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So lomo.32064146

So lomo.32064146






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    So lomo.32064146 So lomo.32064146 Presentation Transcript

    • Yahoo! P-CampOctober 22, 2011 Trivikram Prasad MoveableCode
    •  MoveableCode is a 21st Century play company. We are creating new play products by combining the proven power of classic play with the magic of mobile technology. Founded in 2009 India operations started in 2011 Team  Nicholas Napp – CEO (USA)  Kevin Mowrer – CCO (USA)  Trivikram Prasad – VP Product Engineering (India) 2
    • One more buzz word for us to learn!The new yellow pages of our generationSocial  Too many avenues to list…Local/Location  Relative in terms of distance and radiusMobile  Will be the premier digital device for a long time to come 3
    • We believe SoLoMo is the future We combine So-cialWe target three types connectivity, LO-cationof ‘Play’ play and MO-bile• Purely software technology to give• Purely hardware (toys) adults and children the• Interaction between full benefit and power hardware and software of play 4
    • Attunement playBody Play & MovementObject PlaySocial PlayImaginative & Pretend PlayStorytelling-Narrative PlayTransformative-Integrative & Creative Play 5
    • Body Play & Movement Object Social Imaginative & Pretend Storytelling-NarrativeAttunement Transformative-Integrative & Creative 6
    • ‘Play’ is personal and something we want to shareThe role of play has always been to help humansgrow through fun.We are building a mass of ‘niches’Social sharing, location awareness, and mobileconnectivityWe have a brand new ‘play and learn’ eBook forpre-readers and early readers where children willplay with their favourite characters, build their own 7stories while growing their reading readiness
    • Mobile devices are fast becoming the primary platform for householdplayUS Statistics (Mobile Playgrounds: Kids, Family & Mobile Play, PlayScience Report) • 75% children (ages 2-13) have access to smart-phones • 50% have access to an iPod Touch • >25% have access to tablets • 33% (ages 10 – 13) have their own phoneKids use smart phones more than any other digital deviceParents download 1-5 apps a monthKids usually get new devices rather than used/handed-downKids are more likely also to have an iPod ToucheReaders and eBooks are becoming prevalent 8
    • Currently most of the play is through singleplayer games – phone passed back and forthParents are asking for more opportunities toplay cooperatively with their kidsSmart Phones and tablets are currently seen as‘neutral devices’ – kids and parents are lookingfor more engaging ways to play together andlearnParents more likely to play multi-player gameswith their older children 9
    • Mobile devices important for learning – reinforcingacademic concepts, learning new information andhaving an impact on a child’s future successParents of older children purchase app that• Teach critical thinking• Problem Solving• Math• HistoryParents of younger children purchase apps that focuson• Literacy or reading• Art and creativity• Social-emotional skills• Healthy nutritional habits• Keeping children busy/occupied when traveling, waiting etc 10
    • On the cusp of the SoLoMo revolution (or is itevolution?)Not just a point of interest on a Google mapReal power of engagement is still in-personPower in numbersRelevance to the Indian contextUnrealized potential in the ‘local’ scenario –not too many ‘play’ apps 11
    • It all builds on human interactions and the human touchSoLoMo will have a huge impact on the way consumers spendmoney and live their livesMakes the relationship with the customer very ‘sticky’ andongoingCustomers are always engaged and always connectedSoLoMo experiences have to be even cooler and more seamlessthan the web‘Play’ applications need to empower children and adults alike tohelp them shape reality and learn from ‘Play’The web is nowhere, SoLoMo is everywhere 12