Inmobi ipma feb2011.5972000

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Inmobi ipma feb2011.5972000

  1. 1. @inmobi  
  2. 2. THE  WORLD  IS  REALLY  FLAT  IN  OUR  WORLD  
  3. 3. Whole  World!   Since  Feb  2010   100  Countries   3  Months   40  Countries   4  Months   11  Countries  5  Countries   6  Months  18  Months  
  4. 4. DATA  IS  GOD  EVERYONE  WANTS  DATA!  
  5. 5. >  30  BN   Impressions   per  Month   >  50  TB   Data  Generated   per  Month   >  200  MM  Users  reached   per  Month  
  6. 6. INFORMATION  IS  KING  KING  RULES!!  
  7. 7. >  30  BN   How  do  you  maintain  performance  and   response  Mme  at  this  scale?   Impressions   How  do  you  give  visibility  about  this  data   per  Month   to  users  of  the  system?  How  do  you  store,  process  &  manage  all   >  50  TB  this  data?  How  do  you  analyse  all  this  data  for   Data  Generated  beSer  business  results?   per  Month   How  do  you  deliver  ROI  for  AdverMsers?   >  200  MM   How  do  you  maximize  MoneMzaMon  for   Users  reached   Publishers?   How  do  you  create  great  Ad  experiences  for   per  Month   Users?  
  8. 8. NATURE  OF  THE  FOREST  
  9. 9. Mobile  Internet  •  Is  Highly  Measurable  •  Has  to  standup  for  its  own  results  •  Is  a  young  but  fast  growing  medium   –  Feature  Phones  –  Smart  Phones  –  Tablets!!   –  25+  Tablets  being  unveiled  at  MWC  2011  •  Is  not  a  younger  sibling  of  PC  Internet!  •  Is  redefining  Internet  again!  
  10. 10. PRODUCT  STRATEGY  IS  DEFINING  THE  FOREST  
  11. 11. ADVERTISERS  WANT  USER  REACH  AND  ROI  
  12. 12. PUBLISHERS  WANT  MAXIMUM  MONETIZATION  AND  VISIBILITY  
  13. 13. USERS  WANT  TO  LIKE  WHAT  THEY  SEE!  
  14. 14. IMAGINE  YOU  ARE  ON  A  PLANE  
  15. 15. •  At  30,000  ],  all  the  roads  of  the  city  look  nice  •  At  1000  ],  you  worry  about  the  taxi  stand  at   the  airport  •  At  ground  level,  you  also  worry  about  the   honking,  humidity,  streetlights  and  the  works  
  16. 16. EXECUTION  IS  KEY  TO  REALISE  THE  PRODUCT  STRATEGY  
  17. 17. •  Strategy  without  TacMcs  is  the  longest  route  to   victory  •  TacMcs  without  Strategy  is  the  noise  before   defeat!   –  Sun  Tzu,  Art  of  War  
  18. 18. 30,000  FT  –  PRODUCT  STRATEGY  
  19. 19. 1000  FT  –  PRODUCT  ROADMAP  
  20. 20. GROUND  LEVEL  –  PRODUCT  RELEASES  
  21. 21. I  AM  RUNNING  OUT  OF  SLIDES  
  22. 22. SO  HOW  CAN  YOU  HELP?  
  23. 23. MulMple  Ways  •  Ask  tough  quesMons,  now  or  later!  •  Reach  out  to  me   –  Email:  sridhar@inmobi.com   –  TwiSer:  @goodals,     –  Mobile:  +91  98808  46087  •  Refer  smart  product  managers  and  user   experience  designers  J  

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