Out Of Box Experience Design

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Out of Box Experience Design Harry Brignull Pete Gale
Who are these guys? Harry Brignull: User Experience Consultant, Madgex Pete Gale: Head of User Experience, Cogapp
The problem: Self Install Broadband Packages are hard to install yourself
Which means... Customers call in for help Call center costs ramp up Frustrated customers less likely to renew contracts
Which means... In this case, good OOBE design isn’t just about being nice or ‘building a luxury brand’ - its all about reducing costs!
What’s the problem? N.D.F.