Harvard Transportation Case Study: Developing a Regional Bike Sharing Program


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Harvard Transportation Case Study: Developing a Regional Bike Sharing Program

  1. 1. Harvard Transportation Case Study:“Developing a Regional Bike Sharing Program” New England Parking Council 4th Annual University Parking Forum October 25th, 2012 Presented by: John W. Nolan MS, CAPP Managing Director of Transportation Harvard University
  2. 2. Today’s Outline• Bike program and goals• Station equipment and layouts• How to use the bike system• Value of roadway infrastructure• Relationship to sustainability• Regional operational guidelines and financial models
  3. 3. So What is Bike sharing?• It’s part of a greater policy effort to expand efficient transportation choices.• The program aims to reduce intra campus and city car travel, carbon emissions and greenhouse gases while promoting active transportation, and providing an additional link to the public and private transit systems.• “Hubway” hopes to bring cycling into the mainstream by making bike use highly visible in the urban core, affordable, and conveniently accessible.
  4. 4. Program Overview Convenient o Stations every quarter mile o Access bikes with swipe of card o Return bike at any kiosk Inexpensive o Thirty minutes free once yearly fee charged o Daily and 3 day options available Mainstream o Users are residents, workers, tourists, and students o Designed for everyday trips in any clothing, even skirts and suits
  5. 5. Bike System Goals• Grow to 400 stations and 5000 bicycles in Boston and neighboring municipalities.• Continue to expand the bike share network beyond Boston, Cambridge, Somerville, and Brookline• Additional communities including Winthrop, Newton, and Arlington to date, have shown serious interest in participating in the program.
  6. 6. Station Features Platform • “Drop and Go” platform for portability. • No construction or excavation needed. • Aluminum. Corrosion and rust resistant. • Real-time reporting of breakdowns. Terminal • 12 gauge satin coat rolled steel for rust protection. • Interior is 14 & 15 gauge satin coat rolled steel.
  7. 7. Station Components• Solar Powered• Panel – Map/Ads• Transaction Station• Standard Bike Rack: • 15 slots, 10 bikes• Mobile & Modular Platform
  8. 8. Alternative LayoutsStandard Two Sided L-Shaped
  9. 9. On Street Installation
  10. 10. Paris France-Velib
  11. 11. “Off Street” Application
  12. 12. Bike Durability • Reinforced aluminum • Puncture-proof tires • Heavy-duty rims • Chain protector
  13. 13. More About The Bikes• Bikes use non-standard parts and tools to deter theft.• Incorporate pedal powered lighting systems for safety.• Have reinforced frames to hold up to vandals.• Bikes are fully rust-resistant.• Bike design favors every day trips in any clothing including suits and skirts.
  14. 14. How To Use The Systemhttp://www.youtube.com/watch?feature=player_embedded&v=oCdjMpmzTuM
  15. 15. Building the Roadway Infrastructure • Built 38 miles of new bike lanes over the last 4 years
  16. 16. Building the Roadway Infrastructure• Cycle tracks added in a number of neighborhoods
  17. 17. Protected Bike and Pedestrian Lane New York City
  18. 18. Cycle TracksMIT Off-Street New York City On-Street
  19. 19. Cycle Track System Concerns:• There are safety issues at road crossings with vehicles turning right and with driveways and cars backing out.• Below are two examples of intersection treatments in Europe.
  20. 20. Cycling Infrastructure
  21. 21. Road Infrastructure
  22. 22. North Harvard Street-Boston
  23. 23. Metropolitan Area Planning Council Outline To participate in the bike share program each municipality must:• Provide funds to both purchase the system as well as provide funds for operations.• Encouraged to provide the user with advertising revenue to help cover the cost of operations.• The municipality must be able to financially guarantee the operations through the third year from the system launch.• The equipment will be owned (per FTA requirements) by the City of Boston and the other respective municipalities that participate.
  24. 24. Metropolitan Area Planning Council Outline – continued• A contract may be set up with the vendor such that the system may be owned by the municipality up front or at the conclusion of the contract.• Each Municipality is highly encouraged to seek corporate, institutional, grant, or other private or public funding sources to sponsor stations and grow the system.• The City of Boston has fundraised to date $1.2 million in corporate sponsorships, plus almost $1million in federal and state funds.• The bike share program has secured an additional $3 million grant from the Federal Transit Administration that is available to the municipalities to access.
  25. 25. License Agreement• Terms and fees• Insurance and indemnification• Site preparation• Installation and removal• Maintenance and site modification• Surrender assignment and disputes• Use of Name• Signage
  26. 26. Financial Cost Model Per Station Expenses and Revenue (10 bikes, 15-19 docks)• Expenses• Equipment Costs (Stations & Bikes) $43,650• Launch fee $14,869• Subtotal Launch Cost (Equipment plus Launch fee) $58,519• 3 year Operations costs to municipality $38,517• Per year Operations costs to municipality $12,839• Subtotal 3 Year Cost (Equipment, Launch & 3 yrs ops) $97,036• FTA funding available - applies to launch & equip only ($29,538)• TOTAL Cost to City (3 years, non-federal source) $67,498 _• Revenue• 3 Year Revenue from Ridership $41,885• Per Year Revenue from Ridership $13,962• Per Year Revenue to City (50% of net revenue) $1,527• 3 Year Revenue to City (50% of net revenue) $4,582
  27. 27. Harvard’s Participation• Sponsoring twelve (12) bike stations• Stations location at the Cambridge, Allston and Longwood Campuses• Part of our commitment to Sustainability• Adds another alternative commuting choice• Provides an additional link to other modalities including Public Transportation
  28. 28. A Sustainable Practice Cycling is a wonderful way to combine Fitness, Recreation, TransportationThe mission of a bike share program is to encourage a cultural shift for people toward increasedparticipation in non-carbon modes of transportation.Hubway will provide those who do not own bicycleswith the opportunity to explore the region, connectwith the outdoors, and see how beneficial a bike can be while rediscovering the fun of bike-riding.
  29. 29. Carbon Footprint CalculationLine Title Notes System Wide1 Annual Trips Taken from Altas proposal 330,5002 Average Miles per Trip Source: Paris Velia system research 23 Total Annual Miles Biked Line 1*Line 2 661,0004 % Bike Trips that replace Car Source: DC Hubway (pilot system) survey 25% Trips5 Annual Vehicle Miles Line 3* Line 4 165,250 Eliminated (VME)6 VME per 3 year sponsor term Line 5 * 3 495,7507 Average VME per station per Line 6/61 stations 8,127 3 year sponsor term8 Estimated VME per station at Line 7*2 students / 1 average user; Source: 16,254 Harvard, for 3 year term Altas proposal estimates 2% of student population will become Hubway members, compared with 1% of regular population.9 Total TONS GHG eliminated Line 8 * 1 ton/1,120 VME (average US car 29 per station, per sponsor efficiency) * 2/1 GHG conversion factor for term. short trips less than 2 miles due to vehicle inefficiency on short trips
  30. 30. Cost to Harvard - Boston Model• The cost of sponsorship is $50,000 per station for 3 years and includes equipment, start-up & operating expenses. The City of Boston has offered the following financing plan: • $15,000 FY11 • $15,000 FY12 • $20,000 FY13
  31. 31. Cost to Harvard - Cambridge Model• The cost of sponsorship is $50,000 per station for 3 years paid up front• Harvard’s Office for Sustainability has agreed to allow the utilization of its Green Campus Loan Fund to finance the sponsorship fee of $50,000 for the 4 stations in Cambridge, or a total funding of $200,000.• $17, 667 per year, including an annual 3% administrative fee.• Potential sponsors will complete the loan fund application• The total amount of $200,000 for the 4 stations will be guaranteed by Transportation Services which will take the lead in identifying and marketing the Program to potential University sponsors with the assistance of OFS and other Campus Services units as needed.
  32. 32. Goal Alignment“Over the past four years we have taken great stridestoward making Boston a city that welcomes andencourages bicycling, but this innovative bike sharesystem may be the most significant step yet, …we haveworked tirelessly to build the infrastructure necessary tosupport such a system and we are confident that there isno better time to make “Hubway” a reality. I want tothank Harvard University for its tremendous support ofthis endeavor.”….. Mayor Thomas M. Menino
  33. 33. Current Program Updates - Boston• Over 600,000 Registered Trips to date• Public Transit Integration… the North/South rail link in downtown Boston is being fixed by bicycles. Thousands of trips each month travel between those transit notes to employment centers of the financial district and the Innovation District• The City has distributed over 500 subsidized memberships at the cost of $5 each and worked to place stations and provide programming in low-income neighborhoods in Boston.
  34. 34. Current Program Updates - Cambridge • Cambridge has 20 stations installed since August • Two of the stations are among the top ten busiest in the entire system: Mass Ave./Amherst (MIT) and Mass. Ave./Dunster (Harvard Square) • In the two months since the Cambridge launch, resident memberships have increased 250%
  35. 35. The New “Hubway”
  36. 36. QUESTIONS??
  37. 37. About the Stations The Stations:• Are fully mobile, modular, and solar powered.• Easy to install by mobile transit teams• Can increase or decrease in size based on demand and removal takes less than one hour.• The system will be operated throughout 9 months of the year (March-November).
  38. 38. The Bike Sharing Program• Brings cycling into the transit mainstream by making using the bicycle as a highly visible transportation mode in the urban core• Introduces a lower priced mode of Public Transportation• After the cost of an initial permit allows
  39. 39. Anti-Theft ComponentsAnti-tamper components / Durable aluminum alloyAnti-theft locking mechanism / Non-standard tools required
  40. 40. First Year Implementation Goal • 85 stations • 1,000 bikes • 2,319 daily bike trips • 11,225 annual subscribers • 31,800 annual occasional users • 635,095 annual bike trips • 1,905,300 million miles ridden annually