HUDS & Social Media<br />
HUDS is . . .<br />Residential Dining for undergraduates and 2 graduate programs<br />Retail Dining (11 locations)<br />Ca...
Traditional Marketing<br />Trying to reach a diverse audience through as many channels as available, with consistent, pro-...
Menu Mutiny – Spring 2008<br />Students talking via House lists about HUDS<br />Real-time, emotional, not tied back to HUD...
Harvarddining.blogspot.com<br />
Expanding Social Media <br />Goals:<br />Message control<br />Transparency<br />Responsiveness<br />Sales<br />Loyalty and...
Facebook<br />
Twitter.com/harvarddhall<br />
Twitter.com/HUDSInfo<br />
Next Steps<br />Apps?<br />Building followers<br />Finding “traction” based on a meeting of audience, media platforms, and...
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Harvard University Dining Services & Social Media

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From the panel discussion "Where, Why, and How Harvard University Uses Social Media". Delivered by Crista, Director for Marketing and Communications at Harvard University Dining Services (HUDS), on November 18th, 2009 in Lamont Library, Forum Room.

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Harvard University Dining Services & Social Media

  1. 1. HUDS & Social Media<br />
  2. 2. HUDS is . . .<br />Residential Dining for undergraduates and 2 graduate programs<br />Retail Dining (11 locations)<br />Catering<br />Card Services<br />Food Literacy Project<br />Foodservice planning<br />
  3. 3. Traditional Marketing<br />Trying to reach a diverse audience through as many channels as available, with consistent, pro-active messages<br />Targeting “customers”<br />Using:<br />Print<br />Point-of-purchase<br />Web (static)<br />Limited email<br />
  4. 4. Menu Mutiny – Spring 2008<br />Students talking via House lists about HUDS<br />Real-time, emotional, not tied back to HUDS<br />Within 1 week, small, solvable issues became major problems<br />Realized need to “be where students are” – social media<br />
  5. 5. Harvarddining.blogspot.com<br />
  6. 6. Expanding Social Media <br />Goals:<br />Message control<br />Transparency<br />Responsiveness<br />Sales<br />Loyalty and engagement<br />Community<br />
  7. 7. Facebook<br />
  8. 8. Twitter.com/harvarddhall<br />
  9. 9. Twitter.com/HUDSInfo<br />
  10. 10. Next Steps<br />Apps?<br />Building followers<br />Finding “traction” based on a meeting of audience, media platforms, and messages<br />

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