 229.95 Business Plan Software & Guide: Appendices to Business Plan http://www.planware.org/gappendices.htm (3 of 4) [30-05-2012 8:01:56 AM]
  • 220. * To download & use now. Special bundles of packages available for managers, consultants and entrepreneurs. More info Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Appendices to Business Plan http://www.planware.org/gappendices.htm (4 of 4) [30-05-2012 8:01:56 AM] Search site !
  • 221. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: Appendices - Introductory Previous Next Introductory appendices could cover the following matters. They are linked to sections dealing with 4. Present Status and 5. Product/Service Offerings. Review of Development of Business (20xx to 20xx) Consider using a chronological list. Focus on highlights and important events. Summarized Historic Financial Statements (20xx to 20xx) Tabulate high-level values (revenues, cost of sales, pre-tax profits, fixed assets, current assets, current liabilities etc.). Summarize highlights and explain any exceptional events. Offer audited accounts as attachments or separate items. Detailed Description (Technical Specifications) of Product/Service (Range) Assume reader has no prior technical knowledge. Avoid blinding with science and minimize use of technical terms/jargon. Offer technical write-ups as a separate document. If necessary, include a short glossary. Top of Page Previous | Next Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Plan Software & Guide: Appendices - Introductory http://www.planware.org/gintroductory.htm (1 of 2) [30-05-2012 8:01:59 AM] Search site !
  • 222. Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Appendices - Introductory http://www.planware.org/gintroductory.htm (2 of 2) [30-05-2012 8:01:59 AM] Search site !
  • 223. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: Appendices - Marketing Previous Next Marketing-related appendices could cover the following matters. They are linked to sections 6. Profiles of Target Markets and 7. Marketing Strategies, Sales Plans & Projections. Market Review and Results of Market Research If you cannot compile this appendix, you should seriously consider whether you are ready to write a business plan. Include tables explaining size of market, segmentation, growth patterns, distribution channels, price/quality segments, customer categories, future trends, market share/segmentation projections etc. You should summarize the main findings in 6. Profiles of Target Markets. Assessments of Competitors Describe who, what, where, how etc. Explain how your products and services compare. How would you rate your business's strengths, weaknesses, threats and opportunities relative to your main competitors. Market Projections & Sales Forecasts (20xx to 20xx) Use tables and charts. Clearly state all key assumptions on market size and shares, volumes and prices. If you plan to serve several markets, you should devote separate sub-sections to each and then produce a summary of the overall projections for inclusion in 7. Marketing Strategies, Sales Plans & Projections. Explain your Useful Links More Info Develop strategic plan Devise business strategies Write strategic plan See planning surveys Buy planning book View sample plan See Also Get business ideas Write business plan Get planning insights Prepare financial projections Seek planning advice Plan to plan Business plan guide Software Tools Financial Planners Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Appendices - Marketing http://www.planware.org/gmarketing.htm (1 of 3) [30-05-2012 8:02:02 AM] Search site !
  • 224. marketing strategies and sales plans in detail - specify resources, costs etc. Identify any prospective partners and describe sales methods. Additional Help If you need help here, review the white papers on Devising Business Strategies and Developing a Strategic Business Plan and try the free Online Strategic Planner. For further assistance, have a look at the Quick Insight and Plan Write for Marketing software packages. If you are a substantial business, check out Business Insight Strategic, Marketing & Sales Planning Tools Title Description For Whom Info Demo Buy (US$)* For Strategic & Market Assessments: Quick Insight Expert system for assessing new product and service ideas for new/smaller businesses. Managers, entrepreneurs & consultants. Click Click 229.95 Business Insight Expert system for evaluating and enhancing strategies in larger businesses. Marketing & sales managers, analysts & consultants. Click Click 795.00 For Marketing & Sales Plans: Plan Write for Marketing Comprehensive tool to help write a professional marketing plan. Managers, entrepreneurs & consultants. Click Click 129.95 Plan Write for Sales Expert system for developing and assessing strategies, and compiling a comprehensive sales and marketing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Business Plan Software & Guide: Appendices - Marketing http://www.planware.org/gmarketing.htm (2 of 3) [30-05-2012 8:02:02 AM]
  • 225. See a Demo or Get a Free Trial Business Planner Expert Planner Financial Projector Cashflow Forecaster Marketing Planner Idea Assessor Strategy Evaluator Plan Write for Hi-Tech Marketing Expert system for developing strategies and tactics, and preparing a comprehensive sales and marketing plan for a tech-based business. Marketing & sales managers, consultants & entrepreneurs in tech-based businesses. Click Click 299.95 Plan Write for Pricing Expert system for determining optimal pricing and writing a comprehensive pricing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Insight for Sales Strategy Specialist expert system to help plan, forecast & close complex sales. Marketing/sales managers & reps selling medium/high value items. Click Click 229.95 * To download & use now. Special bundles of packages available for managers, consultants and entrepreneurs. More info Top of Page Previous | Next Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Appendices - Marketing http://www.planware.org/gmarketing.htm (3 of 3) [30-05-2012 8:02:02 AM] Search site !
  • 226. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: Appendices - Operational Previous Next Appendices dealing with operations could cover the following matters. They are linked to sections 8. Technology and R&D, 9. Operational / Manufacturing Plans and 10. Management & Administration. Technology and R&D Use this appendix to expand on the material in 8. Technology and R&D. In particular, include any important technical material here. Details of Manufacturing/Operational Plans & Costs Describe processes/operations in limited detail. Diagrams or flow charts may help explain complex issues. Indicate capital investment (and timing), describe/justify (briefly) the functions of major items and review any capacity-related issues. Discuss sources of materials/supplies and their costs. Specify projected manning levels/rates, direct/indirect operating costs and productivity levels. Discuss inventories and production cycles as well as related planning and control systems. Even if you are a service business, use this appendix to describe operational issues connected with the provision of services, support etc. CVs of Senior Managers If your business is substantial, you should aim to present CVs for a balanced and experienced management team. If gaps exist, supply job descriptions/ specifications and explain how they will be filled. Remember the five factors which venture capitalists look for when making an investment - management, management, management, market and, finally, product. Bear in mind that many businesses try to follow this sequence, but in reverse Useful Links More Info Prepare projections Make cashflow forecasts Get free planner Write business plan Seek planning advice Improve cash flow Raise finance See Also Develop strategic plan Write strategic plan Get planning insights Plan to plan See planning surveys Business plan guide Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Appendices - Operational http://www.planware.org/goperational.htm (1 of 4) [30-05-2012 8:02:07 AM] Search site !
  • 227. order!! Business, Financial, Strategic, Market & Sales Planning Tools Title Description For Whom Info Demo Buy (US$)* For Business Plans: Plan Write Business Planner Comprehensive tool to help write a professional business plan. Managers, entrepreneurs & consultants. Click Click 129.95 Plan Write Expert Business Planner Expert system for developing strategies and then compiling a complete business plan. Managers, entrepreneurs & consultants. Click Click 229.95 For Financial Projections: Exl-Plan (9 versions) Excel templates for fully-integrated, multi-year pro-forma projections with Word template for business plan. Managers, entrepreneurs & consultants. Click Click From 29.00 Cashflow Plan (6 versions) Excel templates for comprehensive and integratedrolling 12-week and 12-month forecasts. Managers, entrepreneurs & consultants. Click Click From 39.00 For Strategic & Market Assessments: Quick Insight Expert system for assessing new product and service ideas for new/smaller businesses. Managers, entrepreneurs & consultants. Click Click 229.95 Business Insight Expert system for evaluating and enhancing strategies in larger businesses. Marketing & sales managers, analysts & consultants. Click Click 795.00 For Marketing & Sales Plans: Business Plan Software & Guide: Appendices - Operational http://www.planware.org/goperational.htm (2 of 4) [30-05-2012 8:02:07 AM]
  • 228. See a Demo or Get a Free Trial Business Planner Expert Planner Financial Projector Cashflow Forecaster Marketing Planner Idea Assessor Strategy Evaluator Plan Write for Marketing Comprehensive tool to help write a professional marketing plan. Managers, entrepreneurs & consultants. Click Click 129.95 Plan Write for Sales Expert system for developing and assessing strategies, and compiling a comprehensive sales and marketing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Plan Write for Hi-Tech Marketing Expert system for developing strategies and tactics, and preparing a comprehensive sales and marketing plan for a tech-based business. Marketing & sales managers, consultants & entrepreneurs in tech-based businesses. Click Click 299.95 Plan Write for Pricing Expert system for determining optimal pricing and writing a comprehensive pricing plan. Marketing & sales managers, consultants & entrepreneurs. Click Click 229.95 Insight for Sales Strategy Specialist expert system to help plan, forecast & close complex sales. Marketing/sales managers & reps selling medium/high value items. Click Click 229.95 * To download & use now. Special bundles of packages available for managers, consultants and entrepreneurs. More info Top of Page Previous | Next Business Plan Software & Guide: Appendices - Operational http://www.planware.org/goperational.htm (3 of 4) [30-05-2012 8:02:07 AM]
  • 229. Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Appendices - Operational http://www.planware.org/goperational.htm (4 of 4) [30-05-2012 8:02:07 AM] Search site !
  • 230. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Guide Introduction - Plan to Plan - Length of Plan - Basic Plan Front of Plan - Cover - Contents - Basic Info - 1.Introduction - 2.Summary Body of Plan - 3.Strategies - 4.Status - 5.Offerings - 6.Markets - 7.Sales - 8.Technology - 9.Operations - 10.Manage'nt - 11.Financials - 12.Funding - 13.Implement - 14.Conclusion Appendices - Introduction - Marketing - Operational - Finance Business Plan Guide: Appendices - Finance Previous Appendices dealing with finance could cover the following matters. They are linked to sections 11. Financial Projections and 12. Funding Requirements & Proposals. Assumptions for Financial Projections (20xx to 20xx) The assumptions should be consistent with and derived from forecasts and data presented in earlier sections/ appendices of the plan. Use text bullets to highlight key assumptions and place the details in tables within this appendix. Financial Projections (20xx to 20xx) Present fully-integrated income statements (P&Ls), cash flow projections and balance sheets by month for the first year or longer. Present less detailed quarterly & annual projections for subsequent years. Note: The opening balance sheet and first year's projections should coincide with the first year covered by your plan. Useful Links More Info Prepare projections Make cashflow forecasts Get free planner Write business plan Seek planning advice Improve cash flow Raise finance See Also Develop strategic plan Write strategic plan Get planning insights Plan to plan See planning surveys Business plan guide Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Plan Software & Guide: Appendices - Finance http://www.planware.org/gfinance.htm (1 of 3) [30-05-2012 8:02:10 AM] Search site !
  • 231. Additional Help To save time and gain instant access to expertise, consider using Exl-Plan to generate your financial projections. This financial planner runs with Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows 95/98/Me/NT/2000/XP/Vista/Win7. Eighteen variants are available to cover different sizes of businesses and accounting formats. Prices range from US$29 to US$289. Check the benefits of using Exl-Plan over building your own spreadsheet-based planner. You can download a trial version of Exl-Plan and look at its monthly assumption reports. Also, review the contents and layouts of its monthly, quarterly and annual output reports. There is also a free version called Exl-Plan Free which can be used to produce fully-integrated, high-level, financial projections. It is a useful tool in its own right as well as a great introduction to the more powerful versions of Exl-Plan. If using Exl-Plan to make projections, you can paste key summary tables and charts from its Textual Summary Report directly into a Word-based business plan. For more information, see Free-Plan, a comprehensive 150-page Business Plan Guide and Template based on this business plan guide. Get Help with Financial Projections Exl-Plan - Integrated Multi- Year Financial Planner Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows 95/98/ Me/NT/2000/XP/Vista/Win7. Prices: Free to US$ 289. Details Trial Downloads Buy + Use Now Top of Page Previous Business Plan Software & Guide: Appendices - Finance http://www.planware.org/gfinance.htm (2 of 3) [30-05-2012 8:02:10 AM]
  • 232. Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software & Guide: Appendices - Finance http://www.planware.org/gfinance.htm (3 of 3) [30-05-2012 8:02:10 AM] Search site !
  • 233. Home Blog Map Help New Price List Buy+Use Privacy Contact Search Financial Projection Software Cashflow Forecast Software Business Plan Software Marketing Plan Software Strategic Plan Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Online Planning Tools Strategic Planner - Sample Plan Business Planner - Specimen Plan Planning Tips - The Basics - The Financials - The Plan Surveys & Results - Strengths & Weaknesses - Business Plan Preparation Business Plan Checklists - How To Write - How NOT To Checklist: Improve Cash Flow Planning Advice Monthly Planners Book Store Online Surveys & Results PlanWare conducts online surveys on the practical "nuts and bolts" of business planning and publishes the results for the benefit of visitors. To contribute to a survey or see the results to date, click a link opposite. It will take only a minute to participate in a survey - just click a series of option buttons! You will not be asked to disclose your identity or provide an email address. For more info, see our Privacy Statement. The following surveys are running: Survey 3: Strengths & Weaknesses of Businesses This survey may help identify strengths and weaknesses of your business. If you run a business of any type and size, we invite you to complete this questionnaire. When responding, try to be honest and unbiased, and award very high or low ratings only where fully justified. Take a note of your rating for each question as you proceed and, when finished, compare them with the overall results. Here is the questionnaire and latest results. If you don't run a business, you can see the latest results using the link at the very bottom of the questionnaire without having to complete it. If you identify any exceptional results, think very carefully about resolving underlying weaknesses or capitalizing on the strengths - see Developing a Strategic Business Plan and Online Strategic Planner. Survey 2: Preparing a Business Plan This survey explores a series of highly practical issues relating to the preparation of a business plan. If you are compiling a plan or have prepared one in the past, we invite you to complete the questionnaire and pass on your experiences and views to others. Go now to the questionnaire & latest results. If you have never prepared a plan, you can access the latest results using the link at the very bottom of the questionnaire without having to complete it. Business PlanWare - On-Line Business Plan Surveys & Results: Business Planning, Busines...pment Software, Market Plans, Market Planning, Marketing Plan, Business Ideas, Software http://www.planware.org/polls.htm (1 of 2) [30-05-2012 8:02:16 AM]
  • 234. See the white papers on Insights in Business Planning for a detailed analysis and assessment of preliminary survey findings and Writing a Business Plan for guidance on preparing a plan. We plan to run further regular surveys and progressively we'll post details of previous surveys here. Top of Page Financial Projection Software Cashflow Forecast Software Business Plan Software Marketing Plan Software Strategic Plan Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact Search PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business PlanWare - On-Line Business Plan Surveys & Results: Business Planning, Busines...pment Software, Market Plans, Market Planning, Marketing Plan, Business Ideas, Software http://www.planware.org/polls.htm (2 of 2) [30-05-2012 8:02:16 AM]
  • 235. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Online Planning Tools Strategic Planner - Sample Plan Business Planner - Specimen Plan Planning Tips - The Basics - The Financials - The Plan Surveys & Results - Strengths & Weaknesses - Business Plan Preparation Business Plan Checklists - How To Write - How NOT To Checklist: Improve Cash Flow Planning Advice Monthly Planners Book Store Free Online Business Plan Advice Seek free advice regarding the scope, structure, presentation and writing of a business plan. Also, you can use this service to seek guidance on selecting the most suitable PlanWare software for your business. To get advice, complete the form below - be as specific as possible. Do not send draft plans or other material for review and commenting. Be sure to check our Terms & Conditions. Important Limitation: This service is confined to matters specifically related to the compilation of a business plan or the selection of planning software at our site. Queries about other specific issues - legal matters, markets, technologies and other commercial and technical matters - fall outside the scope of our service. We reserve the right to decline to offer advice where the matters under consideration may be outside our competence and experience. Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Advice: Business Plan, Business Planning, Business Planner, Business Plan Soft...plate, Writing a Business Plan, Sample Business Plan, Business Plans, Business Planners http://www.planware.org/advice.htm (1 of 5) [30-05-2012 8:02:19 AM] Search site !
  • 236. Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Online Business Plan Advice Request Form All fields must be completed unless marked optional Your name: Position/Title: (optional) Your email address: (double check) Your phone number: (optional) Business name (real or fictitious): Form of business. Click one button. Company Sole trader or partnership Not-for-profit Other Business location (e.g. State & Country): Business's employment (approximate full-time headcount): Now: One year's time: Status of business (indicate start-up if trading for less than a year). Click one button. Pre-startup Startup Established 2 to 5 years Established 5+ years Primary sector of business. Click one button. Manufacturing Distribution IT & Internet Services Public sector Other Main products, services etc.: Business Advice: Business Plan, Business Planning, Business Planner, Business Plan Soft...plate, Writing a Business Plan, Sample Business Plan, Business Plans, Business Planners http://www.planware.org/advice.htm (2 of 5) [30-05-2012 8:02:19 AM]
  • 237. Main markets (segments, countries etc.): Details of business planning problem: or Describe your planning software requirements: Other Background information (optional): -> Double check your email address <- Please await acknowledgment Need More Assistance? Have a look at: Exl-Plan Multi-year Financial Projections (with Excel) Cashflow Plan Short-term Cashflow Forecasts (with Excel) Plan Write Comprehensive Business Planner Plan Write Marketing Planner Plan Write Expert Business Planner Quick Insight Business Idea Assessor Business Insight Business Strategy Evaluator Top of Page Business Advice: Business Plan, Business Planning, Business Planner, Business Plan Soft...plate, Writing a Business Plan, Sample Business Plan, Business Plans, Business Planners http://www.planware.org/advice.htm (3 of 5) [30-05-2012 8:02:19 AM] Press ONCE to Submit Now Clear Form
  • 238. Online Planning Tools Strategic Planner - Sample Plan Business Planner - Specimen Plan Planning Tips - The Basics - The Financials - The Plan Surveys & Results - Strengths & Weaknesses - Business Plan Preparation Business Plan Checklists - How To Write - How NOT To Checklist: Improve Cash Flow Planning Advice Monthly Planners Book Store Terms & Conditions This free advisory service is provided by PlanWare in accordance with the following terms and conditions: This service is strictly confined to issues connected with the scope, structure, presentation and writing of a business plan. It is not a general business advisory service. We reserve the right to decline to offer assistance where matters under discussion fall outside our competence and experience. q As far as practicable, we aim to email replies within one to three days of receiving requests. We will post a message to this page if there is likely to be any undue delay. However, we accept no responsibility for email transmission/delivery failures or delays howsoever caused. q Submitters must accept full responsibility for the confidentially of data during its transmission to/from us over the Internet. Once received, PlanWare will treat a submitter's data as strictly confidential and, under no circumstances, will it be disclosed to any parties other than to the submitter's email address. q As this is a free service the extent of the advice is necessarily limited and we are under no obligation to provide any detailed follow-up assistance. q All advice is offered in good faith and on the basis of information available at the time. Since advice normally relate to factors outside PlanWare's control, our advice cannot be deemed, in any circumstances, to be a representation, undertaking, warranty or contractual term and no claim whatsoever will lie against PlanWare if any such advice proves inaccurate or incomplete. q We reserve the right not to process requests without offering any reasons.q Our Privacy & Security Statement applies.q Use of the service signifies acceptance of these terms and conditions.q Top of Page Business Advice: Business Plan, Business Planning, Business Planner, Business Plan Soft...plate, Writing a Business Plan, Sample Business Plan, Business Plans, Business Planners http://www.planware.org/advice.htm (4 of 5) [30-05-2012 8:02:19 AM]
  • 239. Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Advice: Business Plan, Business Planning, Business Planner, Business Plan Soft...plate, Writing a Business Plan, Sample Business Plan, Business Plans, Business Planners http://www.planware.org/advice.htm (5 of 5) [30-05-2012 8:02:19 AM] Search site !
  • 240. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Online Planning Tools Strategic Planner - Sample Plan Business Planner - Specimen Plan Planning Tips - The Basics - The Financials - The Plan Surveys & Results - Strengths & Weaknesses - Business Plan Preparation Business Plan Checklists - How To Write - How NOT To Checklist: Improve Cash Flow Planning Advice Monthly Planners Book Store Checklist: How to Write a Business Plan Printer-friendly copy: PDF document or web page See also: How NOT to Write a Business Plan Links within the checklist relate to the Business Plan Guide How to Write a Business Plan Preliminary Tasks Done 1. Complete market research and analyses 2. Clarify key matters relating to products/services and technology 3. Form the basis of the management team 4. Prepare a strategic plan as framework for detailed plan 5. Decide the central purpose of the plan and its target audience 6. Locate professional advisers to assist with the planning 7. Acquire any software tools needed to help prepare the plan 8. Research and compile a list of possible recipients of the plan 9. Ascertain any specific needs of likely key recipients Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software How to Write a Business Plan, Business Planning, Business Planner, Business Plan Softwa...pment Software, Market Plans, Market Planning, Marketing Plan, Business Ideas, Software http://www.planware.org/bizplanchecklist.htm (1 of 4) [30-05-2012 8:02:22 AM] Search site !
  • 241. Writing the Plan Done 1. Create a framework for the plan e.g. table of contents 2. Identify possible appendices, attachments etc. 3. Estimate page lengths for each key section 4. List main issues and topics to be covered within key sections 5. Assign work programs based on the framework and lists 6. Draft preliminary sections (excluding summary) within the front of the plan 7. Draft all key sections in the plan's body in a logical sequence 8. Compile financial projections, funding proposals and related appendices 9. Check the preliminary draft for completeness and plug gaps 10. Stand back and take a detached overview of the draft 11. Let an outsider or adviser critique the latest draft 12. Redraft, fine tune and spell check 13. Write the executive summary and plan's conclusion 14. Get an independent assessment of the final draft Reviewing the Plan OK 1. Is the plan nicely presented - bound, page numbered etc.? 2. Has the plan been spell checked in its final form? 3. Is the plan's length appropriate to its purpose ? 4. Have the business's (funding) needs been clearly stated ? 5. Does the plan's summary stimulate interest ? 6. Have all key questions been anticipated ? 7. What likely objections remain unresolved ? 8. Will the plan provoke the desired responses? Further help: See white papers on Writing a Business Plan and Insightss Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans How to Write a Business Plan, Business Planning, Business Planner, Business Plan Softwa...pment Software, Market Plans, Market Planning, Marketing Plan, Business Ideas, Software http://www.planware.org/bizplanchecklist.htm (2 of 4) [30-05-2012 8:02:22 AM]
  • 242. into Business Planning. Explore the Business Plan Guide.s Download Free-Plan, a free Business Plan Template for Word (48 pages) and a complementary Guide (supplied as a 90+ topic Help file and as a 100+ page PDF file for printing). s Online Planning Tools Strategic Planner - Sample Plan Business Planner - Specimen Plan Planning Tips - The Basics - The Financials - The Plan Surveys & Results - Strengths & Weaknesses - Business Plan Preparation Business Plan Checklists - How To Write - How NOT To Printer-friendly copy: PDF document or web page See also: How NOT to Write a Business Plan Basic & Free Planners for Financial Projections and more ... Our Exl-Plan range of integrated monthly/quarterly planners includes Exl-Plan Basic which uses annual assumptions to generate comprehensive 5-year projections. This simple, low-cost version (US$29) will meet many business planning needs. Get details, download free trial copy or buy & use now. Also available is a completely free version, Exl-Plan Free, which is identical to Basic but projects for just two years ahead. Details and free download. The Free and Basic versions of Exl-Plan are complemented by other more detailed, powerful versions of Exl-Plan. Get details and download trial copies. All versions of Exl-Plan include a free 150-page Business Plan Guide & Template (for Word). How to Write a Business Plan, Business Planning, Business Planner, Business Plan Softwa...pment Software, Market Plans, Market Planning, Marketing Plan, Business Ideas, Software http://www.planware.org/bizplanchecklist.htm (3 of 4) [30-05-2012 8:02:22 AM]
  • 243. Checklist: Improve Cash Flow Planning Advice Monthly Planners Book Store Need More Business Planning Help? Have a look at: Exl-Plan Multi-year Financial Projections (with Excel) Plan Write Comprehensive Business Planner Plan Write Expert Business Planner Top of Page Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. How to Write a Business Plan, Business Planning, Business Planner, Business Plan Softwa...pment Software, Market Plans, Market Planning, Marketing Plan, Business Ideas, Software http://www.planware.org/bizplanchecklist.htm (4 of 4) [30-05-2012 8:02:22 AM] Search site !
  • 244. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Planning Papers Business Ideas Business Strategies Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance Other Items: - Bad Advice - Quotations - Money, Money Business Planning Papers: Getting New Business Ideas Page Contents Starting to Get New Business Ideas1. Before Searching for Business Ideas2. Looking for New Business Ideas3. Assessing the Business Ideas4. From Business Idea to Business Plan5. Introducing PlanWare6. Copyright & Legal Stuff7. Need Financial Projections for Your Plan ? Use Exl-Plan for preparing comprehensive financial projections for 1/3/5/7 years ahead. Ideal for a business plan, strategic planning, cash flow forecasting, raising finance, budgeting and financial appraisals. Get full details, download free or trial copies or buy & use now. Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Business Idea New Ideas Get Find Develop Evaluate Search http://www.planware.org/businessideas.htm (1 of 12) [30-05-2012 8:02:27 AM] Search site !
  • 245. 1. Starting to Get New Business Ideas The location and development of viable business ideas is as much an art, or matter of luck, as the use of systematic techniques. Certainly, you can use structured approaches, as described below, but the reality is that having the right background, being in the right place at the right time, and working hard to create lucky breaks are likely to be just as important in coming up with sound business ideas. The concepts presented below represent a series of checklists. They need not be followed systematically and, most certainly, they should not be perceived as a sure-fire recipe. Instead, view them as a series of menus from which you can pick and choose according as your thoughts develop. Probably, the only issue which everyone searching for new business ideas should review systematically is their own strengths and weaknesses and to use this as their key building block and jumping off point. Need More Assistance? Have a look at: Exl-Plan Multi-year Financial Projections (with Excel) Cashflow Plan Short-term Cashflow Forecasts (with Excel) Plan Write Comprehensive Business Planner Plan Write Marketing Planner Plan Write Expert Business Planner Quick Insight Business Idea Assessor Business Insight Business Strategy Evaluator Top of Page 2. Before Searching for Business Ideas The starting point for developing new business ideas lies inside the prospective entrepreneur rather than in the marketplace, laboratory, business plan etc. You are the critical component - it is your strengths and weaknesses which should dictate the areas in which to seek ideas and the likely scale & scope of your business. At the end of the day, support for your business by financiers, suppliers, customers etc. will also be a vote of confidence in your Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Business Idea New Ideas Get Find Develop Evaluate Search http://www.planware.org/businessideas.htm (2 of 12) [30-05-2012 8:02:27 AM]
  • 246. abilities to make it successful. You should build on your strengths and surmount or work around your weaknesses, and possibly cut your cloth to meet your main limitations. For example, there is little point in searching for capital-intensive or knowledge-based ideas if you have slim/no prospects of raising the necessary capital or if your educational background is unsuitable. OK, OK, we have all heard stories of garage-starts by school drops-out which attracted venture capital and eventually became mega-businesses, but we don't hear so much about the huge numbers of failures. What angle are you coming from? Are you: An inventor who has a product/service idea?r An innovator who has developed a new product/service? r Out of work and want to create a job for yourself? r An entrepreneur who wishes to create a business? r A manager who wishes to develop a business?r Be especially aware that inventors and innovators does not necessarily make good business people. Areas where you should make honest assessments of your strengths and weaknesses include the following: Educational background Any (special) business or technical qualifications?q Do you have a knowledge of finance & marketing?q Are you up-to-date with business-related issues?q Financial strengths Have you access to personal or family funds or finance from other sources? q How much, how easily, what conditions and when?q How long could you survive without any (regular) income while your business develops? q Commitment Why do you really want to start a business?q Are you in reasonable health?q Have you any/many family commitments?q Business Idea New Ideas Get Find Develop Evaluate Search http://www.planware.org/businessideas.htm (3 of 12) [30-05-2012 8:02:27 AM]
  • 247. Does the family fully approve of your proposal to set up your own business? q Are you willing to relocate/commute in order to pursue a business possibility? q Expertise & interests Do you have insights into any business sectors or trades?q What are you good at or like doing?q Do you have a hobby/interest/talent which could become the basis of a business? q Personal qualities Are you a resourceful, energetic and motivated person?q Have you a capacity to take lots of knocks and bounce back?q Are you realistic and practical? Are you a hard worker?q What do you dislike doing?q Prior experience Where have you worked before?q Have you done anything special, exceptional or unusual?q What work-related skills or expertise do you have?q External contacts, resources etc. What contacts have you in finance, business etc.q Have you or your family access to any under-utilized resources.q Do you know people who might help give you a start?q Don't be afraid to ask other people to help assess your strengths and weaknesses. Take a moment to complete or view the results of these surveys: Survey about Strengths & Weaknesses of Businesses Survey about Writing a Business Plan To help surmount weaknesses, consider the idea of forming an entrepreneurial team (or taking on a partner, part-time adviser, non-executive director etc.) but beware of trying to work with people you don't like or respect, and don't involve family unless you are really, really sure that it will work out for the long-term. Write down your assessments and rank your main strengths and weaknesses. Make sure to avoid the trap of showing something as both a strength and weakness. Use the resulting list to help set the criteria and boundaries to your search for business ideas. For example, the scope of your ideas might embrace Business Idea New Ideas Get Find Develop Evaluate Search http://www.planware.org/businessideas.htm (4 of 12) [30-05-2012 8:02:27 AM]
  • 248. ideas centered around one of the following: Specific local services; about $XX,000 cash; use of an existing resource etc.1. Previous work experience; national markets; formation of team etc.2. Be specific but don't place unnecessary limits on the scope of your ideas or thinking. Some clear ideas may have already started to emerge which could start evaluating straight away. Top of Page 3. Looking for New Business Ideas When looking around for business ideas, bear in mind that these could be based on any of the following approaches: A manufactured product where you buy materials or parts and make up the product(s) yourself.q A distributed product where you buy product from a wholesaler/MLM, retailer, or manufacturer. q A service which you provide.q Bear in mind that most good business ideas are not completely original. You may be familiar with the following diagram which shows the possible combinations of existing/new products/markets. Existing Products New Products Existing Markets 1 2 New Markets 3 4 The simplest business ideas (existing products in existing markets) will be located Box 1 and the trickiest (new products in new markets) are likely to be in Box 4. If you concentrate on pursuing ideas involving existing products in existing markets, you run the risk of being exposed to severe competition. If you focus on new products in new markets, you might find yourself too far out on a limb. Look most closely at the combinations of products and markets in boxes 2 & 3. You must narrow your search to specific market or product areas as quickly as possible. For example, the "food business" is too broad a search area. Do you mean manufacturing, distribution or retailing, or do you mean fresh, frozen, pre-prepared etc. or do you mean beverages, sauces, confectionery etc.? It is better to pursue several specific ideas (hypotheses) rather than one diffuse concept which lacks specifics and proves impossible to research and evaluate. Generally, you should always aim for quality rather than cheapness. Be very cautious about pursuing ideas which involve any prospect of price wars or are very price sensitive; of getting sucked into short-lived fads; or of having to compete head-to-head with large, entrenched businesses. Observe consumer behavior: Business Idea New Ideas Get Find Develop Evaluate Search http://www.planware.org/businessideas.htm (5 of 12) [30-05-2012 8:02:27 AM]
  • 249. What do people/organizations buy ?q What do they want and cannot buy ?q What do they buy and don't like ?q Where do they buy, when and how ?q Why do they buy ?q What are they buying more of ?q What else might they need but cannot get ?q Look at changing existing products or services with a view to: Making them larger/smaller, lighter/heavier, faster/slowers Changing their color, material or shapes Altering their quality or quantitys Increasing mobility, access, portability, disposabilitys Simplifying repair, maintenance, replacement, cleanings Introducing automation, simplification, conveniences Adding new features, accessories, extensionss Changing the delivery method, packaging, unit size/shapes Improving usability, performance or safetys Broadening or narrowing the ranges Improving the quality or service.s Be on the look out for: Emerging Trends For example, the population within your area may be getting older and creating demand for new products and services. q Expanding Market Niches For example, local industries may be outsourcing more of their services. q Try the following approaches to locating ideas and suggestions: Brainstorm with your friends, associatesr Ask people for their ideasr Use one idea to spark a better oner Read relevant trade magazines (local, national and foreign)r Skim through trade directories (local, national and foreign)r Above all, open your eyes wide and try to spot the obvious gaps. By all means be inventive, imaginative and original in your thinking but stay market- and consumer-orientated rather than product-obsessed. We all know stories about people inventing a better mousetrap and never getting a nibble from the market!! Business Idea New Ideas Get Find Develop Evaluate Search http://www.planware.org/businessideas.htm (6 of 12) [30-05-2012 8:02:27 AM]
  • 250. Top of Page 4. Assessing the Business Ideas Having built up a moderate list of ideas, these must be evaluated so that a short-list of preferred options with the greatest potential and lowest risk can be assessed in greater depth. One way of evaluating ideas would be to use a simple scoring system using gut-feel with a limited number of criteria as shown below. Factor Score (1-10) Personal fit ?? Degree of risk ?? Funding needed ?? Ease of start-up ?? Short-term potential ?? Level; of preparation ?? Competitive threats ?? Etc. etc. ?? Total xx Before scoring individual ideas, run through the criteria and set what you feel should be minimum desirable scores for each. The resultant total could be used as your overall minimum threshold. If some ideas don't achieve satisfactory scores, drop them and look for better ones. Once your short-list has been developed, you will need to start devoting substantial time to assessment, research, development and planning. For a start, you could pursue the following tasks: Discuss products/services with prospective customers Would they buy from you, at what price, with what frequency etc.? Why would they prefer your products to the competition? Find out what they really think - there is a danger that people will tell you what they think you would like to hear. Listen carefully to what is being said; watch carefully for qualifications, hesitations etc.; and don't brow beat respondents with your ideas - you are looking for their views. 1. Assess the market using desk & field research How does the market segment (by price, location, quality, channel etc.)? What segments will you be targeting? 2. Business Idea New Ideas Get Find Develop Evaluate Search http://www.planware.org/businessideas.htm (7 of 12) [30-05-2012 8:02:27 AM]
  • 251. How large are these segments (in volume terms) and how are they changing? What are the price makeups/structures? What market share might be available to you bearing in mind your likely prices, location, breath of distribution, levels of promotion etc.? Analyze your competition Who are they and how do they operate? Are they successful and why? How would they react to your arrival? What makes you think that you could beat the competition? At whose expense will you gain sales? 3. Consider possible start-up strategies Will you be able to work from home or part-time? Will you seek a franchise or set up as an in-store concession? Will you start by buying in finished products for resale as a precursor to manufacturing? Will you contract out manufacturing? Will you buy an existing business or form an alliance? Could you lease or hire equipment, premises etc. rather than buy? How will you stimulate sales? Look carefully at the White Papers on Devising Business Strategies and Developing a Strategic Business Plan. 4. Set ball-park targets and prepare first-cut financial projections Estimate possible sales and costs to get a feel for orders of magnitude and key components and to establish a rough break-even point (when our sales might start covering all your costs). Our Exl-Plan (for Excel) can be used to prepare 3/5-year financial projections (P&Ls, cashflows, balance sheets, ratio analyses and graphs). It incorporates a Quik-Plan facility for doing quick and dirty projections. Avoid over-estimating likely sales and under-estimating costs or lead times. Better to be relatively conservative. Don't confuse profits and cash - see the paper entitled Making Cashflow Forecasts for further information - and make sure that you make adequate provision for working capital. 5. Prepare a simple action plan Cover the first year of operations to highlight the critical tasks and likely funding needed before the business starts generating a positive cashflow. This is critical especially if you have to undertake significant product or market development or need to give credit to customers. 6. Critically examine ideas from all angles Can I raise enough money? 7. Business Idea New Ideas Get Find Develop Evaluate Search http://www.planware.org/businessideas.htm (8 of 12) [30-05-2012 8:02:27 AM]
  • 252. Can I get a premises/staff etc. Will the product work? How will I promote and sell? Think through possible problems. What would happen if sales took twice the expected time to develop while costs escalated? What would happen if ....... Bear in mind that the incubation period for a new business can easily last several months or even years. Don't rush into the first feasible idea without letting it incubate or develop in your mind for a reasonable period. There might be a tendency to get all fired up and enthusiastic such that your heart is starting to rule your head. Instead, stand back and think!! Do not be afraid to seek external assistance from professional advisers or from enterprise support organizations which are virtually everywhere. These include SBDCs in the US, Enterprise Agencies & Business Links in the UK, County Enterprise Boards in Ireland, EC BICs throughout the EU and so on...... Need More Assistance? Have a look at: Plan Write Marketing Planner Plan Write Expert Business Planner Quick Insight Business Idea Assessor Top of Page 5. From Business Idea to Business Plan Having firmed up on a specific idea and conducted preliminary research, you have several options including the following: Undertake more detailed/specific market research.q Do further product research, development, testing etc.q Review and refine your proposed start-up and developmental strategies. Refer to the papers entitled Devising Business Strategies and Developing a Strategic Business Plan for further insights into strategy development. q Draft a detailed or outline business plan. Consult the papers about How to Write a Business Plan and Insights into Business Planning as well as the Checklist for Preparing a Business Plan and Free-Plan, free 150-page Business Plan Guide and Template in Word format. q Business Idea New Ideas Get Find Develop Evaluate Search http://www.planware.org/businessideas.htm (9 of 12) [30-05-2012 8:02:27 AM]
  • 253. Prepare financial projections. See the paper about Preparing Financial Projections and look at our Exl-Plan (for Excel) business financial planner. q Start looking around for the key resources - people, money. premises, partners etc.q Most probably, you will start addressing all these tasks in parallel rather than sequentially. Other issues which you may need to start thinking about include the following: Select a company or business name, logo etc.r Decide how you will start trading - limited company, sole trader etc.r Enquire into any licenses which might be needed, or regulations to be complied with. r Think about where the business will be located.r Look for professional advisers (lawyer, accountant) and a bank.r Consider likely telephone/communications needs.r Bear in mind that, to develop a successful business, you must: Define precisely the nature of the businesss Offer clearly identifiable products or servicess Tap a real need or generate a demand for your product/services Operate within your expertise and resourcess Have realistic targets and have reasonable expectationss Keep everything as simple and straightforward as possible.s If, at all feasible, there are huge advantages to be gained by embarking on a "soft start" or pilot launch before plunging full tilt into the new business. This approach can be of enormous value in helping to firm up on the scope of the opportunity; gaining more insights into the market; debugging products and getting customer feedback; curtailing costs and personal or financial exposure; acquiring a track record etc. etc. - check Devising Business Strategies for further insights into "soft start" strategies. Share or Bookmark this Page More info Digg Reddit Newsvine Delicious StumbleUpon Yahoo Google Facebook Technorati Windows Live Business Idea New Ideas Get Find Develop Evaluate Search http://www.planware.org/businessideas.htm (10 of 12) [30-05-2012 8:02:27 AM]
  • 254. Need More Assistance? Have a look at: Plan Write Business Planner Plan Write Expert Business Planner Business Insight Strategy Evaluator Free Tools from PlanWare Business financial planner for high-level, integrated 2-year projections using Excel - details and download links for Exl-Plan Free. q Excel-based, comprehensive, rolling 6-month cash flow planner - details and download links for Cashflow Plan Free. q Business plan template & guidelines (Word format) - details & download link for Free-Plan. q Online strategic planner for creating a 3-page strategic plan - details and sample plan. q More free tools here.q Top of Page Business Planning Papers Business Ideas Business Strategies 6. Introducing PlanWare PlanWare develops and sells a range of financial planning packages - Exl-Plan and Cashflow Plan - for businesses of all sizes & types. Trial versions of all products can be downloaded from our PlanWare site and many other sources on the 'Net. We also offer an extensive range of commercial software for writing business plans, market planning, assessing business ideas and evaluating strategies. PlanWare also features: Papers on cashflow, financial, strategic and business planning topics.q Advice on getting new business ideas, managing working capital, devising business strategies and much more. q Business Idea New Ideas Get Find Develop Evaluate Search http://www.planware.org/businessideas.htm (11 of 12) [30-05-2012 8:02:27 AM]
  • 255. Strategic Plan Business Plans Business Plan Insights Financial Projections Cashflow Forecasts Working Capital Raising Finance Other Items: - Bad Advice - Quotations - Money, Money Pages devoted to famous business quotations and examples of bad business advice and mistakes.q Top of Page 7. Copyright & Legal Stuff This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs License. This means that this page and any related files are subject to the normal rules about copyright and attribution. If you wish to make an electronic or printed copy for YOUR PERSONAL USE, you are free to do so PROVIDED THAT IT IS UNMODIFIED AND REMAINS COMPLETE IN ALL RESPECTS. All copying for commercial use requires written prior permission secured from info@planware.org. You are free to quote short extracts provided our site's URL <www.planware.org> is acknowledged as the source. PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe / Syndicate: RSS Top of Page Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Idea New Ideas Get Find Develop Evaluate Search http://www.planware.org/businessideas.htm (12 of 12) [30-05-2012 8:02:27 AM] Search site !
  • 256. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Online Planning Tools Strategic Planner - Sample Plan Business Planner - Specimen Plan Planning Tips - The Basics - The Financials - The Plan Surveys & Results - Strengths & Weaknesses - Business Plan Preparation Business Plan Checklists - How To Write - How NOT To Checklist: Improve Cash Flow Planning Advice Monthly Planners Book Store Free Online Strategic Planner Page Contents Introduction to Planner1. Strategic Business Planning Form2. Follow Through3. Need Financial Projections for Your Plan ? Use Exl-Plan for preparing comprehensive financial projections for 1/3/5/7 years ahead. Ideal for a business plan, strategic planning, cash flow forecasting, raising finance, budgeting and financial appraisals. Get full details, download free or trial copies or buy & use now. 1. Introduction to Planner This Online Strategic Planner is suitable for substantial start-ups, established businesses and strategic business units within major corporations. When completed, your plan will print out on three pages. It will be usable in its own right as a stand-alone document or as the precursor to a business plan (see How to Write a Business Plan). View this Sample Strategic Plan (you may wish to print this plan for reference purposes) and check out Useful Links More Info Develop strategic plan Devise business strategies Write strategic plan See planning surveys Buy planning book View sample plan See Also Get business ideas Write business plan Get planning insights Prepare financial projections Seek planning advice Plan to plan Business plan guide Software Tools Financial Planners Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Strategic Plan On-Line: Business Strategy, Strategic Planners, Strategic Plans, Mission S..., Sample Business Plan, Business Plans, Business Planners, Strategy Development Software, http://www.planware.org/strategicplanner.htm (1 of 12) [30-05-2012 8:02:31 AM] Search site !
  • 257. feedback from past users. Here is an overview of past users based on anonymous feedback supplied using the form immediately underneath the online planner. Numbers Employed (% Total) Location of Users (% Total) Minutes Spent on Planner (% Total) None 22 North America 55 Under 15 9 Up to 50 51 Europe 10 15-30 15 50-250 14 Other 35 30-45 18 250-1000 7 Total 100 45-60 17 Over 1000 8 Over 60 40 Total 100 Total 100 Note: The content of your plan is strictly confidential and is not disclosed to us. In theory, your plan could be observed by a third party during the compilation process, as might be the case for virtually every text-based transmission. In practice, this is extremely unlikely to happen. Prior to using the online planner, we recommend that you review the contents of the following white papers: Developing a Strategic Business Plan (essential)q Devising Business Strategies (useful)q Once your strategic thoughts have been assembled, the online planner can be used as follows: Enter text as guided for some/all the sections in the form below. These cover: 1. SWOTs 2. Vision 3. Mission Statement 4. Corporate Values 5. Business Objectives 6. Key Strategies 7. Future SWOTs 8. Review of Plan 9. Major Goals 10. Strategic Action Programs 1. At any stage, press the Compile Plan buttons below to update your compiled plan which will be displayed on a separate page. 2. To resume drafting, use your browser's back arrow to get back to your place in the form.3. When your plan has been completed, you can use the compiled plan as is, or copy/paste its contents into a word processor for final editing and/or reformatting. See Follow Through. 4. Strategic Plan On-Line: Business Strategy, Strategic Planners, Strategic Plans, Mission S..., Sample Business Plan, Business Plans, Business Planners, Strategy Development Software, http://www.planware.org/strategicplanner.htm (2 of 12) [30-05-2012 8:02:31 AM]
  • 258. Need More Help with your Strategic Planning ? Have a look at: Plan Write Expert Business Planner: Combined business plan tool and expert system to help evaluate and develop your plan. q Quick Insight - Business Idea Assessor: Expert system to help evaluate and improve a new business idea. q Business Insight - Strategy Evaluator: Sophisticated expert system for evaluating, developing and comparing business and marketing strategies. q That's it !!!! Get a cup of coffee, take the phone off the hook, get thinking and start planning. Allow yourself reasonable time (about 60 minutes) to complete the plan in one sitting. The planner is also very suitable for use by a management team - just print and distribute copies of the plan's structure, and appoint an "editor" to input ideas into the form below. Allow plenty of time for discussion and debate. Top of Page 2. Strategic Business Planning Form Whenever you press a Compile Plan button, you will be sent to a separate newly-compiled page containing your plan. To continue drafting, use your browser's back arrow to get back to your place in the form. VERY IMPORTANT: Your inputs to the form below and the resultant plan will reside in your PC's memory and online. Consequently, if you close (or refresh) this page before completing the form and saving the compiled plan, you'll lose all your work! Tip # 1: When you see your plan after pressing the Compile Plan button, we recommend you periodically copy and paste its entire contents into a text editor such as Notepad. You can keep overwriting previous pastes so you only retain the latest version. This may seem a pain in the *** but it will ensure that your plan is safe even if a problem arises. Tip # 2: You can go off-line and continue working on your plan (provided you do not close this page). When your plan has been finalized, press the Compile Plan button to get back online and to see/print your compiled plan. If you work on your plan off-line, you must finish the entire plan off-line. Once you go back online, you'll be able to see/print your plan but you will not be able to edit it online. Strategic Plan On-Line: Business Strategy, Strategic Planners, Strategic Plans, Mission S..., Sample Business Plan, Business Plans, Business Planners, Strategy Development Software, http://www.planware.org/strategicplanner.htm (3 of 12) [30-05-2012 8:02:32 AM]
  • 259. Name of Business Get Started: Enter a real or fictitious name for your business and press the Compile Plan button below to check that the system works OK - you will be sent to a new page containing the bare bones structure of your plan. To continue drafting, use your browser's back arrow to get back to this form. You can press the Compile Plan button at any stage during drafting for an updated view of your plan. 1. SWOTs Guide: Briefly list major existing strengths (S), weaknesses (W), opportunities(O) & threats (T). S & Ws are internal to the business and O & Ts are external. All SWOTs should be 'one-handed', for example, something is either a S or a W but cannot be both! Enter up to six items under each heading. If planning a new business, consider the project's and its promoters' existing SWOTs. More help on the SWOTs (use your browser's back arrow to get back to this form). Also, see this Sample Strategic Plan (use your browser's back arrow to get back to this form) for ideas on how to complete this form - you may wish to print this sample as a guide. Key Strengths Key Weaknesses Key Threats Key Opportunities Strategic Plan On-Line: Business Strategy, Strategic Planners, Strategic Plans, Mission S..., Sample Business Plan, Business Plans, Business Planners, Strategy Development Software, http://www.planware.org/strategicplanner.htm (4 of 12) [30-05-2012 8:02:32 AM] >>> Your Business Name Compile Plan - Press ONCE & Wait
  • 260. 2. Vision Guide: What will the business look like in 3-4 year's time? If a visitor from Mars dropped in what would be seen and sensed. Write in future tense. Maximum of 150 words. More help on the Vision (use your browser's back arrow to get back to this form). If you press the Compile Plan button, you will be sent to a new page containing your compiled plan. To continue drafting, use your browser's back arrow. You can press the Compile Plan button at any stage during drafting for an updated view of your plan. 3. Mission Statement Guide: What is/will the business really, really be doing? What activities is/will it perform, where, how etc.? What is/will the business offer and how is/will it be special/competitive? Every noun, adjective and verb in the statement is important and must be justified. Write in present tense. Maximum of 150 words. More help on the Mission (use your browser's back arrow to get back to this form). Strategic Plan On-Line: Business Strategy, Strategic Planners, Strategic Plans, Mission S..., Sample Business Plan, Business Plans, Business Planners, Strategy Development Software, http://www.planware.org/strategicplanner.htm (5 of 12) [30-05-2012 8:02:32 AM] Compile Plan - Press ONCE & Wait
  • 261. 4. Corporate Values Guide: Describe the values and standards governing the operation of the business and its relationships with society, customers, suppliers, employees, local community and other stakeholders. Maximum of 150 words. This item may be especially important for NFP (not-for-profit) and educational organizations. If you press the Compile Plan button, you will be sent to a new page containing your compiled plan. To continue drafting, use your browser's back arrow. You can press the Compile Plan button at any stage during drafting for an updated view of your plan. This might be a good time to copy your plan into Word or Notepad as backup. 5. Business Objectives Guide: Highlight the achievements and broad progress to be realized over the next 3-4 years. These can relate to shareholders, management (if not shareholders) and business itself. Do not enter specific goals or targets - these come later in the plan. Maximum of 150 words. More help on the Objectives (use your browser's back arrow to get back to this form). 6. Key Strategies Strategic Plan On-Line: Business Strategy, Strategic Planners, Strategic Plans, Mission S..., Sample Business Plan, Business Plans, Business Planners, Strategy Development Software, http://www.planware.org/strategicplanner.htm (6 of 12) [30-05-2012 8:02:32 AM] Compile Plan - Press ONCE & Wait
  • 262. Guide: Devise strategies by building on strengths, resolving threats, exploiting opportunities and avoiding threats. Consider any new dimensions revealed by your Vision and Mission. List major strategies covering the business as a whole (including such matters as diversification, organic growth, or acquisition plans) or primary matters within key functional areas (finance, management, marketing, sales, operations, R and D etc.). Separate must do and should do strategies. More help on the Strategies (use your browser's back arrow to get back to this form). Must Do Strategies Should Do Strategies 7. Future SWOTs Guide: Review your plan so far and add any new or emerging SWOTs which may not have been adequately addressed within the proposed vision, mission, objectives and strategies. This task is optional. Note: If you insert future SWOTs, they will be added to the initial SWOTs (see #1 above) in your compiled plan. More help on the SWOTs (use your browser's back arrow to get back to this form). If you press the Compile Plan button, you will be sent to a new page containing your compiled plan. To continue drafting, use your browser's back arrow. You can press the Compile Plan button at any stage during drafting for an updated view of your plan. Future Strengths Future Weaknesses Strategic Plan On-Line: Business Strategy, Strategic Planners, Strategic Plans, Mission S..., Sample Business Plan, Business Plans, Business Planners, Strategy Development Software, http://www.planware.org/strategicplanner.htm (7 of 12) [30-05-2012 8:02:32 AM] Compile Plan - Press ONCE & Wait
  • 263. Future Threats Future Opportunities 8. Review of Plan Guide: Refine and revise/restate key strategies to deal with the perceived FUTURE SWOTs and to make sure that all elements of the plan are realistic, specific, practical, internally consistent and mutually supportive. If you press the Compile Plan button, you will be sent to a new page containing your compiled plan. To continue drafting, use your browser's back arrow. You can press the Compile Plan button at any stage during drafting for an updated view of your plan. This might be a good time to copy your plan into Word or Notepad as backup. 9. Major Goals Guide: Based on the foregoing, quantify key high-level targets which are (very) achievable over next 3-4 years in terms of sales, market segments/shares, products/services, finances, operations, technologies, Strategic Plan On-Line: Business Strategy, Strategic Planners, Strategic Plans, Mission S..., Sample Business Plan, Business Plans, Business Planners, Strategy Development Software, http://www.planware.org/strategicplanner.htm (8 of 12) [30-05-2012 8:02:32 AM] Compile Plan - Press ONCE & Wait
  • 264. employment, profits etc. More help on the Goals (use your browser's back arrow to get back to this form). 10. Strategic Action Programs Guide: Based on the proposed strategies and set goals, outline up to six major action programs in order of importance. For each, indicate what, who, where, how and when, i.e. specify the resources, objectives, time-scales, deadlines, budgets and performance targets for each action program. Let them stand alone or use them (later) as the basis for a detailed business plan (use your browser's back arrow to get back to this form). If you press the Compile Plan button, you will be sent to a new page containing your compiled plan. To continue drafting/refining, use your browser's back arrow. You can press the Compile Plan button at any stage during drafting for an updated view of your plan. Review the completed plan to check its realism and that the proposed actions make sense and can be fulfilled. This would be a good time to copy your plan into Word or Notepad as a permanent record and as a backup. Strategic Plan On-Line: Business Strategy, Strategic Planners, Strategic Plans, Mission S..., Sample Business Plan, Business Plans, Business Planners, Strategy Development Software, http://www.planware.org/strategicplanner.htm (9 of 12) [30-05-2012 8:02:32 AM] Compile Plan - Press ONCE & Wait
  • 265. See a Demo or Get a Free Trial Business Planner Expert Planner Financial Projector Cashflow Forecaster Marketing Planner Idea Assessor That completes the Plan ! If you press the Compile Plan button above, you will be sent to your final compiled plan. To preserve its contents, you should copy/paste the entire plan into Microsoft Word (or similar) on your PC. Alternatively, you can save the file containing the compiled plan on your PC. Note that it will be saved as a *.htm file if using Internet Explorer and as *.php if using Netscape. By copying and pasting your compiled plan into Word, you can do final editing and/or reformatting. This could include the following: Deleting or merging headings.q Merging items to eliminate duplication and to generally tighten up the text - shorter is best.q Removing the SWOT analyses where it might not be appropriate to show these, for example, to investors. Tip: If the strategic plan should include SWOTs, consider redrafting them as a very positive concluding statement to the strategic plan, e.g. XXX Inc is now very well placed to exploit xxx & yyy opportunities as a result of building up its xxx & yyyy resources and surmounting difficulties in the xxx & yyy areas ............. and so on. q Bear in mind that a good strategic plan is not simply written (once). It should be revised and redrafted (several times, if necessary) until it becomes a tightly focused, practical and attainable plan of action. If you produced the plan by yourself, it could be very beneficial to show it to some independent,experienced person for feedback before finalization. Send Feedback If you have used the On-Line Strategic Planner, we'd welcome anonymous feedback about it and how you'll use the resultant plan. No identification or e-mail address is required. However, if you wish us to reply to your feedback, you must include an e-mail address, or better still, use this Contact Form. How long did you spend drafting your plan (minutes) ? How many people are employed in the organization for which you made the plan ? Where is this organization located ? Strategic Plan On-Line: Business Strategy, Strategic Planners, Strategic Plans, Mission S..., Sample Business Plan, Business Plans, Business Planners, Strategy Development Software, http://www.planware.org/strategicplanner.htm (10 of 12) [30-05-2012 8:02:32 AM] Select from list Select from list Select from list Other feedback & suggestions: Press ONCE to Submit Now Clear Form
  • 266. Strategy Evaluator Top of Page Online Planning Tools Strategic Planner - Sample Plan Business Planner - Specimen Plan Planning Tips - The Basics - The Financials - The Plan 3. Follow Through Once your Strategic Plan has been drafted, you need to give some thought to its detail, execution and implications. There are lots of other useful tools at PlanWare to explore. Software for writing detailed business plans including: Business Planner - Comprehensive business plan writer (incorporating outliner, text, charts, financials and extensive help. q Expert Business Planner - Similar to Business Planner with the addition of an expert system to analyses your plan and provides expert advice. q Free-Plan - Free Business Plan Template for Word (48 pages) and a complementary Guide (supplied as a 90+ topic Help file and as a 100+ page PDF file for printing. Note that the output from the Strategic Planner is ideal for inclusion in edited form in Section 3. Strategic Overview of this Template. q If you need to produce financial projections as part of your plan, take a look at our financial planner - Exl-Plan (for Excel) which can be used to prepare fully-integrated 3/5/7-year financial projections (P&Ls, cashflows, balance sheets, ratio analyses and graphs). It incorporates a Quik-Plan facility for doing quick and dirty projections as well as tools for doing "what-ifs" and several types of sensitivity analyses. Click the thumb opposite to view a Du-Pont type Profitability Planner which can be used to drill down through ratios and explore high-level "what-ifs" (included in Exl-Plan Super, Super Plus, Ultra & Ultra Plus versions). For a more basic planner, look at Exl-Plan Basic (US$ 29) which generates comprehensive "high-level" 5-year projections based on annual assumptions (in contrast to the more detailed monthly and quarterly assumptions used by other versions in the Exl-Plan range). Get full details and trial copy downloads. If you want to go into more detail with your strategic plan, especially from a marketing perspective, have a look at the following software-based expert systems: Plan Write Expert Business Planner: Combined business plan tool and expert system to help evaluate and develop your plan. r Strategic Plan On-Line: Business Strategy, Strategic Planners, Strategic Plans, Mission S..., Sample Business Plan, Business Plans, Business Planners, Strategy Development Software, http://www.planware.org/strategicplanner.htm (11 of 12) [30-05-2012 8:02:32 AM]
  • 267. Surveys & Results - Strengths & Weaknesses - Business Plan Preparation Business Plan Checklists - How To Write - How NOT To Checklist: Improve Cash Flow Planning Advice Monthly Planners Book Store Quick Insight - Business Idea Assessor: Expert system to help evaluate and improve a new business idea. r Business Insight - Strategy Evaluator: Sophisticated expert system for evaluating, developing and comparing business and marketing strategies. r Take a moment to complete or view the results of these surveys: Survey about Strengths & Weaknesses of Businesses Survey about Writing a Business Plan Top of Page Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Strategic Plan On-Line: Business Strategy, Strategic Planners, Strategic Plans, Mission S..., Sample Business Plan, Business Plans, Business Planners, Strategy Development Software, http://www.planware.org/strategicplanner.htm (12 of 12) [30-05-2012 8:02:32 AM] Search site !
  • 268. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Online Planning Tools Strategic Planner - Sample Plan Business Planner - Specimen Plan Planning Tips - The Basics - The Financials - The Plan Surveys & Results - Strengths & Weaknesses - Business Plan Preparation Business Plan Checklists - How To Write - How NOT To Checklist: Improve Cash Flow Planning Advice Monthly Planners Book Store Monthly Planning Calendars Select, View & Print ! 2007 2008 2009 2010 2012 2012 January February March April May June July August September October November December January February March April May June July August September October November December January February March April May June July August September October November December January February March April May June July August September October November December January February March April May June July August September October November December January February March April May June July August September October November December ....... more quotes and bad advice !!! When using these calendars, confine entries to planning and developmental issues rather than routine matters which can be detailed in other media. The aim of these calendars is to ensure that planning issues are given a priority and prominence. Basic & Free Planners for Financial Projections and more ... Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Monthly Calendar: Business Plan, Business Planning, Business Planner, Business Plan Soft...siness Plan, Freeware, Shareware, Free, Write, Create, Business Plans, Business Planners http://www.planware.org/calender.htm (1 of 3) [30-05-2012 8:02:34 AM] Search site !
  • 269. Our Exl-Plan range of integrated monthly/quarterly planners includes Exl-Plan Basic which uses annual assumptions to generate comprehensive 5-year projections. This simple, low-cost version (US$29) will meet many business planning needs. Get details, download free trial copy or buy & use now. Also available is a completely free version, Exl-Plan Free, which is identical to Basic but projects for just two years ahead. Details and free download. The Free and Basic versions of Exl-Plan are complemented by other more detailed, powerful versions of Exl-Plan. Get details and download trial copies. All versions of Exl-Plan include a free 150-page Business Plan Guide & Template (for Word). Need More Assistance? Have a look at: Exl-Plan Multi-year Financial Projections (with Excel) Cashflow Plan Short-term Cashflow Forecasts (with Excel) Plan Write Comprehensive Business Planner Plan Write Marketing Planner Plan Write Expert Business Planner Quick Insight Business Idea Assessor Business Insight Business Strategy Evaluator Top of Page Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Monthly Calendar: Business Plan, Business Planning, Business Planner, Business Plan Soft...siness Plan, Freeware, Shareware, Free, Write, Create, Business Plans, Business Planners http://www.planware.org/calender.htm (2 of 3) [30-05-2012 8:02:34 AM]
  • 270. Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Monthly Calendar: Business Plan, Business Planning, Business Planner, Business Plan Soft...siness Plan, Freeware, Shareware, Free, Write, Create, Business Plans, Business Planners http://www.planware.org/calender.htm (3 of 3) [30-05-2012 8:02:34 AM] Search site !
  • 271. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Online Planning Tools Strategic Planner - Sample Plan Business Planner - Specimen Plan Planning Tips - The Basics - The Financials - The Plan Surveys & Results - Strengths & Weaknesses - Business Plan Preparation Business Plan Checklists - How To Write - How NOT To Checklist: Improve Cash Flow Planning Advice Monthly Planners Book Store Business & Planning Bookstore Specific Book Categories Accounting Business Ideas Business Plans Business Strategies Finance General Business Management & Leadership Marketing & Sales Mission Statements Small Business Starting a Business New & Best Books Business Books - New Releases Business Books - Best Sellers Search Amazon Search: Keywords: Useful Links More Info Write business plan Get planning insights See planning surveys Get free planner Seek planning advice Develop strategic plan Checklist for business plan Business plan guide See Also Get business ideas Devise business strategies Prepare financial projections Write strategic plan Plan to plan Buy planning book Software Tools Financial Planner Cashflow Forecaster Business Planner Expert Business Planner Strategy Planner Idea Assessor Marketing Planners Free Planners Buy Software Book Store: Business Plan, Business Planning, Business Planner, Business Plan Software, ...siness Plan, Freeware, Shareware, Free, Write, Create, Business Plans, Business Planners http://www.planware.org/books.htm (1 of 2) [30-05-2012 8:02:37 AM] Search site ! All Products Go!
  • 272. Venture Capital Financial Projections Cashflow Forecasts Business Plans Marketing Plans Strategic Plans Top of Page Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Book Store: Business Plan, Business Planning, Business Planner, Business Plan Software, ...siness Plan, Freeware, Shareware, Free, Write, Create, Business Plans, Business Planners http://www.planware.org/books.htm (2 of 2) [30-05-2012 8:02:37 AM] Search site !
  • 273. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Financial Projection Software Introduction Benefits Detailed Info Download & Try Buy + Use Now Frequent Questions - Newcomers - Users - Excel 2007, 2010 Install & Run Notes Support Basic Version Free Version Brochure: PDF Buy Now Try Now Financial Projection Software: Introduction Page Contents 1. Introduction to Exl-Plan Range 2. When to Use Exl-Plan 3. Exl-Plan is Faster, Easier & Better 4. Benefits of Using Exl-Plan 1. Introduction to Exl-Plan Range Exl-Plan is a range of powerful, easy-to-use template packages for preparing comprehensive financial projections for a business plan, budgets etc. for one, two, three, five or seven years ahead. You can also use it as a tool for strategic and corporate planning, raising finance, business restructuring and financial appraisals within almost any size and type of business. Click thumb opposite to see Exl-Plan's welcome screen with special menus and buttons. Fast Facts Name: Exl-Plan (nine versions and US/Can & UK/International editions). Function: Excel template for multi-year income, cashflow & balance sheet projections with Word template for business plan. Uses: Business plans, budgets, raising finance & strategic planning. For: Managers, consultants, entrepreneurs & startups. Benefits: Saves time & effort. Easy-to-use. Expandable. Provides know-how & improves planning. System: Windows 95/98/ Me/ NT/2000/XP/Vista/Win7 with Excel 5,7,8,95,97, 2000,XP,2003,2007,2010. Prices (US$): Free, 29, 49, 89, 129, 169, 209, 249 or 289. Introduction Business Plan Software, Template, Financial Projections, Cash Flow Plans & B...sh flow, cash flow management, cash flow software, cash flow model, cash flow projections http://www.planware.org/exlplan.htm (1 of 7) [30-05-2012 8:02:43 AM] Search site !
  • 274. The Exl-Plan range (Free, Basic, Micro, Lite, Pro, Super, Super Plus, Ultra and Ultra Plus) is available using either UK/ International or US/ Canadian accounting conventions - eighteen variants in all. Exl-Plan is extremely flexible and is being used in over a hundred countries with the USA, Canada, UK, Australia and South Africa predominating. Quick Guide to Exl-Plan Versions See Also: Cashflow Plan for rolling 12-month projections. Buy + Use Now Download + Try All these variants have the flexibility to handle manufacturing, distribution and service businesses and they are suitable for planning new ventures as well as established firms of all sizes - see Selecting the Right Versions in the FAQs for Newcomers. Exl-Plan utilizes Excel (5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010) running on Windows (95/98/Me/NT/2000/XP/Vista/Win7). As Exl-Plan incorporates extensive formulae (up to 33,000 !) and preprogrammed menus & buttons (over 200 items) you only need a very basic knowledge of Excel to prepare highly professional and presentable projections. If you are an advanced Excel user, you can utilize your expertise to enhance and expand Exl-Plan to meet particular needs - see Extending Exl-Plan in the FAQs for Users. Click thumb opposite to see portion of a monthly Profit & Loss (Income Statement). Exl-Plan incorporates comprehensive facilities and features. It is suitable for managers and business people with minimal previous experience of financial or business planning as well as for experienced planners, accountants, consultants and model-builders. Exl-Plan offers you lots of help and support. It contains extensive online help (130+ topics) along with a 90-page manual (Word or PDF format) and a series of Flash-based tutorials (running for 19 minutes) covering setting up Excel, getting started, the basics and using Quik-Plan. Manuals and tutorials are included in the download files for all versions of Exl-Plan. Optional printed 115-125 page spiral-bound manuals (7" x 9") are also available for the Micro, Lite, Pro, Super, Super Plus, Ultra and Ultra Plus versions/editions. Introduction Business Plan Software, Template, Financial Projections, Cash Flow Plans & B...sh flow, cash flow management, cash flow software, cash flow model, cash flow projections http://www.planware.org/exlplan.htm (2 of 7) [30-05-2012 8:02:43 AM]
  • 275. For your business plan, all versions of Exl-Plan include a free Business Plan Template for Word (48 pages - click thumb opposite to enlarge view) and a complementary Guide (supplied as a 90+ topic Help file and as a 100+ page PDF file for printing). Have a look at the advantages of using Exl-Plan and how it can save your time and effort, and improve your planning and results. Why develop your own spreasheet planner (and re-invent the wheel) when we offer a fully-developed planner which you can buy and use now? You can get more detailed information and free trial versions downloads. Purchase prices and upgrade fees for Exl-Plan are as follows: Exl-Plan: Prices & Upgrade Fees (US$) Free Basic Micro Lite Pro Super Super Plus Ultra Ultra Plus Free 29 49 * 89 * 129 * 169 * 209 * 249 * 289 * Register Buy and Use Now * Optional printed manual US$20. Fees include Priority Airmail delivery worldwide. Top of Page Buy & Use Now Download 2. When to Use Exl-Plan Exl-Plan is a software tool which you can use for preparing financial projections for a business. These projections are required when a new or established business is: preparing a business plan,q making cashflow projections,q exploring development options,q planning major developments or diversifications,q constructing budgets,q developing strategies,q raising external finance,q exploring an acquisition and so on ...........q Introduction Business Plan Software, Template, Financial Projections, Cash Flow Plans & B...sh flow, cash flow management, cash flow software, cash flow model, cash flow projections http://www.planware.org/exlplan.htm (3 of 7) [30-05-2012 8:02:43 AM]
  • 276. You can easily integrate Exl-Plan's output into a business plan, or similar document, being compiled with Microsoft Word. Have a look at Free-Plan, our free Business Plan Guide and Template, to see how this can be done. Also, you can use Exl-Plan to make first-cut projections before making a more detailed plan - it runs satisfactorily with minimal assumption values. In addition, it incorporates an unique facility called Quik-Plan which greatly simplifies and speeds up the compilation of high-level three-five year annual projections (click thumb opposite to see the range of planning tools built into Exl-Plan). Get more detailed information and free trial version downloads. If you propose to download a trial version of Exl-Plan, this short Quick Start Guide will help you get started. Exl-Plan: Try Now for Free Note: If you need cashflow projections covering just 12 months, have a look at Cashflow Plan, our range of fully-integrated cashflow planners which generate projections for 12 months ahead and incorporate a roll-forward facility to simplify regular updating of projections. Details and trial-version downloads. Top of Page Buy & Use Now Download 3. Exl-Plan is Faster, Easier & Better With Exl-Plan, you get a better-built planner, with more features and facilities, in a fraction of the time and cost that it would take a very experienced spreadsheet user with a financial background to develop a planner from the ground up. Which method do you think is likely to be the fastest, best way to prepare financial projections? Excel with Exl-Plan Excel Alone Introduction Business Plan Software, Template, Financial Projections, Cash Flow Plans & B...sh flow, cash flow management, cash flow software, cash flow model, cash flow projections http://www.planware.org/exlplan.htm (4 of 7) [30-05-2012 8:02:43 AM]
  • 277. 1. Load Exl-Plan 2. Enter assumptions 3. Review results No writing formulae, no formatting, no programming, no testing, no designing, no charting, no correcting, no messing ! 1. Design model 2. Load blank workbook 3. Layout worksheets 4. Create assumption cells 5. Design report formats 6. Enter all formulae 7. Format worksheets 8. Create charts 9. Develop menus 10. Create shortcuts 11. Enter test data 12. Correct errors 13. Retest 14. Enter assumptions 15. Review results 16. Check formulae 17. Correct errors 18. Test corrections 19. Document model 20. Review results Moral: You don't need to reinvent the wheel. Use Exl-Plan ! Try it for free ! Exl-Plan: Try Now for Free Top of Page Buy & Use Now Download 4. Benefits of Using Exl-Plan Exl-Plan offers you many significant benefits including: Save substantial time and money. With Exl-Plan, you only need to familiarize yourself with its range of variable and reports before you start entering assumptions and planning. q Exl-Plan is error-free, well-tested, robust, powerful and expandable. It is also clearly documented and supported. q You don't have to be a financial whizz-kid or spreadsheet rocket scientist to make detailed projections and to explore complex scenarios with Exl-Plan. q Building and testing a comparable model to Exl-Plan could require hundreds (thousands?) of hours of spreadsheet programming, worksheet formatting and formulae entry. In contrast, you can be up-and-running with Exl-Plan in less than a hour. q If you already have a spreadsheet or financial background, you can use this expertise to expand and tailor Exl-Plan to handle special factors or to get into greater detail. q Introduction Business Plan Software, Template, Financial Projections, Cash Flow Plans & B...sh flow, cash flow management, cash flow software, cash flow model, cash flow projections http://www.planware.org/exlplan.htm (5 of 7) [30-05-2012 8:02:43 AM]
  • 278. Financial Projection Software Most importantly, Exl-Plan serves as a tool which allows you to concentrate on the task of planning rather than programming. It frees you from having to write hundreds of formulae and routines and allows you to devote more of your precious time to researching assumptions and evaluating the resultant projections. Used effectively, Exl-Plan can help you improve plans and performance. At the very minimum, it will help you to avoid costly mistakes which could arise in the absence of clear plans. Click thumb opposite to see a typical Exl-Plan chart. If you are new to planning, Exl-Plan gets your plan started with the minimum of fuss and maximum of help. With a choice of nine versions (Free, Basic, Micro, Lite, Pro, Super, Super Plus, Ultra and Ultra Plus), Exl-Plan places a simple but sophisticated financial planning tool on your desk, irrespective of size and stage of development of your business. Quick Guide to Exl-Plan Versions Exl-Plan awarded 5-Stars by ZDNet In a nutshell, Exl-Plan gives you a better-built planner with more features and facilities in a fraction of the time and cost that it would take a very experienced spreadsheet user with financial background to develop a planner from the ground up. Here's why. Basic & Free Planners for Financial Projections and more ... Our Exl-Plan range of integrated monthly/quarterly planners includes Exl-Plan Basic which uses annual assumptions to generate comprehensive 5-year projections. This simple, low-cost version (US$29) will meet many business planning needs. Get details, download free trial copy or buy & use now. Also available is a completely free version, Exl-Plan Free, which is identical to Basic but projects for just two years ahead. Details and free download. The Free and Basic versions of Exl-Plan are complemented by other more detailed, powerful versions of Exl-Plan. Get details and download trial copies. Introduction Business Plan Software, Template, Financial Projections, Cash Flow Plans & B...sh flow, cash flow management, cash flow software, cash flow model, cash flow projections http://www.planware.org/exlplan.htm (6 of 7) [30-05-2012 8:02:43 AM]
  • 279. Introduction Benefits Detailed Info Download & Try Buy + Use Now Frequent Questions - Newcomers - Users - Excel 2007, 2010 Install & Run Notes Support Basic Version Free Version Brochure: PDF Buy Now Try Now All versions of Exl-Plan include a free 150-page Business Plan Guide & Template (for Word). Exl-Plan: Buy & Use Now Get Help with Financial Projections Exl-Plan - Integrated Multi- Year Financial Planner Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows 95/98/ Me/NT/2000/XP/Vista/Win7. Prices: Free to US$ 289. Details Trial Downloads Buy + Use Now Top of Page Buy & Use Now Download Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Introduction Business Plan Software, Template, Financial Projections, Cash Flow Plans & B...sh flow, cash flow management, cash flow software, cash flow model, cash flow projections http://www.planware.org/exlplan.htm (7 of 7) [30-05-2012 8:02:43 AM] Search site !
  • 280. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Cashflow Forecasting Software Introduction Benefits Detailed Info Download & Try Buy + Use Now Frequent Questions - Newcomers - Users - Excel 2007, 2010 Install & Run Notes Support Free Version Brochure: PDF Buy Now Try Now Cashflow Forecasting Software: Introduction Page Contents 1. Introduction to Cashflow Plan Range 2. When to Use Cashflow Plan 3. Cashflow Plan is Faster, Easier & Better 4. Benefits of Using Cashflow Plan 1. Introduction to Cashflow Plan Range Cashflow Plan is a range of powerful, easy-to-use software packages for preparing comprehensive monthly cashflow projections for 12 months ahead. You can use it for cashflow planning, budgets, business planning, fund raising etc. for young & established businesses of all sizes and types. It incorporates a roll-forward facility to help you to speedily update the projections every month. More powerful versions also include a tool for consolidating projections. Note: If you need projections extending beyond 12 months for a business plan etc., you should have a look at Exl-Plan, our range of Fast Facts Name: Cashflow Plan (six versions). Function: Microsoft Excel-based template for 12-month income, cash flow & balance sheet projections with roll-forward facility. Uses: Cash flow planning, budgeting, raising finance, cash management. For: Managers, consultants, entrepreneurs & startups. Benefits: Easy-to-use. Expandable. Saves time & effort. Improves cash planning. System: Windows 95/98/ Me/NT/2000/XP/Vista/Win7 with Excel 5,7,8,95,97, 2000,XP,2003,2007,2010. Prices (US$): Free, 39, 79, 119, 159 or 199. See Also: Exl-Plan for multi-year projections. Buy + Use Now Download + Try Introduction Cashflow Plan, Cash Flow Plan, Cashflow Planner, Cash Flow Forecasts, Cash...nning, Business Planner, Business Plan, Business Plan Software, Business Plan Template, http://www.planware.org/cashplan.htm (1 of 8) [30-05-2012 8:02:47 AM] Search site !
  • 281. fully-integrated financial planners which can generate projections for months and quarters extending to three, five or seven years. Details and trial-version downloads. Cashflow Plan will help plan your business's cash requirements, improve control over cashflows and conserve cash resources. It will be especially useful if you need to forecast cashflows in the context of: tight cash/profit marginsq limited financial resourcesq planning for growth or radical change q compiling cash budgetsq preparing business improvement plans. q Cashflow Plan is pre-formatted to handle the very wide range of the variables and functions normally encountered when preparing cashflow and financial projections. Based on your assumptions, it compiles detailed, fully-integrated financial projections for the coming year on a monthly basis, and for the initial three months on a weekly basis. It automatically produces 20+ pro-forma financial and management reports together with numerous graphs for key variables. You can download free trial copies of all versions of Cashflow Plan. Cashflow Plan is available in six versions (Free, Micro, Lite, Plus, Super and Ultra) to enable you to select the best planning tool to meet your business's needs. Each version can handle either UK/International or US/Canadian accounting conventions. Cashflow Plan is being used in over a hundred countries with the USA, Canada, UK, Australia and South Africa predominating. All versions have the flexibility to handle manufacturing, distribution and service businesses. They are suitable for established businesses as well as startups and strategic business units within major corporations. Cashflow Plan is also ideal if you are a professional adviser, consultant, training organization, financial institution or enterprise support agency. Quick Guide to Cashflow Plan Versions Cashflow Plan runs as a powerful, easy-to-use template with Excel (versions 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010) using Windows (95/98/Me/NT/2000/XP/Vista/Win7). You will find Cashflow Plan easy-to-use because all the formulae for financial calculations are pre-written; reports are reformatted and clearly laid out; menu structures follow logical sequences; and online help is available to the user at all stages. As Cashflow Plan incorporates extensive formulae and preprogrammed menus & buttons (about 150 items) you only need a very basic knowledge of Excel to prepare highly professional and presentable cashflow projections. Introduction Cashflow Plan, Cash Flow Plan, Cashflow Planner, Cash Flow Forecasts, Cash...nning, Business Planner, Business Plan, Business Plan Software, Business Plan Template, http://www.planware.org/cashplan.htm (2 of 8) [30-05-2012 8:02:47 AM]
  • 282. Are you unclear about the importance of cash to your business and the difference between its cashflows and profits? Then, have a look at Making Cash Flow Forecasts. See also the Checklist for Improving Cashflow. If you are an experienced Excel user, Cashflow Plan offers a familiar environment which you can tailor and expand to meet specialist needs and to utilize existing spreadsheet-based data without getting involved in any extensive import/export procedures. Irrespective as to whether you have minimal experience with financial and cashflow planning, or you are a seasoned planner, accountant, consultant or model-builder, Cashflow Plan will help sort out your cashflow projections. It will save you time, effort, and money by letting you concentrate on managing your business's cash, rather than on building a new tool to generate your projections. Have a look at more benefits of using Cashflow Plan. Cashflow Plan is very well documented. It contains extensive online help (130+ topics) along with a 100-page Word-based version of its manual and a series of Flash-based tutorials (running for 19 minutes) covering setting up Excel, getting started, the basics and using Quik-Plan. Manuals and tutorials are included in the download files for all versions of Cashflow Plan. The Super and Ultra versions are also supplied with a Cashflow Plan Consolidator Guide which is included in the download files for Cashflow Plan Super and Ultra. For additional guidance, you can watch several How to ... Tutorials (based on Exl-Plan which shares many common features with Cashflow Plan) covering the basics of setting up and using Cashflow Plan. Purchase prices and upgrade fees for Cashflow Plan are as follows: Cashflow Plan: Prices & Upgrade Fees (US$) Free Micro Lite Plus Super Ultra Free 39 * 79 * 119 * 159 * 199 * Register Buy and Use Now * Optional printed manual US$20. Fees include Priority Airmail delivery worldwide. Top of Page Buy & Use Now Download Introduction Cashflow Plan, Cash Flow Plan, Cashflow Planner, Cash Flow Forecasts, Cash...nning, Business Planner, Business Plan, Business Plan Software, Business Plan Template, http://www.planware.org/cashplan.htm (3 of 8) [30-05-2012 8:02:47 AM]
  • 283. 2. When to Use Cashflow Plan Cashflow Plan is a software tool for preparing cashflow projections for a business. It will be especially useful to your business if you need to improve its future net cashflow. Cashflow Plan will help you to plan cash requirements and thereby improve control over your business's cashflows and to conserve its cash resources. For more guidance, see the Checklist for Improving Cashflow and Making Cash Flow Forecasts. Problem: More businesses fail for lack of cash than for want of profit. Solution: Buy Cashflow Plan now to anticipate your cash needs. In addition to compiling detailed monthly cashflow forecasts, Cashflow Plan automatically generates fully-integrated income statements (profit and loss accounts) and balance sheets on a monthly basis. This makes Cashflow Plan very suitable for many other purposes where you may need 12-month projections: preparing shorter term business plans,q exploring development options,q constructing budgets,q assessing strategies,q raising external finance and so on ........q Also, you can use Cashflow Plan for first-cut cashflow projections before getting involved in detailed planning - it runs satisfactorily with minimal assumption values. In addition, it incorporates an unique facility called Quik-Plan which greatly simplifies and speeds up the compilation of fully-integrated, high-level 12-month projections (cashflows, income statements and balance sheets). Get more information or download a free trial version to see Cashflow Plan for yourself. If you plan to download, this short Quick Start Guide will help you get started. Cashflow Plan: Try Now for Free You can easily integrate Cashflow Plan's output into a planning document compiled with Microsoft Word. For an example of this, have a look at Free-Plan. Note: If you need projections extending beyond 12 months for a business plan etc., you should have a look at Exl-Plan, our range of fully-integrated financial planners which can generate projections for months and quarters extending to three, five or seven years. Details and trial-version downloads. Introduction Cashflow Plan, Cash Flow Plan, Cashflow Planner, Cash Flow Forecasts, Cash...nning, Business Planner, Business Plan, Business Plan Software, Business Plan Template, http://www.planware.org/cashplan.htm (4 of 8) [30-05-2012 8:02:47 AM]
  • 284. Top of Page Buy & Use Now Download 3. Cashflow Plan is Faster, Easier & Better With Cashflow Plan, you get a better-built planner with more features and facilities in a fraction of the time and cost that it would take a very experienced spreadsheet user with a financial background to develop a comprehensive planner from the ground up. Which method do you think is likely to be the fastest, best way to prepare your cashflow projections? Excel with Cashflow Plan Excel Alone 1. Load Cashflow Plan 2. Enter assumptions 3. Review results No writing formulae, no formatting, no programming, no testing, no designing, no charting, no correcting, no messing ! 1. Design model 2. Load blank workbook 3. Layout worksheets 4. Create assumption cells 5. Design report formats 6. Enter all formulae 7. Format worksheets 8. Create charts 9. Develop menus 10. Create shortcuts 11. Enter test data 12. Correct errors 13. Retest 14. Enter assumptions 15. Review results 16. Check formulae 17. Correct errors 18. Test corrections 19. Document model 20. Review results Moral: You don't need to reinvent the wheel. Use Cashflow Plan ! Try before you buy here ! Top of Page Buy & Use Now Download 4. Benefits of Using Cashflow Plan Cashflow Plan offers you many significant benefits including: It saves substantial time and money. With Cashflow Plan, you only need to familiarize yourself with its range of variable and reports before you start entering assumptions and planning. q Cashflow Plan is error-free, well-tested, robust, powerful and expandable. It is also clearly documented and supported. q You don't have to be a financial whizz-kid or spreadsheet rocket scientist to make detailed projections and to explore complex scenarios with Cashflow Plan. q Building and testing a comparable model to Cashflow Plan could require hundreds (thousands?) of hours of spreadsheet programming, worksheet formatting and formulae entry. In contrast, you can be up-and-running with Cashflow Plan in less than a hour. q If you already have a spreadsheet or financial background, you can use this expertise to expand and tailor Cashflow Plan to handle special factors or to get into greater detail. q Introduction Cashflow Plan, Cash Flow Plan, Cashflow Planner, Cash Flow Forecasts, Cash...nning, Business Planner, Business Plan, Business Plan Software, Business Plan Template, http://www.planware.org/cashplan.htm (5 of 8) [30-05-2012 8:02:47 AM]
  • 285. Most importantly, Cashflow Plan serves as a tool which allows you to concentrate on the task of cashflow planning rather than programming. It saves you from having to write hundreds of formulae and routines and allows you to devote more of your valuable time to researching assumptions and evaluating the resultant projections. Used effectively, Cashflow Plan can help improve cash flow and conserve scarce cash resources. Get Help with Cash Flow Planning Cashflow Plan - Comprehensive Cash Flow Forecasts Requires: Excel 5, 7, 8, 95, 97, 2000, XP, 2003, 2007 or 2010 with Windows. 95/98/ Me/NT/2000/XP/Vista/Win7 Prices: Free to US$ 199. Details Trial Downloads Buy + Use Now In addition to generating the 12-month projections, Cashflow Plan includes tools and facilities which will help you to: create 12-week cashflow projections (based on the initial three-month projections);q roll projections forward on a monthly basis (to save the task of reentering assumptions); q explore 'what-ifs' in respect of incremental changes in inventory, receivables and payables; q and do sensitivity analysis based on variations in sales volumes/prices, costs and overhead expenses. q If your business is new to cashflow planning, Cashflow Plan allows you to start planning with the minimum of fuss and maximum of help. With a choice of six versions (Free, Micro, Lite, Plus, Super and Ultra), Cashflow Plan places a simple but sophisticated cashflow planning tool on your desktop, irrespective of size and stage of development of your business. In a nutshell, Cashflow Plan offers you a better-built cashflow planner with more features and facilities in a fraction of the time and cost that it would take a very experienced spreadsheet user with financial background to develop a planner from the ground up. Here's why. Introduction Cashflow Plan, Cash Flow Plan, Cashflow Planner, Cash Flow Forecasts, Cash...nning, Business Planner, Business Plan, Business Plan Software, Business Plan Template, http://www.planware.org/cashplan.htm (6 of 8) [30-05-2012 8:02:47 AM]
  • 286. Cashflow Forecasting Software Introduction Benefits Detailed Info Download & Try Buy + Use Now Frequent Questions - Newcomers - Users - Excel 2007, 2010 Install & Run Notes Support Free Version Brochure: PDF Buy Now Try Now Cashflow Plan: Try Now for Free Cashflow Plan: Buy & Use Now Basic & Free Planners for Financial Projections and more ... Our Exl-Plan range of integrated monthly/quarterly planners includes Exl-Plan Basic which uses annual assumptions to generate comprehensive 5-year projections. This simple, low-cost version (US$29) will meet many business planning needs. Get details, download free trial copy or buy & use now. Also available is a completely free version, Exl-Plan Free, which is identical to Basic but projects for just two years ahead. Details and free download. The Free and Basic versions of Exl-Plan are complemented by other more detailed, powerful versions of Exl-Plan. Get details and download trial copies. All versions of Exl-Plan include a free 150-page Business Plan Guide & Template (for Word). Top of Page Buy & Use Now Download Introduction Cashflow Plan, Cash Flow Plan, Cashflow Planner, Cash Flow Forecasts, Cash...nning, Business Planner, Business Plan, Business Plan Software, Business Plan Template, http://www.planware.org/cashplan.htm (7 of 8) [30-05-2012 8:02:47 AM]
  • 287. Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Introduction Cashflow Plan, Cash Flow Plan, Cashflow Planner, Cash Flow Forecasts, Cash...nning, Business Planner, Business Plan, Business Plan Software, Business Plan Template, http://www.planware.org/cashplan.htm (8 of 8) [30-05-2012 8:02:47 AM] Search site !
  • 288. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Software Business Planner - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use Expert Biz Planner - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use Other Planners: - Financial - Cash Flow - Marketing - Strategy Buy Now Business Plan Software: Plan Write Business Planner Page Contents Overview1. Big Benefits2. Features3. Online Demo4. Frequently Asked Questions5. User & Media Reviews6. Buy & Use Now7. 1. Overview Fast Facts Name: Plan Write Business Planner. Function: Comprehensive plan writer with extensive advice, facilities & features. For: Startups, managers, entrepreneurs & consultants. Benefits: Improves planning. Saves time & effort. Helps prepare plan & get results. System: Windows 95/98/ Me/NT/2000/XP/Vista/Win7. Price: US$ 129.95 to download. See Also: Plan Write Expert Business Planner & Quick Insight. Buy + Use Now Business Plan Software: Business Plans, Business Planning, Business Planner http://www.planware.org/salepwb.htm (1 of 13) [30-05-2012 8:02:54 AM] Search site !
  • 289. Plan Write Business Planner is a comprehensive software tool for preparing a complete business plan. Aimed at first-time planners and planning professionals alike, it incorporates an extensive business plan structure linked to a text processor, financial spreadsheet, extensive graphics and online help including wizards, examples, samples and external links. Plan Write Business Planner requires Windows 95/98/Me/NT/2000/XP/Vista/Win7. Plan Write Business Planner is fully-customizable and includes facilities for exporting to Microsoft Word, Excel and PowerPoint as well as to the PDF format and the Internet. An alternative to Plan Write Business Planner is Plan Write Expert Business Planner which, in addition to all the features of Plan Write Business Planner, incorporates an expert system (based on Quick Insight) to help assess business strategies and tactics as the precursor to drafting a plan. Business Plan Software: Business Plans, Business Planning, Business Planner http://www.planware.org/salepwb.htm (2 of 13) [30-05-2012 8:02:54 AM]
  • 290. Top of Page Buy & Use Now Online Demo 2. Big Benefits Plan Write Business Planner brings big benefits to the planning process: Uses a proven business plan structure which can be readily changed to suit your specific needs.q Speeds up the preparation of a business plan that will get the right results and reactions from management, investors, lenders. q Ideal for start ups as well as established businesses for seeking approvals, raising venture capital and securing loans. q Helps correctly position your business and create robust, realistic plans that can be implemented.q Easy to use and loaded with help and advice with examples and wizards to guide you through all the steps of writing a business plan. q Here is a selection of major organizations that have benefited from the Plan Write and Insight expert planning software. Top of Page Buy & Use Now Online Demo 3. Features Key features of Plan Write Business Planner include: Business Plan Software: Business Plans, Business Planning, Business Planner http://www.planware.org/salepwb.htm (3 of 13) [30-05-2012 8:02:54 AM]
  • 291. Business Plan Wizard to guide youq Step by step instructionsq 100's of examples to save timeq Complete financialsq Automatic 3D Color Chartsq Format preferred by banks/investors/SBAq Customized for your businessq Export to Word, Excel, PowerPointq QuickBooks Pro interfaceq Library of sample business plansq Expert Analysis Plan Audit and Reviewq Designed for Windows XPq MS Word export compatibleq MS Excel format financialsq MS PowerPoint presentationq Export to PDF and HTMLq Industry Profilesq Milestonesq Single or multiple authorsq Team Collaborationq Publish your plan to the webq Save any plan as a templateq Other features include: Wizards walk you through the process: Your business plan is easy to write as Plan Write Business Planner wizards step you through the business plan creation process giving explanations for each business concept. 100's of examples: Detailed examples are included for every item of an effective business plan. Sample business plans: Actual business plans from real businesses as judged by venture capitalists as the best business plan presentation. Examples, checklists and expert advice help you avoid writer's block. Tailored to your business: Built-in wizards guide you through the process and shape your plan to reflect the unique character and goals of your business. Business Plan Software: Business Plans, Business Planning, Business Planner http://www.planware.org/salepwb.htm (4 of 13) [30-05-2012 8:02:54 AM]
  • 292. Complete financials: Automatically generates your financial statements, in the format expected by your banker or investor. Including income statements with compatible cash flow and balance sheet reports as well as a complete set of financial ratios. Evaluate "what ifs" on key financial variables: Instantly modify and examine the effect of variables such as getting an earlier or larger loan, maintaining a smaller inventory, or extending your accounts payable, giving you a successful financial projection. Color charts and graphs: Clarifying complex ideas such as profit and loss, break-even projections, revenue and profit per employee and cash flow projections, making them easy to understand. Generates PowerPoint presentation: Automatically generates your PowerPoint presentation in the template you choose. Your business plan is well written and professionally presented. Track achievements: Plan Write Business Planner allows you to set objectives, or milestones so that management can easily track the key activities, the person responsible, the schedule, and the cost. Top of Page Buy & Use Now Online Demo 4. Online Demo Business Plan Software: Business Plans, Business Planning, Business Planner http://www.planware.org/salepwb.htm (5 of 13) [30-05-2012 8:02:54 AM]
  • 293. This Online Demo of Plan Write Business Planner shows, in a few minutes, how it can be used to write a professionally structured business plan that provides direction for internal management and describe your business to potential investors. View the Online Demo now. Contents of Demo Business Planning Wizard Business Plan Wizard Business Planning Samples Format of Business Plan Executive Summary Customizable Business Planner Business Plan Presentation Financial Projections Help with Projections Financial Statements QuickBooks Interface Industry Profiles for Business Charts for Business Plan Auditing Business Plan Checking Business Plan Writing Business Plan Collaborative Business Planning Export Business Plan Financial Statements Financial Projections Organization Chart Business Plan Template Implement Business Plan Buy Business Planner Top of Page Buy & Use Now Online Demo 5. Frequently Asked Questions What is the difference between Plan Write Business Planner and Plan Write Expert Business Business Plan Software: Business Plans, Business Planning, Business Planner http://www.planware.org/salepwb.htm (6 of 13) [30-05-2012 8:02:54 AM]
  • 294. Planner? Plan Write Business Planner guides you through the creation of a professional quality business plan. Plan Write Expert Business Planner includes all the features found in Plan Write Business Planner plus a powerful expert system and knowledge base. These extra tools analyze your plan and provide expert advice on over 35 key business concepts. You receive a rating of success potential, a summary of actions needed to improve the business, observations critical to improving the business strategy and over 30 charts illustrating how your plan measures up. The result is a well-documented, bulletproof business plan able to undergo the closest scrutiny. Require UK/International accounting layouts for your financial projections? Plan Write Business Planner uses US accounting formats. If you need more localized financials, consider using Exl-Plan for your business plan projections. It is available in several versions (Basic, Micro, Lite, Pro, Super, Super Plus, Ultra and Ultra Plus) to suit different sizes of businesses with accounts laid out using either US/Canadian or UK/International formats. It also handles value added taxes (VAT) and goods & services taxes (GST). If desired, you can use Exl-Plan in conjunction with Plan Write Business Planner or Plan Write Expert Business Planner. Quick Guide to Exl-Plan Versions Wish to complete detailed financial projections in a familiar spreadsheet environment? Exl-Plan is an Excel-based business financial planner and that can be expanded by a user to handle detailed assumptions and projections. It generates fully-integrated financial projections (income statements, cash flows, balance sheets, ratios and charts) for up to seven years ahead. Eight versions (each available as US/Canadian or UK/International editions) have been released to suit different sizes and types of business. These are available on a try-before-you-buy basis and accompanied by a 150-page Business Plan Guide and Template for Word. Details, downloads, FAQs & upgrading. If desired, you can use Exl-Plan in conjunction with Plan Write Business Planner or Plan Write Expert Business Planner. Need a marketing plan as part of your business plan? Plan Write Business Planner and Plan Write Expert Business Planner both include substantial sections devoted to the sales/marketing sections of a business plan. However, if you need a stand-alone marketing plan, consider the following: Plan Write for Marketing contains all the tools for writing a comprehensive marketing plan but lacks an expert system. q Business Plan Software: Business Plans, Business Planning, Business Planner http://www.planware.org/salepwb.htm (7 of 13) [30-05-2012 8:02:54 AM]
  • 295. Plan Write for Sales which, in addition to Plan Write for Marketing's facilities for writing a marketing plan, incorporates an expert system to help assess and formulate marketing strategies and sales tactics. q Plan Write for Hi-Tech Marketing is similar to Plan Write for Sales but its expert system has been tailored for technology-based businesses. q Insight for Sales Strategy includes an expert system that helps businesses improve their sales conversion rates and revenues. q Plan Write for Pricing contains an expert system to help determine the optimal price for a product or service. q Seek an expert system to evaluate your business strategies? There are two main options: Business Insight is a powerful and sophisticated expert system for evaluating business strategies for larger businesses. It includes a facility to generate a detailed marketing plan linked to the Plan Write for Marketing. q Quick Insight is ideal for assessing product and market proposals for new and smaller businesses. It is considerably less detailed than Business Insight but retains the essential elements and facilities. q Is this software designed for a product or a service industry? Plan Write Business Planner is not industry specific and works equally as well whether you offer a product or service – or a combination of both. Does this software come with a guarantee? Yes. This software comes with a 30-day money back guarantee. If you purchase a product and are not satisfied, you may return it within 30 days from the date of purchase and we will refund the full purchase price. Does your software come with technical support? Yes. Our software comes with free, knowledgeable technical support for the lifetime of the product. Is this software available in a MAC version? Sorry, no. This software is designed for use only with PCs running Windows. Need more help to select the most appropriate planning package? Use this Contact Form to explain your needs or utilize our Online Business Plan Advice Service. Top of Page Buy & Use Now Online Demo Business Plan Software: Business Plans, Business Planning, Business Planner http://www.planware.org/salepwb.htm (8 of 13) [30-05-2012 8:02:54 AM]
  • 296. 6. User & Media Reviews Strategic Planning Analyst, Advanced Micro Devices: Plan Write for Business provided complete flexibility to organize the outline and associated text, charts and spreadsheets. Owner, Fast Set Coatings, Inc.: Plan Write for Business saved us untold man hours, was loaded with examples, and forced us to think of things we wouldn't have considered otherwise in our business plan. President, J. D. Associates: The combination of Plan Write for Business’ detailed outline, professional word processor, integrated spreadsheet with financial templates and graph generator allowed me to create a business plan that impressed even the most demanding investors. Consultant, Diamondback International Inc.: Using Plan Write for Business, I am able to add, delete and modify outline topics, personalizing the Business plan to my client's business. It provides an excellent outline of topics appropriate for any business plan. Newsweek: Thom Foulks - It's All in the Plan Just a decade ago, preparing a business plan involved a lot of drudgery. No longer. Now, a rich variety of software tools can help guide you though the process. In this article we look at six products that do everything from helping you summarize your business goals to projecting revenues and profits. They can show you examples of successful business plans and help you find potential problems in your plan before it ever hits the desk of a lender or investor. All of the products discussed here can guide you through the planning process. The principal differences between products are the additional software they require (only Plan Write is truly stand-alone) and whether they organize primarily financial or narrative information.... Plan Write is a sparkling Windows product that includes a full-powered word processor (complete with spelling checker) and business plan outliner, along with an integrated spreadsheet-charting module. With such helpful features as a business term glossary and advice for various elements of your plan, you should be able to prepare every document you need from within Plan Write. Of all the products in this group, its final report most closely meets the criteria experts define as critical. It's our top choice. Computer Shopper: Gregg Kaizer - Plan Write Prepares You for Business Be prepared should be the slogan for business, not just the Boy Scouts. Plan Write from Business Plan Software: Business Plans, Business Planning, Business Planner http://www.planware.org/salepwb.htm (9 of 13) [30-05-2012 8:02:54 AM]
  • 297. Business Resource Software helps you assemble a solid business plan before you open your doors. This simple integrated package - word processor, spreadsheet and charting module - hands you a ready-to-go plan outline and the tools necessary to flesh out a blueprint specific to your business. Plan Write's business plan outline alone makes it worthwhile for budding entrepreneurs. The outline is augmented with numerous spreadsheet templates (including Profit & Loss, Cash Flow, and Balance Sheets) and detailed documentation. You simply step through the outline, expanding on each item by typing detailed notes and explanations, fiddling with numbers, and producing illustrative charts from spreadsheets. By the time you've gone through the entire outline, you have a polished plan. CPA Software News: San W. Stearman - Detailed Summary Plan Shown Side by Side Plan Write is a fully integrated Windows program, with its word processor and its own spreadsheet. Plan Write's approach to the plan narrative is the best of any software reviewed. The Business Plan is presented in outline form. The user can add, delete or rearrange the outline to suit the needs of their individual plans - a definite advantage over other approaches. The outline can be shown in a summary view or in various levels of detail. The word processor can add tables and insert graphs and spreadsheets. It is easy to use for anyone familiar with MS Word, with capabilities like spell check. Taking advantage of Windows' power, the handbook suggests keeping both your current plan and the sample detailed plan in separate side-by-side windows. Many planning packages have pre-defined outlines, Plan Write's flexible outlines are a logical approach to developing a narrative. The word processing and spreadsheet capabilities are impressive for an integrated package, and Windows lets the user generate a professional looking document. Home Office Computing: Joel T. Patz - Step by Step Business Planning The programs in this roundup aim to help you do more than just put words and numbers on paper. They help you organize your work, forcing you to think logically about many of the issues confronting new business efforts. Most offer tips and suggestions about what to think about when preparing a plan, then help you assemble the package into a credible whole. Some even provide business tips and a list of resources you can consult for more information. The programs take one of two approaches: templates or interactive applications. The first provides templates for the word processing and spreadsheet programs you're already familiar with. In terms of the quality of the guidance and the final document, however, we found the template approach less helpful than the second category of programs. The interactive group guides you through building a custom plan with an interview or helps you develop text and numbers by following examples displayed in front of you. The interactive products generally use a split screen for the text or financial sections of your plan, offering explanations or samples in the screen's top half and a custom word processor or Business Plan Software: Business Plans, Business Planning, Business Planner http://www.planware.org/salepwb.htm (10 of 13) [30-05-2012 8:02:54 AM]
  • 298. spreadsheet in the lower half. The programs then consolidate text, graphics, and attractive charts into a printable plan, with content and format quality varying from good to excellent. For this buyer's guide, we looked at nine Windows and Macintosh business plan packages... Plan Write is the best product for guiding you through the stormy waters of creating a business plan. Even before you start the interactive interview process, Plan Write can step you through a basic break-even analysis. The program asks you for the unit cost, average unit price, number of units you'll sell and operating expenses, then displays a break-even chart with explanatory text customized to your situation. The plan writing process starts when you click the Text button. The screen offers an explanation of each topic (called a Rationale) and an example at the top of the screen, either of which you can copy complete with a single mouse to the bottom half of the screen, where you compose your text. You can also switch to a full-screen view and use the text editor. When dealing with financial information, Plan Write stands apart from the rest. You enter values one-by-one on some screens, viewing an explanation for each entry at the top. As you progress, you'll soon see a summary spreadsheet that consolidates all the previous information. When we wanted to change a value, we just clicked on it in the summary spreadsheet and Plan Write took us to the original data entry screen, then let us jump back to the summary. That's unprecedented in plan writing software. For screens that let you enter data for an entire year, you left-click the mouse button on the row header (such as Royalties) to read an explanation of what should be included in this category. Your financial data is instantly reflected in the good cross-section of charts. Double-click a bar in a bar chart and Plan Write takes you back to the financial screen where that data was originally entered; click on the Next button and you're back to your chart. The program includes an excellent outline view for jumping between topics, and you can even use it to insert new text topics, spreadsheets, or charts anywhere you like. If you're stumped for ideas, click on the Internet button for access to more than 100 Web sites containing tips for using the program, improving your business plan, and locating investors. Black Enterprise: Tonia L. Shakespeare - Planning for Success If a business owner plans properly, he or she can thwart problems before they occur. Many entrepreneurs see the formulation of a business plan as overwhelming, much like applying for a business loan. But devising a business plan doesn't have to be daunting. A business plan is nothing more than a navigating tool. It can steer you in many directions: toward investors, expansion capital or simply help keep you charted on the right course. One way to demystify the business plan is to use business planning software. With software programs designed for the neophyte business owner as well as the established CEO, the outlines needed to develop business strategies are no longer limited to detailed self-help Business Plan Software: Business Plans, Business Planning, Business Planner http://www.planware.org/salepwb.htm (11 of 13) [30-05-2012 8:02:54 AM]
  • 299. books. ... Maybe you're looking for more detailed analysis. Well, if a rational approach appeals to you, check out Plan Write. This software program is ideal for any commercial enterprise. Combining an integrated outline word processor, text editor and spreadsheet facility, Plan Write offers a thorough analysis of a host of factors. Among these: organizational/personnel, employee age range, medical benefits and vacation days/holidays; the competition, image, years in business and service/warranty record; and financials, profit and loss, balance sheet and cash flow. Particularly appealing are the active windows. You can access various files and display them on screen, while still using the keyboard to type in new information. That way you're able to stay focused on the information you want to include in your business plan. A definite plus is the option of having the outline of your business plan and text window open at the same time. Plan Write can also import information from outside spreadsheets. For a reasonable price, this business planning software is fully capable of producing a comprehensive financial report. Top of Page Buy & Use Now Online Demo 7. Buy & Use Now Buy and download Plan Write Business Planner now via BRS's website as follows: Click the appropriate yellow Order button below. At the BRS product page, click the orange Add to Cart button and click Proceed to Checkout. 1. Once payment has been authorized, you will be instructed on the download procedure and sent a product registration number by email. Note that typical file sizes are about 20 Meg. 2. Product Description Price (US$)* Buy Now Plan Write Business Planner Comprehensive tool to help write professional business plan. 129.95 See also: Plan Write Expert Business Planner Expert system based on Plan Write Business Planner plus elements of Quick Insight. 229.95 Quick Insight For assessing new product and service ideas for new/smaller businesses. 229.95 Business Plan Software: Business Plans, Business Planning, Business Planner http://www.planware.org/salepwb.htm (12 of 13) [30-05-2012 8:02:54 AM]
  • 300. Business Plan Software Business Planner - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use Expert Biz Planner - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use Other Planners: - Financial - Cash Flow - Marketing - Strategy Buy Now Special Packages with Big Savings Entrepreneur Package (3 items) Includes: Plan Write Expert Business Planner, Plan Write for Pricing, and Plan Write for Marketing. Save US$ 100.85 489.00 Manager Package (4 items) Entrepreneur Package plus Business Insight. Save US$ 207.85 1,177.00 Consultant Package (7 items) Manager Package plus Quick Insight, Plan Write for Sales, and Insight for Sales Strategy. Save US$ 419.70 1,655.00 * To download & use now. Includes a comprehensive electronic version of manual View our terms and conditions applying to software purchases and trial version upgrades. Note our 30-day refund guarantee. If based within the European Union, you may wish to check on the possible application of Value Added Tax (VAT) to transactions. Top of Page Buy & Use Now Online Demo Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Plan Software: Business Plans, Business Planning, Business Planner http://www.planware.org/salepwb.htm (13 of 13) [30-05-2012 8:02:54 AM] Search site !
  • 301. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Business Plan Software Business Planner - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use Expert Biz Planner - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use Other Planners: - Financial - Cash Flow - Marketing - Strategy Buy Now Business Plan Software: Plan Write Expert Business Planner Page Contents Overview1. Benefit from Expert Guidance2. Features3. Online Demo4. Frequently Asked Questions5. User & Media Reviews6. Buy & Use Now7. 1. Overview Fast Facts Name: Plan Write Expert Business Planner. Function: Comprehensive plan writer with extensive features & facilities. Built-in expert adviser & analyst. For: Startups, managers, entrepreneurs & consultants. Benefits: Expert help to improve planning & results and write business plan. System: Windows 95/98/ Me/NT/2000/XP/Vista/Win7. Price: US$ 229.95 to download. See Also: Plan Write Business Planner, Quick Insight & Plan Write for Sales. Buy + Use Now Expert Business Plan Software: Business Planner, Business Plan, Business Planning http://www.planware.org/salepwe.htm (1 of 12) [30-05-2012 8:02:58 AM] Search site !
  • 302. Plan Write Expert Business Planner is a comprehensive tool for preparing a professional business plan as well as an expert system (based on Quick Insight) for analyzing your plan and providing expert advice on over 35 key business concepts to improve your plan and ultimately your business. Plan Write Expert Business Planner incorporates all the tools and facilities included in Plan Write Business Planner. These include an extensive business plan structure linked to a text processor, financial spreadsheet, extensive graphics and online help including wizards, examples, samples and external links. Its expert system is based on the result of many years of research using the works of over a hundred experts in business, planning and strategy. Plan Write Expert Business Planner is fully-customizable and includes facilities for exporting to Microsoft Word, Excel and PowerPoint as well as to the PDF format and the Internet. It requires Windows 95/98/Me/NT/2000/XP/Vista/Win7. Plan Write Expert Business Planner is ideal for start ups as well as established businesses for seeking approvals, raising venture capital and securing loans. Note that Plan Write Business Planner contains comprehensive facilities for writing a business plan but lacks the expert system included in Plan Write Expert Business Planner. Expert Business Plan Software: Business Planner, Business Plan, Business Planning http://www.planware.org/salepwe.htm (2 of 12) [30-05-2012 8:02:58 AM]
  • 303. Top of Page Buy & Use Now Online Demo 2. Benefit from Expert Guidance Plan Write Expert Business Planner brings big benefits to the planning process: Your business plan is audited and effectively critiqued by industry experts.q As you work through the expert interviews and assessments, you are challenged to justify plans and shown how they can be improved. q You can assess alternative strategies and tactics and made aware of new options.q Proven business plan structure which can be readily customized to suit your specific needs.q You will produce a plan that will get the right results and reactions from management, investors, lenders. q You will be helped to correctly position your business and to create robust, realistic plans that can be implemented. q The software is easy to use and loaded with help and advice and with examples and wizards to guide you through all the steps of writing a business plan. q Here is a selection of major organizations that have benefited from the Plan Write and Insight expert planning software. Top of Page Buy & Use Now Online Demo 3. Features Expert Business Plan Software: Business Planner, Business Plan, Business Planning http://www.planware.org/salepwe.htm (3 of 12) [30-05-2012 8:02:58 AM]
  • 304. Plan Write Expert Business Planner contains all the features of Plan Write Business Planner including: Business Plan Wizard to guide youq Step by step instructionsq 100's of examples to save timeq Complete financialsq Automatic 3D Color Chartsq Format preferred by banks/investors/SBAq Customized for your businessq Export to Word, Excel, PowerPoint, HTMLq QuickBooks Pro interfaceq Library of sample business plansq Expert Analysis Plan Audit and Reviewq Designed for Windows XPq MS Word export compatibleq MS Excel format financialsq MS PowerPoint presentationq Export to PDF and HTMLq Industry Profilesq Milestonesq Single or multiple authorsq Team Collaborationq Publish your plan to the webq Save any plan as a templateq In addition, it provides expert help to evaluate your business strategies. As part of the planning process, it asks you to characterize your business in every key area that could affect its success. The factors considered include: The Enterprise Differentiation Competitive Advantage Name Recognition Service & Support Market Share Ability to Promote Staying Power Options to Abandon Propensity to Attack Speed of Response The Market Market Life Cycle Market Growth Rate Threat of Substitutes Distribution Channels Dependable Suppliers Ease of Switching Market Segments The Environment Government Action Demographics Technology Culture Economy The Prospects Price Sensitivity Negotiating Strength Impact of Failure Risk of Purchase Price Awareness Expert Business Plan Software: Business Planner, Business Plan, Business Planning http://www.planware.org/salepwe.htm (4 of 12) [30-05-2012 8:02:58 AM]
  • 305. Ways to Obtain Advantage Your answers to the interview questions are compared against a Knowledge Base of proven principles of business success. This Knowledge Base is a combination of the business models published by 100+ business strategy experts such as Michael Porter Five Forces Model, Competitive Advantage, Boston Consulting Group Matrix and GE Business Screen. The Expert System makes observations about your business which are supported by a list of factors considered in the analysis. Each factor is scored and weighted. You can easily see the strengths and weaknesses of your strategy. Every observation made by the Expert System can be traced to its underlying assumptions - you can easily see how each answer you gave to describe your strategy influences the potential for success. Expert analyses performed on your plans include: A rating of the success potential: This evaluation looks intently at the appropriateness of the industry, the viability and advertisability of your offering, the potential to turn prospects into customers and the capabilities of your company to market the offering. A summary of actions needed to improve the business: Recommendations are provided to support your pursuing either a Cost Leadership (low price), Differentiation (we're different) or Focus (we're unique) strategy. Over 30 charts illustrating how the plan measures up to critical marketing and sales concepts: What are the environmental factors that affect your business? What is your market share versus the competition? Pricing Strategy? Competitive Position? Prospect/Customer Characteristics? Product/Service Positioning? Advertising & Promotion? Cash Cow vs. Dog? And, the analysis is fully integrated into the planning process: The application of the "expert system" intelligence to your data provides a rough Expert Business Plan Software: Business Planner, Business Plan, Business Planning http://www.planware.org/salepwe.htm (5 of 12) [30-05-2012 8:02:58 AM]
  • 306. Observations critical to improving the business and marketing strategy: Which areas of your business require immediate attention? Are there any inconsistencies in your plan? What is the current position of your major competitors and are their future actions predictable? draft of the plan in areas where we've been able to gather sufficient information. The language used is consistent with that expected by serious investors. Plan Write Expert Business Planner generates dozens of charts to help you adapt your strategy to your competitive environment. These charts can be added to your business plan to support and document your strategy for success. When finished, your strategies will have been audited and critiqued by planning experts and you will have a professional, high quality plan which should meet all the criteria of bank, sophisticated investors, business-support agencies, business managers, and most importantly - yourself! Top of Page Buy & Use Now Online Demo 4. Online Demo This Online Demo of Plan Write Expert Business Planner introduces the expert system and presents sample reports and charts. It also shows how to capitalize on this expert help to write a professionally structured business plan to cover all the key issues relating to operations, management, marketing, projections and implementation. Contents of Demo Expert Business Plan Software: Business Planner, Business Plan, Business Planning http://www.planware.org/salepwe.htm (6 of 12) [30-05-2012 8:02:58 AM]
  • 307. Insight from Experts Interview & Analysis Strengths & Weaknesses Expert System Strategy Industry Attractiveness Competitive Advantage Position Evaluation Price Quality Matrix GE Business Screen Boston Consulting Group Matrix Review Your Strategy Business Planning Wizard Business Plan Wizard Business Planning Samples Format of Business Plan Executive Summary Customizable Business Planner Business Plan Presentation Financial Projections Help with Projections Financial Statements QuickBooks Interface Industry Profiles for Business Charts for Business Plan Auditing Business Plan Checking Business Plan Writing Business Plan Collaborative Business Planning Export Business Plan Financial Statements Financial Projections Organization Chart Business Plan Template Implement Business Plan Buy Expert Business Planner Top of Page Buy & Use Now Online Demo 5. Frequently Asked Questions What is the difference between Plan Write Business Planner and Plan Write Expert Business Planner? Plan Write Business Planner guides you through the creation of a professional quality business plan. Plan Write Expert Business Planner includes all the features found in Plan Write Business Planner in addition to a powerful expert system and knowledge base. These extra tools analyze your plan and provide expert advice on over 35 key business concepts. You receive a rating of success potential, a summary of actions needed to improve the business, observations critical to improving the business strategy and over 30 charts illustrating how your plan measures up. The result is a well-documented, bulletproof business plan able to undergo the closest scrutiny. Require UK/International accounting layouts for your financial projections? Plan Write Business Planner uses US accounting formats. If you need more localized Expert Business Plan Software: Business Planner, Business Plan, Business Planning http://www.planware.org/salepwe.htm (7 of 12) [30-05-2012 8:02:58 AM]
  • 308. financials, consider using Exl-Plan for your business plan projections. It is available in several versions (Basic, Micro, Lite, Pro, Super, Super Plus, Ultra and Ultra Plus) to suit different sizes of businesses with accounts laid out using either US/Canadian or UK/International formats. It also handles value added taxes (VAT) and goods & services taxes (GST). If desired, you can use Exl-Plan in conjunction with Plan Write Business Planner or Plan Write Expert Business Planner. Quick Guide to Exl-Plan Versions Wish to complete detailed financial projections in a familiar spreadsheet environment? Exl-Plan is an Excel-based business financial planner and that can be expanded by a user to handle detailed assumptions and projections. It generates fully-integrated financial projections (income statements, cash flows, balance sheets, ratios and charts) for up to seven years ahead. Eight versions (each available as US/Canadian or UK/International editions) have been released to suit different sizes and types of business. These are available on a try-before-you-buy basis and accompanied by a 150-page Business Plan Guide and Template for Word. Details, downloads, FAQs & upgrading. If desired, you can use Exl-Plan in conjunction with Plan Write Business Planner or Plan Write Expert Business Planner. What other expert systems are available? Business Insight is a powerful and sophisticated expert system for evaluating business strategies for larger businesses. It includes a facility to generate a detailed marketing plan linked to the Plan Write for Marketing. Quick Insight is ideal for assessing product and market proposals for new and smaller businesses. It is considerably less detailed than Business Insight but retains the essential elements and facilities. For expert help on preparing a marketing plan, see: Plan Write for Sales which contains facilities for writing a marketing plan as well as an expert systems to help assess and formulate marketing strategies and sales tactics. q Plan Write for Hi-Tech Marketing is similar to Plan Write for Sales but its expert system has been tailored for technology-based businesses. q Plan Write for Pricing contains an expert system to help determine the optimal price for a product or service. q Insight for Sales Strategy includes an expert system that helps businesses improve their sales conversion rates and revenues. q Is this software designed for a product or a service industry? Expert Business Plan Software: Business Planner, Business Plan, Business Planning http://www.planware.org/salepwe.htm (8 of 12) [30-05-2012 8:02:58 AM]
  • 309. Plan Write Expert Business Planner is not industry specific and works equally as well whether you offer a product or service – or a combination of both. Does this software come with a guarantee? Yes. This software comes with a 30-day money back guarantee. If you purchase a product and are not satisfied, you may return it within 30 days from the date of purchase and we will refund the full purchase price. Does your software come with technical support? Yes. Our software comes with free, knowledgeable technical support for the lifetime of the product. Is this software available in a MAC version? Sorry, no. This software is designed for use only with PCs running Windows. Need more help to select the most appropriate planning package? Use this Contact Form to explain your needs or utilize our Online Business Plan Advice Service. Top of Page Buy & Use Now Online Demo 6. User & Media Reviews System Strategy Department, IBM: The expert analysis pointed out several things about our business that we had failed to consider. The software looked at our strategy from a different angle than we did. Based on the analysis, we could change directions before committing our funds. Kettley Publishing - Financial Services Software: I have been a user of Plan Write Expert Business Planner for some time now, and have been extremely satisfied. Your product helped me lead the marketing organization from startup to market dominance in a very short period of time. My company works in a financial services niche market so our sales don't compare to your Fortune 500 success stories but nonetheless I am a very satisfied customer. Windows Sources: Michael Zulich - Plan Write Helps You Plan It Right The hardest part of starting a business is getting your banker to approve a loan. Usually, the bank wants a detailed business plan, and if you don't have an MBA, that can be an intimidating prospect. Unless you use Plan Write Expert Edition, which gives you everything you need to write a complete business plan. Plan Write starts the planning Expert Business Plan Software: Business Planner, Business Plan, Business Planning http://www.planware.org/salepwe.htm (9 of 12) [30-05-2012 8:02:58 AM]
  • 310. process by asking a series of questions about your business idea and your competition. When you've answered the questions, you get a detailed analysis, including charts, that points out the strengths and weaknesses of your business and offers a series of suggestions for improving your concept. Plan Write then takes you through the process of actually writing your business plan. Plan Write Expert Edition is a must-have program if you're trying to start a business and don't have time to go back to graduate school. Black Enterprise: Tariq K. Muhammad - The Write Software for Business Plans For years, it's been nothing more than an idea, but now the time is right to take your dream of running your own business from wishful thinking to reality. The first step, the business plan, is the most crucial... a plan is a living document that details the expected growth, revenues and scope of your business. Where do you start? Knowing what should be included in the plan is difficult to decide, especially for novices. However, with the help of Plan Write Expert Edition, even a novice can create a professional, well-presented business plan. Like many similar applications, Plan Write walks you through a business plan, but that's where the similarities end. Not merely a fill-in-the-blanks template, it analyzes your plan and provides advice on marketing strategy to aid your plan and your business... Questions about the life cycle of your particular market and the reliability of your channels of distribution go beyond the building of a business plan to the real life concerns of running a business. Once you get into the meat of the program, it tests your knowledge of your market by asking questions about competitors' offerings, their quality, perception in the marketplace and potential for creating an advantage by employing various marketing strategies. The Advisor, by far the most useful aspect of the program, is ever ready to analyze your plan and provide suggestions. When the plan is complete, the advisor presents an analysis that includes a rating of your success potential, a summary of necessities to improve your business and observations critical to improving your business strategy. Plan Write stands out among business plan programs because it does more than just write your plan. It has a built-in advisor that allows you to create a comprehensive document with all of the kinks worked out before you present it to a prospective investor. PC World: John P. Mello - Plan Write: Expert Help for Business Plans Plan Write Expert Edition supplies you with professional advice on how to create a viable business plan, even if you're a beginner. What makes this $230 product different from others in the category is its knowledge base--a collection of information you use to test assumptions about your business. You can then adjust your plan accordingly. You enter facts about your product or service, target market, financial situation, competition, pricing strategy, and so forth. The program then makes specific recommendations and warns of any weak spots. The knowledge base uses some of the same business-strategy research found in the company's other well-regarded program, Business Insight. Of course, Plan Write gives you the tools to create your plan, including financials. An outline view explains exactly what should be in each section. The only con to this approach: It may be too confining for creative types. Expert Business Plan Software: Business Planner, Business Plan, Business Planning http://www.planware.org/salepwe.htm (10 of 12) [30-05-2012 8:02:58 AM]
  • 311. Business Plan Software Business Planner - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use Note: The user and media testimonials relating to Plan Write Business Planner and Quick Insight also apply to Plan Write Expert Business Planner. Top of Page Buy & Use Now Online Demo 7. Buy & Use Now Buy and download Plan Write Expert Business Planner now via BRS's website as follows: Click the appropriate yellow Order button below. At the BRS product page, click the orange Add to Cart button and click Proceed to Checkout. 1. Once payment has been authorized, you will be instructed on the download procedure and sent a product registration number by email. Note that typical file sizes are about 20 Meg. 2. Product Description Price (US$)* Buy Now Plan Write Expert Business Planner Expert system based on Plan Write Business Planner plus elements of Quick Insight. 229.95 See also: Plan Write Business Planner Comprehensive tool to help write professional business plan. 129.95 Quick Insight For assessing new product and service ideas for new/smaller businesses. 229.95 Special Packages with Big Savings Entrepreneur Package (3 items) Includes: Plan Write Expert Business Planner, Plan Write for Pricing, and Plan Write for Marketing. Save US$ 100.85 489.00 Manager Package (4 items) Entrepreneur Package plus Business Insight. Save US$ 207.85 1,177.00 Expert Business Plan Software: Business Planner, Business Plan, Business Planning http://www.planware.org/salepwe.htm (11 of 12) [30-05-2012 8:02:58 AM]
  • 312. Expert Biz Planner - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use Other Planners: - Financial - Cash Flow - Marketing - Strategy Buy Now Consultant Package (7 items) Manager Package plus Quick Insight, Plan Write for Sales, and Insight for Sales Strategy. Save US$ 419.70 1,655.00 * To download & use now. Includes a comprehensive electronic version of manual View our terms and conditions applying to software purchases and trial version upgrades. Note our 30-day refund guarantee. If based within the European Union, you may wish to check on the possible application of Value Added Tax (VAT) to transactions. Top of Page Buy & Use Now Online Demo Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Expert Business Plan Software: Business Planner, Business Plan, Business Planning http://www.planware.org/salepwe.htm (12 of 12) [30-05-2012 8:02:58 AM] Search site !
  • 313. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Strategic Planning Software Idea Assessor - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use Strategy Evaluator - Benefits - Features - More Info - Online Demo - Sample Report - Questions - Reviews - Buy+Use Other Planners: - Financial - Cash Flow - Marketing - Business Buy Now Strategic Planning Software: Business Insight - Strategic Plan Evaluator Page Contents Overview1. Benefit from Expert Help2. Features of Business Insight3. More About Business Insight4. Online Demo & Sample Report 5. Frequently Asked Questions6. User & Media Reviews7. Buy & Use Now8. 1. Overview Fast Facts Name: Business Insight. Function: Powerful expert system to evaluate & enhance marketing strategies. For: Marketing & sales managers, analysts & consultants. Benefits: Identifies problems & opportunities. Offers expert solutions to improve plans & potential. System: Windows 95/98/ Me/NT/2000/XP/Vista/Win7. Price: US$ 795.00 to download. See Also: Quick Insight, Plan Write for Marketing, Plan Write for Sales, Plan Write for Pricing & Insight for Sales Strategies. Buy + Use Now Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (1 of 19) [30-05-2012 8:03:04 AM] Search site !
  • 314. Business Insight is an expert system for assessing and developing marketing and product/service strategies for larger businesses. By combining responses to questions with its built-in rules, it generates numerous conclusions about your business's strategies etc. These give unique insights into the complex relationships between hundreds of business concepts and enable strategies to be reviewed, modified and enhanced before implementation. Business Insight includes separate knowledge bases for product- and service-based enterprises. Its assessments can be exported to Microsoft Word and PowerPoint as well as to the PDF format and the Internet. Windows 95/98/Me/NT/2000/XP/Vista/Win7 is required. Other relevant software solutions include: Quick Insight is a scaled-back version of Business Insight for assessing marketing ideas and strategies for new and smaller businesses. r Plan Write Expert Business Planner incorporates a expert system based on Quick Insight for assessing marketing ideas and strategies in addition to tools for compiling a comprehensive business plan. r Plan Write for Sales contains facilities for writing a marketing plan as well as an expert system (based on Quick Insight) to help assess and formulate marketing strategies and sales tactics. r Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (2 of 19) [30-05-2012 8:03:04 AM]
  • 315. Top of Page Buy & Use Now Online Demo 2. Benefit from Expert Help Business Insight has been taught the principles of business strategy based upon the published works of dozens of experts and it applies this expertise to your market. Your dialog with Business Insight is equivalent to an in-depth engagement with an expert in strategic planning. You describe your business and the expert system applies its specialized knowledge to the unique circumstances of your market. Every recommendation from the expert can be justified by tracing the supporting rationale. Business Insight questions your assumptions and validates or challenges your thinking in considerable detail by: offering observations on inconsistencies in your strategy or assumptionsq rating key functions that are critical to your enterpriseq suggesting the strongest and weakest aspects of your strategyq presenting a no holds barred constructive criticism of your strategyq assessing and chart your market positionq suggesting ways to improve your potential for successq warning about factors that could cause problemsq Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (3 of 19) [30-05-2012 8:03:04 AM]
  • 316. comparing alternative strategies for strengths and weaknessesq discovering opportunities in your market and anticipate competitive threatsq scoring of your potential for successq providing written analysis of your strategy.q By using Business Insight, you make better decisions which reduce costs or improve revenues, or do both. Here is a selection of major organizations that have benefited from the Plan Write and Insight expert planning software. Top of Page Buy & Use Now Online Demo 3. Features of Business Insight Key features and elements of Business Insight include: Business Insight starts work by asking questions on issues related to growth and operations of your business covering: q mission & vision products & services sales & marketing advertising & promotion organization & training hiring & compensation management biographies web strategy market segmentation competitive strengths financials Your answers are matched against a knowledge base of proven business strategies to evaluate hundreds of marketing and business concepts as they relate to your unique circumstances. Business Insight then uses information about your company to create a unique model of your industry based on: q Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (4 of 19) [30-05-2012 8:03:04 AM]
  • 317. Michael Porter's Competitive Five Forcesr GE Business Strategy Matrixr Boston Consulting Group Matrixr SWOT Analysisr Product Life Cycle Analysisr Pricing Strategy ... and dozens of other models. r This modeling results in a set of analyses. These provide a written critique of your strategy, observations on strategic inconsistencies, graphs that analyze key market concepts, lists of strategic strengths and weaknesses, a success potential rating in eleven areas and a written draft marketing plan. Business Insight helps anticipate and manage change as it takes account of the fact that market success is a moving target affected by: q new competitors new technology loss of key personnel acquisition of funding market contraction government intervention shifting demographics It suggests new opportunities and exploits market volatility to identify ways of increasing market share, revenue and profits. By asking the right questions and then knowing how to apply the answers to your strategy, Business Insight provides a structured environment for your strategic planning process - from assessment through analysis to q Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (5 of 19) [30-05-2012 8:03:04 AM]
  • 318. conclusion. It helps break down your strategic efforts into measurable goals. By doing this, you can measure what needs to be addressed and how to achieve your goals. It’s very easy for bias, politics, and emotion to influence strategic decisions. Business Insight removes those by measuring independent factors. Business Insight identifies strategies that could work best for you. As you delve deeper into its analysis report, you could see new opportunities for your business that, in the past, were hidden and you'll be able to determine what should be done to strengthen your company or to make your product or service more attractive to the buyers. In addition, you can assess the impact of alternative approaches. q Business Insight considers the capabilities of your organization and your competitors, your business objectives, government influence and market climate. You immediately see all of the positive and negative impacts on your business success. It offers 100's of analyses of your strategy which provide multiple insights into ways of strengthening your market position. By basing your strategy on proven business principles reviewed by experts, you increase your success potential. q Business Insight generates a comprehensive report to help you plan and justify your strategic decisions - see the sample report and demo below. Top of Page Buy & Use Now Online Demo 4. More About Business Insight These items discuss the use of Michael Porter's Five Forces Model; the importance of getting insights into SWOTs; and the process of reviewing factors affecting strategy. Michael Porter's Five Forces Model The concepts that most influenced the development of Business Insight were published in Competitive Strategy and Competitive Advantage by Michael Porter. In these works, Michael Porter described a concept that has become known as the "five forces model". This involves a relationship between competitors within an industry, potential competitors, suppliers, buyers and alternative solutions to the problem being addressed. We used the five-forces model as a basic structure and built on it with concepts from the works of many other authors. The result was a model with over 5,000 relational links. Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (6 of 19) [30-05-2012 8:03:04 AM]
  • 319. While each industry involves all of these factors, the relational strengths vary. Business Insight uses input from the user to create a unique model of their industry. Then thousands of "rules" are applied to evaluate hundreds of marketing and business concepts as they relate to the user's unique circumstances. This results in a set of analyses, including: a success potential rating in eleven key areasr a list of strategic strengths and weaknessesr observations on strategic inconsistenciesr a written critique of your strategyr a graphic analysis of key marketing conceptsr a written draft of a marketing plan.r Getting Insights into SWOTs Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (7 of 19) [30-05-2012 8:03:04 AM]
  • 320. A lot of lip service has been given to a concept called SWOTs which stands for strengths, weaknesses, opportunities and threats. However, few enterprises have a formal method for evaluating these factors. There are many specific circumstances to consider, some of which are unique to your enterprise or industry. A few of these are: Special/unique abilitiesq New/proprietary technology that may benefit or threaten youq Changes in the economy (positive or negative)q Requirement for or loss of key personnelq Access or lack of access to critical materialsq Changes in government policies or regulationsq Availability or lack of availability of capitalq Transportation or communication changes (cost or availability)q Market entry of new competitorsq Social or environmental changes.q These are only a few of hundreds of factors considered when you use Business Insight. The results of your analysis will be a better understanding of how to leverage your strengths to take advantage of perceived opportunities or to respond to threats and how to compensate for known weaknesses. Factors Affecting Strategy Business Insight evaluates all the factors that could influence the potential for generating and maintaining profits over an extended period. The analysis evaluates your strengths and weaknesses and considers the consequences of your following each strategy. Examples of factors considered: Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (8 of 19) [30-05-2012 8:03:04 AM]
  • 321. Character of your Enterprise Customer Service Experience Characteristics of your Product or Service Development Organization Character of the Target Market The Market Place Development Organization Pricing, Promotion and Distribution Production Process Competition General Management Experience Financial Management Experience Development Management Experience Production Management Experience Marketing Management Experience Each factor is assessed in detail. As an example, Business Insight asks numerous questions regarding the Characteristics of Your Product or Service covering: The market life cycle Importance to prospect Market status Market focus Endorsements Requirement for complementary products/services Design compatibility with production limitations The pricing strategy The price Price level Type of function Technical content Technology uniqueness Standardization Degree of innovation Feature uniqueness Options Performance Quality Scientific credibility Visual aspects Emotional appeal Seasonality Use of proprietary technology Potential for copying Technology transfer via personnel Trademarks Patent(s) Royalties Legal restrictions Inventory turnover Storage costs Bulk Perishability Demonstration requirement Benefit of demonstration Apparent results Effect on buyer's market share Quantifiable results Time required to benefit Obvious return on investment Trial availability Comparison to competition Performance Potential savings for customer Price comparison Salvage potential Payment terms Useful life Trial costs Write-offs incurred Site preparation requirements Installation requirements Special modification costs Timing of introduction Support device requirements Reeducation requirement Testing costs Technical assistance requirements Logistics modifications Maintenance requirements Packaging Costs Packaging protective qualities Promotional orientation of packaging Handling economy Storage efficiency Influence on the user The analysis combines all the factors that could influence the potential for generating and maintaining profits over an extended period. These include: Potential for competitive retaliation is based on the competitors resources, commitment to the industry, cash position and predictability as well as the status of the market. q The enterprise's ability to construct entry barriers to competition such as the creation of high switching costs, gaining substantial benefit from economies of scale, exclusive access to or clogging of distribution channels and the ability to clearly differentiate your offering from the competition. q Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (9 of 19) [30-05-2012 8:03:04 AM]
  • 322. The intensity of competitive rivalry as measured by the size and number of competitors, limitations on exiting the market, differentiation between offerings and the rapidity of market growth. q The ability of the enterprise to limit suppliers bargaining power.q The enterprise's ability to sustain its market position is determined by the potential for competitive imitation, resistance to inflation, ability to maintain high prices, the potential for product obsolescence and the 'learning curve' faced by the prospect. q The availability of substitute solutions to the prospect's need.q The prospect's bargaining power as measured by the ease of switching to an alternative, the cost to look at alternatives, the cost of the offering, the differentiation between your offering and the competition and the degree of the prospect's need. q Market potential for new products considering market growth, prospect's need for your offering, the benefits of the offering, the number of barriers to immediate use, the credibility of the offering and the impact on the customer's daily operations. q The freedom of the enterprise to make critical business decisions without undue influence from distributors, suppliers, unions, investors and other outside influences. q For further details about the inner workings of Business Insight, view the sample report and online demo below. Top of Page Buy & Use Now Online Demo Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (10 of 19) [30-05-2012 8:03:04 AM]
  • 323. 5. Online Demo & Sample Report This Online Demo of Business Insight shows, in a few minutes, how it constructs a model of a business and applies its expert system's rules to build up a series of proposals for changing, dropping or extending strategies. Contents of Demo Indepth Examination Help and Guidance Comprehensive Investigation Individual and Group Answers Review of Analysis PowerPoint Presentation Drill Down into Analyses Explore Improvements Charts Illustrate Findings SWOT Analysis Detailed Assessments Setting Strategic Goals Review Inconsistencies Strategic Analysis Compare Strategies Add Notes PowerPoint Presentation Review Buy Business Strategy Evaluator This comprehensive sample report was generated by Business Insight. It identifies numerous critical issues to be addressed so as to ensure that strategic decisions result in a successful strategy. It includes: Charts that describe market position.q Observations on inconsistencies in assumptions.q Assertions or conclusions drawn by the expert system.q Warnings of factors that could cause defeat.q Lists of strengths and how to leverage them.q Lists of weaknesses and how to compensate.q A score of potential for success.q Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (11 of 19) [30-05-2012 8:03:04 AM]
  • 324. Top of Page Buy & Use Now Online Demo 6. Frequently Asked Questions What other expert systems are available? Quick Insight is ideal for assessing product and market proposals for new and smaller businesses. It is considerably less detailed than Business Insight but retains the essential elements and facilities. For expert guidance on developing a business plan, try the Plan Write Expert Edition. For expert help on preparing a marketing plan, see: Plan Write for Sales which contains facilities for writing a marketing plan as well as an expert systems to help assess and formulate marketing strategies and sales tactics. s Plan Write for Hi-Tech Marketing is similar to Plan Write for Sales but its expert system has been tailored for technology-based businesses. s Plan Write for Pricing contains an expert system to help determine the optimal price for a product or service. s Insight for Sales Strategy includes an expert system that helps businesses improve their sales conversion rates and revenues. s Is this software designed for a product or a service industry? Business Insight is supplied with separate knowledge bases for manufacturing and service businesses. Does this software come with a guarantee? Yes. This software comes with a 30-day money back guarantee. If you purchase a product and are not satisfied, you may return it within 30 days from the date of purchase and we will refund the full purchase price. Does your software come with technical support? Yes. Our software comes with free, knowledgeable technical support for the lifetime of the product. Is this software available in a MAC version? Sorry, no. This software is designed for use only with PCs running Windows. Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (12 of 19) [30-05-2012 8:03:04 AM]
  • 325. Need more help to select the most appropriate planning package? Use this Contact Form to explain your needs or utilize our Online Business Plan Advice Service. Top of Page Buy & Use Now Online Demo 7. User & Media Reviews Philip Kotler, Distinguished Professor of International Marketing, Northwestern University: For years I've advocated that companies need to perform marketing audits to check their strategic fit to the changing market environment. Business Insight goes further. It not only gives insight into the marketing side of the business, but into the company's total business. One can hardly fail to spot problems and opportunities in submitting a business situation to the disciplined appraisal provided by Business Insight. Mark McNeilly, Steve Gessner, System Strategy Department, IBM: One question we skeptically asked ourselves was, will this software really give us any insights we hadn't thought of? (After all, the program is called Business Insight.) The answer is, it did! John Sviokla, Assistant Professor, Harvard Graduate School of Business: In my capacity here at Harvard I am exposed to many of the new tools for business and strategic planning. Business Insight is the best I have seen. President, US Lotteries: The interview questions alone are worth the purchase price. We saved $2M by correcting our strategy before we invested. Richard Wiser, VP Financial Planning, Mary Kay Cosmetics: Using Business Insight is like having Michael Porter on call. It is like a refresher course for my MBA education. Jim Glantz, BYOB, Inc.: Your software is wonderful! It's like having the Wharton School of Business in my computer. It has already saved me much time in developing a business strategy for a product launch. I do not have the business savvy that some with extensive business education and background may possess, yet, with your software giving proper guidance, I have gained a great sense of self-confidence about where I am taking my company and when I expect to hit certain milestones. Your product doesn't cost... it keeps paying! Your software is helping me achieve my dream. Thank you. Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (13 of 19) [30-05-2012 8:03:04 AM]
  • 326. New York Times: Peter H. Lewis - Software to Help Introduce Products: Business Insight is an expert system that purports to help businesses find the best strategies for introducing a product, for clarifying a company's goals and for building better understanding among members of a project team. Expert-system programs are also known as knowledge bases, and they operate on the principle that business knowledge and experience can be collected, codified and made accessible through a computer program. An executive asks the computer how to solve a problem, and the computer either comes up with a suggestion or, in the process of sifting through variables, helps executives focus and come up with their own solutions. Many strategic planning programs are on the market, but Business Insight appears to be the most comprehensive and ambitious. The program's developers assert that they have captured the theories and insights of 30 recognized management experts, including Michael Porter, author of 'Competitive Strategy'. Business Insight sorts the user's answers, applies its rules and generates a variety of reports that can address specific product plans or the overall health of a business. "I've used it in a couple of situations, and we're using it now to evaluate a new product," said Gary H. Knippelmier, business development manager for the Dynatel Systems Division of the 3M Corporation in Austin, Texas, who tested early versions of the software. "The key thing is the broad perspective you get, more so than anything I've dealt with. It's a way of trying to ferret out your inconsistencies." The program begins by interviewing the user in question-and-answer form, asking literally hundreds of questions that range from basic financial data to a description of the user's business and its market. A simple spreadsheet is incorporated into the program for gathering and refining financial data. The fascinating thing about the process is that the questions go beyond mere facts and figures. The user is asked subjective questions as well as objective ones -- how likely is it that a competitor will retaliate, for example. Should the product be introduced now, or should you wait for the market to develop? Should the product be priced low for market penetration, or high for maximum cash generation? What channels of distribution will be most effective? Should promotion be "push" or "pull"? How will new technologies and changing cultural trends affect the business? It takes several hours to answer the questions, if the user gives them the attention they deserve. Even if the program did nothing else, the Q. and A. part is valuable in helping an executive identify a business's overall strengths and weaknesses. The questions often include helpful descriptions and summaries of business principles. The point of the program, however, is to help a company pick the optimum conditions for offering a new product. After it analyzes the situation, it generates a scorecard that rates the Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (14 of 19) [30-05-2012 8:03:04 AM]
  • 327. chances of success and suggests areas that can be modified. It identifies a company's strengths and weaknesses, and points out inconsistencies in a product plan. As a guide for planning products and devising a competitive strategy, Business Insight is an exhaustive checklist. It imposes a logical pattern on what is all too often a haphazard process. Wall Street Journal: William M. Bulkeley - With new Planning Software, Entrepreneurs act like MBAs: Can a computer program make up for two years at Stanford Business School? Probably not. But some business people say they have found wisdom in software. Software developers have produced a number of programs designed to guide the uninitiated through business planning, negotiation, employee management and purchase valuation. Some programs are little more than electronic form letters in which entrepreneurs fill in the blanks to bamboozle venture capitalists. Others are "expert systems" that give advice based on the precepts of management gurus. Nevertheless, some users say the programs have opened up new worlds. "I'm trying not to sound too effusive, but this software is really different. Any small-business person could gain insights from it," says Randy Ziegenhorn, a New Boston, Ill., wholesale seed dealer who uses a program called Business Insight. He credits the program for leading him to better marketing strategies. As a result, he says he sold more oat seeds in March than he had in the previous two years. Mr. Ziegenhorn says that neither his college degree in English literature nor his career as a farmer "lends itself to strategic business thinking." But when he answered the program's questions about his business, the program asked whether he could tailor his marketing efforts to particular customers rather than treating them all the same. "I said, 'Yes, there's a lot of difference'" among retailers, the store chains and the co-ops that buy oat seeds. Then he crafted the techniques that led to the sales gains. All these programs attempt to give users insights by asking questions in a structured way and forcing them to confront all the issues rather than ignoring difficulties. "Information-gathering and stimulating your brain is how we envision our job," says Daniel Bernstein, president of Beacon Expert Systems Inc., Brookline... The programs almost always leave users with more knowledge than they started with... The cost of such systems is small compared with the cost of a lawyer or consultant, users say. Lewis C. Hoff, president of Bartizan Inc., a Yonkers, N.Y., maker of bank card imprinters, uses Business Insight. He says a consultant would cost much more and "tie up a tremendous amount of time of you and your people." It's also quicker than getting an MBA degree. David Fein, vice president of Value Express, says, "It's like the difference between building a house from the ground up and redecorating it. You don't have to understand the theory to use it." Planning Review: Mark McNeilly and Steve Gessner, IBM Corporation - An Expert System for Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (15 of 19) [30-05-2012 8:03:04 AM]
  • 328. Strategic Analysis: Business Insight is an expert system for strategic analysis that won the respect of the managers who tested it for us. By combining both qualitative and quantitative strategic analysis, it offers managers - especially those who lack a strategic planning background - a useful tool for considering and managing future outcomes. Armed with Business Insight, a new expert system for strategic analysis, we analyzed the Applications Business System division of IBM, a multi-billion dollar unit. It took us ten hours to enter the data requested by the program and another hour to review our answers to make certain we had addressed the questions appropriately. The program then prepared a forty page analysis... What We Learned. We think Business Insight is a good first step toward using decision support tools to integrate both the qualitative and quantitative data that managers must take into account when planning strategy. After collecting our answers to some 375 questions on a wide variety of topics - including organizational factors, human resources, product benefits, packaging, market definition, sales processes and financing - the software was able to synthesize an accurate and coherent strategic plan. Based on our experience with other strategic planning tools, we believe that Business Insight is breaking new ground in a wide-open market. Business Insight presents you with a strategic analysis, observations about your business, key factors influencing the success of your business, your strengths and weaknesses, and predictions for the success of different strategic options. The analysis it did for us covered such topics as the business environment, the buyer, the product, the competition, the enterprise, development, manufacturing, marketing, service, suppliers, substitutes and management. As an example of its responses, Business Insight suggested that we consider the implications of our unit's targeted customer base. In addition to confirming several valuable perceptions we had gleaned during our previous analyses, it also provided new insights in the areas of competitive rivalry, upside potential for earnings and advertising. Another feature that took us a bit aback is that the answers it gives are quite frank. For example, if it thinks you should consider replacing one of your managers, it tells you so explicitly. Thus, one side benefit of this expert system software is that it makes recommendations without concern for office politics, its job security, or its next promotion.... One concern we had when we started was that, since Business Insight is an artificial intelligence tool, would it be a "black box" that wouldn't explain how it was coming up with answers? We were pleasantly surprised to find that, for every comment or recommendation it makes, it shows you a trail of its logic. For example, Business Insight warned us to expect strong competitive rivalry. It showed us that the two primary contributing factors to this potential rivalry were competitive commitment to the market and competitive liquidity. The program then traced this conclusion back to the detailed competitor information we had supplied. This type of documentation is critical to the Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (16 of 19) [30-05-2012 8:03:04 AM]
  • 329. credibility of the output. Business Insight also tutors you on strategic thinking as it goes along. At the beginning of each set of questions, it briefly describes the strategic issues to consider when answering. For example, when collecting information about the characteristics of your buyers, it suggests that you weigh buyer sensitivity to price, geographic location and dispersion, profitability, growth rate, and attitudes toward alternative solutions.... Business Insight is designed for product marketing managers, planning consultants, manager/owners of small to medium-sized enterprises and entrepreneurs. As professionals responsible for product strategy, we fit best into the first category... So how can people like us use this tool to optimize the strategic planning process? ... to a certain extent, the learning experience of working with the system is more important than its suggested solutions. After all, as General Eisenhower once said, "It's not the plan but the planning that counts." In small companies, where the planning process consists of the owner's setting down and creating a strategy, the best use of Business Insight is as an expert teacher rather than an answering machine. The tutoring the program provides may be a bargain for managers who aren't familiar with the concepts of strategic planning. Success Magazine: Jenny McCune - Consultant-in-a-Box, A Program That Probes Your Business for Strengths and Weaknesses: If you're a successful entrepreneur, chances are you learned about business through trial and error and applying your gut instincts. You know how painful - and costly - that approach can be. Have you ever wondered how things would have turned out if you'd hired a big-time consultant or had your business evaluated by the Harvard Business School? Business Insight is more than a collection of financial models and formulas; It's more like a sage mentor. The program judges numeric and non numeric factors, everything from the strength of your management team to the stage of growth your market is in. Its analysis is rock solid, built from 40 business books that include the teachings of Michael Porter and other management experts. Whether you're starting a business, launching a new product, or revamping your marketing, Business Insight will give you valuable input and help you improve your strategy. PC World: Bronwyn Fryer - Real Problems, Real Solutions: Starting a new business - or expanding an old one - requires a lot of thought and research. Your options: Roll up your sleeves and do some of the research yourself, hire a marketing consultant for a mere $150 an hour, or experiment with an emerging breed of software designed to help you make informed business decisions. Lew Hoff, president of Bartizan Corporation, a multimillion- dollar manufacturing firm with 85 employees based in Yonkers, New York, describes how "MBA-ware" helps steer his evolving business: "While I was considering this new business, I read about a software package called Business Insight. It's a database of 30 management experts' collected knowledge. It asks hundreds of questions about finances, products, Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (17 of 19) [30-05-2012 8:03:04 AM]
  • 330. Strategic Planning Software Idea Assessor - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use distribution, and so forth. ... the program generates a report based on your scores. It then rates your new venture's chance for success and identifies the strengths and weaknesses of your business, suggests ways to modify your plan. For $805, I got the same kind of information I would have received from a marketing consultant, without being charged about $1100 a day for four day's work. And a consultant would have tied up a tremendous amount of my time and my staff's time." Top of Page Buy & Use Now Online Demo 8. Buy & Use Now Buy and download Business Insight now via BRS's website as follows: Click the appropriate yellow Order button below. At the BRS product page, click the orange Add to Cart button and click Proceed to Checkout. 1. Once payment has been authorized, you will be instructed on the download procedure and sent a product registration number by email. Note that typical file sizes are about 20 Meg. 2. Product Description Price (US$)* Buy Now Business Insight For evaluating and enhancing strategies in larger businesses. 795.00 See also: Quick Insight For assessing new product and service ideas for new/smaller businesses. 229.95 Special Packages with Big Savings Entrepreneur Package (3 items) Includes: Plan Write Expert Business Planner, Plan Write for Pricing, and Plan Write for Marketing. Save US$ 100.85 489.00 Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (18 of 19) [30-05-2012 8:03:04 AM]
  • 331. Strategy Evaluator - Benefits - Features - More Info - Online Demo - Sample Report - Questions - Reviews - Buy+Use Other Planners: - Financial - Cash Flow - Marketing - Business Buy Now Manager Package (4 items) Entrepreneur Package plus Business Insight. Save US$ 207.85 1,177.00 Consultant Package (7 items) Manager Package plus Quick Insight, Plan Write for Sales, and Insight for Sales Strategy. Save US$ 419.70 1,655.00 * To download & use now. Includes a comprehensive electronic version of manual View our terms and conditions applying to software purchases and trial version upgrades. Note our 30-day refund guarantee. If based within the European Union, you may wish to check on the possible application of Value Added Tax (VAT) to transactions. Top of Page Buy & Use Now Online Demo Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Strategic Plan, Strategy Planning, Business Strategies, Strategy Matrix, SWOT Analysis, Fi...orces, Group Matrix, Marketing Plan, Marketing Strategy, Michael Porter, Boston Consulting http://www.planware.org/salebi.htm (19 of 19) [30-05-2012 8:03:04 AM] Search site !
  • 332. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Strategic Planning Software Idea Assessor - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use Strategy Evaluator - Benefits - Features - More Info - Online Demo - Sample Report - Questions - Reviews - Buy+Use Other Planners: - Financial - Cash Flow - Marketing - Business Buy Now Strategic Planning Software: Quick Insight - Business Idea Assessor Page Contents Overview1. Benefit from Expert Help2. Key Features & Elements3. Online Demo4. Frequently Asked Questions5. User & Media Reviews6. Buy & Use Now7. 1. Overview Fast Facts Name: Quick Insight. Function: Expert system to assess & enhance new business ideas & plans. For: Startups, managers, entrepreneurs & consultants. Benefits: Assesses problems & market potential. Offers expert help to improve prospects & planning. System: Windows 95/98 /Me/NT/2000/XP/Vista/Win7. Price: US$ 229.95 to download. See Also: Business Insight, Plan Write Expert Business Planner, Plan Write for Sales & Plan Write for Hi-Tech Marketing. Buy + Use Now Business Idea & Strategic Plan Software: Business Plan & Market Planning http://www.planware.org/saleqi.htm (1 of 12) [30-05-2012 8:03:10 AM] Search site !
  • 333. Quick Insight is an expert system for assessing market opportunities or business ideas. Drawing on the principles of business strategy developed over the past 20 years, it evaluates your new (or existing) product (or service), its competition, and the market to determine the potential for success. Once your product has been described, Quick Insight applies its specialized knowledge to the unique circumstances of the market and helps you make a decision to progress, modify or drop it. Quick Insight's assessments can be exported to Microsoft Word and PowerPoint as well as to the PDF format and the Internet. It requires Windows 95/98/Me/NT/2000/XP/Vista/Win7. Other relevant software solutions include: Plan Write Expert Business Planner contains many elements of Quick Insight's expert system and knowledge base as well as the tools and help needed to prepare a comprehensive, professional business plan. r Business Insight is a much more detailed and sophisticated version of Quick Insight for use by larger businesses. r Plan Write for Sales contains facilities for writing a marketing plan as well as an expert system (based on Quick Insight) to help assess and formulate marketing strategies and sales tactics. r Business Idea & Strategic Plan Software: Business Plan & Market Planning http://www.planware.org/saleqi.htm (2 of 12) [30-05-2012 8:03:10 AM]
  • 334. Top of Page Buy & Use Now Online Demo 2. Benefit from Expert Help Quick Insight is equivalent to an in-depth engagement with a consulting MBA specializing in marketing strategy and product planning. It draws on the expert of dozens of experts. Just a few hours with Quick Insight helps determine if your bright business idea will really succeed in the marketplace. You get a clear perspective of its potential before you invest more time and effort, and get suggestions for improvement. Quick Insight incorporates a wealth of experience gained with the highly successful Business Insight used by Fortune 500 companies such as 3M, AT&T, Caterpillar, Equitable Life, General Electric, IBM, Pillsbury and many others. After many years of research, a set of expert system rules has been developed that can quickly and accurately analyze the market potential for your products or service. These are all built into Quick Insight and can be accessed from your desk top. The process of using Quick Plan provokes new and better ideas and possibilities for your product ideas. Having spent time with Quick Insight and studied its findings, you'll make a better decision which saves money or generates more revenue, or does both. Here is a selection of major organizations that have benefited from the Plan Write and Insight expert planning software. Top of Page Buy & Use Now Online Demo 3. Key Features & Elements Business Idea & Strategic Plan Software: Business Plan & Market Planning http://www.planware.org/saleqi.htm (3 of 12) [30-05-2012 8:03:10 AM]
  • 335. The key features and elements of Quick Insight include: It starts with questions about your product ideas and your capability to achieve market success. These cover product, service, pricing, market, competition and environment. r Quick Insight then delves into many issues to measure your firm's ability to achieve your objectives and projections. These include: Your competitive advantages Your market niches Your dependenciess Your pricing objectivess Your ability to deliverys r As part of this process, you rate your business against the competition in every area critical to market success. Quick Insight then analyzes your productr Business Idea & Strategic Plan Software: Business Plan & Market Planning http://www.planware.org/saleqi.htm (4 of 12) [30-05-2012 8:03:10 AM]
  • 336. idea looking for strengths and weaknesses. Each evaluation is based upon intelligent software trained to the level of an MBA in strategic planning and each analysis is unique with thousands of relationships factored. The feedback includes observations and assertions. Each observation identifies a strength or weakness. It may point out an inconsistency in your assumptions. The basis for each observation is linked to your input. You can trace back to your original answers and understand the criteria behind the analysis. You can alter your input to experiment with alternative strategies. s Quick Insight makes assertions (draws conclusions) about your business. Each assertion identifies a weakness or a threat. Each assertion includes a list of the key factors considered in the analysis. You can click on any factor to trace to its origins. This process guides your planning to balance market weaknesses with competitive strengths. s Quick Insight matches your description of your product and company against an expert system knowledge base. Your potential for success is presented in a variety of proven business models including the Boston Consulting Group Matrix, GE Business Screen, Competitive Advantage and over 30 more ... r These help you to determine whether entering the marketplace has tremendous potential or is destined for failure. You can benefit from the exhaustive analysis either by reducing your risk and/or altering your ideas to avoid pitfalls. r You can print the entire assessment report of 50 pages, comprising text and charts, directly from Quick Insight, or send it to Microsoft Word for further editing, or use it as the basis for a Microsoft PowerPoint presentation. r Top of Page Buy & Use Now Online Demo Business Idea & Strategic Plan Software: Business Plan & Market Planning http://www.planware.org/saleqi.htm (5 of 12) [30-05-2012 8:03:10 AM]
  • 337. 4. Online Demo This Online Demo of Quick Insight shows, in a few minutes, how the answers to about 60 questions are used to construct a market model and how the expert system's rules are applied. These give insights into the factors with greatest impact on the idea's potential so that its strengths can be leveraged and weaknesses compensated for. Contents of Demo Welcome Detailed Investigation Questions about Competition Questions about Competitors Questions about Markets Questions about Customers Evaluation of Potential Drill Down to Ratings Review Reasoning Get to Root Cause Understand Reasoning Customers & Competitors Over 30 Charts Over 30 Charts GE Business Screen Capability and Propensity Position Evaluation Graph Pricing Strategy Observations on Strategy Observations give Advice Trace Ratings Observations and Advice Written Assessments Detailed Guidance PowerPoint Presentation Buy Business Idea Assessor Top of Page Buy & Use Now Online Demo 5. Frequently Asked Questions What other expert systems are available? Business Insight is a powerful and sophisticated expert system for evaluating business strategies. It is much more detailed than Quick Insight and includes a facility to generate a detailed marketing plan linked to the Plan Write for Marketing. Business Idea & Strategic Plan Software: Business Plan & Market Planning http://www.planware.org/saleqi.htm (6 of 12) [30-05-2012 8:03:10 AM]
  • 338. For expert guidance on developing a business plan, try the Plan Write Expert Edition. For expert help on preparing a marketing plan, see: Plan Write for Sales which contains facilities for writing a marketing plan as well as an expert systems to help assess and formulate marketing strategies and sales tactics. s Plan Write for Hi-Tech Marketing is similar to Plan Write for Sales but its expert system has been tailored for technology-based businesses. s Plan Write for Pricing contains an expert system to help determine the optimal price for a product or service. s Insight for Sales Strategy includes an expert system that helps businesses improve their sales conversion rates and revenues. s Is this software designed for a product or a service industry? Quick Insight is not industry specific and works equally as well whether you offer a product or service – or a combination of both. Does this software come with a guarantee? Yes. This software comes with a 30-day money back guarantee. If you purchase a product and are not satisfied, you may return it within 30 days from the date of purchase and we will refund the full purchase price. Does your software come with technical support? Yes. Our software comes with free, knowledgeable technical support for the lifetime of the product. Is this software available in a MAC version? Sorry, no. This software is designed for use only with PCs running Windows. Need more help to select the most appropriate planning package? Use this Contact Form to explain your needs or utilize our Online Business Plan Advice Service. Top of Page Buy & Use Now Online Demo 6. User & Media Reviews Jordan Glogau, Sr. VP PowerNet: Business Idea & Strategic Plan Software: Business Plan & Market Planning http://www.planware.org/saleqi.htm (7 of 12) [30-05-2012 8:03:10 AM]
  • 339. I used Quick Insight on two projects the first day I received it. As I have come to expect from your company, the analysis was right on target! Bill Bollinger, Project Manager, Multi-Option Systems: Quick Insight is like having a $2000 a day business consultant on call. Herman Hamm, Vice Chairman, SCORE Chapter 21: This intelligent software is an invaluable tool in the hands of SBA, SBDC and SCORE counselors and clients. Jonathan Todd, President, SabreMark Inc.: As a special marketing consulting firm hired by governments here and abroad, by business and by other consultants seeking enhanced market share for themselves and their clients, I need the best marketing tools available, worldwide. Quick Insight spit out a report literally better than I would have received for $50,000 with the big management firms. I have repeatedly found your programs to be highly accurate. I have even tested known cases with limited information and have seen exceptionally targeted, valid results. SabreMark uses your products as part of our service to nearly all clients now. I am thrilled with the availability of an advocate who resides in my computer. What a great partner to have! Paul McMannis, President, The Bell-Mason Group: I look at hundreds of business plans in a year. Quick Insight will become a standard tool in my practice. Jack Dwyer, Principal, J.D. and Associates: The output is just terrific for internal and external presentations. Quick Insight really illustrates the direction clearly and concisely. CEO, Market Scope, Inc.: Quick Insight provides a quick yet intensive analysis of the market potential for each and every product idea – whether it’s five, or 50. I use it even before expensive market research is conducted, which saves us even more money. Home Office Computing: Alan S. Kay - Instant Analysis: Who wouldn't like to have an M.B.A. grade analysis of a new product's market potential delivered inexpensively within hours of a request? It can be yours with Quick Insight, a powerful marketing strategy analysis tool that works best for certain kinds of businesses. Quick Insight doesn't demand much computer expertise. It installs easily and uses a friendly system of Cue Cards to guide you through developing a marketing analysis of your business. The product reflects its lineage as a down-market version of Business Resource Software Inc.'s highly regarded Business Insight - a $805 package targeted at Business Idea & Strategic Plan Software: Business Plan & Market Planning http://www.planware.org/saleqi.htm (8 of 12) [30-05-2012 8:03:10 AM]
  • 340. Fortune 500 companies. Like it's bigger sibling, Quick Insight draws on the accumulated wisdom of some 40 business and marketing experts to evaluate your answers to an extensive list of questions. In fact, Quick Insight's greatest value may be in forcing you to answer all those questions - about the key players in your market, how their products or services compare with yours, your dependency on suppliers, pricing issues, marketing effectiveness, and a host of other issues every business owner will recognize but too few have considered carefully. Quick Insight leaves you no choice but to think about them. Based on your input, you'll be offered an extensive set of observations, a summary of your market situation, and a numerical evaluation score reflecting your potential to enter and satisfy your market, your competitive potential, and the likelihood that sales will generate profits. If your rating on the 100-point scale is below 80, Quick Insight allows you to examine those issues and problems you must address. The final report, which you can save and print, can run to 50 pages. It can even include extensive graphs. If you are planning a business empire, Quick Insight should be one of your first acquisitions. Computer Shopper: Kathy Yakal - Making Your Plans More Marketable: If you're selling a product and suspect your marketing's gone awry, Quick Insight's expert analysis can help. Many a fine product or service has never had a chance to shine because its creators lacked a successful marketing plan. Quick Insight looks and works like an earlier software product from the same company: Business Insight. But Quick Insight costs much less. Also, it focuses on marketing for small and Fortune 1000 companies, while Business Insight aimed its sights at bigger businesses. After asking a series of detailed questions about your market, competition, and goals, Quick Insight produces a 50-page analysis of your concept, illustrating it with colorful charts and graphs. Unless you've created successful marketing plans on your own before and don't need the expert advice, Quick Insight may well pay for itself many times over. Once you've completed the data-input section, Quick Insight takes over and supplies you with a multilevel analysis of your company's ability to compete successfully in the marketplace you've described. First and simplest is the Evaluation. This is an overall potential success rating of one to 100. Anything below 80 is considered risky. If you fall in this danger zone, click on the Trace icon, and Quick Insight lets you revisit the screens whose factors pulled the score down. You can actually call up this rating as you're entering data and watch how it changes as you answer questions. Quick Insight's Observations come next. An outline highlights areas of concern that the program has isolated. Click on one such as: "You have a strong position in a slow market," and the program supplies you with its rational for making that judgment, and offers strategies for improving your chances there. If you click the Trace button, you'll be shown Business Idea & Strategic Plan Software: Business Plan & Market Planning http://www.planware.org/saleqi.htm (9 of 12) [30-05-2012 8:03:10 AM]
  • 341. the data-input areas that contributed to this conclusion. More than 30 charts graphically illustrate Quick Insight's evaluation of your marketing plan. These are not all typical graphs such as you might find in a small-business computer application; they're tightly focused on various elements of your marketing plan. While you can look at generic graphs such a Tendency to Buy and Consumer Decision-Making, you also have choices like Capability and Propensity to Attack, and Offering/Market Evolution Portfolio Matrix. Finally, Quick Insight's Summary sums up in text form what it has told you in other ways throughout the analysis process. Print out the more than 50-page analysis. This hard-copy document comprises the extensive evaluation and strategy suggestions offered by Quick Insight for your individual situation, including the graphs created during your work sessions. Quick Insight's creators suggest that the program is also a valuable tool for companies that are already marketing products or services, to see if they might gain by altering some strategies midstream. But in volatile economic times, it's especially helpful for people who can't afford to take a financial risk and lose. So for less than a marketing consultant might charge for an hour's work, you can answer a series of insightful questions - many of which you may have never even considered - and get an expert evaluation of your venture's prospects in the market. Top of Page Buy & Use Now Online Demo 7. Buy & Use Now Buy and download Quick Insight now via BRS's website as follows: Click the appropriate yellow Order button below. At the BRS product page, click the orange Add to Cart button and click Proceed to Checkout. 1. Once payment has been authorized, you will be instructed on the download procedure and sent a product registration number by email. Note that typical file sizes are about 20 Meg. 2. Product Description Price (US$)* Buy Now Quick Insight For assessing new product and service ideas for new/smaller businesses. 229.95 See also: Business Idea & Strategic Plan Software: Business Plan & Market Planning http://www.planware.org/saleqi.htm (10 of 12) [30-05-2012 8:03:10 AM]
  • 342. Strategic Planning Software Idea Assessor - Benefits - Features - Online Demo - Questions - Reviews - Buy+Use Plan Write Expert Business Planner Expert system based on Plan Write Business Planner plus elements of Quick Insight. 229.95 Plan Write for Sales Expert system based on Plan Write for Marketing plus elements of Quick Insight. 229.95 Plan Write for Hi-Tech Marketing Specialist expert system including elements of Plan Write for Marketing and Quick Insight. 299.95 Plan Write for Pricing Expert system using elements of Plan Write for Marketing and Quick Insight. 229.95 Business Insight For evaluating and enhancing strategies in larger businesses. 795.00 Special Packages with Big Savings Entrepreneur Package (3 items) Includes: Plan Write Expert Business Planner, Plan Write for Pricing, and Plan Write for Marketing. Save US$ 100.85 489.00 Manager Package (4 items) Entrepreneur Package plus Business Insight. Save US$ 207.85 1,177.00 Business Idea & Strategic Plan Software: Business Plan & Market Planning http://www.planware.org/saleqi.htm (11 of 12) [30-05-2012 8:03:10 AM]
  • 343. Strategy Evaluator - Benefits - Features - More Info - Online Demo - Sample Report - Questions - Reviews - Buy+Use Other Planners: - Financial - Cash Flow - Marketing - Business Buy Now Consultant Package (7 items) Manager Package plus Quick Insight, Plan Write for Sales, and Insight for Sales Strategy. Save US$ 419.70 1,655.00 * To download & use now. Includes a comprehensive electronic version of manual View our terms and conditions applying to software purchases and trial version upgrades. Note our 30-day refund guarantee. If based within the European Union, you may wish to check on the possible application of Value Added Tax (VAT) to transactions. Top of Page Buy & Use Now Online Demo Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Business Idea & Strategic Plan Software: Business Plan & Market Planning http://www.planware.org/saleqi.htm (12 of 12) [30-05-2012 8:03:10 AM] Search site !
  • 344. Home Blog Map Help New Price List Buy+Use Privacy Contact Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Cashflow Forecasting Software Introduction Benefits Detailed Info Download & Try Buy + Use Now Frequent Questions - Newcomers - Users - Excel 2007, 2010 Install & Run Notes Support Free Version Brochure: PDF Buy Now Try Now Cashflow Forecasting Software Channel Contents Introduction: The Cashflow Plan range and uses, and how you can benefit from using it. r Benefits: Why Cashflow Plan is faster, easier and better and its key advantages. r Detailed Information: Descriptions of the six versions of Cashflow Plan, facilities and features, variables handled and help/ support provided. r Download Trial & Free Versions: Links to download all trial and free versions. r Buy & Use Now: Ecommerce service for purchasing and immediately downloading. r Frequently Asked Questions: FAQs covering hundreds of issues for new and existing users and for newcomers to Excel 2007-2010. r Installation & Running Notes: Detailed guidance covering installation, familiarization, exploration and use. r Fast Facts Name: Cashflow Plan (six versions). Function: Microsoft Excel-based template for 12-month income, cash flow & balance sheet projections with roll-forward facility. Uses: Cash flow planning, budgeting, raising finance, cash management. For: Managers, consultants, entrepreneurs & startups. Benefits: Easy-to-use. Expandable. Saves time & effort. Improves cash planning. System: Windows 95/98/ Me/NT/2000/XP/Vista/Win7 with Excel 5,7,8,95,97, 2000,XP,2003,2007,2010. Prices (US$): Free, 39, 79, 119, 159 or 199. See Also: Exl-Plan for multi-year projections. Buy + Use Now Download + Try Contents Cashflow Plan, Cash Flow Plan, Cashflow Planner, Cash Flow Forecasts, Cash Flo...nning, Business Planner, Business Plan, Business Plan Software, Business Plan Template, http://www.planware.org/cashflowforecastsoftware.htm (1 of 2) [30-05-2012 8:16:07 AM] Search site !
  • 345. Support for Users: Details of support and help available to users. r Cashflow Plan Free: Free version for 6-month projections - details, download link and registration form. r Cashflow Brochure: 4-page brochure in PDF format (470k) describing the Cashflow Plan range. r See also: Financial Projection Software: Excel-based templates for comprehensive, multi-year financial projections for business plans, raising finance and strategic planning. Includes 150-page Word-based template and guide for writing a plan. q Financial Projection Software Cashflow Forecasting Software Business Plan Software Marketing Plan Software Strategic Planning Software Business Plan Guide Business Planning Freeware Online Planning Tools Business Planning Papers Other Items Home Blog Map Help New Price List Buy+Use Privacy Contact PlanWare, Invest-Tech Limited, Ardmeen Park, Blackrock, Co. Dublin, Ireland International Tel: +353-1-283 4083 International Fax: +353-1-278 2391 Email: info@planware.org WWW: http://www.planware.org Subscribe: RSS Follow: Twitter PlanWare, Cashflow Plan, Exl-Plan, Quik-Plan, Free-Plan, Biz-Plan, Easi-Plan, Cash-Plan, Pers-Plan, Your-Plan and Bank-Plan are trademarks or registered trademarks property of Invest-Tech Limited. Microsoft and the Office logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. Plan Write, Quick Insight and Business Insight are trademarks or registered trademarks property of BRS Inc. © Copyright 1999-2012. Invest-Tech Limited. All rights reserved. Contents Cashflow Plan, Cash Flow Plan, Cashflow Planner, Cash Flow Forecasts, Cash Flo...nning, Business Planner, Business Plan, Business Plan Software, Business Plan Template, http://www.planware.org/cashflowforecastsoftware.htm (2 of 2) [30-05-2012 8:16:07 AM] Search site !