3. Whole World! Since Feb 2010 100 Countries 3 Months 40 Countries 4 Months 11 Countries 5 Countries 6 Months 18 Months
4. DATA IS GOD EVERYONE WANTS DATA!
5. > 30 BN Impressions per Month > 50 TB Data Generated per Month > 200 MM Users reached per Month
6. INFORMATION IS KING KING RULES!!
7. > 30 BN How do you maintain performance and response Mme at this scale? Impressions How do you give visibility about this data per Month to users of the system? How do you store, process & manage all > 50 TB this data? How do you analyse all this data for Data Generated beSer business results? per Month How do you deliver ROI for AdverMsers? > 200 MM How do you maximize MoneMzaMon for Users reached Publishers? How do you create great Ad experiences for per Month Users?
8. NATURE OF THE FOREST
9. Mobile Internet • Is Highly Measurable • Has to standup for its own results • Is a young but fast growing medium – Feature Phones – Smart Phones – Tablets!! – 25+ Tablets being unveiled at MWC 2011 • Is not a younger sibling of PC Internet! • Is redeﬁning Internet again!
10. PRODUCT STRATEGY IS DEFINING THE FOREST
11. ADVERTISERS WANT USER REACH AND ROI
12. PUBLISHERS WANT MAXIMUM MONETIZATION AND VISIBILITY
13. USERS WANT TO LIKE WHAT THEY SEE!
14. IMAGINE YOU ARE ON A PLANE
15. • At 30,000 ], all the roads of the city look nice • At 1000 ], you worry about the taxi stand at the airport • At ground level, you also worry about the honking, humidity, streetlights and the works
16. EXECUTION IS KEY TO REALISE THE PRODUCT STRATEGY
17. • Strategy without TacMcs is the longest route to victory • TacMcs without Strategy is the noise before defeat! – Sun Tzu, Art of War
18. 30,000 FT – PRODUCT STRATEGY
19. 1000 FT – PRODUCT ROADMAP
20. GROUND LEVEL – PRODUCT RELEASES
21. I AM RUNNING OUT OF SLIDES
22. SO HOW CAN YOU HELP?
23. MulMple Ways • Ask tough quesMons, now or later! • Reach out to me – Email: email@example.com – TwiSer: @goodals, – Mobile: +91 98808 46087 • Refer smart product managers and user experience designers J