> 30 BN How do you maintain performance and response Mme at this scale? Impressions How do you give visibility about this data per Month to users of the system? How do you store, process & manage all > 50 TB this data? How do you analyse all this data for Data Generated beSer business results? per Month How do you deliver ROI for AdverMsers? > 200 MM How do you maximize MoneMzaMon for Users reached Publishers? How do you create great Ad experiences for per Month Users?
Mobile Internet • Is Highly Measurable • Has to standup for its own results • Is a young but fast growing medium – Feature Phones – Smart Phones – Tablets!! – 25+ Tablets being unveiled at MWC 2011 • Is not a younger sibling of PC Internet! • Is redeﬁning Internet again!
• At 30,000 ], all the roads of the city look nice • At 1000 ], you worry about the taxi stand at the airport • At ground level, you also worry about the honking, humidity, streetlights and the works
EXECUTION IS KEY TO REALISE THE PRODUCT STRATEGY
• Strategy without TacMcs is the longest route to victory • TacMcs without Strategy is the noise before defeat! – Sun Tzu, Art of War