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  • 1. 39 Wrentham Drive Medford, NJ 08055  609-636-9893  HarryHecht@gmail.com www.linkedin/in/harryhechtThe Leader. The Expert. The Source.Printing From Your Smartphone Is About To Get EasierHave you heard the news? Print output is shrinking all because of the impact of tablet and smartphone computing?Don’t buy into it. Are you a glass half full or empty kind of person? If you are like me, then you believe the glass is fulland overall print output is growing, especially color. It`s all about how you interpret industry data and how close you areto your current clients. They need you, are you listening?Remote and knowledge based workers are increasing worldwide. This increase has led to a shift in the way businessesare printing documents as well as priorities for future document solution planning. Change is in the air and it’s what youdo to capture this opportunity that will separate you from having a growing and prosperous business versus one that isshrinking and caught in the commoditization trap.Do you have an IPad , IPhone or other tablet? Have you ever wanted to print from it? I know I have used my IPhone asa boarding pass on a plane and for coupons when I shop at CVS. And you know what; I never had to use a printer.The interesting thing is, the technology for printing from a mobile device already exists. HP’s EPrint enables owners toadd an HP printer to the Cloud, which creates an e-mail address for it. A smartphone owner would need only to send adocument to that e-mail address and the document will print–no installation required.Still, even those who have web-enabled printing often don’t take advantage of it. Setup is still a mystery and printing toan e-mail address is not the most ideal solution. This type of printing does have its appeal, though–businesses will findit convenient for visiting clients to be able to print. But from a smartphone and tablet standpoint, users still want a way toprint with just one click.One notable solution is xPrintServer Home Edition, a hub that allows small businesses and home users to print fromiOS devices. This smaller version of xPrintServer Network Edition can support up to two printers, making it ideal for thesmall business that wants the ability to print from iOS devices but doesn’t need the full functionality of the networkversion.―With the proliferation of mobile devices like the iPad and iPhone, more and more consumers are using them asmainstream, computing devices,‖ said J. Gerry Purdy, Ph.D., principal analyst, MobileTrax LLC. ―Until recently, theproblem with using these devices as PC replacements has been the inability to easily print. The xPrintServer offers asimple solution to fill this market need.‖But what if your devices aren’t running iOS? Mobile printing company Breezy is here to save the day. The secureprinting platform has a new solution for developers that will add a ―print‖ button to any app. The key is that the BreezyButton has to be initiated at the development stage, so users will only have access to print within applications that utilizeit.―We already offer our apps on every major mobile platform, but we don’t want to be just another printing app — we wantto be the print infrastructure inside all the other apps,‖ said Jared Hansen, CEO of Breezy. ―Developers can now offertheir users secure, reliable printing within their own apps, and users can finally enjoy the type of productivity they’vealways expected from their mobile devices.‖By offering this functionality ahead of competitors, Breezy is poised to be the printer of choice for smartphone printing.Users will see the print button and, theoretically, begin to use it–a choice they’ll likely continue to make once other printoptions are available. In a consumer market where users are accustomed to printing directly from applications on PCs,having a print button inside an app on a smartphone will likely invite them to click.
  • 2. 20 Railroad Avenue  Hackensack, NJ 07601  201-488-0404  sales@buyerslab.com  www.buyerslab.comWith Breezy, users don’t have to install printers. Documents will print to nearby Breezy Partner locations, as well asnearby Cloud-enabled printers. The Breezy Button is designed to work with both Android and iOS 5 applications, with alightweight wrapper the company says is easy to drop into apps with just a few lines of code.These new solutions are only the beginning. As smartphones and tablets take over the market, printing–whether athome or work–will likely become easier and less involved.Is your glass empty of full? Embrace the mobile and Cloud Printing technologies that are making it to the marketplaceand become an expert for your customers. Assets under management along with applications that enable knowledgeworkers to stay connected and Print will produce a proliferation of print volumes for someone. It might as well be you.Harry Hecht, Business Coach and Consultant has more than 30 years of industry experience and was theformer Regional Manager for US Banks` Office Equipment Finance Division. His extensive businessexperience includes a 22 year distinguished career as the Vice President US Dealer Sales for KonicaMinolta Business Solutions and 5 years as VP/ General Manager for Global Imaging Systems, a XeroxCompany. Harry Hecht is a member of the MPSA has been actively involved for over 10 years in thedevelopment, creation, implementation and growth of Managed Print Services programs throughout theindependent dealer channel.