The document discusses the concepts of value and satisfaction. It defines value for customers as the ratio of benefits to price paid, or as the difference between benefits and costs. For marketing, value is the worth customers get from using a product. Benefits can be tangible or intangible, while costs can be monetary, time-related, or psychic. To increase value, companies can increase benefits while increasing or decreasing costs. Satisfaction is a measure of how well a company's products and services meet customer expectations, which are based on past experiences, opinions of others, and information from marketers.

1. CONCEPT OF VALUE
AND SATISFACTION
PRESENTED BY:-
PRADEEP KUMAR TIWARI

2. VALUE
 For customer,
Value is represented by the ratio of benefits to price paid.
Value =(Benefits / Cost)
Or
Value is represented by the difference between benefits
and cost
Value=Benefits - Cost

3.  For marketing,
Value is defined as the worth derived
by the customer from using the product.

4.  Benefits can be
a) Tangible
b) Intangible
 Cost can be
a) Monetary
b) Time
c) Psychic

5. How we can increase the value ?
1) Increase the benefits and also
increase the cost.
2) Increase the benefits and decrease the
cost.
3) Decrease the benefits and also
decrease the cost.

6. SATISFACTION
 Is a measure of how products and
services supplied by a company meet
customer satisfaction.
 Customer expectation are based on past
buying experiences, the opinion of friends,
and marketer and competition information
and promises.

8. THANK YOU….

9. ANY QUESTION ?