Reputation Management - A MUST HAVE for your Business

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Reputation Management - A MUST HAVE for your Business

  1. 1. Reputation Management – A Must Have For Your Business Paul Harvey 0424 225 495 paulh@corporate-seo.netLevel 1, 55 Wyralla Road Level 3, 50 York Street 1800 466 417 www.corporate-seo.netMiranda NSW 2228 Sydney NSW 2000 info@corporate-seo.net
  2. 2. Reputation Management – A Must Have For Your Business ContentsWhat Is Reputation Management? ............................................................................ 1Why Managing It Is Important! ................................................................................... 1Startling Stats ............................................................................................................ 2Monitor and Influence ................................................................................................ 3Two Simple Tips ........................................................................................................ 5False Assumptions .................................................................................................... 5Conclusion ................................................................................................................ 6 www.corporate-seo.net
  3. 3. Reputation Management – AMust Have For Your BusinessWhat Is Reputation Management?First things first, lets’ define what Reputation Management is….It’s the practice of understanding or influencing an individual or business brand.I’ll break it down a little more…In a nutshell, online reputation management is the practice of making people andbusinesses “like yours” look their best on the internet. To accomplish that, peopleneed to control their online search results because they frequently containinaccurate, misleading or outdated material which can adversely influence how yourcustomers will view you!However, controlling search results isn’t the only goal of online reputationmanagement. Since where someone lives, their income and their marital status allaffect the perception of a person, it’s important to prevent private information frombeing made public as well.Online reputation management became necessary with the advent of socialnetworks, online forums, blogs and other forms of online communication andinformation sharing. But since current laws are insufficient to prevent total strangersfrom damaging your online reputation… online reputation management is nowcritical.Even if you don’t have any damning reviews online, reputation management is still foryou. I’ll explain throughout this report. Alright, hopefully you have a decent idea onwhat online reputation management is but let’s now get into “why” it’s important toyou and your business!Why Managing It Is Important!So, why is it important?Reason 1 is, if you catch it early you can develop and maintain your reputation!Nearly 80 percent of all consumers will research a business online prior to giving thatcompany their patronage. If a potential customer decides to scour the web for yourbusiness and is confronted with numerous negative comments, they may quicklyconsider going to your competitor instead.Social media sites, as well as forums and discussion boards, can easily become abreeding ground for negative remarks.The key is to find an Online Reputation Company that can properly manage youronline real estate to ensure only the positive information regarding your business is www.corporate-seo.net
  4. 4. Reputation Management – AMust Have For Your Businessdisplayed on social media sites and other areas of the web, and they will also work toencourage more positive postings from happy customers!Another Important Reason it’s important is because it can help increase the visibilityor your Website.Gaining a top position in the search engines is a great way to increase the onlinevisibility of your company. Most consumers looking for a specific business don’t makeit past the first page of the search engine results so having your business in one ofthe top 5 positions is your best bet for obtaining new business. By managing yourbusiness’ online reputation on a regular basis through content creation, keywords,and other various SEO techniques, your company will be more likely to obtain ahigher in the search engines and maintain control of their position providing a higherlikelihood of gaining new clients.Again, if you find a good Online Reputation Company… they can ensure you put yourbusiness on the right track!The Major Reason why Online Reputation Management is so important is you havethe ability to choose how your target audience sees your business!You can build brand trust by only allowing certain information to enter search enginesand social media networks, you can deliver a trustworthy image of your company toyour potential patrons. This is especially important for businesses heavily involved insocial networking.If a customer sees your company conveying one image on one site, and a differentimage on another site, they will feel as though you aren’t credible, and will be morelikely to take their business elsewhere. Customers like to feel as though they arepurchasing products and services from a trustworthy source and online reputationmanagement can help you maintain the web consistency needed to convey this typeof image.Startling StatsLet’s now discuss some important stats in regards to why you should start implementReputation Management… regardless of your current online reputation.First of all… 78% of consumers trust what their peers say. This goes back to reviewsites, it’s important to urge your happy customers to leave positive reviews aboutyour business.Giving some sort of an incentive is a good idea! Give out $5 gift cards to starbucksfor those that leave a review. Give out some type of discount for those that agree to www.corporate-seo.net
  5. 5. Reputation Management – AMust Have For Your Businessleave a review… get creative with it, but they key is to urge your happy customers toleave a review!Also, according to compete.com Traffic to the top 10 review sites grew on average158% last year! I’m sure you understand what that means but more than ever, peopleare going to review sites before they purchase or before the pick a particularbusiness to do business with… it doesn’t matter your industry!Let me rattle off a few more Powerful Stats!According to Comscore… 97% who made a purchase based on an online reviewfound the review to be accurate! People trust and believe Review sites!51% of consumers use the Internet even before making a purchase in shops …according to verdict research..92% have more confidence in information found online than from a salesclerk orother source (Wall Street Journal)61% of people rely on user reviews for product information or research before abuying decision is made. (Razorfish)34% have turned to social media to air their feelings about a company. 26% toexpress dissatisfaction, 23% to share companies or products they like.75% of people don’t believe that companies tell the truth in advertisements(Yankelovich)I don’t know what to tell you if those stats don’t say enough about why you shouldstart making sure your Online Reputation is up to par.People more than ever, are trusting their peers, review sites, social media.. opposedto advertisements created by your business.It’s time to make sure your business is being perceived as trusted and credible byyour consumers!Monitor and InfluenceLet’s get into the benefits of monitoring and influencing your online image.First off… You have control.When you or your reputation management company monitor your reputation you arein control of the reviews that get posted about your business. www.corporate-seo.net
  6. 6. Reputation Management – AMust Have For Your BusinessIf you aren’t monitoring it, you have no control and you have no idea when negativereviews are being thrown around about your business.Also, you can control positive reviews by influencing consumers to post positivereviews about your company. As I mentioned a couple minutes ago… giving outcoupons or other incentive based promises allow you to have your happy customersgo post a positive review about you and your company right away!This is a great way to get positive reviews.If you’re asking, why can’t I just go online and make up reviews. For one, that’s notethical and for 2, review sites can track your IP address and the reviews you postwon’t stick. Sure they might for a day or 2 but they will eventually be taken down, soit’s not worth your time. Plus if you’re running an ethical business in general, youshould have no problem getting happy customers to post a review about yourbusiness.Monitoring your reputation also allows you to catch any negative reviews adisgruntled customer may post. Now you can’t really do anything about this unlessyou contact the customer directly, but you can offset it with ramping up the number ofpositive reviews you get. Meaning, ramping up the number of customers you ask toleave a review for you.Or… and this is the worst case scenario, if they post on a site like ripoffreport.comand the report is showing up when your business name is googled… you can makesure that you start countering it asap. The longer a negative review actually sits in thesearch results for a specific keyword, the harder it will be to move down in therankings. That’s another reason that monitoring your reputation is so important… youcan catch anything that’s fishy or damning to your business early on.The last benefit I’m going to go over is, you’ll be ahead of the majority of yourcompetition.Why, you ask?Because they simply don’t know how to go about doing this and they don’t see itsimportance like you do now.Put yourself in your consumer’s shoes. If you were looking for “their industry” and yousaw one business with 45 positive reviews and another one with 1 or 2 reviews, whowould you choose?Exactly! www.corporate-seo.net
  7. 7. Reputation Management – AMust Have For Your BusinessYou want to be the business with 45 positive reviews! This is only going to enhancethe public perception about your business and I guarantee it will have a positiveeffect as well on your bottom line!There really isn’t one negative I can think of when it comes to implementingReputation Management, other than the fact that it can be a pain if you already havenegative reviews.Monitor and influence it before that’s ever an issue!Two Simple TipsTwo simple tips that you can implement today to make sure you’re getting positivereviews.The first, I have mentioned a couple times already.Give out a coupon or some incentive to make sure your happy customers are goinghome and leaving you a review.If they have a smartphone you can give them the coupon, giftcard, or whatever youdecide.. on the spot if they go to a review site and leave you a review right then andthere.That’s the route I recommend!Second,.. you can add an email capture form to your website. You can get opt ins by giving afree report, a coupon, a giftcard… once they have opted in and are in your databaseyou can send out content that will benefit them as well as an invite to leave a reviewabout your business.This report isn’t about how to actually do that but if you need help setting that up onyour website, contact me and I will gladly help.False AssumptionsLet’s dive into the myths now about Online Reputation Management…The first one I hear ALL the time is “ I don’t have any negative reviews so I am fine, Idon’t need it”Wrong, Wrong, Wrong… www.corporate-seo.net
  8. 8. Reputation Management – AMust Have For Your BusinessAs I have mentioned previously, you want to influence the positive perception of yourbusiness as much as you can. I don’t care if you already have 10 positive reviewsand you’re in the number one spot on Google for your keyword… you want to make itan absolute NO BRAINER on who your potential customer should buy from.Turn those 10 positive reviews into 50+ and watch your bottom line explode. Iguarantee it!I also here, “most of my business comes from word of mouth referrals, why do I needreputation management”.And I follow with, I think you just answered your question for me.Reputation management online is pretty much the same exact thing. The morepositive reviews you get the more business you will get. Every positive review acts asa friend saying “yea this company is great for xyz”… just like a referral!ConclusionYour online reputation can easily make or break your business. This is not somethingto take lightly.Contact me if you need more help or if you would like for us to monitor yourReputation for you!Paul Harvey0424 225 495paulh@corporate-seo.netCorporate SEO – We get your site on the first page of Google.You don’t pay until we get you there. www.corporate-seo.net

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