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Reboot: Developing a Drupal  Solution for Harvard.edu       Presented at ABCD - CMS                          HPAC Digital ...
5Source: xkcd.com/773
harvard.edu = part of anoverall internet strategy including: destination,  outbound and outpost            9
social results Platform      Launch                        Overall Results                                  Specific WinsF...
user experience
acknowledging that searchand social are increasinglythe primary means forinformation discovery
What:                  referral visits from search and social to the Harvard GazetteWhen:                  Sept 1-30, 2011...
influencecontrol
discoverability
For example, finding Harvard s asthma research requiresclicking through 5 pages of Google search results                  ...
aggregation+ syndication      =amplification
What we knew we needed1.  Defined business goals2.  A detailed list of    requirements3.  A CMS that met those    requirem...
I showed it  It doesn’t                  to my son, speak to me                          Let’s take it                    ...
context & objectivesmeasurement & iteration
context & objectivesrequirements & build
Analytics insights.Not “data puke.”
Who’s coming?
What are they using?
How do they get here?
What are they doing?
And how do we know?<a href="http://news.harvard.edu/gazette/story/2011/10/harvard-375th-history-in-photographs/"onClick="_...
1.  Defined business    goals2.  A detailed list of   learning         iteration    requirements3.  A CMS that met    thos...
Thank you.      digitalcomms@harvard.edu | October 19, 2011
Reboot: Developing a Drupal Solution for Harvard.edu
Reboot: Developing a Drupal Solution for Harvard.edu
Reboot: Developing a Drupal Solution for Harvard.edu
Reboot: Developing a Drupal Solution for Harvard.edu
Reboot: Developing a Drupal Solution for Harvard.edu
Reboot: Developing a Drupal Solution for Harvard.edu
Reboot: Developing a Drupal Solution for Harvard.edu
Reboot: Developing a Drupal Solution for Harvard.edu
Reboot: Developing a Drupal Solution for Harvard.edu
Reboot: Developing a Drupal Solution for Harvard.edu
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Reboot: Developing a Drupal Solution for Harvard.edu

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This presentation provided some helpful content about technical approach and context about how HPAC organized the business end to execute this web project. Capturing the business goals remains the critical first step; requirements provide an important starting point but must also retain the flexibility to deliver on the underlying business goals.

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Transcript of "Reboot: Developing a Drupal Solution for Harvard.edu"

  1. 1. Reboot: Developing a Drupal Solution for Harvard.edu Presented at ABCD - CMS HPAC Digital Communications digitalcomms@harvard.edu | October 19, 2011
  2. 2. 5Source: xkcd.com/773
  3. 3. harvard.edu = part of anoverall internet strategy including: destination, outbound and outpost 9
  4. 4. social results Platform Launch Overall Results Specific WinsFacebook May 2009 •  From 0 to 870,000 fans •  Considered leading integration by peers and agencies alike •  Weekly total reach of ~850K •  Among the first University news •  Two points of integration with Gazette sites to integrate Facebook open (recommend, activity) graphTwitter May 2009 •  From 0 to 76,000 followers •  Considered leading integration by Image goes herealike peers and agencies •  Innovative new algorithm tracks best times for send tweets •  First University hashtag #harvard10 offered unified view of •  Use of hashtags gets Harvard in the Commencement conversation for popular topicsYouTube August 2009 •  From 0 to 33,000 subscribers •  Steady growth since digitalEDU dissemination hire •  6,700,000 total video views •  Sandel’s Justice as first proof point of benefit outweighing brand riskFoursquare October 2009 •  From 0 to 51,000 friends •  Media lift as first university to adopt a location based service •  Top check-ins at Coop, Harvard bookstore, John Harvard statue Johnston Gate, and Widener LibraryiTunes U April 2010 •  From 0 to 500,000 downloads/month •  Media lift despite late entry •  Hundreds of assets both from HPAC and •  Big collaboration wins by getting feeds pulled in from Schools and Centers coverage on iTunes U (HKS/JFK50, 11 SEAS/Science & Cooking)
  5. 5. user experience
  6. 6. acknowledging that searchand social are increasinglythe primary means forinformation discovery
  7. 7. What: referral visits from search and social to the Harvard GazetteWhen: Sept 1-30, 2011 compared with the same period in 2010Search: 46,153 to 67,187 (+45.57%)Social*: 39,696 to 155,198 (+290.97%) 180000 160000 140000 120000 100000 Sep-10 80000 Sep-11 60000 40000 20000 0 Search Social* Social referral number is measured by an advanced segment in Google Analytics. Criteria include medium equals to “social” andsources matching linkedin.com|foursquare.com|blogspot.com|wordpress.com|youtube.com|facebook.com|twitter.com|delicious.com|digg.com|flickr.com|ning.com|twitter.com|blogger.com|typepad.com |reddit .com|stumbleupon.com|hootsuite.com|wikipedia.org|bit.ly|ow.ly|tinyurl|tumblr.com, slashdot, tweet and popurl.
  8. 8. influencecontrol
  9. 9. discoverability
  10. 10. For example, finding Harvard s asthma research requiresclicking through 5 pages of Google search results 17
  11. 11. aggregation+ syndication =amplification
  12. 12. What we knew we needed1.  Defined business goals2.  A detailed list of requirements3.  A CMS that met those requirements4.  Really, that’s it.
  13. 13. I showed it It doesn’t to my son, speak to me Let’s take it and … back to the committee Can the pictures It has to move? “pop” Is that the right crimson?Can it becleaner? Make the logo bigger
  14. 14. context & objectivesmeasurement & iteration
  15. 15. context & objectivesrequirements & build
  16. 16. Analytics insights.Not “data puke.”
  17. 17. Who’s coming?
  18. 18. What are they using?
  19. 19. How do they get here?
  20. 20. What are they doing?
  21. 21. And how do we know?<a href="http://news.harvard.edu/gazette/story/2011/10/harvard-375th-history-in-photographs/"onClick="_gaq.push([_trackEvent,Feed25_video_HPA2, OffsiteClick, http://news.harvard.edu/gazette/story/2011/10/harvard-375th-history-in-photographs/, 4]);">
  22. 22. 1.  Defined business goals2.  A detailed list of learning iteration requirements3.  A CMS that met those requirements communication
  23. 23. Thank you. digitalcomms@harvard.edu | October 19, 2011
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