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Snsappsandpages
 

Snsappsandpages

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A short intro to apps on social networks, specifically Facebook, with a postscript about customising a Facebook page.

A short intro to apps on social networks, specifically Facebook, with a postscript about customising a Facebook page.

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  • They can know about you They can know about your friends They can talk to you and your friends. Apart from that... Almost anything the developer can think up.

Snsappsandpages Snsappsandpages Presentation Transcript

  • Social apps?
  • Here's me on Bebo
  • Here's two of my apps
  • That was then...
  • What are apps?
    • Small chunks of extra function
      • Apps for profiles
      • Apps for pages
    • On Facebook, apps include:
      • Events
      • Photos
      • And a whole load more...
  • What can apps do? Anything we can fit in here...
  • Spread through the stream App message!
  • Why do people use them? (On their profiles...)
  • Why do people use them?
    • Fun!
      • Games, quizzes, etc.
    • Social capital
      • sharing/gifting
      • recommendations
      • scores at games and quizzes
    • Information
      • news, quotes, etc
  • Examples...
  • Small print: Disclaimer: some examples of apps for profiles are of our projects. Other companies do make apps...
  • Quizzes: one with a purpose.
  • Sharing: in this case, books.
  • Sharing/info: Find things to do
  • Social gaming: agressively viral
  • (No, not one of ours...)
  • Why apps for engagement?
    • Reportable + auditable
    • A scalable process?
    • Deeper and richer?
    • Organic growth...?
  • Why might organisations use them? (On their pages...)
  • FBML: custom pages
  • Notes: Import a feed
  • RSS graffiti: Managing feeds
  • You Tube Box: Sharing videos
  • Poll Daddy: polls on your page
  • Why apps for pages?
    • Extra functions!
    • More options!
  • Not quite an app: Ads
  • Creating an ad
  • Targeting options
  • Takeaways
    • Sit on social network profiles
      • Useful in engagement?
    • Sit on Facebook Pages
      • Useful extra function
    • Like a swan...
  • Thank you
  • Postscript
  • My new Facebook page
  • Go to the FBML app page
  • Add the app to a page
  • Adding (some simple) HTML
  • Edit the page, find the app
  • Edit application settings...
  • Adding a tab...
  • Choose a landing page
  • Results!
  • Not very inspiring... But.
  • Eg. from a US non-profit