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1. Pengertian Penelitian
2. Latar Belakang
3. Identifikasi Masalah
4. Perumusan Masalah
5. Desain Penelitian
6. Proposal Penelitian
Research is a systematic inquiry aimed at
providing information to solve managerial
Why study research ? The study of research
methods provides you with the knowledge
and skills you need to solve the problems and
meet the challenges of a fast-paced decision-
The Value of Acquiring Skills:
1. As a decision maker you’ll often feel the
need for more information before selecting
a course of action.
2. You may be called on to do a research
study for a higher-level executive.
3. You buying research service from others
or evaluating proposals for research
prepared by others.
4. Because much decision making relies on
using informations collected during prior
research project, with research skill you
will be able to deal professionally.
5. You may establish a career as a research
The types of study can be classified:
1. Reporting Study: an inquiry may be
made only to provide an account or
summation of some data, perhaps the
generation of some statistics.
2. Descriptive Study: try to discover
answers to the questions
who, what, when, where, and
3. Explanatory Study: goes beyond
description and attempts to explain
the rasons for the phenomenon that
the descriptive study only observed.
4. Predictive Study: just as rooted in
theory as explanation.
What is research
What is content research
How to a good design of
Is research always problem
How to identification
How to formulation
Is the blue print for fulfilling objectives and answering
Selecting a design may be complicated by the
availability of a large variety of methods, techniques,
procedure, protocols, and sampling plans. For
examples, you may decide on a secondary data study,
case study, survey, experiment, or simulation.
If a survey is selected, should it be administered by
mail, e-mail, telephone, or personal interview? Should
all relevant data be collected at one time or regular
intervals? What kind of structure will the questionnaire
or interviews guide possess? What questions wording
should be employed? Should the response s be scaled
or open-ended? How will reliability and validity be
Introduction to include research
motivation(s), background, research
question(s) and research objective(s).
Theoretical Framework and Hypothesis
Development (if present) to explain the
theoretical framework used as the logical
basis to develop hypothesis or research
proposition and research model.
Research Method to describe data selection
and collection approach, measurement and
operational variable definition and data