head and shoulder and sunsilk

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head and shoulder and sunsilk

  1. 1. Presented by M. Hassan shafiq<br />
  2. 2. Introduction to unilever<br />Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens and William Hulme Lever<br />Incorporated here in 1948 <br />Started building their factory at RahimYar Khan<br />LBPL, the largest consumer goods producing company in Pakistan<br />
  3. 3. Introduction to Procter & Gamble<br />In 1837, Procter and Gamble was founded in Cincinnati by William Procter and Began. <br />The company's first product was Ivory soap, introduced in 1879. <br />Began working in the company in 1883 and served as president of the company from 1907-1930.<br />
  4. 4. Mission statement<br />Unilever<br />Their mission is <br /> “ To add Vitality to life”. <br />P&G<br />Provide branded products and superior quality and value<br />that improve the lives of the world's consumer.<br />
  5. 5. vision statement<br />Unilever<br />Work to create a better future every day by<br />Inspiring people and develop new ways of doing<br />business .<br />P&G<br />Be, and be recognized as, the best consumer products and<br />services company in the world.<br />
  6. 6. Core values<br />Unilever<br />Always working with integrity<br />Positive impact<br />Working with others<br />Continuous commitment<br />P&G<br />People<br />Integrity<br />Passion for winning<br />
  7. 7.
  8. 8. Brands Offered By P&G<br />
  9. 9. Project on <br />V/s<br />
  10. 10. Sun silk introduction<br />It was launched in 1954 in<br />United kingdom. sun silk<br />was introduced in Pakistan<br />in 1989 with three variants<br />Related to hair type. Sun<br />silk has not been able to<br />gain desired share in<br />market. LBPL relaunched<br />suns ilk in Pakistan in<br />2000.<br />
  11. 11. Market segmentation of sun silk<br />Sun silk shampoo will be using gender and age as the basis for segmentation. This segmentation is Demographic segmentation.<br />Market segment of female of age 16-21<br />Market segment of female of age 21-40<br />40 above<br />
  12. 12. Target market of sun silk<br />Their main target market is females between the age group 16-40. But in their promotional activities, they cover the whole market.<br />These segment s are the best to make accurate promotional strategies to earn the market interest.<br />
  13. 13. Market poisoning strategy(mind share)<br />In the time when every young adult want to give himself a new look, Sun silk offers family size bottle in 165rps. <br />Change packing and size to attract new customers<br />
  14. 14. The New Collection<br />Anti-Dandruff<br />Thick and Long<br />Soft and Smooth<br />Hair Fall Solution<br />Black Shine<br />
  15. 15. Product in Pakistan<br />Head & Shoulders is world's No.1 anti-dandruff shampoo. A power brand from P&G , this brand made its debut in Pakistan in 1991. <br />In Pakistan, H&S has a 65% market share of Anti -Dandruff shampoo segment. It has consolidated this position since the new Renaissance launch. <br />
  16. 16. Market segmentation of head and shoulder<br />For head and shoulders it is based upon life style as well as customer preference despite of their demography or geography. The core segments are<br />Black hair<br />Anti-dandruff<br />Smooth hair<br />
  17. 17. Target Market<br />The target market for<br />Head & Shoulders<br />are the Higher middle<br />class people who are<br />brand conscious, early<br />adaptors and who<br />care about the overall<br />health of their hair.<br />
  18. 18. Market positioning strategy <br />Head and shoulders differentiate itself from other anti dandruff shampoos by the means of introduction of new element ZPT formula.<br />Offers family size bottle in 220rps so that is the reason it is a hot product in brand conscious people.<br />
  19. 19. The New Collection<br />Soothing Care<br />Silky Black <br />Hair Fall Defence<br />Lively & Silky<br />Classic clean<br />Refreshing<br />
  20. 20. Difference between<br />Sun silk came with the idea to grab the market and to be superior in the market.<br />Sun silk can targeting the lower class, who have lower income.<br />It’s innovative campaigns and pervasive ways of promotion made the consumers well aware about Sun silk.<br />Head and shoulder successfully established itself as a strong brand.<br />Head & shoulders targeting mainly high and middle class people.<br />Belonging to P&G give Head & Shoulders an esteem in consumers mind.<br />Sun silk<br />Head and shoulders<br />
  21. 21. List of competitors (in Pakistan) <br />Sun silk<br /><ul><li>Pantene
  22. 22. Dove
  23. 23. Medicam
  24. 24. Bio amla (in rural areas)</li></ul>Head and shoulders<br /><ul><li>Clean and clear
  25. 25. Garnier</li></li></ul><li>Bcg matrix<br />
  26. 26. Bcg analysis<br />UNILEVER<br />Stars<br /><ul><li>Sun silk
  27. 27. Lux </li></ul>Cash cows<br /><ul><li>Lipton
  28. 28. Ponds</li></ul>Dogs <br /><ul><li>Wheel
  29. 29. Lifebuoy shampoo</li></ul>Question mark <br /><ul><li>Clear shampoo
  30. 30. Rin </li></ul>P&G<br />Stars<br />Gillette<br />Pampers<br />Cash cows<br />Head and shoulders<br />Ariel <br />Dogs<br />Camay<br />White <br />Question mark<br />Oral-B<br />Herbal Essences<br />
  31. 31. Relative market share of sun silk and head and shoulders<br />
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