WebRTC: players, business models and implications for telecommunication carriers
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WebRTC: players, business models and implications for telecommunication carriers






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WebRTC: players, business models and implications for telecommunication carriers Presentation Transcript

  • 1. Hier bitte vollflächig Titelbild einfügen Bild immer bis zu den ODER Kanten führen Diesen Text und Begrenzungslinie unten mit einem weissen Kasten überdecken. Titel: Zweite Zeile Orange+ fett formatieren! © mm1 Consulting & Management, Stuttgart/Aichwaldmm1 Consulting & ManagementWebRTC: A reviewA technology and its implicationsBonn, October 2012
  • 2. WebRTC: Summary • Real-time Communication embedded in browser • Based on HTML5 Technology • Open Source backed and pushed by Google • No signalling: i.e. no infrastructure defined • Google • Mozilla Players • Apple: directly affected non-player • Microsoft: directly affected non-player • Still very much in flux Business • First level: video-based games or communication Models • B2B2C: provide the missing signalling backplane • Enemy of my enemy is my friend: WebRTC squeezes OTT • Too far from traditional TelCo business to have direct effect Implications • Some potential for innovative providers of cloud-based infrastructure 2
  • 3. Technology: WebRTC provides full video, voice and text communication capabilities to web browsers RTC: Real-Time Communications, i.e. text, voice and video It is an implementation of an IETF workgroup (RTCweb)  open standard Based on code Google acquired from Global IP Solutions (GIPS: the voice engine used by Skype) Released to the public domain:  open source WebRTC enables rich media applications such as voice calls, video chat, white-boarding, gaming etc. without any client or plug-in to run from a browser using simple HTML and JavaScript APIs. 3
  • 4. Technology: Pure greenfield technology with heavy useof Web 2.0 and HTML 5 elements  Media fully supported  Pure JavaScript: no plugins or executable beyond the browser!  open standard (IETF), open source (thx to Google)  No signalling: switching and connecting is out of scope, i.e. bring (or rather build) your own network.  No legacy integration provided: pure greenfield disruption  Very high-level and user friendly: „With the WebRTC spec, a great 1:1 video chat experience can be built with under 100 lines of JavaScript code” 4
  • 5. Players: Google is using the „Android“-model to createcritical mass and market penetration  Build and improve a high-quality technology framework.  License it to the public domain (BSD license)  Support by providing stage and technical support  Mozilla has already joined  Microsoft is attempting the C# approach: push a Redmond flavor  Apple is above this...  So far no big 3rd party players  Early stage: Voxeo, Twilio and Plivo will probably respond (because of Browser2Phone Use Case) 5
  • 6. Business Models: Much still unclear, and need todifferentiate two phases Critical Mass is reached when browsers with integrated WebRTC have reached sufficient penetration Before After  B2C: Focus on one on one  Unified communication in the games and video. browser  B2C: Browser2Phone and  Great future for browser- Phone2Browser based OS, e.g. ChromeOS,  B2B: still too many questions Boot2Gecko  B2B2C: provide the missing  Bad news for VoIP OTT signalling plane and players infrastructure Whatever the business models and whoever the players: a signalling backplane, ideally exposed through APIs for easy integration is needed 6
  • 7. Implications: WebRTC is so innovative that it is still 2degrees removed from incumbent carriers  Is the enemy of my enemy my friend?  The biggest immediate threat seems to be to „insular“ OTT players such as Skype, WhatsApp, FaceTime etc.  Potentially tilt balance of power from Apple to Google, especially if Google manages to integrate with Android and/or ChromeOS as well as Google Cloud.  Innovative infrastructure providers will fill the need for B2B2C infrastructure.  In terms of current players this role will be filled by Voxeo, Twilio and Plivo.  The backend will be purely cloud-based, and will therefore not directly affect current telecommunication networks  Potential (if done rightly ....): Provide API glue based on Developer Garden, possibly based on Tropo API 7
  • 8. BACKUPmm1 bid management: The CCT approach. 8
  • 9. WebRTC Infrastructure and Ecosystem1. Browser2. Webserver (reception)3. WebRTC Service Platform (service)4. auxiliary: WebRTC – SIP/PSTN gateway mm1 bid management: The CCT approach. 9
  • 10. Market penetration will be almost completeChrome, Firefox and IE are working on it.Android browsers – tablets first – will follow  Google Chrome: WebRTC in developer channel.  Google Talk and Google Hangouts (G+) will eventually be ported to WebRTC.  Mozilla Firefox: Mozilla integrated WebRTC into its Firefox alpha in early 2012 which gave the browser the ability to perform audio mixing on a media stream. In April 2012 Mozilla released a demo of WebRTC video calling that ran inside the Firefox browser  Internet Explorer: Microsoft has also started work on implementation of the API  Android browsers: rumours only...but think of the implications! mm1 bid management: The CCT approach. 10
  • 11. WebRTC cs. SIP-based VoIP: technobabble.. Classic VoIP WebRTC SIP or H.323 in Signaling Undefined most cases Media transport RTP/RTCP RTP/RTCP SRTP in SIP,H.235 Security SRTP in H.323 STUN/TURN/ICE in STUN/TUR NAT traversal SIP,H.450.x in N/ICE H.323 Video codecs H.263, H.264 VP8 G.7xx series of G.711, Voice codecs codecs, and then iLBC, iSAC some 11
  • 12. Use Cases: by nature this is a pure OTT proposition  Video conferencing: Video in browser  Browser 2 phone  Web-based help desk communication:  Integration of Call Center and CRM: coming soon  Social Communication: coming soon 12