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Am I healthy now?
Achieving the promise of
mobile health technologies
Harry Greenspun, M.D.
Everybody is talking about
how wonderful mHealth is…
“It will change the world.”
–Everybody
Will it?
!
How big a role will mobile
technology play in shaping
health care?
Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.4
172 million
in 2009
215 million
in 2016
25% growth
514% grow...
Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.5
likely to propel mobile
device growth
over next five years
H...
The pendulum has shifted…
from ownership
and market
penetration -
- toward boundless
innovation for personal use
Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.7
High-performance
devices
High-speed
broadband
Consumer
deman...
Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.8
Source: Deloitte Center for Health Solutions, Keckley, P., C...
Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.9
Source: Deloitte Center for Health Solutions, Keckley, P., C...
The developer community
has led the way in mHealth
innovation…
…particularly targeting
consumers with health and
fitness m...
Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.11
But, few of these apps provide connections to existing elec...
It’s great to have an app that
will measure your heart rate.
But if it’s not tied to your
medical records…
?
…is it making
a difference in your health?
Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.14
These are expected to target…
• Chronic conditions
• Teleme...
The future of mHealth is bright
Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.16
The future of mobile health is bright…
Stakeholder Future b...
Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.17
Contact
Harry Greenspun, M.D.
Senior Advisor for Health Car...
About Deloitte
Deloitte refers toone or more of Deloitte Touche Tohmatsu Limited, a UK private company limitedby guarantee...
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Am I healthy now? Achieving the promise of mobile health technologies

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Mobile health (mHealth) is being touted as the next solution to problems facing the health care system—from disease management to convincing consumers to put down their cigarettes (and donuts). mHealth presents exciting opportunities for developers to help transform an industry armed with clipboards and paper files to one equipped with smartphones and tablets by introducing concepts such as incentives and gamification. But, as many of us who own them know, just because you have a fitness app on your phone, it doesn’t make you an athlete. Developers at the forefront innovation need to understand the challenges the health care industry faces. Challenges like data reliability, privacy concerns, the ability to integrate with electronic medical records, and proper alignment of incentives and care. In this presentation, Harry Greenspun, MD, explores the hurdles mHealth needs to overcome to allow this transformational trend reach its full potential.

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Transcript of "Am I healthy now? Achieving the promise of mobile health technologies"

  1. 1. Am I healthy now? Achieving the promise of mobile health technologies Harry Greenspun, M.D.
  2. 2. Everybody is talking about how wonderful mHealth is… “It will change the world.” –Everybody
  3. 3. Will it? !
  4. 4. How big a role will mobile technology play in shaping health care?
  5. 5. Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.4 172 million in 2009 215 million in 2016 25% growth 514% growth $35 billion in 2008 $180 billion in 2016 Device sales Mobile data usage Device sales, mobile data usage, and global mobile traffic are expected to grow exponentially
  6. 6. Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.5 likely to propel mobile device growth over next five years Health care and life sciences Consumer products Financial services
  7. 7. The pendulum has shifted… from ownership and market penetration - - toward boundless innovation for personal use
  8. 8. Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.7 High-performance devices High-speed broadband Consumer demand Business analytics Mobile-driven transformation
  9. 9. Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.8 Source: Deloitte Center for Health Solutions, Keckley, P., Coughlin, S., and Eselius, L. “Consumerism in Health Care.” Deloitte Review, 11, 2012, 70-83. Some college / college diploma: 86% Average age (vs. 46 years nationally) comparedto U.S. averages Employed: 62% Retired: 17% Earn >$100K: 25% Insured: 87% More women (56%) than men(44%) Race/ethnicity similar to U.S. distribution Higher income, college-educated, employed, women Who is interested in using mHealth technology?
  10. 10. Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.9 Source: Deloitte Center for Health Solutions, Keckley, P., Coughlin, S., and Eselius, L. “Consumerism in Health Care.” Deloitte Review, 11, 2012, 70-83. But, more than 30% of respondents feel that mobile apps are likely to have or lead to potential errors and are better suited for fitness and wellness versus managing serious health conditions Seniors (1900-1945) Baby Boomers (1946-1964) Gen X (1965-1981) Millennials (1982-1994) Total respondents41% 42% 44% 40% 35% Consumers value self-monitoring devices that offer connectivity to their physician
  11. 11. The developer community has led the way in mHealth innovation… …particularly targeting consumers with health and fitness management apps
  12. 12. Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.11 But, few of these apps provide connections to existing electronic medical records because they lack… Interoperability Aligned incentive models
  13. 13. It’s great to have an app that will measure your heart rate.
  14. 14. But if it’s not tied to your medical records… ? …is it making a difference in your health?
  15. 15. Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.14 These are expected to target… • Chronic conditions • Telemedicine and remote monitoring • Patient data capture • Electronic records • E-prescribing • Parallel industries of fitness and wellness Opportunities for developing new apps, content, products, and services are emerging daily
  16. 16. The future of mHealth is bright
  17. 17. Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.16 The future of mobile health is bright… Stakeholder Future benefits Health care providers • Instant, on-demand access to medical records • Powerful clinical decision support tools Consumers • Instant, on-demand access to medical records • Powerful clinical decision support tools • Empowerment to actively participate in treatment plans Overall health care system More-efficient, patient-centered system of care
  18. 18. Copyright © 2013 DeloitteDevelopmentLLC. All rightsreserved.17 Contact Harry Greenspun, M.D. Senior Advisor for Health Care Transformationand Technology Deloitte Center for Health Solutions hgreenspun@deloitte.com @harrygreenspun http://www.slideshare.net/harrygreenspun
  19. 19. About Deloitte Deloitte refers toone or more of Deloitte Touche Tohmatsu Limited, a UK private company limitedby guarantee, and its network of member f irms, each of which is a legally separate and independent entity. Pleasesee www.deloitte.com/about for a detailed description of the legalstructure of Deloitte Touche Tohmatsu Limited and its member firms. Please see www.deloitte.com/us/about f or a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copy right © 2013 Deloitte Development LLC. All rights reserved. 36 USC 220506 Member of Deloitte Touche Tohmatsu Limited
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