Dabur india

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Dabur india

  1. 1. Dabur India<br />
  2. 2. History<br /><ul><li>1884-Established by Dr. S.K. Burman at Kolkata.
  3. 3. 1896-First production unit established at Garhia
  4. 4. 1936-Dabur pvt. Ltd. Incorporated.
  5. 5. 1972-Shifts base to Delhi from Kolkata-
  6. 6. 1979-Dabur Research Foundation set up.
  7. 7. 1988 –Launches Pharmaceutical medicines.
  8. 8. 1992-The company developed Dab 10, an anticancer drug named Taxol.
  9. 9. 2005- DaburaquiresBalsara’s businesses for Rs. 1.43bn.
  10. 10. 2009-Dabur Red toothpaste becomes the Dabur’s 9thbn Rupee Brand.</li></li></ul><li>Health Care: Chyawanprash, Hajmola, Pudinhara,Daburhoney<br />Personal Care:Vatika shampoo, Babool,<br />Home Care:Odonil<br />Food: Lemoneez, Real Active Juice<br />Customer Health-OTC: Medicated oil, Cough&cold<br />Customer Health-Ethical: Lipistat, Madhuvaani<br />Products<br />
  11. 11. Strengths:<br /><ul><li>Strong alliances with popular businesses.
  12. 12. Effective marketing Strategy by keeping low cost.
  13. 13. High quality machinery and staff.
  14. 14. Extensive customer based.
  15. 15. Innovative technology.
  16. 16. Strong reputation and belief.
  17. 17. Lucrative locations.</li></ul>Swot Analysis<br />
  18. 18. Weaknesses:<br /><ul><li>Insignificant R&D work.
  19. 19. Low quality services.
  20. 20. Overprices of the products.
  21. 21. No overseas markets.
  22. 22. Limited product line.
  23. 23. Under developed distribution chain.
  24. 24. Poor financial position.</li></ul>Swot Analysis(cont..)<br />
  25. 25. Opportunities:<br /><ul><li>Could be benefited by Governmental support.
  26. 26. Acquisition and mergers could be explored.
  27. 27. Could be benefited by online presence.
  28. 28. Expanding into other markets could be a possibility.
  29. 29. Looking at export opportunities is a way to raise profit.</li></ul>Swot Analysis(cont..)<br />
  30. 30. Threats:<br /><ul><li>Change in demographics.
  31. 31. Money regulation.
  32. 32. Being undercut by low cost imports.
  33. 33. Increase competition from overseas.
  34. 34. Substitute products availability.
  35. 35. Changes in lifestyles.</li></ul>Swot Analysis(cont..)<br />
  36. 36. Conclusion?<br />
  37. 37. ?<br />
  38. 38. Presented By:<br />HarshitaChaudhary<br />KalpanaYadav<br />HimanshuNama<br />KishanGopal<br />
  39. 39. Thank You<br />

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