Why mobile!

Why Mobile!

93
the percentage of 18 – 35 year old with a mobile

“Hey, there’s an app for that!!!”
What’s an App???
“A mobile app is software that runs on a handheld device (phone, tablet, e-reader, iPod, etc.) that can connect to wifi or wireless carrier networks, and has an operating system that supports standalone software.”
You’ve probably heard…

Your Phone is not a communication tool anymore!
a VAT calculator
a GPS device
Entertainment Console
a Barcode scanner
a Library of books
a Movie review system
a Music collection library
a Bank??
and lot more…
Once you imagine a service, there is an app for that!
Is there an app for my Business?

Why do I need App(s) for my Business?

It reaches where other media doesn’t
Connect with your Target Audience anywhere in the world
The average British smartphone owner downloads 15 apps to their handset, keeps 12 of them, and uses 5 every day!
Reach

Instant
Research has shown that most of the messages are opened in a fraction of seconds
“Instant” factor enables company to create Time specific and Location Specific programs

Direct Communication
Mobile enables company to communicate directly with consumers
There were 98.9million app users across the UK, France, Italy, Spain and Germany in March 2011
Unlike traditional media like TV, Newspaper, FM, etc which is shared, Mobile makes it possible to engage with consumers on one to one basis

Location Anywhere
Companies can execute location aware marketing campaigns – which is simply not possible with other channels.
For example, a Retail Store can deliver a 10% off coupon when customer walks into the store at specified time.

Brand
Two way communication makes the mobile channel very powerful and compelling for companies
Offer different type of loyalty programs, discounts and other offers when user spends more than specified duration on your app

Cost Effective
Mobile technology like Mobile App, SMS, Mobile Website, QR codes are much cheaper than traditional media
Advertising expense on traditional media may vary from per second to per click, whereas there is only one time investment on Mobile Technology!

Unique Individual Metrics
The metrics generated out of Mobile Marketing campaign is on a per-user-basis rather than general data for TV/Newspaper campaigns.
This data can be further evaluated and used to take timely corrections & design next marketing campaigns.

Opt-In Marketing
Consumers are increasingly opting in for coupons, discounts and information which attracts them.
That makes Mobile coupons and other customized personal deals very effective

Brand Loyalty
Mobile is more than just a Marketing Channel
It’s a channel to serve customer anywhere, anytime in a personalized manner.
Consumers tend to share reviews and refer products/services to their friends via social media.

e-Commerce
Have a complete retail chain? Product? Let your customer purchase it directly from their Mobile!
Trend shows that M-Commerce will play vital role in purchase behavior of retail customers.

What makes Mobile Internet so successful?

Subscription
Purchasing a single issue
Yearly membership
Early subscription offers
Ads
Interactive ads
Test or Banner ads
Show & Play video ads
Or just keep it FREE and engage with customer!!!
How do I monetize my App?

Shazam – more than 75m users with 1bn identified songs, added 25m users in six months. 260k music track sales a day!
Angry Birds – 6.5m sales on the app store, 200,000 sales of its $4.99 iPad app, 6m views of YouTube video for the game.
The official Britain’s Got Talent app was downloaded 200k times in its first four days
ABC’s iPad TV app racked up 800k downloads and 4.2m started episodes in its first month
ESPN’s World Cup app passed 2.5m downloads with 1m users accessing it a day
In its first few days on the App Store in June 2010, Skype’s 3G iPhone app was downloaded 5m times
eBay’s iPhone app had been downloaded more than 13mtimes by Jan 2011
It worked for them…

And will work for you as well

Not sure how to move forward?

About us???
Cross platform Mobile Application development company with Engineering center in India
Delivering all kind of Business & Interactive Mobility solutions for clients across Europe and US
Expertise across iPhone, iPad, Android, BlackBerry and Windows Mobile Application & Game development
Get in touch with usthen…
Information Security
Management System (ISMS)
Quality Management
System (QMS)

Apps we developed 

Look forward to hear from you and take your Business on Mobile…

Contact
Harshal Kharod
harshal.kharod@rishabhsoft.com
+44-207-993-8162 (UK)
+1-201-484-7302 (US)
+91-968-762-5585 (Mobile)
EMPOWERING BUSINESSES
www.rishabhsoft.com

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Why mobile!

by Harshal Kharod

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Why mobile!

by Harshal Kharod

Accessibility

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14 Embeds 10,647

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Why mobile! Presentation Transcript

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