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head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
head and shoulder and sunsilk
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head and shoulder and sunsilk

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  • 1. Presented by M. Hassan shafiq<br />
  • 2. Introduction to unilever<br />Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens and William Hulme Lever<br />Incorporated here in 1948 <br />Started building their factory at RahimYar Khan<br />LBPL, the largest consumer goods producing company in Pakistan<br />
  • 3. Introduction to Procter & Gamble<br />In 1837, Procter and Gamble was founded in Cincinnati by William Procter and Began. <br />The company's first product was Ivory soap, introduced in 1879. <br />Began working in the company in 1883 and served as president of the company from 1907-1930.<br />
  • 4. Mission statement<br />Unilever<br />Their mission is <br /> “ To add Vitality to life”. <br />P&G<br />Provide branded products and superior quality and value<br />that improve the lives of the world's consumer.<br />
  • 5. vision statement<br />Unilever<br />Work to create a better future every day by<br />Inspiring people and develop new ways of doing<br />business .<br />P&G<br />Be, and be recognized as, the best consumer products and<br />services company in the world.<br />
  • 6. Core values<br />Unilever<br />Always working with integrity<br />Positive impact<br />Working with others<br />Continuous commitment<br />P&G<br />People<br />Integrity<br />Passion for winning<br />
  • 7.
  • 8. Brands Offered By P&G<br />
  • 9. Project on <br />V/s<br />
  • 10. Sun silk introduction<br />It was launched in 1954 in<br />United kingdom. sun silk<br />was introduced in Pakistan<br />in 1989 with three variants<br />Related to hair type. Sun<br />silk has not been able to<br />gain desired share in<br />market. LBPL relaunched<br />suns ilk in Pakistan in<br />2000.<br />
  • 11. Market segmentation of sun silk<br />Sun silk shampoo will be using gender and age as the basis for segmentation. This segmentation is Demographic segmentation.<br />Market segment of female of age 16-21<br />Market segment of female of age 21-40<br />40 above<br />
  • 12. Target market of sun silk<br />Their main target market is females between the age group 16-40. But in their promotional activities, they cover the whole market.<br />These segment s are the best to make accurate promotional strategies to earn the market interest.<br />
  • 13. Market poisoning strategy(mind share)<br />In the time when every young adult want to give himself a new look, Sun silk offers family size bottle in 165rps. <br />Change packing and size to attract new customers<br />
  • 14. The New Collection<br />Anti-Dandruff<br />Thick and Long<br />Soft and Smooth<br />Hair Fall Solution<br />Black Shine<br />
  • 15. Product in Pakistan<br />Head & Shoulders is world's No.1 anti-dandruff shampoo. A power brand from P&G , this brand made its debut in Pakistan in 1991. <br />In Pakistan, H&S has a 65% market share of Anti -Dandruff shampoo segment. It has consolidated this position since the new Renaissance launch. <br />
  • 16. Market segmentation of head and shoulder<br />For head and shoulders it is based upon life style as well as customer preference despite of their demography or geography. The core segments are<br />Black hair<br />Anti-dandruff<br />Smooth hair<br />
  • 17. Target Market<br />The target market for<br />Head & Shoulders<br />are the Higher middle<br />class people who are<br />brand conscious, early<br />adaptors and who<br />care about the overall<br />health of their hair.<br />
  • 18. Market positioning strategy <br />Head and shoulders differentiate itself from other anti dandruff shampoos by the means of introduction of new element ZPT formula.<br />Offers family size bottle in 220rps so that is the reason it is a hot product in brand conscious people.<br />
  • 19. The New Collection<br />Soothing Care<br />Silky Black <br />Hair Fall Defence<br />Lively & Silky<br />Classic clean<br />Refreshing<br />
  • 20. Difference between<br />Sun silk came with the idea to grab the market and to be superior in the market.<br />Sun silk can targeting the lower class, who have lower income.<br />It’s innovative campaigns and pervasive ways of promotion made the consumers well aware about Sun silk.<br />Head and shoulder successfully established itself as a strong brand.<br />Head & shoulders targeting mainly high and middle class people.<br />Belonging to P&G give Head & Shoulders an esteem in consumers mind.<br />Sun silk<br />Head and shoulders<br />
  • 21. List of competitors (in Pakistan) <br />Sun silk<br /><ul><li>Pantene
  • 22. Dove
  • 23. Medicam
  • 24. Bio amla (in rural areas)</li></ul>Head and shoulders<br /><ul><li>Clean and clear
  • 25. Garnier</li></li></ul><li>Bcg matrix<br />
  • 26. Bcg analysis<br />UNILEVER<br />Stars<br /><ul><li>Sun silk
  • 27. Lux </li></ul>Cash cows<br /><ul><li>Lipton
  • 28. Ponds</li></ul>Dogs <br /><ul><li>Wheel
  • 29. Lifebuoy shampoo</li></ul>Question mark <br /><ul><li>Clear shampoo
  • 30. Rin </li></ul>P&G<br />Stars<br />Gillette<br />Pampers<br />Cash cows<br />Head and shoulders<br />Ariel <br />Dogs<br />Camay<br />White <br />Question mark<br />Oral-B<br />Herbal Essences<br />
  • 31. Relative market share of sun silk and head and shoulders<br />

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