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Old and New Media
 

Old and New Media

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    Old and New Media Old and New Media Presentation Transcript

    • Old Media vs. New Media
    • Hi! I’m Bart.
    • I work at web agency Netlash. ... and a few other companies:
    • Old Media vs. New Media Inspiration Session for Concentra - 15/12/2009
    • Hey media folks... What are you looking for?
    • Not Jesus but the Jester.
    • A few observations from an internet guy.
    • 1. Content 2. Distribution 3. Information 4. News 5. Community
    • 1. Content 2. Distribution 3. Information 4. News 5. Community
    • Is it the media’s job to deliver the quantity of content?
    • Content farms
    • www.answers.com 83 mio visitors in sept ‘09 1.9 mio USD revenue in sept ‘09 38 mio webpages
    • www.demandmedia.com pays 200 USD for 10 videos creates 4000 articles a day
    • 4000
    • a
    • day
    • 4000
    • Opportunity or threat?
    • I believe there’s room for more content farms in local markets. (Like Belgium.)
    • But you can’t beat these guys with 10 articles a day. You will have to go *all out* on quantity.
    • And assume your public is just cattle. (There’s an ethical issue.)
    • Is it the media’s job to deliver the quality of content?
    • Professionalism vs. Passion
    • Journalist: knows a lot about the process (journalism), but not about the topic. Amateur: is passionate about the topic, but doesn’t know the process.
    • You can’t beat these guys with a well-written superficial story. You will have to go *all out* on quality.
    • My opinion: * Go horizontal (very horizontal) * Go vertical (very vertical) * Go niche (very niche)
    • 1. Content 2. Distribution 3. Information 4. News 5. Community
    • Are media about distribution?
    • Internet: The first mass medium where the production tool is the same as the consumption tool.
    • Internet: This changes everything. It’s not about distribution anymore.
    • 2 brain teasers:
    • 2 brain teasers: * the network effect
    • 2 brain teasers: * the network-effect * website as an island
    • 1. Content 2. Distribution 3. Information 4. News 5. Community
    • Is information this: Text (+ photo) ?
    • Or is it this:
    • David McCandless http://www.davidmaccandless.com
    • My opinion: * Infographics are the new journalism * The way to beat bloggers...
    • New York Times Innovation Portfolio http://innovate.whsites.net
    • My opinion: * The web is interactive * Think ‘application’ i/o ‘article’
    • 1. Content 2. Distribution 3. Information 4. News 5. Community
    • A radical revolution in the past 10 years...
    • Poll: How do you plan to meet up with your friends for a night on the town?
    • (Hint: it’s not about mobile telephony. It’s about planning *realtime* instead of planning ahead. Thanks to the cellphone.)
    • Always connected, always realtime.
    • http://www.thedailyshow.com/watch/wed-june-10-2009/end-times The Daily Show - End Times 3:03
    • “Give me one thing in there that happened today.”
    • Now! Now! Now! (The Realtime Web)
    • 1. Content 2. Distribution 3. Information 4. News 5. Community
    • Web 2.0 (Yeah, yeah. I know. It jumped the shark blah blah blah.)
    • The essence of the web (formerly known as Web 2.0): * creation * social * distributed
    • The essence of the web (formerly known as Web 2.0): * people want to create, not just consume * people want to share * it’s all about the network effect
    • Social search
    • Social search Search is shifting from algorithm- based search to social-powered search.
    • Social search If I want to know the capital of Estonia, I’ll turn to Google.
    • Social search If I want to find a plumber in my neighbourhood that people I trust will recommend me, I’ll turn to Twitter or Facebook.
    • There is still a need for someone who can recommend the right ‘news’ to me.
    • A brand? A community? Common values? A face?
    • (Digital Curators)
    • 1. Content 2. Distribution 3. Information 4. News 5. Community
    • Lots of questions...
    • ?
    • Am I saying you’re doomed?
    • No.
    • Lots of possibilities and opportunities.
    • Time to grab them.
    • Questions?
    • Bart de Waele bart@netlash.com www.netlash.com twitter.com/netlash Inspiration Session for Concentra - 15/12/2009