NYC Apps at Spotify HQ: Lessons Learned from Building Shindig 1.0

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1) Design for utility first, social second
2) Listen, be accessible
3) F**k it, ship it (but know details matter)

Note: slides 13 & 14 presented by Shindig Co-founder Nick Manning.

Published in: Technology, Business
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NYC Apps at Spotify HQ: Lessons Learned from Building Shindig 1.0

  1. 1. Problem Taste memory: What was the name of that drink?
  2. 2. Solution Journal drinks in seconds Follow friends & taste influencers Buy it!
  3. 3. Milestones • Reach top 125 free Food & Drink apps in US – January • Graduate Entrepreneurs of NY Accelerator Program – July • Winner of Google & Microsoft Pitch event – October • Shipped 15 versions / growth in key metrics – Jan-November
  4. 4. Monthly Active Users (MAU) by Version 50.00% 43.30% 45.00% 40.00% 35.00% 29.20% % of MAU 30.00% 25.00% 20.00% 15.00% 11.60% 10.00% 5.00% 0.00% 2 2.1 Version of Shindig 2.2
  5. 5. Design for utility first
  6. 6. Listen, be accessible
  7. 7. 973-902-2134
  8. 8. Lessons – – – – – – – Fun Team zen What “recipe” are you working off of? Is it concise? Core power users Version stuff early Sleep on arch decisions If refactoring is painful, it’s not being done regularly enough – Read books, learn new tech, switch over if needed
  9. 9. Roadmap • eCommerce - Impulse booze purchases, yeah! • Offline use - Surprised how many apps don’t do this (ie. LTE in midtown, wtf) - Social? Look to Graphs - Reason 1: I don’t trust apps that give blind recommendations without a reason - Reason 2: Performance based on how much you traverse the graph, not how much data you have (super fast) - Reason 3: Lets you make friends with cool ppl (like data scientists) - Finally is accessible for small startups - learn: http://www.meetup.com/nycneo4j
  10. 10. “Shindig is completely free, well-designed and just plain awesome.” – Editor’s Choice, 148Apps Shindig.me @harryraymond @seenickcode

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