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Hartz Companion Animal - Roles and Responsibilities in Flea Control
 

Hartz Companion Animal - Roles and Responsibilities in Flea Control

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In January 2003, the veterinary specialists below met during the North American Veterinary ...

In January 2003, the veterinary specialists below met during the North American Veterinary
Conference in Orlando, Florida, to discuss emerging flea-borne diseases, some strategies for preventing
infestations, and ways to improve owner compliance with appropriate therapy. The following are
excerpts from this roundtable discussion.

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    Hartz Companion Animal - Roles and Responsibilities in Flea Control Hartz Companion Animal - Roles and Responsibilities in Flea Control Document Transcript

    • A NEWSLETTER OF PRACTICAL MEDICINE FOR VETERINARY PROFESSIONALS AUGUST 2003 VOLUME 1, NUMBER 1 Roles and Responsibilities in Flea Control* In January 2003, the veterinary specialists below met during the North American Veterinary Conference in Orlando, Florida, to discuss emerging flea-borne diseases, some strategies for preventing infestations, and ways to improve owner compliance with appropriate therapy. The following are excerpts from this roundtable discussion. Edward Breitschwerdt, DVM, DACVIM Steven Hansen, DVM, MS, DABVT North Carolina State University University of Illinois Raleigh, North Carolina Urbana, Illinois Michael Dryden, DVM, MS, PhD Keith Hnilica, DVM, MS, DACVD Kansas State University University of Tennessee Manhattan, Kansas Knoxville, TennesseeIntroduction real threat to the health and well-being of espousing preventive flea control wth the Within the past decade, techno- companion animals. Failure to properly use of insecticides and insect growthlogically advanced flea products for dogs protect our pets can lead to a variety of regulators (IGRs) my entire career.and cats have significantly reshaped the illnesses, some of which may be lifeway veterinarians and pet owners threatening. Edward Breitschwerdt, DVM: Fleaapproach common ectoparasites. Today’s infestation has certainly taken on aflea products have set new performance With regard to flea control, whatstandards, including broader-spectrum are the pathogenic and infectious disease ramifications beyond their IN THIS ISSUE:activity, longer duration of protection(even after water immersion or bathing), direct effects on the pet? Roles and Responsibilitiespet-friendly application enhancements, Michael Dryden, DVM, MS, PhD: in Flea Control........................... 1and more information for veterinarians We have seen an apparent increase in aand pet owners. However, even with variety of vector-transmitted diseases. Not Mosquitoes, Companionthese major strides, these pests remain a only are some of these diseases pathogenic Animals, and West Nile Virus in our pets, but many of them are also Update for 2003......................... 4*This article is excerpted from Roles and zoonotic in nature. When we look at fleaResponsibilities in Flea & Tick Control: control, it is far more important to take a Ask the Vet ................................ 7A Veterinarian’s Guide, a supplement toVeterinary Forum, Vol. 26, No. 6, 2003. preventive approach. I have been Veterinarian of the Year ............. 8
    • whole new dimension with the discovery Steven Hansen, DVM, MS: Clearly, A NEWSLETTER OF PRACTICAL MEDICINE FOR VETERINARY PROFESSIONALS of Bartonella and Rickettsia spp and one of the most significant misuses is that AUGUST 2003 VOLUME 1, NUMBER 1 other organisms in fleas. In areas where of permethrin dog-only products on cats. cats have extensive flea exposures, Thus, we emphatically emphasize to Consulting Editors anywhere from 33% to 100% will owners how critical it is to read and Albert Ahn, DVM become actively infected with these follow the label directions. Permethrin Corporate Vice President organisms in their blood. use on cats can be lethal. Chief Scientific Officer It is easy to study an infectious The Hartz Mountain Corporation disease that is acute, such as Rocky What might be some effective Bruce Truman Mountain spotted fever, because the strategies that encourage owners Divisional Vice President clinical course is a 2- to 3-week period. to read the labels? Animal Health and Nutrition But with the organisms that are Dryden: Because the newer parasiticides The Hartz Mountain Corporation transmitted by fleas, the time of are very effective and generally safe when transmission to the onset of disease used appropriately, many practitioners HARTZ® COMPANION ANIMALSM is produced for The Hartz Mountain could be months to years. have gradually ignored the educational Corporation by Veterinary Learning process. We need to return to effective Systems, 780 Township Line Rd., client education. The first application Yardley, PA 19067. Which emerging flea-borne diseases should practitioners be aware of? every year is an opportunity to show Copyright © 2003 The Hartz Mountain owners again how to properly administer Corporation. All rights reserved. Breitschwerdt: The Bartonella spp are currently the most important emerging flea products. Hartz® is a trademark of The Hartz Mountain flea-transmitted infectious agents. Only Labels need to state in a concise Corporation. two Bartonella spp were known to exist manner the importance of preventing a Printed in U.S.A. No part of this publication may before 1992, and today there are 20 specific disease. We can educate from an be reproduced in any form without the express efficacy standpoint that if owners follow written permission of the publisher. recognized species. label instructions, they are preventing For more information on The Hartz Mountain disease not only in their pets but in the Corporation, visit www.hartz.com. Given that prevention is such entire family. a key strategy in the control Dear Veterinarian of flea-related diseases in Hnilica: Based on conversations and Animal Health both the pet and human with veterinarians, most of Care Provider: populations, we need to the feline permethrin- consider the appropriate related toxicities were in Welcome once again to the NEW use of flea products. cats that had not routinely Hartz! In this inaugural issue of Hartz Dryden: There are two been to the veterinarian Companion AnimalSM, we continue our facets to appropriate use— but in fact were presented focus on a renewed commitment to when the products should be on an emergency basis as your practice and the veterinary profes- used and proper application. a first-time patient. For a sion as a whole. Often, an inappropriate use of products variety of reasons, including cost, In the following pages we will share is reactive medicine—that is, reacting to some owners choose to use over-the- with you information on the pharma- visible evidence—and appropriate use of counter (OTC) products without a cology of flea products and updates on products is preventive medicine. complete understanding of the relative mosquitoes and West Nile virus. You risks because they simply do not read will also find some information about Keith Hnilica, DVM, MS: We are in an the label. our Veterinarian of the Year contest. era in which even the least effective of the It is difficult to educate owners who Lastly, we will provide you with a close commonly used flea products is effective are purchasing OTC products and failing look at one of the many products that enough to control most infections when to seek veterinary guidance. Hartz® has to offer. used as indicated on the label, especially if We hope you enjoy reading the they are used year-round. Certainly, one Hansen: Every practitioner selling flea next few pages and find the informa- of the most common causes attributed to products needs to have a warning printed tion helpful. transient flare-up of flea allergy dermatitis on the customer receipt stating that the is the lack of regular application of flea label should be read or the product Sincerely, products. should not be used in certain situations. Albert Ahn, DVM2 HARTZ COMPANION ANIMAL ® SM • AUGUST 2003 • VOL. 1, NO. 1
    • What should practitioners do when MICHAEL DRYDEN, DVM, MS, PhD, ON A PRACTICALa patient has an adverse reaction to INTEGRATED FLEA CONTROL PROGRAM FOR PET OWNERSa product used off-label?Hansen: If the pet owner calls before I Educate pet owners on important aspects of the four-stage flea life cycle. Typically, a fleapresenting the animal, it is critical for population is made up of approximately 50% eggs, 30% larvae, 15% pupae, and only 5%staff to emphasize the importance of biting adults. Completion of the life cycle from egg to adult often varies from 2 weeks tobringing the product package with the 2 months. Adult cat fleas cannot survive or lay eggs without a blood meal, but once it ispet because treatment will depend not feeding on a dog or cat, the female can lay 20 to 40 eggs per day and up to 2,000 in aonly on the pet’s clinical signs but also on lifetime. If groomed from the host, egg production ceases and fleas die within 24 to 48the product’s active ingredient. Second, hours. Newly emerged previously unfed adult fleas, however, can live 1 to 2 weeks if a bloodpractitioners need to take an extensive meal is not obtained. The optimum temperature range for survival is 70˚F to 85˚F at anhistory and complete physical exam- optimum humidity of 80%.ination. I also encourage them to consult I Provide pet owners with the following recommendations for mechanical control procedures.an expert, such as technical service Flea populations can be monitored quite simply. Use a flea comb, recording the number ofveterinarians at pharmaceutical fleas caught each day to determine whether the flea population is increasing or decreasing.companies, specialists in diagnostic Vacuum carpets and furniture frequently using a vacuum with good suction and discardinglaboratories, or the ASPCA Animal the vacuum cleaner bag. Discard or wash the pet’s bedding. Also, sweep and mop floors,Poison Control Center, which is open 24 especially under beds and in closets. If infestation is severe, steam clean all furniture, carpet-hours. In addition, practitioners can ing, and pet bedding to help kill fleas and eliminate debris that feeds larval fleas. If possible,access online information at Veterinary make the rooms as cool and dry as possible, which will help slow down flea development andInformation Network (www.vin.com), the allow flea larvae to desiccate. Be sure to vacuum thoroughly in low-traffic areas, such as alongNetwork of Animal Health the edges of walls, in corners, under furniture, and behind doors—flea larvae tend to survive(www.avma.org/noah), and the ASPCA best in these locations. Also, regularly wash bedding and rugs that the pet lays on. To controlAnimal Poison Control Center fleas outdoors, apply approved insecticides, such as cyfluthrin, in shaded areas where pets(www.apcc.aspca.org). frequent. Always allow treated areas to dry several hours before allowing the pet and people access into treated areas.What are our treatment options andobjectives for flea control? I Suggest that pet owners follow mechanical control procedures with an approved applicationDryden: We need to continue to use of an adulticide and insect growth regulator (IGR) to the pet. After implementing mechani-IGRs because we recognize that if the fleas cal procedures, administer an effective adulticide–ovicide combination to your dog or cat.cannot be killed at least you can prevent The ovicidal component may be an insecticide with ovicidal activity or an IGR specificallythem from laying eggs. We need to be designed to suppress reproduction. Since adulticides are never 100% effective, the ovicidalcareful about resistance. I am not sure any action ensures that surviving fleas cannot produce viable eggs. A product or a combination ofof us can anticipate how long these products that provides both adulticidal and ovicidal activity can markedly benefit flea controlproducts are going to be effective, so we efforts and delay development of resistance to flea products.should avoid making long-term forecasts.Hansen: We must constantly remember owners unsurpassed protection options. support and information on specificthat all flea products can result in adverse It is critical that the product be applied products. The product label lists areactions following both approved and in accordance with label directions to telephone number for contactingunapproved applications. Adverse optimize performance and help prevent support staff. Company web sites mayreactions are much more likely to occur, adverse reactions. In the event that a pet also be available.however, following misuse, including has a reaction, owners should be As effective as today’s products are,overapplication and application on an strongly encouraged to consult their researchers are continuing to pursue newinappropriate species. Therefore, local veterinarian or contact a local technologies in prevention, diagnosis, andveterinarians must continue to educate emergency veterinary hospital or animal treatment. Over the centuries, fleas havepet owners on proper use of flea products poison control center. It is important shown a remarkable ability to adapt. Thisin strict accordance with label directions. that the original packaging be retained ability coupled with the emergence of so that product identification can be mosquitoes that transmit West Nile virusConclusion made. Manufacturers typically have a serve as continuous reminders of the Fortunately, the present generation of technical services or consumer relations importance of actively developing newflea products offers veterinarians and pet department that can provide additional solutions to protect our pets. HARTZ® COMPANION ANIMALSM • AUGUST 2003 • VOL. 1, NO. 1 3
    • Mosquitoes, Companion Animals, and West Nile Virus Update for 2003 Jamie Snow, DVM, and Mike L. Bunning, DVM Centers for Disease Control and Prevention Division of Vector-Borne Infectious Diseases Arbovirus Diseases Branch Atlanta, Georgia With summer well under way, we see Transmission Humans are not the only species that increasing mosquito activity and cannot Mosquitoes are the primary vehicle for can become infected with WNV; it is help but think of West Nile virus (WNV). the transmission of WNV to humans and known to cause serious disease in horses WNV was first diagnosed in the United animals. Viremic mosquitoes carry the and many species of birds.2 The clinical States in 1999 in New York State and virus in their salivary glands and infect attack rate of infected horses has been quickly spread across the country, with 44 species they feed on. WNV has been estimated at 8% to 10%.13,14 WNV states recording viral activity by the end isolated from at least 36 species of infection in previous outbreaks caused of summer 2002.1 mosquitoes in North America8; Culex inapparent disease in avian populations; WNV is a zoonotic disease requiring a pipiens is considered the primary vector.3,9 however, high avian mortality rates in mosquito vector. The virus maintains One important aspect of the transmission both wild and captive birds have been the itself in nature by cycling between of WNV from birds to other species is norm with the strain recently introduced mosquitoes and birds. Birds are known host-feeding preference. Many species of into the United States.15 Limited research amplification hosts; the majority of mosquitoes feed exclusively on birds and has also been conducted to determine the viremic birds sustain an infectious viremia are therefore able to maintain the virus in seriousness of WNV in other species, for 1 to 4 days, allowing uninfected nature. Other mosquitoes do not feed including our animal companions, mosquitoes that subsequently exclusively on one species but are particularly dogs and cats. feed on them to become indiscriminate or opportunis- This research has demonstrated that infected.2 Other mammals tic feeders. These mosqui- domestic dogs and cats are susceptible to and reptiles are generally toes are known as bridge infection by WNV.16 A study done in considered incidental hosts vectors, because they can Louisiana following an epidemic in 2002 because they do not achieve transmit the virus from by Kile, et al., demonstrated that dogs effective levels of viremia to birds to other animals, have a higher rate of seroconversion than infect mosquitoes.3 including humans. cats. Seroprevalence in dogs was approxi- WNV is transmitted to In the United States, WNV mately 25%, versus approximately 9% in humans primarily by infected was initially diagnosed in humans, cats.17 However, the fact that dogs and mosquitoes that feed on them, but other but that diagnosis was preceded by cats can become infected with WNV methods have been documented, widespread reports of dead birds in New does not mean that they will necessarily including laboratory exposures,4 York City.10 WNV infection causes a rare, become clinically ill. consumption of infected breast milk, occasionally lethal, meningoencephalitis Like humans, dogs and cats that infected blood products received during in less than 1% of human cases. The most become infected with WNV most transfusion, and organ transplantation.5 A common clinical aspect in humans is a commonly have an inapparent infection.18 single human case of transplacental mild, self-limiting febrile illness, which The only clinical sign noted in dogs transmission has also been documented.6 occurs in approximately 20% of experimentally infected with WNV was a To date, there is no documented human seropositive human infections, but myopathy so mild that it was detected by case of WNV acquired directly from an typically humans have an inapparent an elevated creatine kinase value on infected animal.7 infection.11,12 blood-chemistry analysis.19 In a limited4 HARTZ COMPANION ANIMAL ® SM • AUGUST 2003 • VOL. 1, NO. 1
    • study by Austgen, et al., cats exhibited a diagnosis when used conjointly with Nile Virus Questions and Answers. Available at: http://www.cdc.gov/ncidod/dvbid/westnile/mild clinical disease that lasted 2 to 4 clinical signs that are consistent with qa/transmission.htm; accessed June 30, 2003.days.18 Signs were non-neurologic and WNV infection. At present, no commercial 8. Centers for Disease Control and Prevention:included lethargy, a moderate decrease in ELISA for detecting IgM/G antibody in Provisional surveillance summary of the West Nile virus epidemic—United States, January–Novemberappetite, and a mild febrile response.18 dogs or cats exists. 2002. MMWR Morb Mortal Wkly Rpt In rare cases, dogs and cats with severe 51(50):1129–1133, 2002.neurologic disease similar to that seen in Treatment 9. Turell MJ, O’Guinn M, Oliver J: Potential for New York mosquitoes to transmit West Nile virus. Am Jbirds, horses, and humans have been Currently, there is also no definitive Trop Med Hyg 62(3):413–414, 2000.determined to be infected with WNV. treatment for WNV other than 10. Marfin AA, Petersen LR, Eidson M, et al:Immune-compromised animals are at a supportive care. The best method for Widespread West Nile virus activity, Easternhigher risk for more serious sequelae.19 preventing WNV infection in humans United States, 2000. Emerg Infect Dis 7(4):730–735, 2001.From 2000 through 2002, the Centers for and companion animals is limiting 11. Centers for Disease Control and Prevention:Disease Control and Prevention’s (CDC) exposure to mosquitoes. Research has Weekly update: A serosurvey for West NileArboNet, the national electronic demonstrated a positive correlation Virus infection in New York and Connecticut counties, 2000. MMWR Morb Mortal Wklysurveillance system established by the between an increase in the amount of Rpt 50:37–39, 2001.CDC to assist states in tracking WNV time an animal spends outdoors and an 12. Mostashari F, Bunning ML, Kitsutani PT, etand other mosquito-borne viruses, increase in the rate of seroconversion to al: Epidemic West Nile encephalitis, New York, 1999: Results of a household-basedreported 3 WNV-positive cats and 7 WNV.16,17 Following is a list of seroepidemiological survey. Lancetdogs.20 However, the importance of WNV recommendations developed by the CDC 358(9278):261–264, 2001.infection in dogs and cats should be kept to reduce the risk of exposure: 13. Joubert L, Oudar J, Hannoun C, Chippaus M: Reproduction experiméntale de la meníngeo-in perspective. The number of human I Eliminate areas of standing water encephalomyelite du cheval par l’arboviruscases of WNV infection reported in 2002 West Nile. 3. Relations entre la virolgie, la around the house, i.e., drain standingwas 4,156 compared to 7 canine cases and serologie et l’evolution anatomy-clinique. pools, clean gutters, and empty bird- Consequeces epidemiologiquest et1 feline case reported in the same year.21 baths. prophylactiques. Bull Acad Vet Fr 159–167, Current research results indicate that 1971.dogs and cats do not play an important role I Minimize outdoor activities at dawn 14. Bunning M, Bowen R, Cropp B, et al:as amplifier hosts for WNV and therefore and in the early evening. Experimental infection of horses with West Nile virus. Emerg Infect Dis 8(4):380–386,do not play an important role in its I For humans only, wear long-sleeved 2002.maintenance in nature.18,19 From a public shirts and pants when outdoors and 15. Kramer LD, Bernard KA: West Nile Virushealth perspective, this indicates that infection in birds and mammals. Am NY Acad apply insect repellent, according to Sci 951:89–93, 2001.companion animal owners are unlikely to labeled directions, to exposed skin 16. Komar N, Panella N, Boyce E: Exposure ofhave an elevated risk for infection with and clothing.22 domestic mammals to West Nile virus duringWNV due to pet ownership. an outbreak of human encephalitis, New York City, 1999. Emerg Infect Dis 7(4):736–738, References 2001.Diagnosis 1. Centers for Disease Control and Prevention: West 17. Kile J, Panella N, Chow C, et al: West Nile Nile Virus Statistics, Surveillance, and Control. Diagnosis of WNV in a dog or cat Available at: http://www.cdc.gov/ncidod/ virus serosurvey of domestic canines and felines during an epidemic—Louisiana, 2002.should be based on clinical signs with dvbid/westnile/surv&control03Maps02.htm; Unpublished data.supportive serology. Other neurologic accessed June 20, 2003. 18. Austgen LE, Bowen RA, Bunning ML, et al: 2. Komar N: West Nile virus encephalitis. Rev Scidiseases should be included in the Tech 19(1):166–176, 2000. Experimental infection of cats and dogs withdifferential diagnosis (e.g., other arboviruses West Nile virus: Mosquito-borne and oral 3. Hayes CG: West Nile fever, in Monath TP (ed): transmission. Unpublished data.and rabies). A fourfold increase in serum The Arboviruses: Epidemiology and Ecology, vol V. 19. Blackburn NK, Reyers F, Berry WL, Boca Raton, FL, CDC Press, 1989, pp 59–88.neutralization titer (PRNT) between Shephard AJ: Susceptibility of dogs to West 4. Centers for Disease Control and Prevention:appropriately timed acute and convalescent Nile virus: A survey and pathogenic trial. J Laboratory-acquired West Nile virus infections: Comp Path 100(1):59–66, 1989.serum samples is diagnostic for WNV.2 United States, 2002. MMWR Morb Mortal Wkly Rpt 51(50):1133–1135, 2002. 20. Centers for Disease Control and Prevention:Other tests that can be helpful in ArboNet unpublished data. 5. Centers for Disease Control and Prevention:diagnosing WNV in companion animals Update: Investigations of West Nile virus infection 21. Centers for Disease Control and Prevention:include a positive polymerase chain in recipients of organ transplantation and blood West Nile Virus Update, Current Case Count. transfusion. MMWR Morb Mortal Wkly Rpt Available at http://www.cdc.gov/od/oc/reaction (PCR) on serum or tissue samples 51(37):833–836, 2002. media/wncount.htm; accessed June 18, 2003.and immunohistochemistry (IHC). These 6. Centers for Disease Control and Prevention: 22. Centers for Disease Control and Prevention:two diagnostic tests will not provide a Intrauterine West Nile virus infection—New York, West Nile Virus Questions and Answers. 2002. MMWR Morb Mortal Wkly Rpt Available at http://www.cdc.gov/ncidod/definitive diagnosis of WNV disease by 51(50):1135–1136, 2002. dvbid/westnile/qa/prevention.htm; accessedthemselves but can provide a confirmatory 7. Centers for Disease Control and Prevention: West June 15, 2003. HARTZ® COMPANION ANIMALSM • AUGUST 2003 • VOL. 1, NO. 1 5
    • Only a scientist would notice that something so attractive to humans could be so repulsive to fleas, ticks and mosquitoes. Chrysanthemums. Fleas. Chrysanthemums. Fleas. Not exactly a connection most people would make. And yet sci- entists discovered that a synthetic derivative of the chrysanthemum flower called phenothrin kills fleas, ticks and mosquitoes incredibly well. The same phenothrin you’ll find in Hartz Advanced Care Brand® Plus+. Phe- nothrin is so effective that it’s used to protect food supplies and has one of the EPA’s lowest toxicity pro- files for insecticides. And by combining it with (S )-methoprene, a proven insect growth regulator, Hartz Advanced Care Brand® Plus+ protects against more parasites—fleas, ticks, mosquitoes and flea eggs—than any other monthly topical brand. Maybe that’s why pets find it so attractive. Even if they don’t have the slightest clue what it is.Our veterinarians and PhDs offers veterinarians an effective,test it. Independent companies lower-cost alternative to rec-test it. Then the government ommend to your clients. Vet-tests the tests. erinary offices around the country have already begunIt borders on obsession, dispensing it, with the goalwe admit. But to our highly of reducing the percentage ofrespected staff veterinarians unprotected pets. After all, forand PhDs, relentless testing is those who care about animals’an integral part of developing well-being, any percentage of new pet products. unprotected pets is too high. Take Hartz Advanced We’re as committed to pets Care Brand® Plus+, for as you are. Really. instance. First we subjected At Hartz, we’veit to a series of highly sophisticated Chrysanthemum made a strongtests in our state-of-the-art laboratory. promise to helpThen, we gave it to independent 50% of pets go without flea & tick pets become healthier and happier,companies, which did extensive studies protection. (It’s not their fault.) by continuing to introduce innovative,out in the field. Finally, we submitted scientifically proven products. Perhaps A client brings their flea-infested petit to government agencies for review, just as importantly, we’re making a into your office. You prescribe aearning a stamp of approval for commitment to veterinarians as well, treatment for them. And then theyeffectiveness on both dogs and cats. by listening closely to your concerns leave without it. and striving to be a better partner.Even after all of that, we’re still You’re not alone. According to the But don’t just take our word forconstantly testing new formulas, American Pet Products Manufacturers it. Call our Consumer Relationstrying to find an even better Association®, over half of all pets aren’t Department at 1-800-275-1414 andflea, tick and mosquito getting treated for fleas & ticks,* partly ask to talk to a Hartz veterinarian,treatment. It’s an because their owners can’t afford the who will gladly share with you allobsession, remember? leading brand. Which is why Hartz the progress we’ve made recently.*American Pet Product Manufacturers Association 2001-2002 National Pet Owners Survey
    • Albert Ahn, DVM, is a veterinarian, Chief Scientific Officer and Corporate Vice President at The Hartz Mountain Corporation. ASK TH E VETQWhy is Hartz sponsoring this newsletter? Hartz is your partner in animal health. We share Q Does Hartz still sell permethrin topical spot flea and tick products in the United States? I have heard and seen the outcome when unknowing pet owners accidentallythe same goal. According to the American Pet apply a permethrin product to their cat.AProducts Manufacturing Association, over 50% ofAmerica’s dogs and cats do not receive adequateflea and tick protection. You see them every day in A Hartz has discontinued the manufacture of permethrin topical spot products for the U.S. market. Hartz believes that the risk of accidentalyour practice. They are able to afford annual application to cats is too great and there are bettervaccinations, and maybe the ever-important alternatives available to pet owners. Hartz isheartworm preventative, but that’s all they can continuously evaluating new technologies andafford. Should we deny these pets the flea and tick innovations in the area of ectoparasite control.protection they require? Even one unprotected pet Please consider that there are several otheris too many. Hartz offers an affordable means for companies that still manufacture and sellthose pet owners to obtain the protection they so permethrin-based topical flea and tick products.desperately need for their pet. The end result is ahappier pet. Hartz is improving the health of pets andencouraging pet owners to visit your practice. Q Your dewormer product, Hartz® Health measures® Once-a-Month Wormer, contains piperazine. What steps has Hartz taken to offer pet owners moreThrough our advertising and promotional efforts broad-spectrum protection?we are encouraging all pet owners to visit their Aveterinarian at least two times per year, and we Hartz® recently introduced Hartz® Rid WormTMencourage pet owners to seek out their (pyrantel pamoate) Chewable Flavored Dog Wormerveterinarian for recommendations on appropriate Tablets. Pyrantel pamoate has a wonderful history inproducts that they should use to maintain and the veterinary community of providing dogs withimprove the health of their pet. protection from roundworms and hookworms. This product will replace our existing formulations in order to offer pet owners a higher level of protection. We want to hear from you! • Have questions or comments? Call our Consumer Relations Department at 800-275-1414 and ask to speak to a Hartz staff veterinarian or email us at feedback@hartz.com. • To obtain a Hartz Veterinary Catalog, please call 800-999-3000 x5118 or email us at feedback@hartz.com. HARTZ® COMPANION ANIMALSM • AUGUST 2003 • VOL. 1, NO. 1 7
    • Veterinarians Get a “Thank You” From TheirClients by Being Nominated for the HartzVeterinarian of the Year Contest For the past 77 years, Hartz has celebrated the Human– Cat Fancy®) to bring pet owners the “Veterinarian of the Year” Animal Bond, and as veterinarians you are instrumental in Contest. This contest gives pet owners the opportunity to fostering this very important relationship between people nominate their veterinarian as the Hartz “Veterinarian of the and their pets. “The veterinary health care professional Year.” Pet owners can write in and tell Hartz why they feel supports the Human–Animal Bond by providing both their veterinarian is deserving of this honor. Prizes being valuable information and professional services to pet owners,” awarded include one Grand prize ($1,500 in cash and $500 says Bob Devine, president and CEO of Hartz. “Regular visits worth of Hartz® products plus $5,000 in cash for the winning to the veterinarian will help maintain good health in pets. veterinarian) and two First Runner Up prizes ($750 in cash Hartz is proud to sponsor a contest which recognizes the and $250 worth of Hartz® products plus $2,500 in cash for veterinarian’s role in the Human–Animal Bond.” the winning veterinarian). Pet owners get a chance to say “thank you” for emergency Entry forms and official contest rules are published in the visits and calm reassurances by nominating their vet for the September issue of Dog Fancy and Cat Fancy magazines. This Hartz Veterinarian of the Year contest. This year, Hartz has is a chance for pet owners to let veterinarians know just how teamed up with Fancy Publications® (Dog Fancy® and much their care and concern has meant over the years.Veterinary Learning Systems PRESORTED STANDARD780 Township Line Road U.S. POSTAGEYardley, PA 19067 PAID BENSALEM, PA PERMIT #118