Digital Marketing Proposal

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iBraine is an India based Search Engine Marketing (SEM) company. We are a Professional SEM Company that offers dedicated search engine optimization (SEO), Pay Per Click (PPC), Social Medi Optimization …

iBraine is an India based Search Engine Marketing (SEM) company. We are a Professional SEM Company that offers dedicated search engine optimization (SEO), Pay Per Click (PPC), Social Medi Optimization (SMO), Affiliate and design services to help you score over your competition. With a team of highly qualified and skilled search engine specialists who are certified in Google Adwords and ISO standards providing a wide range of services in order to generate higher visitor traffic to your website. This ensures that your website gets higher rankings on the search engine pages and great ROI.

iBraine is a reputable SEM Company in India providing online marketing solutions to boost your business prospects for maximum return on investment. We take care of every facet of search engine marketing like SMO, PPC, Affiliate, Web Design & Development, for our clients. Our team aims not only to bring your website in the top search results on the likes of Google, Yahoo, and Bing but also to pull and retain actual traffic on your pages. We ensure that your keywords are used in the right places and the highlighted portions of your content are impressive to instantly capture the attention of your target audience.

Mail - info@ibraine.com
website - www.ibraine.com
Contact person - Harsh Pareek - +91-9892854892

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  • 1. www.iBraine.com DIGITAL MARKETING PROFILE COMPANY OVERVIEW: IBRAINE – DIGITAL MARKETING FIRM iBraine is an online marketing company providing specialized web promotion services through search properties. We leverage our rich internet experience and deploy ethical, tested and highly effective optimization techniques to maximize our clients’ marketing potentials. We have a team of professionals who are expert in the fields of Search Engine Optimization, Pay Per Click, Social Media Marketing and Website Design & Development. iBraine involves experienced and knowledgeable professionals into your business. No matter whether your company is a startup a well established corporate firm, you need a winning professional team to take your business to the next level. We understand your needs and work towards the direction of offering a complete service satisfaction. W E ARE HERE TO ASSIST YOU: You might require our guidance before taking any decision related to online marketing. We have a team of internet marketing experts who resolve all your queries before the start of project as well as during the project. WE PROVIDE GUARANTEED LISTING IN GOOGLE, YAHOO, AND MSN. We are official Google ADWORDS CERTIFIED PARTNER. Check below link for more info adwords.google.com/partnersearch/#profile;011826803516394071491 1 www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88
  • 2. www.iBraine.com GOOGLE ADWORDS CERTIFIED INDIVIDUAL adwords.google.com/professionals/profile/ind?id=011998941643917953988&hl=en GOOGLE ANALYTICS CERTIFIED INDIVIDUAL http://www.starttest.com/9.0.0.0/transcriptview.aspx?r=1&code=I007EEE65FF69FE6A027AE76E006AFA EE936650 2 www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88
  • 3. www.iBraine.com Content Pay Per Click (PPC) Search Engine Optimization (SEO) Social Media Optimization (SMO) Web Analytics Services Customer Service Reporting Our Clients 3 www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88
  • 4. www.iBraine.com Pay Per Click Management Pay per click (PPC) advertising asks you to pay for having your ad listed on major search engines like Google, Yahoo and Bing. They are the sponsored links you might see when you perform a search in a search engine. They usually appear at the top, bottom or right side of the search engine results page (SERP) and are identified as Paid Listings, Sponsored Links, Sponsored Listings, or Featured Listings. Pay per click advertising search engines allow you to have your advertisement listed on search engines by letting you bid on keywords that are related to your business. Our PPC services are focused on Sponsored or Content Match Advertising as offered by Google and others search engines. We focus on all major search engines like Google, Yahoo, and Bing. 4 www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88
  • 5. www.iBraine.com Activities to be performed under Pay Per Click Management Under Pay Per Click Management, we will be working on the following points to get your ads on top of search result pages on major search engines like Google, Yahoo and MSN. SEM Campaign Initializing the Project Basic Setup Account Setup Profile Setup Consultation Campaign Optimization Keyword Research & Bid Management Negative Keywords A/B Ad Copy Testing Geo- Targeting Conversion Tracking Image Ads* Landing Page Consultation (Creation) Website Optimizer (If Applicable) Defining the USP Call to Action Optimization Optimize Usage of Images Adding Opt-Ins Optimizing Conversion Path Trigger Words Competitive Gap Analysis Location-Based Offers Split Testing Organizing the Content Bounce Rate Reduction Trend Analysis Day Parting Time and Season-Based Offers 5 Unlimited Display Network Display Ads Landing Page Consultation Website Optimizer (If required) www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88
  • 6. www.iBraine.com Remarketing Mobile Campaign Click Fraud Support Video Ads Google Analytics Funnel Tracking Consultation Conversion Code Analysis & Monitoring Reports Weekly Graphical Report Monthly Graphical Report CAMPAIGN OVERVIEW Paid Search is a powerful way to get your listings up almost immediately and to have the most prominence on the search result pages. With Paid Search, you can address multiple objectives simultaneously that other campaigns do not provide such as: • Return On Investment (ROI) • Find customers at all stages of the buying cycle • Discover - Research - Compare - Purchase • Share of Voice • Brand Awareness • New Customer Acquisition Once your competitive marketplace is analyzed and a comprehensive set of keywords are identified, we can launch an effective paid search strategy immediately, your site will be present in top search placements on all of the key search engines, thus increasing the number of targeted visitors to your site. 6 www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88
  • 7. www.iBraine.com Search Engine Optimization Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via search results. SEO aims to improve rankings for your business related keywords in search results. The objective of search engine optimization (SEO) is to increase a website's traffic counts, and ultimately conversions, by ranking high in the search results f or the keywords typed on search engines like Google, Yahoo and Bing. It is the mission of SEO to make the site's content worthy of higher search engine ranking by being more relevant and competent than others. The process of SEO is often viewed as a struggle to rank well for a few keywords, rather than a quest to satisfy the needs of those entering the query. If you search on your best keywords you will see the leading sites in the rankings and to obtain traffic for your content you will need to rank hi gher than those top sites. What is SEO? SEO is an abbreviation for search engine optimization. SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results. SEO aims to improve rankings for relevant keywords in search results. 7 www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88
  • 8. www.iBraine.com Why are search engines so important?    Search engines are the biggest resources of your websites traffic. Higher traffic means more visitors More visitors means more customers and higher profit We will be working on the following points to make your site search engine friendly and get your site good rankings in major search engines like Google, Yahoo and MSN. Search Engine Optimization (SEO) Activities Website Audit Google Analytics Report Visitor Behavior Analysis Goal Assessment Browser Compatibility Critical Analysis Position Monitoring Campaign Analysis Google Webmaster Analysis Website Analysis Industry Analysis Keyword Analysis Competitive Analysis Website Code Analysis On-Page Optimization 8 Spider Simulation Image Alt-Tag Page Title HTML Validation Website Architecture Meta Descriptions Anchor Text Linking Duplicate Content Fixing Header(H1/H2) Meta Keywords Keyword Density and Proximity Internal Linking www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88
  • 9. www.iBraine.com Canonical Issue Robots.txt XML RSS Feeds Off Page Optimization Article Submission Classified Ads Posting Directory Submission Ebook Submission Search Engine Submission Social Bookmarking Local Search Engines 9 www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88
  • 10. www.iBraine.com Social Media Marketing Social media marketing is the process of gaining website traffic or attention through social media site Facebook. Social media marketing programs usually create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Increased communication for organizations fosters brand awareness and often, improved customer service. Our Social Media strategy will mainly involve four major platforms which are:     Facebook Twitter Linkedin Youtube 10 www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88
  • 11. www.iBraine.com Social media optimization allows you to promote your company’s website through an interactive method. You can be popular among the social media users and can leverage your business, through social media optimization. Advantage:            Brand building Increased inbound links and direct referrals. Network with the best in the industry. Reaching targeted market segment. Negligible media costs. Increased site traffic. Increased search engine rankings. Facebook business page promotion, Likes, wall, conversation etc. Brand Promotion on the Twitter, Stumbleupon, Digg, Facebook etc. Increased site traffic. Increased search engine rankings. Benefits of SMO: Link Popularity: SMO generates thousands of inbound links for your web site in a very less time. This rapidly spreads the awareness about your business on the web. Builds Brand: As more and more users get to know about your web site, your brand gains power and popularity, and thus you earn that cutting edge over the competition. Increased Online Traffic: The amount of online traffic to your website incredibly increases. Your website becomes popular which further motivates more internet users to browse through it. Increased leads: More traffic means more chances of conversions and increased in leads. Affordable and effective: The beauty of SMO is that this online marketing strategy does not make a hole in your pocket. It’s affordable yet very effective. Results can be easily Measured: The benefits or returns generated by the SMO can be easily quantified and measured. 11 www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88
  • 12. www.iBraine.com Activities to be performed under Social Media Marketing Process Facebook Management Create Facebook Business Page ✓ Update 'Info' section ✓ Designing Landing Page ✓ Designing Cover Image ✓ Create industry related posts (30 / month) ✓ Publish posts on Fan Page (1/day) ✓ Upload Photo Album (photos from client website) ✓ Upload Video (Client to provide) ✓ Monitor Fan comments ✓ Monitor Fan Posts ✓ Creating events ✓ Respond to Fans ✓ Forward important messages ✓ 'Like' relevant status updates / Comment on related pages (If Necessary) ✓ Integrate applications on Fan Page (3rd party free apps) ✓ Discussions, Questions, Polls ✓ 12 www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88
  • 13. www.iBraine.com Twitter Management Twitter Account Creation ✓ Update 'bio' section ✓ Tweets (60/month) ✓ Hashtags for keywords & topics ✓ Follow potential customers ✓ Monitor & Reply to brand 'mentions' ✓ Twitter Background designing ✓ Re-Tweet relevant tweets ✓ Engage users with 'mentions' ✓ Reply to Direct Messages ✓ Forward important messages to client ✓ LinkedIn Management Creating LinkedIn Page ✓ Update 'info' section ✓ Creating 1 LinkedIn Group ✓ Post (8/Month) in LinkedIn groups ✓ Interacting with others LinkedIn groups which are industry related ✓ Youtube Management Creating YouTube page Uploading videos (Provided by client) 13 ✓ ✓ Monitoring comments on the videos ✓ Sharing uploaded videos on Facebook & Twitter ✓ www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88
  • 14. www.iBraine.com Google Analytics Google Analytics (GA) is a service offered by Google that generates detailed statistics about the visits to a website. The product is aimed at marketers and is the most widely used website statistics service. GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents. Activities to be performed under Google Analytics Service Google Analytics Activities 14 Account Creation (includes dashboard set up) Adwords-Analytics account linking Custom Reports Scheduling & setting up Alerts Download link tracking Internal Search Tracking Goal funnel creation www.ibraine.com harsh@ibraine.com ✓ ✓ ✓ ✓ ✓ ✓ +91-9892854892 pharsh88
  • 15. www.iBraine.com Custom defined Tagging Flash/Event Tracking External Campaign Tagging Outbound link Tagging General Queries New Goals/Funnels where required ✓ ✓ ✓ ✓ ✓ ✓ Support     Dedicated support team with one SPOC. 24x7 Support for any queries or other campaign related requirements. 2 Calls a week to discuss account activities All account changes and agenda updated to Google Docs for reviews and records. Customer Service Email Marketing Activities 24x7 Skype Support 24x7 Phone Support Yahoo/MSN/Gtalk Reporting Email Marketing Activities 15 Google Analytics Report Daily/Weekly/Monthly Report ROI Report Campaign Progress Report Social Media Report Search Engine Ranking Report Google Webmaster Report www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88
  • 16. www.iBraine.com Few of Our Clients 16 www.ibraine.com harsh@ibraine.com +91-9892854892 pharsh88