Consumer behaviour
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Consumer behaviour

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    Consumer behaviour Consumer behaviour Presentation Transcript

    • THE CLOTHING STORE
    • VALUES TRADITION VS CHANGE
    • GROUPS REFERENCE GROUP - NORMATIVE INFLUENCE
    • IdentificationReference Group Informational
    • CONVENIENCE STORE
    • SALT-LOW INVOLVEMENT PRODUCTCAR-HIGH INVOLVEMENT PRODUCT
    • PERCEPTION Steps of Perception Exposure (Front shelf) Attention (20% discount) Interpretation (Purchase)
    • LEARNING Buy Keya Like the scent Purchase later 20% discount instead of Lux of Keya at full price Operant Conditioning
    • SITUATIONAL FACTORS Spacious Air-conditioned Clean
    • BOOK STORE
    • LIFESTYLE ACTION ORIENTED STATUS PRINCIPLE ORIENTED ORIENTED
    • EMOTIONS EMOTION AROUSAL VS EMOTION REDUCTION
    • SHOPPING Fun Necessary Time Pass Clothing Books Friends Food Items Utilities Restaurant BrowsingTraditional Western Birthday Groceries Soap Electronics Gift Phone Art piece A PARTIAL SCHEMATIC MEMORY MAP FOR SHOPPING
    • ARTS ANDACCESSORIES STORE
    • MOTIVATION NEED FOR BELONGINGNESS
    • MASLOW’S HIERARCHY OF NEEDSSelf Actualization NeedsEsteem Needs CHARITYBelongingness Needs GIFTSSafety Needs INSURANCEPhysiological Needs FOOD
    • RESTAURANT
    • CULTUREBIRYANISWEETMEATUSE HAND