Nordics at SXSW 2017

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Overview of Nordic activities at SXSW 2017 in Austin, TX, 2017 (March 10-19). Includes Expo visibility, additional activities (luncheons, pitch events, panels) and related conference talks and accepted music and film acts

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Nordics at SXSW 2017

  1. 1. SXSW Nordic Presence Overview Dec 15, 2016 16/12/2016 1Footer text
  2. 2. SXSW in Short 16/12/2016 2Footer text • Founded in 1987 in Austin, Texas • Best known for its conference and festivals that celebrate the convergence of the interactive, film and music industries • Helping creative people achieve their goals • SXSW 2017 will take place March 10-19, 2017 • 2,000+ sessions (Music, Film, Interactive) • Attendees in 2016 • SXSW Music: 30,369 (from 85 countries) • SXSW Interactive: 37,660 (from 83 countries, 1,000+ from Nordics) • SXSW Film: 19,942 (from 71 countries) • SXSWEdu: 7,535 (from 39 countries)
  3. 3. SXSW Schedule at a Glance 16/12/2016 3Footer text
  4. 4. What is Nordics @SXSW 2017 16/12/2016 4Footer text • Promoting Nordics as well as Nordic Film, Music & Tech scene • Special year for Finland: Finland 100 years • Expo area (20x20 end cap booth) for companies & showcases at Interactive Trade Show (March 12-15) • Additional activities, events and other experiences (see later slides) • No dedicated event location like in 2016 • Related: • Nordic bands & film screenings, and conference talks with Nordic themes or by Nordic presenters (see separate slides) • Sauna as a separate project, funding mainly through sponsorships
  5. 5. List of Planned Nordic Activities Stay Tuned for More Details 16/12/2016 5Footer text • Startup & investor lunch • Startup pitching event • This could be sauna event as well • Danish Design Center panel series • 3 panels • Funding confirmed • Finland in 24 hours –experience • Norway Day
  6. 6. Locations for Additional Activities 16/12/2016 6Footer text • As we do not have Austin Rowing Club (Nordic Lighthouse) this year, all events need to find a place for themselves • The locations, dates & times will get confirmed later • Assumption: Most of the activities will happen March 11-15 • EU has an event location (Palm Door at Sixth) which could end up being the home for a number of activities • Very close to Conference Center • From March 11 to March 13 • Application process for time slots on-going (application deadline January 6th, 2017)
  7. 7. 16/12/2016 7Footer text Convention Center EU-event space at Palm Door Startup Village Some SXSW activities
  8. 8. Nordic Conference Talks 16/12/2016 8Footer text • SXSW Edu • Nordic Knowledge - Sharing with Edutech Startups http://schedule.sxswedu.com/events/event_PP61702 • SXSW • Music as Medicine – Panel, Marko Ahtisaari http://schedule.sxsw.com/2017/events/PP65723 • Sold – Will Customers Pay for Your Big Idea, Panel, Marten Mickos http://schedule.sxsw.com/2017/events/PP65858 • Global production match making - US/EU co-prods!, http://schedule.sxsw.com/2017/events/PP68642 • How Tech Companies Can Give Back to Communities http://schedule.sxsw.com/2017/events/PP67229 • When the Algorithm Is Running the News http://schedule.sxsw.com/2017/events/PP68375
  9. 9. Nordic Music Acts 16/12/2016 9Footer text • Denmark: • Agnes Obel http://schedule.sxsw.com/2017/artists/10560 • Chinah http://schedule.sxsw.com/2017/artists/12787 • Rainbrother http://schedule.sxsw.com/2017/artists/12823 • Small Time Giants http://schedule.sxsw.com/2017/events/MS38134 • Finland: • Alma http://schedule.sxsw.com/2017/artists/11273 • Satellite Stories http://schedule.sxsw.com/2017/artists/10589 • Iceland • Norway • ARY http://schedule.sxsw.com/2017/artists/10728 • Chain Wallet http://schedule.sxsw.com/2017/artists/10418 • Dark Times http://schedule.sxsw.com/2017/events/MS38132 • Lovespeake http://schedule.sxsw.com/2017/events/MS38133 • Slotface http://schedule.sxsw.com/2017/events/MS38343 • Sweden • Anna von Hauswolff http://schedule.sxsw.com/2017/artists/10016 • Baskery http://schedule.sxsw.com/2017/artists/12057 • Saint http://schedule.sxsw.com/2017/events/MS38131 • Simian Ghost http://schedule.sxsw.com/2017/artists/12983
  10. 10. Nordic Film Screenings 16/12/2016 10Footer text • TBD • None yet accepted
  11. 11. Sauna 16/12/2016 11Footer text • Separate project funded mostly through sponsorships • Budget, sponsorship prices and benefits to be added later • Location and dates tbd • Will increase the visibility of Nordic efforts (the media is really cluttered and overwhelmed during SXSW) • Sauna (electric and wooden stoves) build inside a minibus • Additionally tents for changing clothes, towels, swimming suits, cloth check-in • Personnel needed: Check-in, security, life guards, sauna operations
  12. 12. Sauna 16/12/2016 12Footer text
  13. 13. Offering to Nordic Startups 16/12/2016 13Footer text • SXSW activities in general (conference talks, meetings, additional startup events, Expo, etc) through SXSW Badge (companies need to pay themselves) • NordicMade Expo booth • Scheduled slots at booth (multiple companies at the same time) • Constant visibility at the booth (rotation slideshow, demo reel) • Host at the booth for the whole duration of the expo • Investor lunch – date, location tbd • Pitching event (selected companies – max 12) – date, location tbd
  14. 14. Company Pitching Events (outside our organized activities) 16/12/2016 14Footer text • SXSW Accelerator Pitching Event March 11-12 • Company application deadline November 11, 2016 • https://www.sxsw.com/apply-to-participate/sxsw-accelerator/ • SXSW Release It Pitching Competition, March 10
  15. 15. Organizations Involved 16/12/2016 15Footer text • Finpro – coordination, activities, companies, funding? • Tekes – funding? • Vinnova, Tillvaxtverket – funding?, activities, companies • Innovation Center Denmark – activities, companies • Innovation Norway – activities, companies • Danish Design Center – activities (design panel) • Visit Finland, Sweden, Norway, Denmark • Country branding materials (Expo & activities) • Music Finland, Sweden, etc. – promoting the bands • SES – activities (Finland in 24 hours) • Rising North – funding? • Etc.
  16. 16. Random Marketing & PR Notes 16/12/2016 16Footer text • Online campaigns • Social media presence includes Nordic Lighthouse FB page • Branding TBD • Poster campaign • SXSW catalog • <more details here>
  17. 17. More information? Contact Hartti Suomela hartti.suomela@finpro.fi
  18. 18. Backup slides 16/12/2016 18Footer text
  19. 19. Finland in 24 h - Draft 16/12/2016 19Footer text • Cross-disciplinary sessions during the whole day • Music, AV-productions, VR-productions, Movies, Fashion, Technology • During 9am-5pm: Technology, food, DJ culture • Twilight: VR content • Evening & Night: Curated & Thematic music & movie/AV- productions (like Genre movies + Heavy metal, documentaries + folk/jazz, etc.) • More details: TBD

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