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Snsappsandpages

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A short intro to apps on social networks, specifically Facebook, with a postscript about customising a Facebook page.

A short intro to apps on social networks, specifically Facebook, with a postscript about customising a Facebook page.

Published in: Technology

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  • They can know about you They can know about your friends They can talk to you and your friends. Apart from that... Almost anything the developer can think up.
  • Transcript

    • 1. Social apps?
    • 2. Here's me on Bebo
    • 3. Here's two of my apps
    • 4. That was then...
    • 5. What are apps?
      • Small chunks of extra function
        • Apps for profiles
        • Apps for pages
      • On Facebook, apps include:
        • Events
        • Photos
        • And a whole load more...
    • 6. What can apps do? Anything we can fit in here...
    • 7. Spread through the stream App message!
    • 8. Why do people use them? (On their profiles...)
    • 9. Why do people use them?
      • Fun!
        • Games, quizzes, etc.
      • Social capital
        • sharing/gifting
        • recommendations
        • scores at games and quizzes
      • Information
        • news, quotes, etc
    • 10. Examples...
    • 11. Small print: Disclaimer: some examples of apps for profiles are of our projects. Other companies do make apps...
    • 12. Quizzes: one with a purpose.
    • 13. Sharing: in this case, books.
    • 14. Sharing/info: Find things to do
    • 15. Social gaming: agressively viral
    • 16. (No, not one of ours...)
    • 17. Why apps for engagement?
      • Reportable + auditable
      • A scalable process?
      • Deeper and richer?
      • Organic growth...?
    • 18. Why might organisations use them? (On their pages...)
    • 19. FBML: custom pages
    • 20. Notes: Import a feed
    • 21. RSS graffiti: Managing feeds
    • 22. You Tube Box: Sharing videos
    • 23. Poll Daddy: polls on your page
    • 24. Why apps for pages?
      • Extra functions!
      • More options!
    • 25. Not quite an app: Ads
    • 26. Creating an ad
    • 27. Targeting options
    • 28. Takeaways
      • Sit on social network profiles
        • Useful in engagement?
      • Sit on Facebook Pages
        • Useful extra function
      • Like a swan...
    • 29. Thank you
    • 30. Postscript
    • 31. My new Facebook page
    • 32. Go to the FBML app page
    • 33. Add the app to a page
    • 34. Adding (some simple) HTML
    • 35. Edit the page, find the app
    • 36. Edit application settings...
    • 37. Adding a tab...
    • 38. Choose a landing page
    • 39. Results!
    • 40. Not very inspiring... But.
    • 41. Eg. from a US non-profit

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