Guidelines for using Social Media on Government Websites
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Guidelines for using Social Media on Government Websites

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Detailed Guidelines for using Social Media on Government Websites.

Detailed Guidelines for using Social Media on Government Websites.

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Guidelines for using Social Media on Government Websites Guidelines for using Social Media on Government Websites Presentation Transcript

  • Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Agenda Introduction Need of Social Media Social Media Statistics Types of Social Media Social Media Framework & Guidelines for Government Organization Social Media usage for the Government Contribution of MARG in GIGW Implementation About MARG & Testimonials Guidelines on Usage of Social Media on Govt. Website Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • what is Social Media Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • AN INTERNET ENABLED PLATFORM THAT ENABLES AN INDIVIDUAL OR AN AGENCY TO COMMUNICATE INTERACTIVELY AND ENABLES EXCHANGE OF USER GENERATED CONTENT Social Media Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Connected Collaborate Community Social Media Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • do we need Social Media Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Need of Social Media Increased Outreach Real Time Engagement Individual Interaction Managing Perceptions Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions VOICE TO EVERYONE
  • Need of Social Media Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions Sh Narendra Modi 13 million followers Sh Arvind Kejriwal 5.2 million followers Sh Rajnath Singh 1.4 million followers
  • Need of Social Media Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions 13million Followers on Facebook 1.37million Subscribers on Youtube 3.8million Followers on Twitter Sh Narendra Modi 5.2million Followers on Facebook 1.68million Followers on Twitter Sh Arvind Kejriwal
  • Need of Social Media Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions Chandigarh Police Active Indian Profiles on Social Media Bangalore Traffic Police Delhi Police Municipal Corporation of Delhi Uttar Pradesh State AIDS Control Society Indian Politicians
  • Social Media Statistics 93million active users in India 1.23billion monthly active users Facebook 58million active users in India 241million monthly active users Twitter Source: Wikipedia (Dec 31, 2013) 2million new Indian users/month Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Types of Social Media Social Networking Blogs Micro Blogs Vlogs or Video Sharing Wikis Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • framework & guidelines Social Media for using for Government Websites Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Social Media Framework & Guidelines How to Use Identify yourself Authority on the Subject Relevance Professionalism Openness Compliance Privacy Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Social Media Framework & Guidelines Define Objective Identify Platform Establish Governance Define Communication Strategy Create Pilot Engagement Analysis Institutionalize Social Media Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Social Media Framework & Guidelines Define Objective Seeking feedback from citizen Re-pronouncement of Public Policy Issue based as well as Generic interaction Brand Building or Public Relations Generating Awareness Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Social Media Framework & Guidelines Identify Platform Use any existing external platforms Create your own communication platform Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Social Media Framework & Guidelines Establish Governance Account Governance / Credentials Management Response & Responsiveness Resource Governance Content Governance Legal Provisions Data & Information Security Governance Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Social Media Framework & Guidelines Define Communication Strategy Existing Government Information Propagate only official policy Content moderation Special care on unverified facts & frivolous misleading rumors Should NOT be the ONLY communication medium Regular content postings should be done Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Social Media Framework & Guidelines Create Pilot Focused objective setting Begin small Multiplicity of access Content Management Community Creation Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Social Media Framework & Guidelines Engagement Analysis Define scope of analysis Create Dashboard Connect with responders Follow the Followers/Leaders Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Social Media Framework & Guidelines Institutionalize Social Media Rule definition for announcing all Policies on traditional as well as Social Media Broadcast of important occasions Documents seeking public opinion must be posted on Social Media Updates from Website should be broadcasted on Social Media Traditional communication should publicize Social Media Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • exploit Social Mediafor the benefit of creating mass awareness of the Government Policies & increased participation of the stakeholders Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Social Media usage for the Government Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions The White House U.S. Department of Housing & Urban Development U.S. Army
  • Social Media usage for the Government Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions Municipal Corporation of Delhi UPSACS
  • MARG Software Solutions Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Contribution of MARG on GIGW Implementation Website Conceptualization – URS Preparation Design & Development (following the guidelines) Security Measures Audit & Certification Search Engine Optimization Social Media Management Hosting Maintenance Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • MARG Software Solutions National eGovernance Gold Award Winner Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions Lucknow Singapore New Delhi USA Dubai 100+ Team Strength ISO 9001:2008 2000 Year of Incorporation 100 Computer Systems
  • eGovernance Solutions eGovernance Gold Award 2012 Sugarcane Information System Cane Management | Website | HHT | Survey | GPS | SMS & QSMS | Complaint Management Computerization of ULBs e-Municipal Death & Birth Certificate | Salary, Legal, PIS | Tax | Property Management | Accounts | Inventory | Parivar Register | Project Management Streamlined Administration e-Administration PIS | Application | Salary | Legal | Budget & Finance | Patraval | Complaints & Grievances | User Management Enterprise Planning ERP for Dairy Unit - Parag Marketing Management | Milk Procurement & Billing | Quality Assurance | Production Management | Stock | Inventory | HR | Legal Smart Education Education Portal Campus Management | Online Admission & Exam | Student Card | Biometrics | SMS & QSMS Government Service Delivery Smart Shramik (Labour) Labour | Establishment | Scheme | DPR | Acts | Budget | SMS & QSMS | Biometrics | Smart Card | Website Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • why MARG Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions
  • Why MARG Software Solutions Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions Local Presence MARG Software Solutions is headquartered in Lucknow with its 100+ Team Members and 5000 sqft of IT Infrastructure. Solid Understanding of Governance With rich background since last 14 years of, we have thorough understanding of the need and requirements. We understand how to implement. National Award Winner for eGovernance Sugarcane Information System conceptualized, designed & developed under Cane Department by our team. Association with the Department MARG Software Solutions has delivered various technology enabled solutions and is associated with most of the Departments of the State which brings a perfect blend for easy information exchange.
  • Testimonials “MARG Software Solutions has been phenomenal in the deployment of the eGovernance solution benefitting 35 Lac Labors of the State of Uttar Pradesh. Their dedication & quality of work is highly appreciable.” Sh. Shaliesh Krishna (I.A.S.) (Principal Secretary, Department of Labor & Employment) “Prompt support, qualified, innovative & enthusiastic are few of the adjectives for the MARG Team. Their quality & passion towards work is commendable.” Sh. Ashish Goel (I.A.S.) (State Project Director, UPSACS) “MARG Software Solutions has played a vital role in the conceptualization and the development of an eGovernance solution for 30 Lac Cane farmers arising benefit of 170 million USD.” Sh. Kamran Rizvi (I.A.S.) (Commissioner, Cane Development Department) “I would highly recommend MARG Software Solutions for their commitment towards their job and the quality of the deliveries made.” Sh. Manoj Kumar Singh (I.A.S.) (Project Director, UPRMSA) Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions & many more appraisals
  • MARG Software Solutions | www.margsoftware.com /margsoftware /margsoftware Workshop on E-Governance & Website Awareness, Impact and Usefulness Guidelines to use Social media on Government Website By MARG Software Solutions