Why Create Facebook Apps? <ul><li>The Platform is Free </li></ul><ul><li>Applications Can be Made Culturally Relevant </li></ul>Eg. Travel Application for Indians to Showcase their travels to their Friends.
But How Does a Facebook Application Benefit ME? And Why Do Applications Work on Facebook?
Applications Have Individual Canvas Pages This is Branding Ensures Top of The Mind Recall for Specific Purposes
Facebook has a NewsFeed Mechanism It Summarizes for Users What their Friends are Doing All This is extremely Viral, isn't it?
Application Updates are Integrated into News Feeds An Application Can Thus become More Famous
Mini Feeds Every Profile Page on Facebook has a Mini Feed A Mini Feed is a Summary of A Particular Individual's Activities On Facebook
Application Updates are Integrated into Mini Feeds as Well This too can be Viral Can’t it?
Applications Can Be Shared as Well Applications Can Thus Be Distributed
Applications Have a Profile Box! When users see This on a profile, They can immediately Add it This is Branding Via Consumers Microsoft is Using Applications To Get Users to Vote for Each other On the Basis of Technological Prowess. It Effectively Combines the brands values With Social Networking!
WATConsult & Facebook Apps. <ul><li>Conceptualization - We make the Application Relevant & User Friendly </li></ul><ul><li>Creation - We Make Sure that the Application is translated into Reality </li></ul><ul><li>Popularization - We Market it Across Facebook </li></ul>
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