Consumer behaviour
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Consumer behaviour

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Consumer behaviour Consumer behaviour Presentation Transcript

  • THE CLOTHING STORE
  • VALUES TRADITION VS CHANGE
  • GROUPS REFERENCE GROUP - NORMATIVE INFLUENCE
  • IdentificationReference Group Informational
  • CONVENIENCE STORE
  • SALT-LOW INVOLVEMENT PRODUCTCAR-HIGH INVOLVEMENT PRODUCT
  • PERCEPTION Steps of Perception Exposure (Front shelf) Attention (20% discount) Interpretation (Purchase)
  • LEARNING Buy Keya Like the scent Purchase later 20% discount instead of Lux of Keya at full price Operant Conditioning
  • SITUATIONAL FACTORS Spacious Air-conditioned Clean
  • BOOK STORE
  • LIFESTYLE ACTION ORIENTED STATUS PRINCIPLE ORIENTED ORIENTED
  • EMOTIONS EMOTION AROUSAL VS EMOTION REDUCTION
  • SHOPPING Fun Necessary Time Pass Clothing Books Friends Food Items Utilities Restaurant BrowsingTraditional Western Birthday Groceries Soap Electronics Gift Phone Art piece A PARTIAL SCHEMATIC MEMORY MAP FOR SHOPPING
  • ARTS ANDACCESSORIES STORE
  • MOTIVATION NEED FOR BELONGINGNESS
  • MASLOW’S HIERARCHY OF NEEDSSelf Actualization NeedsEsteem Needs CHARITYBelongingness Needs GIFTSSafety Needs INSURANCEPhysiological Needs FOOD
  • RESTAURANT
  • CULTUREBIRYANISWEETMEATUSE HAND