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Visual analysis slides Visual analysis slides Presentation Transcript

  • Visual Grammar of Design
  • Informational Value:
    -Left Top Corner (Ideal, Given) Blue sky
    -Right Top Corner (Ideal, New) Speech bubble
    with multiple sign systems symbolized
    -Left Bottom Corner (Real, Given) African
    American girl seated very rigidly in chair
    -Center (Make note if no center as Kress argues
    that no center invites the reader to occupy the
    Center) Blank
    -Margins – Blank
    Salience:
    Foreground: Seated African American female
    speaking in multiple signs
    Background: Outdoors – green grass, blue sky
    Size: Figure & chair seem proportional
    Striking Contrasts: Arms seem small and figure
    seems rigid, confined
    . .
  • Framing Techniques:
    Vectors:
    1. V is formed using speech bubble
    leading from figures mouth to right hand
    corner of picture.
    Ground-sky vector towards bottom of
    picture – leaving lots of sky and small amount
    of grass.
    Figure is looking off in a distance with
    gaze towards right side of picture.
    Colors: Vivid blues, greens, reds, and
    Yellows.