Advertising & The Future
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The state of Indian Advertising, the past, present, and some trends likely to stick in the future

The state of Indian Advertising, the past, present, and some trends likely to stick in the future

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Advertising & The Future Presentation Transcript

  • 1. Advertising & The Future Where was it? Where is it likely to head? Harshil Karia
  • 2. A Little Bit About Me I Like Be‘Foxy’ By !quot;#$$%&$' !quot;#$%&'()*& !quot;#$%"'(quot;)*%quot;
  • 3. Lets take a look at Indian Advertising Today
  • 4. Industry Overview Brand or Agencies Media ‘Client’ Brand Consultant Specialist Creative M Boutique P In - House B
  • 5. The Numbers India Media Forecasts
  • 6. Creatively Changed http://www.youtube.com/watch?v=HrwG5jvMeFk
  • 7. ... http://www.youtube.com/watch?v=mbJ_nF26eis
  • 8. And Now http://www.youtube.com/watch?v=4Gdqe47_v_I http://www.youtube.com/watch?v=bnkcVaVgERk
  • 9. INSIDE AN AGENCY IT’S A BUSY PLACE
  • 10. If You Let Go off the Fancies Advertisers build brands. Brands save time. Brand = COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY.
  • 11. Marketeers Research to gauge mindsets - see, hear, interpret
  • 12. • “24 x 7”, “ASAP”, “1 second” – Expressing a sense of urgency • “Rocking”, “kick – ass”, “buzz off”, “scoot”, (lets) “bounce”, “piss off”, “f*** off”, “lets head” – Symbolizing action orientation • “Full – on”, “Max(imum)”, “awesome”, “f*** all”, “eww”, “soooooo”, “toooo” (both used before describing something), “I’m f***ed”– Comfort with extremes • “Guys” (for a group of boys and girls), “dude” (for girls as well), “bitch” (used interchangeably for boys and girls), fag (calling men and women both) – Fading gender differences • “What’s happening?”, “What’s up” (instead of hi or hello) – A desire to always want to do something One example of gauging mindsets - This helps people like you build great products as well. Such insights are the future.
  • 13. Result - ‘Insight Based Creative’
  • 14. Dove Campaign http://www.youtube.com/watch?v=Ei6JvK0W60I
  • 15. ... http://www.youtube.com/watch?v=iYhCn0jf46U&feature=related
  • 16. The Other Route
  • 17. Adidas http://www.youtube.com/watch?v=FkHmV0s3PjE
  • 18. The Future is where the t wain shall meet
  • 19. Marketing built into products • Products will have to market themselves
  • 20. Advertising will become supportive • It will add value only through content to create the buzz. • BMW Films - Add Value Through Content. Make the audience enjoy. • Speed Racer gifts on Facebook • Social Media
  • 21. http://www.youtube.com/watch?v=e3R9IpAQ6xo
  • 22. Precision Rs. 62,12,628/- Google Ad - Sense
  • 23. Behavioural Models Instinctive Search http://www.youtube.com/watch?v=nQbVD5hlddk&feature=related Sensor based More Intuitive
  • 24. few more Indian ads that i like (If you aren’t bored already!)
  • 25. http://www.foxymoron.org http://www.theconstantobserver.blogspot.com http://www.twitter.com/harshilkaria Thank You harshil@foxymoron.org