Snsappsandpages

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A short intro to apps on social networks, specifically Facebook, with a postscript about customising a Facebook page.

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  • They can know about you They can know about your friends They can talk to you and your friends. Apart from that... Almost anything the developer can think up.
  • Snsappsandpages

    1. 1. Social apps?
    2. 2. Here's me on Bebo
    3. 3. Here's two of my apps
    4. 4. That was then...
    5. 5. What are apps? <ul><li>Small chunks of extra function </li></ul><ul><ul><li>Apps for profiles </li></ul></ul><ul><ul><li>Apps for pages </li></ul></ul><ul><li>On Facebook, apps include: </li></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>And a whole load more... </li></ul></ul>
    6. 6. What can apps do? Anything we can fit in here...
    7. 7. Spread through the stream App message!
    8. 8. Why do people use them? (On their profiles...)
    9. 9. Why do people use them? <ul><li>Fun! </li></ul><ul><ul><li>Games, quizzes, etc. </li></ul></ul><ul><li>Social capital </li></ul><ul><ul><li>sharing/gifting </li></ul></ul><ul><ul><li>recommendations </li></ul></ul><ul><ul><li>scores at games and quizzes </li></ul></ul><ul><li>Information </li></ul><ul><ul><li>news, quotes, etc </li></ul></ul>
    10. 10. Examples...
    11. 11. Small print: Disclaimer: some examples of apps for profiles are of our projects. Other companies do make apps...
    12. 12. Quizzes: one with a purpose.
    13. 13. Sharing: in this case, books.
    14. 14. Sharing/info: Find things to do
    15. 15. Social gaming: agressively viral
    16. 16. (No, not one of ours...)
    17. 17. Why apps for engagement? <ul><li>Reportable + auditable </li></ul><ul><li>A scalable process? </li></ul><ul><li>Deeper and richer? </li></ul><ul><li>Organic growth...? </li></ul>
    18. 18. Why might organisations use them? (On their pages...)
    19. 19. FBML: custom pages
    20. 20. Notes: Import a feed
    21. 21. RSS graffiti: Managing feeds
    22. 22. You Tube Box: Sharing videos
    23. 23. Poll Daddy: polls on your page
    24. 24. Why apps for pages? <ul><li>Extra functions! </li></ul><ul><li>More options! </li></ul>
    25. 25. Not quite an app: Ads
    26. 26. Creating an ad
    27. 27. Targeting options
    28. 28. Takeaways <ul><li>Sit on social network profiles </li></ul><ul><ul><li>Useful in engagement? </li></ul></ul><ul><li>Sit on Facebook Pages </li></ul><ul><ul><li>Useful extra function </li></ul></ul><ul><li>Like a swan... </li></ul>
    29. 29. Thank you
    30. 30. Postscript
    31. 31. My new Facebook page
    32. 32. Go to the FBML app page
    33. 33. Add the app to a page
    34. 34. Adding (some simple) HTML
    35. 35. Edit the page, find the app
    36. 36. Edit application settings...
    37. 37. Adding a tab...
    38. 38. Choose a landing page
    39. 39. Results!
    40. 40. Not very inspiring... But.
    41. 41. Eg. from a US non-profit
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