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South FloridaInternet Marketing ForLocal Business Success
Thank You
Who Is This Guy?
Introduction To Local InternetMarketing & How It Can Help     Grow Your Business                       Meetup One
What Is “Local Business Internet          Marketing?”
Marketing A Local Business On The Internet To Capture The Qualified Leads and Motivated     Buyers That Are Searching For ...
How Do You Market A Local Business        On The Internet?
Create A Strategy
Create A Strategy   A Plan   vs.   Random Marketing
Get Clear
Get Clear1- Identify The Goals Of The Business
Get Clear1- Identify The Goals Of The Business              This will determine tactics & timeline of                     ...
Get Clear1- Identify The Goals Of The Business              This will determine tactics & timeline of                     ...
Get Clear1- Identify The Goals Of The Business              This will determine tactics & timeline of                     ...
Get Clear1- Identify The Goals Of The Business              This will determine tactics & timeline of                     ...
Get Clear1- Identify The Goals Of The Business              This will determine tactics & timeline of                     ...
Local Market Mastery Strategy                      A Guideline
Local Market Mastery Strategy                                   A Guideline Most Internet Success Or Failure Begins Here
Local Market Mastery Strategy                                   A Guideline  “Buyer Keywords” Most Internet Success Or Fai...
Local Market Mastery Strategy                                                 A Guideline  “Buyer Keywords” Most Internet ...
Local Market Mastery Strategy                          A Guideline       Keyword Research
Local Market Mastery Strategy                               A Guideline        Keyword Research     Brainstorm A List Of K...
Local Market Mastery Strategy                                   A Guideline       Keyword Research       For Local Search ...
Local Market Mastery Strategy                               A Guideline       Keyword Research               Example:     ...
Local Market Mastery Strategy                                 A Guideline         Keyword Research                Example:...
Local Market Mastery Strategy                          A Guideline       Keyword Research
Local Market Mastery Strategy                          A Guideline       Keyword Research
Local Market Mastery Strategy                          A Guideline       Keyword Research
Local Market Mastery Strategy                          A Guideline       Keyword Research
Local Market Mastery Strategy                          A Guideline       Keyword Research
Local Market Mastery Strategy                            A Guideline       Keyword Research              1-Find Relevant B...
Local Market Mastery Strategy                            A Guideline       Keyword Research                2- Confirm Qual...
Local Market Mastery Strategy                                   A Guideline       Keyword Research           Click On Keyw...
Local Market Mastery Strategy                         A Guideline      Competitive Analysis
Local Market Mastery Strategy                                A Guideline      Competitive Analysis             4- Competit...
Local Market Mastery Strategy                            A Guideline         Competitive Analysis   Paid Advertising
Local Market Mastery Strategy                         A Guideline      Competitive Analysis
Local Market Mastery Strategy                         A Guideline      Competitive Analysis
Local Market Mastery Strategy                         A Guideline      Competitive Analysis
Local Market Mastery Strategy                         A Guideline      Competitive Analysis
Local Market Mastery Strategy                           A Guideline      Finalize Your Keywords  Create A Master List Of Y...
Local Market Mastery Strategy                          A Guideline Rank Your Web Properties For Your         “Root” Keyword
Local Market Mastery Strategy                             A Guideline Rank Your Web Properties For Your         “Root” Key...
Local Market Mastery Strategy                               A Guideline Rank Your Web Properties For Your         “Root” K...
Local Market Mastery Strategy                              A Guideline Rank Your Web Properties For Your         “Root” Ke...
Local Market Mastery Strategy                              A Guideline Rank Your Web Properties For Your         “Root” Ke...
Local Market Mastery Strategy                               A Guideline Rank Your Web Properties For Your         “Root” K...
Local Market Mastery Strategy                                 A Guideline Rank Your Web Properties For Your         “Root”...
Local Market Mastery Strategy                             A Guideline Rank Your Web Properties For Your         “Root” Key...
Local Market Mastery Strategy                                    A Guideline Rank Your Web Properties For Your         “Ro...
Local Market Mastery Strategy                                     A Guideline   Rank Your Web Properties For Your         ...
Local Market Mastery Strategy                         A GuidelineAdditional Methods To Market Your          Local Business
Local Market Mastery Strategy                                           A Guideline      Additional Methods To Market Your...
Local Market Mastery Strategy                                           A Guideline      Additional Methods To Market Your...
Local Market Mastery Strategy                                         A Guideline      Additional Methods To Market Your  ...
Local Market Mastery Strategy                                         A Guideline      Additional Methods To Market Your  ...
Local Market Mastery Strategy                                          A Guideline      Additional Methods To Market Your ...
Local Market Mastery Strategy                                          A Guideline      Additional Methods To Market Your ...
Local Market Mastery Strategy                                          A Guideline      Additional Methods To Market Your ...
Local Market Mastery Strategy                                            A Guideline        Additional Methods To Market Y...
Local Market Mastery Strategy                         A GuidelineAdditional Methods To Market Your          Local Business...
Local Market Mastery Strategy                           A Guideline  It’s About Creating A Strategy &System That Works For...
Local Market Mastery Strategy                      A Guideline
Was This Information Helpful?
Two Requests
1- Post A Review @ Meetup
2- We Appreciate Referrals If You Know Of Any Local Business Owner You Feel     May Benefit From Local Internet Marketing ...
Thank You              Next Meetup:•   Location: Here•   Date: Thursday November 3rd•   Time: 6:00 pm•   Topic: Google Pla...
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Internet Marketing Meet Up- First Presentation

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Internet Marketing For Local Business Success. This is a slide show presentation that I presented to our first Meetup Group in Palm Beach. If you are looking for information to help create a successful internet marketing campaign for your business I think this information will be helpful.

For more information:

http://harvestmarketingservices.com/internet-marketing-palm-beach-broward-dade/

Or contact us at 561.319.2474

Enjoy!

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Transcript of "Internet Marketing Meet Up- First Presentation"

  1. 1. South FloridaInternet Marketing ForLocal Business Success
  2. 2. Thank You
  3. 3. Who Is This Guy?
  4. 4. Introduction To Local InternetMarketing & How It Can Help Grow Your Business Meetup One
  5. 5. What Is “Local Business Internet Marketing?”
  6. 6. Marketing A Local Business On The Internet To Capture The Qualified Leads and Motivated Buyers That Are Searching For Their Product/Service Everyday
  7. 7. How Do You Market A Local Business On The Internet?
  8. 8. Create A Strategy
  9. 9. Create A Strategy A Plan vs. Random Marketing
  10. 10. Get Clear
  11. 11. Get Clear1- Identify The Goals Of The Business
  12. 12. Get Clear1- Identify The Goals Of The Business This will determine tactics & timeline of the marketing strategy
  13. 13. Get Clear1- Identify The Goals Of The Business This will determine tactics & timeline of the marketing strategy 2- Identify Your Voice
  14. 14. Get Clear1- Identify The Goals Of The Business This will determine tactics & timeline of the marketing strategy 2- Identify Your Voice Your Unique Selling Proposition
  15. 15. Get Clear1- Identify The Goals Of The Business This will determine tactics & timeline of the marketing strategy 2- Identify Your Voice Your Unique Selling Proposition 3- Define Your Target Market
  16. 16. Get Clear1- Identify The Goals Of The Business This will determine tactics & timeline of the marketing strategy 2- Identify Your Voice Your Unique Selling Proposition 3- Define Your Target Market What Problem Does Your Business Solve For Your Customers
  17. 17. Local Market Mastery Strategy A Guideline
  18. 18. Local Market Mastery Strategy A Guideline Most Internet Success Or Failure Begins Here
  19. 19. Local Market Mastery Strategy A Guideline “Buyer Keywords” Most Internet Success Or Failure Begins Here
  20. 20. Local Market Mastery Strategy A Guideline “Buyer Keywords” Most Internet Success Or Failure Begins Here Buyer Keywords: • Specific Product / Services Names • Buy • Review • Compare • Find
  21. 21. Local Market Mastery Strategy A Guideline Keyword Research
  22. 22. Local Market Mastery Strategy A Guideline Keyword Research Brainstorm A List Of Keywords That You Think Your Customers Use To Find You
  23. 23. Local Market Mastery Strategy A Guideline Keyword Research For Local Search Include: “Keyword” + Geo Modifier
  24. 24. Local Market Mastery Strategy A Guideline Keyword Research Example: west palm beach injury lawyer
  25. 25. Local Market Mastery Strategy A Guideline Keyword Research Example: west palm beach injury lawyer Note: You Should Test “Geo Modifier” Both Before And After The Keyword
  26. 26. Local Market Mastery Strategy A Guideline Keyword Research
  27. 27. Local Market Mastery Strategy A Guideline Keyword Research
  28. 28. Local Market Mastery Strategy A Guideline Keyword Research
  29. 29. Local Market Mastery Strategy A Guideline Keyword Research
  30. 30. Local Market Mastery Strategy A Guideline Keyword Research
  31. 31. Local Market Mastery Strategy A Guideline Keyword Research 1-Find Relevant Buyer Keywords
  32. 32. Local Market Mastery Strategy A Guideline Keyword Research 2- Confirm Quality Traffic 3- Determine Commerciality
  33. 33. Local Market Mastery Strategy A Guideline Keyword Research Click On Keyword Term (without quotes)
  34. 34. Local Market Mastery Strategy A Guideline Competitive Analysis
  35. 35. Local Market Mastery Strategy A Guideline Competitive Analysis 4- Competition For This Keyword
  36. 36. Local Market Mastery Strategy A Guideline Competitive Analysis Paid Advertising
  37. 37. Local Market Mastery Strategy A Guideline Competitive Analysis
  38. 38. Local Market Mastery Strategy A Guideline Competitive Analysis
  39. 39. Local Market Mastery Strategy A Guideline Competitive Analysis
  40. 40. Local Market Mastery Strategy A Guideline Competitive Analysis
  41. 41. Local Market Mastery Strategy A Guideline Finalize Your Keywords Create A Master List Of Your Top Keywords: Choosing Your “Root” Keyword
  42. 42. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword
  43. 43. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword At This Point Your Local Business Internet Marketing Strategy Needs To Be Customized To Meet Your Business Goals
  44. 44. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword The Following Is A Sample (Aggressive) Strategy To Present A Business In Local Search As The “Local Authority”
  45. 45. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword Google Place Page
  46. 46. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword Google Place Page
  47. 47. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword Website – Money Page
  48. 48. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword Social Media Page- Facebook
  49. 49. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword Video Marketing
  50. 50. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” KeywordWeb 2.0 Properties- Squido, Hubpages, Etc.
  51. 51. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” KeywordBecome The “Local Authority” For A Buyer Keyword
  52. 52. Local Market Mastery Strategy A GuidelineAdditional Methods To Market Your Local Business
  53. 53. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn
  54. 54. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other
  55. 55. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
  56. 56. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons• QR Codes-
  57. 57. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons• QR Codes-• Press Releases- PR Web & Other online submission tools
  58. 58. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons• QR Codes-• Press Releases- PR Web & Other online submission tools• Email Marketing- Lead Capture / Auto Responder Series
  59. 59. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons• QR Codes-• Press Releases- PR Web & Other online submission tools• Email Marketing- Lead Capture / Auto Responder Series• Blogging- Ranking your blog content to drive traffic
  60. 60. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons• QR Codes-• Press Releases- PR Web & Other online submission tools• Email Marketing- Lead Capture / Auto Responder Series• Blogging- Ranking your blog content to drive traffic• Article Marketing- Ranking articles you write
  61. 61. Local Market Mastery Strategy A GuidelineAdditional Methods To Market Your Local BusinessAnd More……………
  62. 62. Local Market Mastery Strategy A Guideline It’s About Creating A Strategy &System That Works For Each Business
  63. 63. Local Market Mastery Strategy A Guideline
  64. 64. Was This Information Helpful?
  65. 65. Two Requests
  66. 66. 1- Post A Review @ Meetup
  67. 67. 2- We Appreciate Referrals If You Know Of Any Local Business Owner You Feel May Benefit From Local Internet Marketing 561.319.2474 www.harvestmarketingservices.com
  68. 68. Thank You Next Meetup:• Location: Here• Date: Thursday November 3rd• Time: 6:00 pm• Topic: Google Place Page- What It Is & How It Can Increase Your Business’s Sales
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