Internet Marketing Meet Up- First Presentation

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Internet Marketing For Local Business Success. This is a slide show presentation that I presented to our first Meetup Group in Palm Beach. If you are looking for information to help create a …

Internet Marketing For Local Business Success. This is a slide show presentation that I presented to our first Meetup Group in Palm Beach. If you are looking for information to help create a successful internet marketing campaign for your business I think this information will be helpful.

For more information:

http://harvestmarketingservices.com/internet-marketing-palm-beach-broward-dade/

Or contact us at 561.319.2474

Enjoy!

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Transcript

  • 1. South FloridaInternet Marketing ForLocal Business Success
  • 2. Thank You
  • 3. Who Is This Guy?
  • 4. Introduction To Local InternetMarketing & How It Can Help Grow Your Business Meetup One
  • 5. What Is “Local Business Internet Marketing?”
  • 6. Marketing A Local Business On The Internet To Capture The Qualified Leads and Motivated Buyers That Are Searching For Their Product/Service Everyday
  • 7. How Do You Market A Local Business On The Internet?
  • 8. Create A Strategy
  • 9. Create A Strategy A Plan vs. Random Marketing
  • 10. Get Clear
  • 11. Get Clear1- Identify The Goals Of The Business
  • 12. Get Clear1- Identify The Goals Of The Business This will determine tactics & timeline of the marketing strategy
  • 13. Get Clear1- Identify The Goals Of The Business This will determine tactics & timeline of the marketing strategy 2- Identify Your Voice
  • 14. Get Clear1- Identify The Goals Of The Business This will determine tactics & timeline of the marketing strategy 2- Identify Your Voice Your Unique Selling Proposition
  • 15. Get Clear1- Identify The Goals Of The Business This will determine tactics & timeline of the marketing strategy 2- Identify Your Voice Your Unique Selling Proposition 3- Define Your Target Market
  • 16. Get Clear1- Identify The Goals Of The Business This will determine tactics & timeline of the marketing strategy 2- Identify Your Voice Your Unique Selling Proposition 3- Define Your Target Market What Problem Does Your Business Solve For Your Customers
  • 17. Local Market Mastery Strategy A Guideline
  • 18. Local Market Mastery Strategy A Guideline Most Internet Success Or Failure Begins Here
  • 19. Local Market Mastery Strategy A Guideline “Buyer Keywords” Most Internet Success Or Failure Begins Here
  • 20. Local Market Mastery Strategy A Guideline “Buyer Keywords” Most Internet Success Or Failure Begins Here Buyer Keywords: • Specific Product / Services Names • Buy • Review • Compare • Find
  • 21. Local Market Mastery Strategy A Guideline Keyword Research
  • 22. Local Market Mastery Strategy A Guideline Keyword Research Brainstorm A List Of Keywords That You Think Your Customers Use To Find You
  • 23. Local Market Mastery Strategy A Guideline Keyword Research For Local Search Include: “Keyword” + Geo Modifier
  • 24. Local Market Mastery Strategy A Guideline Keyword Research Example: west palm beach injury lawyer
  • 25. Local Market Mastery Strategy A Guideline Keyword Research Example: west palm beach injury lawyer Note: You Should Test “Geo Modifier” Both Before And After The Keyword
  • 26. Local Market Mastery Strategy A Guideline Keyword Research
  • 27. Local Market Mastery Strategy A Guideline Keyword Research
  • 28. Local Market Mastery Strategy A Guideline Keyword Research
  • 29. Local Market Mastery Strategy A Guideline Keyword Research
  • 30. Local Market Mastery Strategy A Guideline Keyword Research
  • 31. Local Market Mastery Strategy A Guideline Keyword Research 1-Find Relevant Buyer Keywords
  • 32. Local Market Mastery Strategy A Guideline Keyword Research 2- Confirm Quality Traffic 3- Determine Commerciality
  • 33. Local Market Mastery Strategy A Guideline Keyword Research Click On Keyword Term (without quotes)
  • 34. Local Market Mastery Strategy A Guideline Competitive Analysis
  • 35. Local Market Mastery Strategy A Guideline Competitive Analysis 4- Competition For This Keyword
  • 36. Local Market Mastery Strategy A Guideline Competitive Analysis Paid Advertising
  • 37. Local Market Mastery Strategy A Guideline Competitive Analysis
  • 38. Local Market Mastery Strategy A Guideline Competitive Analysis
  • 39. Local Market Mastery Strategy A Guideline Competitive Analysis
  • 40. Local Market Mastery Strategy A Guideline Competitive Analysis
  • 41. Local Market Mastery Strategy A Guideline Finalize Your Keywords Create A Master List Of Your Top Keywords: Choosing Your “Root” Keyword
  • 42. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword
  • 43. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword At This Point Your Local Business Internet Marketing Strategy Needs To Be Customized To Meet Your Business Goals
  • 44. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword The Following Is A Sample (Aggressive) Strategy To Present A Business In Local Search As The “Local Authority”
  • 45. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword Google Place Page
  • 46. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword Google Place Page
  • 47. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword Website – Money Page
  • 48. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword Social Media Page- Facebook
  • 49. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” Keyword Video Marketing
  • 50. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” KeywordWeb 2.0 Properties- Squido, Hubpages, Etc.
  • 51. Local Market Mastery Strategy A Guideline Rank Your Web Properties For Your “Root” KeywordBecome The “Local Authority” For A Buyer Keyword
  • 52. Local Market Mastery Strategy A GuidelineAdditional Methods To Market Your Local Business
  • 53. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn
  • 54. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other
  • 55. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons
  • 56. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons• QR Codes-
  • 57. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons• QR Codes-• Press Releases- PR Web & Other online submission tools
  • 58. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons• QR Codes-• Press Releases- PR Web & Other online submission tools• Email Marketing- Lead Capture / Auto Responder Series
  • 59. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons• QR Codes-• Press Releases- PR Web & Other online submission tools• Email Marketing- Lead Capture / Auto Responder Series• Blogging- Ranking your blog content to drive traffic
  • 60. Local Market Mastery Strategy A Guideline Additional Methods To Market Your Local Business• Social Media- Facebook, Twitter, Youtube, LinkedIn• Pay Per Click Campaigns- Google, Facebook, Other• Mobile Marketing- Ad Campaigns, Text Marketing, Coupons• QR Codes-• Press Releases- PR Web & Other online submission tools• Email Marketing- Lead Capture / Auto Responder Series• Blogging- Ranking your blog content to drive traffic• Article Marketing- Ranking articles you write
  • 61. Local Market Mastery Strategy A GuidelineAdditional Methods To Market Your Local BusinessAnd More……………
  • 62. Local Market Mastery Strategy A Guideline It’s About Creating A Strategy &System That Works For Each Business
  • 63. Local Market Mastery Strategy A Guideline
  • 64. Was This Information Helpful?
  • 65. Two Requests
  • 66. 1- Post A Review @ Meetup
  • 67. 2- We Appreciate Referrals If You Know Of Any Local Business Owner You Feel May Benefit From Local Internet Marketing 561.319.2474 www.harvestmarketingservices.com
  • 68. Thank You Next Meetup:• Location: Here• Date: Thursday November 3rd• Time: 6:00 pm• Topic: Google Place Page- What It Is & How It Can Increase Your Business’s Sales