WebRTC: Show me the money!Where‘s the beef for telecommunication carriers?mm1 Future of Communications ForumMarch 2013
WebRTC is the latest (r)evolution inIP-based telecommunication                                              Comparison on ...
OTTs constitute walled gardens with dedicated installers                                                                 ...
WebRTC is high-quality, interoperable audio & videocommunication directly built into browsers                             ...
High market relevance due to backing of major players      Developer                                Editors               ...
Simplicity and openness encourage WebRTC acceptance                                                                 No Te...
As the future ‚browserphone‘, the disruptive potential ofWebRTC is immense     Powerful product              Major players...
Due to its low entry barriers and potential impactthe WebRTC market will be crowded  Degree of network independence /  Hei...
WebRTC does not specify a backend infrastructure                                               or                  ?      ...
Third parties will provide backend infrastructure                  B2C playing field                                      ...
The beef is in B2B and B2B2C where the ocean is still blue      Red ocean: many small players                             ...
Conclusion: By combining their strengths to enable B2Cplayers, API providers, gateway manufacturers and carrierscan partic...
Care to know more? Just call:                                Dr. Harry Behrens                                Senior Consu...
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WebRTC: Show me the money! Where's the beef for gateway, platform, API and telecommunication providers?

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We analyse WebRTC to identify the evolving market and business environment .
We especially focus on API providers, gateway manufacturers and telecommunication carriers as some of those who might benefit from the coming boom.
They are in clear, uncharted "blue ocean" waters, where there is little competition and clear business cases to be made.
This in contrast to the many B2C sites, who will create what is known as a "red ocean" environment. Dog eat doc, 1000s of upstarts, 1000s of roadkill. Good for very lean, very idealistic teams targeting "black swan" success stories.

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WebRTC: Show me the money! Where's the beef for gateway, platform, API and telecommunication providers?

  1. 1. WebRTC: Show me the money!Where‘s the beef for telecommunication carriers?mm1 Future of Communications ForumMarch 2013
  2. 2. WebRTC is the latest (r)evolution inIP-based telecommunication Comparison on WebRTC the next slides Degree of network independence P2P VoIP VoIP PSTN Time  Circuit-switched  Based on SIP  Fully internet-based  Fully internet-based  Electric equipment  IMS core  Peer-to-peer  Only web browser  Switched lines  Non-trivial server  Client required required structure  Walled gardens mm1 Future of Communications Forum: On WebRTC 2
  3. 3. OTTs constitute walled gardens with dedicated installers   closed ecosystem closed ecosystem Dedicated client software required Walled garden (Each screen requires its own client) (No interoperability between ecosystems) mm1 Future of Communications Forum: On WebRTC 3
  4. 4. WebRTC is high-quality, interoperable audio & videocommunication directly built into browsers Open ecosystem Powerful media engine WebRTC built into browser  No client software necessary No walled garden (Only browser with WebRTC function) (Interoperability not depending on client used) mm1 Future of Communications Forum: On WebRTC 4
  5. 5. High market relevance due to backing of major players Developer Editors Participants Open source Open standard mm1 Future of Communications Forum: On WebRTC 5
  6. 6. Simplicity and openness encourage WebRTC acceptance  No Telco know-how required  No sophisticated Simple programming skills required code Wide reach Open Open source standard  Lowers entry barriers  Encourages adoption (cost, time)  Ubiquitous component in  Encourages participation most modern browsers mm1 Future of Communications Forum: On WebRTC 6
  7. 7. As the future ‚browserphone‘, the disruptive potential ofWebRTC is immense Powerful product Major players Openness & simplicity WebRTC is the „browserphone“: The web browser becomes a valid telecommunication endpoint! mm1 Future of Communications Forum: On WebRTC 7
  8. 8. Due to its low entry barriers and potential impactthe WebRTC market will be crowded Degree of network independence / Height of entry barrier for new players PSTN VoIP P2P VoIP WebRTC Time mm1 Future of Communications Forum: On WebRTC 8
  9. 9. WebRTC does not specify a backend infrastructure or ?   Focus What is your How to deal with How to connect name and how do asynchronous two WebRTC I find you? requests? users? Directory Online / offline Switching / signalling mm1 Future of Communications Forum: On WebRTC 9
  10. 10. Third parties will provide backend infrastructure B2C playing field B2B playing field Glue between B2C and B2B worlds End user B2C service offering WebRTC API Gateway Carrier network  New venture- & UX-driven  Provides simple  Handle media  Provide infrastructure services (to be invented) interface for B2C streams & interoperability  No telco know-how service providers  Break-out/-in to  Unique scalability  Telco know-how telco networks mm1 Future of Communications Forum: On WebRTC 10
  11. 11. The beef is in B2B and B2B2C where the ocean is still blue Red ocean: many small players Blue ocean: Here‘s the beef! frisB Twilio C-Button mm1 Future of Communications Forum: On WebRTC 11
  12. 12. Conclusion: By combining their strengths to enable B2Cplayers, API providers, gateway manufacturers and carrierscan participate in the upcoming WebRTC boom  B2C sites focus on user experience (UX)  Large number of market entrants due to low entry barriers  Monetization path still being defined B2C service (SaaS)  Long tail, high disruption business optimally suited to small players  API providers straddle the gap between network core and B2C sites  They leverage deep know-how in telecommunication infrastructure as well as the design of developer-friendly APIs API provider (SaaS)  Provide B2B2x services to WebRTC applications  The most important component in connecting WebRTC and SIP  Gateway and platform providers handle media streams and provide transcoding, mixing and relay services Gateway (PaaS)  Provide break-in and break-out services to and from carriers  Operate the backbones, can provide scalability and offer QoS/QoE as well as billing services  Provide interconnection with DIDs  Have the know-how and relationships to deploy gateways and API infrastructure
  13. 13. Care to know more? Just call: Dr. Harry Behrens Senior Consultant + 49 (171) 2279940 h.behrens@mm1-consulting.de 13

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