Ingredients for Success on the Web

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Ingredients for Success on the Web

  1. 1. Ingredients of a Successful Web Business Chris Harvey General Director, VietnamWorks.com 28 October 2009
  2. 2. <ul><li>Ingredients of successful web businesses </li></ul><ul><li>Discussion </li></ul>Objectives
  3. 3. My background
  4. 4. CLEAR objective: Solve a PROBLEM! Ingredient #1
  5. 5. <ul><li>What consumer problem does the site solve? </li></ul><ul><li>Users don’t care about “cool” – they care about value </li></ul><ul><li>Don’t try to fill too many needs – be a CATEGORY KILLER </li></ul>
  6. 6. CLEAR positioning: What is the site ABOUT? Ingredient #2
  7. 7. <ul><li>Communicate your value clearly and quickly – “Why should I care?” </li></ul><ul><li>Technology is necessary but not sufficient </li></ul><ul><li>It’s all marketing </li></ul>
  8. 8. What is this site about?
  9. 9. What is this site about?
  10. 10. What is this site about?
  11. 11. What is this site about?
  12. 12. What is this site about?
  13. 13. CLEAR and PRACTICAL monetization model Ingredient #3
  14. 14. <ul><li>“ Hard value” – Users pay (VietnamWorks, eBay, VinaGame) </li></ul><ul><li>“ Soft value” – Advertisers pay (YuMe.vn, VNexpress, blogs, video sites, news sites) </li></ul><ul><li>Hard value is easier to monetize </li></ul><ul><li>Payment payment payment! </li></ul>
  15. 15. Great user experience: Don’t make me think! Ingredient #4
  16. 16. Users must think to use your site Users understand and know what to do easily Good Bad
  17. 17. Don’t make me think!
  18. 18. Don’t make me think!
  19. 19. Don’t make me think!
  20. 20. Don’t make me think! www.usertesting.com
  21. 22. <ul><li>A CLEAR objective – Solve a PROBLEM! </li></ul><ul><li>CLEAR positioning (What is this site about?) </li></ul><ul><li>CLEAR and PRACTICAL monetization model (Hard or Soft?) </li></ul><ul><li>GREAT user experience – “Don’t make me think!!” </li></ul>Main ingredients - Recap
  22. 23. Thank You & Discussion

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