Why design matters
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Why design matters

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Why design matters Why design matters Presentation Transcript

  • WHY DESIGN MATTERS How Good Design Affects Conversions
  • DESIGN IS ALL ABOUT THE. . . TITTLE BAR SHOULDER BOWL ASCENDER
  • “Good design is good business.” Thomas J. Watson CEO of IBM from 1914-1956
  • th 1/20 of a second Time it takes a user to determine if they like a site’s design or not.
  • THIS SNAP JUDGEMENT determines whether or not a customer will: TRUST your site LIKE your brand BUY your product
  • THIS SNAP JUDGEMENT MATTERS
  • 94% First Impressions of Websites Are D e s i g n - R e l a t e d
  • Key Factors For Good First Impressions 1. Low Complexity 2. High Prototypicality* *This means similarity to other sites in its category
  • 1 # Contributor to Bounce* Is Poor Interface Design *According to a study by Stanford University
  • 1 # Indicator of Credibility* Is Good Graphic Design *According to a study by Stanford University
  • VISUAL APPEAL > USABILITY In Influencing User Perception
  • INSPIRATIONAL IMAGES Drive Better First Impressions Than Any Other Factor
  • And First Impressions Are... EVERYTHING
  • This is because of Something Called PRIMING
  • prim·ing | ˈprīmiNG | verb 1 the activation of specific memories that influence subsequent behaviors
  • The First Impression Influences Every Subsequent Interaction
  • A Well Designed Site PRIMES people to have positive interactions with your brand moving forward.
  • Once Someone Has Been PRIMED Your Job Becomes Much EASIER
  • Because Priming Turns ATTENTION Into INTENTION
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