Disruptive trends in telecommunication


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A brief introduction of the main trends currently affecting corporate telecommunication (vs. B2C)

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Disruptive trends in telecommunication

  1. 1. Hier bitte vollflächig Titelbild einfügen Bild immer bis zu den ODER Kanten führen Diesen Text und Begrenzungslinie unten mit einem weissen Kasten überdecken. Titel: Zweite Zeile Orange+ fett formatieren! © mm1 Consulting & Management, Stuttgart/Aichwaldmm1 Consulting & ManagementDisruptive trends in TelecommunicationStuttgart, July 2012
  2. 2. Increasing disintermediation between Termination, Switching and Local Communication/PBX SIP is the main „ open standard“ for telecommunication signaling Many open source implementations exist <- open standards can be easily implemented Provides for Voice, Text, Presence and Video Media is transported via RTP and standardized codecs Many platforms for SIP-based switching exist, e.g. Freeswitch, Asterisk... Wholesale SIP trunking provides very competitive termination of calls SIP, RTP SIP, RTP Cloud-basedLocal PBX Cloud-based Switch wholesale termination Competition at all three layers lowers prices and increases effiency while disrupting the tradional, monolithic telecommunication business 2
  3. 3. Inbound communication gives rise to completely new business models Interconnection fees are currently among the most stable sources of income for telecommunication operators Number portability is beginning to erode operator hold on this market Totally new business models: „call me for kickbacks“ arising Agressive competition for customers‘ number result in increasing churn Outbound and inbound telecommunication will diverge and segregate 3
  4. 4. The cloud-powered voice API: SaaS, APIs and mash-ups „Simplicity is the key to the adoption of technology“ End users interact with web sites – either through apps or browser B2C operators also deploy, configure and program their sites purely remotely – through the browser „Deep“ offerings, such as access to billing, banking and communicationi networks will be provided as B2B2C services to B2C OTT providers APIs provided by cloud-based SaaS acts as the „middleware“ between B2C providers and network operators 4
  5. 5. WebRTC: a new technology framework for in-browser rich media communications. It is an implementation of an IETF workgroup (RTCweb)  open standard RTC: Real-Time Communications, i.e. text, voice and video Based on code Google acquired from Global IP Solutions (GIPS: the voice engine used by Skype) Released to the public domain:  open source WebRTC enables rich media applications such as voice calls, video chat, white-boarding, gaming etc. without any client or plug-in to run from a browser using simple HTML and JavaScript APIs. Voice, IM and Video in the browser 5
  6. 6. Unified Communication (UC) meets social sharing: “my desk is your desk” Applications such as WebEx and Teamviewer provide the richest form of communication: voice, video, text and program interaction Integration with CTI, Unified Communication and corporate social networks will provide „distributed workspace“ environments, which will greatly enhance workflow and communication productivity Phone, Videoconference, Mail, Presentation, address and directory services will be accessible „seamlessly“ across all available screens and I/O interfaces. FMC will further blur the distinction Corporate communication will be revolutionized and completely bypass national operators 6