Getting a mobile idea
to 100000 users

Thursday, October 17, 13
A little story about me

Thursday, October 17, 13
Thursday, October 17, 13
Thursday, October 17, 13
We look forward to building your success story
Thursday, October 17, 13
40 / 725700 = 0.000055

Thursday, October 17, 13
$10000

Thursday, October 17, 13
$10000 $10000 $10000 $10000 $10000
$10000 $10000 $10000 $10000 $10000
$10000 $10000 $10000 $10000 $10000
$10000 $10000 $10...
• Ideas
• Lean Learning - Hypothesis, experiment,
evidence

• Loop

• Growth Hack
Thursday, October 17, 13
1. Idea

Thursday, October 17, 13
Great! Let us build and
launch it

Thursday, October 17, 13
Lean Learning
Assumption/ We believe that people living in Vietnam need a better way to
book delivery couriers and rides o...
Focus
Thursday, October 17, 13
Listen Vs Observe
Thursday, October 17, 13
How to design great
experiments
Smallification

Thursday, October 17, 13
• http://www.youtube.com/watch?
v=cMtnA9oG3Js

Thursday, October 17, 13
Think BIG but bet small
Thursday, October 17, 13
Hands on - 5 min

Thursday, October 17, 13
Lean Learning
Assumption/ We believe that people living in Vietnam need a better way to
book delivery couriers and rides o...
Thursday, October 17, 13
Thursday, October 17, 13
Prototyping
• fluid UI
• Proto IO
• Omni Graffle

Thursday, October 17, 13
Thursday, October 17, 13
FEATURES

TIME

Thursday, October 17, 13
Summary

Thursday, October 17, 13
Growth Hacks

Thursday, October 17, 13
Organic Search

• Call to action
• Use Rich snippets http://www.google.com/
webmasters/tools/richsnippets

Thursday, Octob...
Email marketing

Thursday, October 17, 13
Create
Content
and share

Thursday, October 17, 13
Blog

• Write about why you do it, not just how
• Start a community

Thursday, October 17, 13
Partner with famous
blogs

• Drive traffic
• Up your SEO and ranking on google

Thursday, October 17, 13
Leech on the leaders
• Post in famous forums that are related.
• Do not sound like spam, that will backfire

Thursday, Octo...
Seed users
• Create content yourself and post them on
your app. No one wants to go to a empty
site with no users

Thursday...
Complete immersion
• Use the app yourself, everyday. Be the
biggest fan of your own product.

• If your app involves other...
Incentivize virality
Thursday, October 17, 13
Get on news or tech
sites

Thursday, October 17, 13
Thursday, October 17, 13
Video Sharing

Thursday, October 17, 13
re-think your video ad

Thursday, October 17, 13
Remind your users

Thursday, October 17, 13
Thursday, October 17, 13
Thursday, October 17, 13
Social

Games
(Graphics)

Thursday, October 17, 13

Utilities
(Speed)
This is not a Website.

Thursday, October 17, 13
Thursday, October 17, 13
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2359 Media Tech Talk "Building a Mobile Business"

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2359 Media Tech Talk "Building a Mobile Business"

  1. 1. Getting a mobile idea to 100000 users Thursday, October 17, 13
  2. 2. A little story about me Thursday, October 17, 13
  3. 3. Thursday, October 17, 13
  4. 4. Thursday, October 17, 13
  5. 5. We look forward to building your success story Thursday, October 17, 13
  6. 6. 40 / 725700 = 0.000055 Thursday, October 17, 13
  7. 7. $10000 Thursday, October 17, 13
  8. 8. $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 $10000 Thursday, October 17, 13
  9. 9. • Ideas • Lean Learning - Hypothesis, experiment, evidence • Loop • Growth Hack Thursday, October 17, 13
  10. 10. 1. Idea Thursday, October 17, 13
  11. 11. Great! Let us build and launch it Thursday, October 17, 13
  12. 12. Lean Learning Assumption/ We believe that people living in Vietnam need a better way to book delivery couriers and rides on motorbikes Hypothesis Experiment Evidence Thursday, October 17, 13 The smallest thing we can do to prove that need is to go to offices and give our mobile number and charge them really low rates to see if they want to use the service We will know we have succeeded when 30% of the people who we approach use the service one time and 20% of those people actively continue to use that service
  13. 13. Focus Thursday, October 17, 13
  14. 14. Listen Vs Observe Thursday, October 17, 13
  15. 15. How to design great experiments Smallification Thursday, October 17, 13
  16. 16. • http://www.youtube.com/watch? v=cMtnA9oG3Js Thursday, October 17, 13
  17. 17. Think BIG but bet small Thursday, October 17, 13
  18. 18. Hands on - 5 min Thursday, October 17, 13
  19. 19. Lean Learning Assumption/ We believe that people living in Vietnam need a better way to book delivery couriers and rides on motorbikes Hypothesis Experiment Evidence Thursday, October 17, 13 The smallest thing we can do to prove that need is to go to offices and give our mobile number and charge them really low rates to see if they want to use the service We will know we have succeeded when 30% of the people who we approach use the service one time and 20% of those people actively continue to use that service
  20. 20. Thursday, October 17, 13
  21. 21. Thursday, October 17, 13
  22. 22. Prototyping • fluid UI • Proto IO • Omni Graffle Thursday, October 17, 13
  23. 23. Thursday, October 17, 13
  24. 24. FEATURES TIME Thursday, October 17, 13
  25. 25. Summary Thursday, October 17, 13
  26. 26. Growth Hacks Thursday, October 17, 13
  27. 27. Organic Search • Call to action • Use Rich snippets http://www.google.com/ webmasters/tools/richsnippets Thursday, October 17, 13
  28. 28. Email marketing Thursday, October 17, 13
  29. 29. Create Content and share Thursday, October 17, 13
  30. 30. Blog • Write about why you do it, not just how • Start a community Thursday, October 17, 13
  31. 31. Partner with famous blogs • Drive traffic • Up your SEO and ranking on google Thursday, October 17, 13
  32. 32. Leech on the leaders • Post in famous forums that are related. • Do not sound like spam, that will backfire Thursday, October 17, 13
  33. 33. Seed users • Create content yourself and post them on your app. No one wants to go to a empty site with no users Thursday, October 17, 13
  34. 34. Complete immersion • Use the app yourself, everyday. Be the biggest fan of your own product. • If your app involves other users, ask them how they know the app, what do they like and dislike but do not tell them you are the founder. Thursday, October 17, 13
  35. 35. Incentivize virality Thursday, October 17, 13
  36. 36. Get on news or tech sites Thursday, October 17, 13
  37. 37. Thursday, October 17, 13
  38. 38. Video Sharing Thursday, October 17, 13
  39. 39. re-think your video ad Thursday, October 17, 13
  40. 40. Remind your users Thursday, October 17, 13
  41. 41. Thursday, October 17, 13
  42. 42. Thursday, October 17, 13
  43. 43. Social Games (Graphics) Thursday, October 17, 13 Utilities (Speed)
  44. 44. This is not a Website. Thursday, October 17, 13
  45. 45. Thursday, October 17, 13
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