Case Study :
Tuxedo Prepaid MasterCard®
and Maestro® Cards
Prepaid solutions with a winning approach
As an approved MasterCard® Member The cards can be purchased on-line, and there
Service Provider since 2006, Tuxedo Money are no credit checks or lengthy application
has grown rapidly to become one of processes. When purchasing the card, the
the UK’s leading prepaid card providers. buyer may choose to receive a second card
Tuxedo focuses on delivering prepaid (free of charge) linked to the same account.
This second personalised card can then be
MasterCard® and Maestro® cards and
given to an individual of the buyer’s choice.
other award-winning, innovative stored- The cards can be used wherever MasterCard or
value products in the UK. The company’s Maestro is accepted, which means millions of
strengths lie in the flexibility of the retail locations and ATMs worldwide.
marketing solutions that they offer to their
partnering brands, plus the technology Simply activate, top up, and use
that underpins the use of their cards.
One of the reasons their cards have become so
An elegantly tailored prepaid solution popular is that Tuxedo presents their customer
offer transparently in all their communications.
Tuxedo prepaid cards offer a simple and safe Tuxedo makes concerted efforts to ‘make
way for consumers to manage and control their prepaid clear’ to the consumer; and their website
money. They’re ideal for people who are having includes locator tools for shops, ATMs and top-up
difficulty opening a bank account or getting a locations. The result is prepaid products that are
credit or debit card. Tuxedo prepaid cards can very easy to purchase, activate, and use.
be used to pay bills, spend in-store, shop on-line
and withdraw cash from ATMs. Employee wages Customer awareness through
or salary can also be paid directly onto the card. ‘The Sun’ and ‘News of the World’
To reach their target market, Tuxedo created an
Tuxedo Prepaid MasterCard® and important co-branding alliance with two major
Maestro® Cards. Award-winning prepaid British newspapers. The Sun, with a circulation
solutions for everyone of over 3 million, is the UK’s largest daily; its
sister newspaper, News of the World, is a
Tuxedo prepaid card features at-a-glance: Sunday paper with a readership of 9 million.
- No credit check to obtain a card The two newspapers are read by the country’s
- Can be loaded with cash at over 35,000 general population, which is precisely Tuxedo’s
participating locations, or on-line and via target group as well. In addition to print,
phone or bank transfer The Sun has a strong on-line presence (with
- No line of credit with prepaid cards: so no complementary readership) and TV advertising.
borrowing and no debt In autumn 2007, Tuxedo launched The Sun
Prepaid MasterCard Card and then soon “We recognise that
- Each card is personalised with the user’s we will not succeed
followed with the News of the World Prepaid
name and eccount® number as an industry, or
MasterCard Card. even individual
- More secure and convenient than either
cash or cheques
unless we go to
- Salary or wages can be paid directly into the trouble of
the Tuxedo eccount® explaining prepaid
- Internet access to balance, account to the customer and
information, and transaction history how it can solve
- Can be used at millions of retail locations a problem or save
worldwide, at an ATM (cash machine), and
over the Internet - wherever MasterCard® Mark Simon, CEO,
or Maestro® is accepted Tuxedo Money