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    West coast corporate social media summit West coast corporate social media summit Document Transcript

    • “The very best social media conference I’ve attended in the last year” Stacy DeBroff, CEO, Mom Central The West Coast Corporate Social Media Summit 2011 Utilize the full power of social media to improve your marketing campaigns, enhance your reputation and boost your bottom line Two-day business conference, June 27–28 SF usefulsocialmedia.com/sanfrancisco Hotel Nikko, San Francisco #CSMSFA practical and interactive business conference built for a corporate audience: Get exclusive insight from our senior Strategic development: How to embed Return On Investment: Explore the corporate speaker social media throughout your customer true meaning of social media ROI – and lineup including: touchpoints, stick to a coherent strategy and how this impacts on your bottom line secure top-level buy-in – even from the skeptics Customer engagement best practice: Be prepared: Incorporating the latest How to win friends, retain them for life – developments, including mobile and and make sure they pay location-based technology into your social media activities – golden rulesLearn and share with an exclusively corporate community: – of speakers are leading strategists from100% multinational corporations – of sessions are designed to enhance and improve your corporate media strategy – and success – of topics have been requested by your peers and deal with the major issues affecting your company today – and tomorrowLOOK INSIDE to see our extensive array of top quality speakers and social media shaping agenda
    • Dear colleague If social media isSocial media has revolutionised marketing and communications– and now it’s going to change your business for good important to your business, then theThat’s why you need to join us at the Corporate Social2011 Corporate Social Media Summit. Media Summit is important to YOUNever before has the term ‘theatre of public opinions’ business. And, as per usual, you need a well thought- Here’s why:been so applicable – with the growth of social media, out strategy to get ahead in the game.your company is constantly in the spotlight. Twitter,Facebook and other platforms have changed the way Your stakeholders now expect you to be utilising 1. An independent forum: social media for far more than pushing out brand This top-level event is thethat businesses communicate, market their brand messages – it is an integral part on how modern product of primary researchmessages and engage with their consumers. with leading social media business is carried out.As a marketing and communications professional, if practitioners, rather than Time to get better: How we can help something put together byyou are not using social media to its full potentialyou run the risk of being left behind. By not only your The Corporate Social Media Summit is the only vendors who are circling yourcompetitors, but by your customers – who are getting conference that gives you practical insights and budget. You’re assured ofused to interacting with socially aware companies strategies on how to commercially harness the power unbiased information – that’sand will expect you to be as accessible as leaders like of social media across your company. Bench mark from also well-balanced, innovativeBest Buy, Whole Foods and eBay. the knowledge and experiences of senior corporate and informative – so you can practitioners. As an attendee, you’ll gain insights and make better-informed business• In the US the average person spends 25% of their decisions for your company best practices that you can take back to your own online time on social media sites• 100% of US companies responding to a Useful office and implement immediately. 2. Valuable market Social Media survey said that social media was This conference has been put together from 3 months intelligence: Best practice primary research with your peers – the guys on the examples and expert advice becoming a more important part of their marketing front line experiencing this on a daily basis. We’ve from 20+ major US corporates strategy created an agenda that is up-to-date, in-depth, and whose social media is currently• 88% of surveyed US companies say that their addresses the practical problems that your peers are leading the way budget will increase for social media in 2011 still experiencing.• 79 out of the top 100 Fortune 500 are using social If your company has a social media presence – or not – 3. Relevant and targeted: The most important social media as major channel of their marketing and this is the conference you need to attend. media issues – topics that are communications • There are four distinct themes to equip you with at the forefront of your ownBut there is still an awful lot to learn... the knowledge, skills, and best practices to ensure professional agenda right now your company’s social media strategy is a successCase in point: It’s common to see brands with hundredsof thousands of followers and friends – clearly the for 2011 and beyond. 4. An opportunity to measure your socialchance for interaction has never been greater. Yet in a • Our speakers are seasoned social media media value: The tools yourecent Twitter survey, 53% of corporate accounts did professionals from big business; eBay, Cisco, need to define and measurenot humanise their brand, 68% had less than 1,000 Dunkin’ Brands and many more. Listening to them the effectiveness of your socialfollowers, with 15% inactive – hardly an example of provides in-depth insight into what makes social media policies – and examinebest practice! media so successful in business. ways to make it even more...And things just got more difficult. • The conference offers 12 sessions of dynamic and valuableMarketing doesn’t cut it anymore. interactive sessions across a range of formats that will answer every key questions you’re struggling with. 5. Plenty of time for your• 53.3% of your consumers are currently using social questions: Every session media for customer service • With 12+ hours of networking you’re guaranteed on the Agenda ends with abundant time to share and learn from your peers questions from you and• 75% of US companies will use social media to do and fill that contact book with like-minded folks! your fellow delegates customer service in 2011 Last year, about 70% of our attendees were from• 63% of US companies will use social for future other big corporations. product development in 2011 Do not miss this opportunity to get to the forefront 6. Boost your contacts: Great meeting place for• And another 63% will use it to engage their own of corporate social media. Failure to attend could be corporate social media employees further. detrimental to the future of your business. practitioners – last year’sSocial is embedding itself through-out business, and I look forward to seeing you there! delegates included Americanyou need to start thinking about how it’s going to Express, Hertz, Cadbury, Sincerely,affect you. Gone are the days when ‘corporate social Frito-Lay and many many othersmedia’ is all about marketing through Twitter andFacebook.If you’re going to get ahead in 2011, you need to Harry Rollasonthink about how to integrate social media across your Useful Social Media
    • There are plenty of social mediaconferences to choose from. “GREAT day at #CSM10 today!!”But the CorporateSocial Media Summit Radian 6is different – and better.A bold promise. But one that is made from a position of strength.Too many events in this area are dominated by self-styled socialmedia ‘gurus’ who pontificate on ‘social media issues’ in broadterms that are of little or no relevance to a corporate audience.While others are thinly disguised vendor pitches. If you’re unlucky,you’ll get a combination of both.By contrast, the Corporate Social Media Summit is focusedon your day-to-day business concerns and nothing else.Take a look at the agenda to see what we mean.Plus:• Designed for you – the corporate. • Thought-provoking discussion 3 months of research to ensure every session speaks directly You’ll go back to the office armed with plenty of ideas to a corporate audience. about driving your social media projects forward, to keep them current – and ahead of the curve.• Unrivalled networking opportunities Last year Samsung, Air France KLM, Hertz and McDonalds were • Proven track record of success some of the 170+ top firms represented at our East Coast Summit. No fewer than 95% of previous delegates confirm they learned useful strategies and best practice at the Corporate• Best practice from leading corporate peers: Social Media Summit on the East Coast (and we’ve taken Our speaker faculty is drawn exclusively from senior people at big the feedback of the other 5% firmly on board). corporates who’ve been tasked with delivering practical solutions & informed opinion and analysis, rather than empty classroom theory. 20+ of the leading strategists in corporate social media – in one place AMD Siemens eBay Intuit David Kenyon Stefan Heeke Julie Haddon Ed Matlack Vice President of World Wide Director of Interactive Marketing Senior Director, Marketing Group Marketing Manager Channel Marketing and Global Social Media The American Red Cross American Family Insurance Sony Wendy Harman Qualcomm Troy Janisch Sukhjit Ghag Social Media Director Liya Sharif Social Media Manager Blogger and Social Media Evangelist Director of Digital Marketing Dunkin’ Brands and Communications SAP Adobe Tyler Cyr Brian Ellefritz Maria Poveromo Web Communications Manager Make-A-Wish Foundation VP of Global Social Media Director of Social Media Petri Darby Cisco Director of Brand Marketing PayPal General Motors Jeanette Gibson and Digital Strategy Sudha Janthe Connie Burke Director of Social Media Marketing Social Media Strategist Communications Manager, Audi Social Media Hewlett-Packard Douglas Clark Hyundai Motor America Mia Dand General Manager Customer Dan Bedore SunLife Financial Senior Social Media Manager Strategy & Engagement National Manager, Social Media Steven Gangbar and Public Relations Director of Social Media and Intranet
    • DAY ONE June 27 2011Lay the foundations for future CASE STUDY: Ambassadors or liabilities: The next steps: How to improvebusiness success: where should How much power should you give engagement with your consumerssocial fit in your business? your employees? to build long term – and beneficialAmerica’s largest companies are now rushing to The power of the employee as a brand ambassador – relationshipsembrace social media, with 79% of Fortune 100 firms has never been greater. Equally, the potential forusing Twitter, Facebook, YouTube or corporate blogs Social media engagement between customers and disaster – with the wrong message being publishedin some combination, and 96% of businesses reporting brands has increased and in doing so, so has the in your name – has soared.they have experimented with social media for marketing challenge for brand marketers. With 79% of the Fortuneand communications in some form. In this session, discover how American Family 100 companies using more than one engagement Insurance has created an active, social media-savvy platform with the end consumer, it is becoming obviousBut it’s no longer just about marketing. A new survey workforce in one of the most heavily regulated that engagement is increasing in complexity.from Useful Social Media reports that before the end industries of them all. Learn from their experience howof the year, most corporations will be rolling out social The issue is changing in 2011. It is now just as to design and implement policies that create educated important now to retain friends as it is to earn newmedia for customer service and product development workers who know how to use social media effectivelyas well. And that requires more thought on your internal ones. Remember that it costs three to five times and in tandem with your broader company goals: as much to acquire a new customer as it doesstructure of social media expertize. • How to take advantage of – and capitalize on – to keep an existing one –client retention is the newAs your use of social develops, so too must your strategy one of your prime assets while also mitigating the engagement, and social media is uniquely placedand your model of adoption. In this session discover the dangers brought on by the advent of social media to help you retain and further engage your audienceanswers to your questions. Cisco and Hewlett-Packardwill demonstrate the best way to embed social media in • Striking the right balance: Do you empower your In this session you will learn from SunLife Financial,your company – and explain why it must go further than Sony Electronics and the Make A Wish Foundation employees or keep them under on-going supervisionyour communications department: – all of whom have created a large following kept and control? them engaged and benefited from the rewards.• Find your limits: Where to embed social media • Internal guidelines that work: Creating an engaged internally – and where to avoid it at all costs • Effective engagement: Strategies and advice on how work force without prohibiting natural conversation to have a conversation that delivers the results you want• Deciding which social models will work best for you: • Effective training: Ensuring people who are in direct Pros and cons of hub and spoke, centers of excellence, • Create a personality: How to humanize your brand contact with your customers know the rules of the and become a trusted friend and empowered employees across the board game• The role of a Social Media manager: The essential • How to retain friends and influence peoples: Keeping American Family Insurance Troy Janisch people interested and building a lasting relationship qualities your social media manager must possess Social Media Manager in order to ensure prosperity that locks them tightly to your brand• How to manage social media expertize across your You can’t have one without the Make-A-Wish Foundation Petri Darby Director entire business: Creating a coherent internal social of Brand Marketing & Digital Strategy media strategy that empowers your managers to other: How to create synergy with Sunlife Finance Steven Gangbar Director of Social create cohesion traditional marketing to truly boost Media and IntraneteBay Julie Haddon Senior Director, Marketing and your impact Sony Electronics Sukhjit Ghag Blogger and SocialGlobal Social Media Media Evangelist C’mon. It’s 2011! Gone are the days when social mediaCisco Jeanette Gibson Director of Social Media Marketing was the neglected son in the family. Social media’s the hottest marketing game-changer in town – and The advent of social media forHewlett-Packard Mia Dand Senior Social Media Manager yet people who frankly ought to know better still see customer service: Cut your costs, it in isolation, when it needs to be part of a broaderGetting to Yes: The secrets of marketing and communication strategy. improve brand image and beachieving genuine – and enthusiastic Keeping the two apart not only limits your social media instantly accessible– social media support from the top success... it also negatively impacts on your marketing Social media for customer service is starting to happen initiatives and campaigns. To gain the full benefits, big time across North America – and by the time we getpeople in your organization you must fully mesh your social media presence with to Christmas, it’s likely to be the norm. A huge 75% ofIt’s a frustrating fact of life that securing corporate buy-in traditional marketing. US-based companies plan on using social for customercontinues to be a problem for many of us, because there In this session, Siemens will spell out precisely how service over 2011.are plenty of senior executives who still don’t understand social media impacts on your traditional marketingthe value of a social media presence and/or remain too Hardly surprising, when you consider the positive communications – and the necessary steps to integrate sentiment generated by good customer service:skeptical of its value to allocate any decent resources. and create synergy across your entire marketing better brand reputation, increased customer retention,So it is critical to get the people that matter on board. program. competitive advantage and the opportunity to becomeBut to do so, you must speak to them on their terms leader of your particular pack.and in their language. • Create the perfect marriage: Make sure your digital activities mesh with –and support – the rest of your The potential to change your greatest critics into brandHow do you get the people that matter on board? marketing mix advocates has never been greater, and if you want toAMD and Hyundai know how, and will demonstrate keep at the social media forefront, this is the momentbest practice techniques ( plus ‘magic tricks’) to move • Singing from the same hymn sheet: Incorporating to learn how to adapt your own social strategy andyour decision makers from lip service to full acceptance the correct core messages into all your external improve your customer service performance.of the power of social. Discover how to unlock the communicationsresources you need to create a successful social media In this session, learn what needs to be done and how • Know the dangers: The risks you run by lacking a fast you need to act – and benchmark against somewith 100% backing from the top: truly integrated social/traditional media marketing of the companies leading the way:• Demonstrate the vital importance of social: Share strategy the right information to ensure your get buy-in – and • Prepare the ground: Find out what you need to Siemens Stefan Heeke Director of Interactive do internally to set up your company for customer budget – for your plans Marketing service delivery through social• Is there any need? Show why a social strategy is business- General Motors Connie Burke Communications critical – especially when everything else is going well • What is the right way to engage through social Manager, Social Media media: How to modify your customer service best• Tactics and tips to combat skepticism, negativity, practice to be relevant and appropriate for delivery antipathy and plain old-fashioned fear from the older through social generation of senior management • Is it right for you? Are there some businesses thatAMD David Kenyon Vice President of World Wide needn’t bother with this aspect of social?Channel Marketing Audi Douglas Clark General Manager CustomerHyundai Motor America Dan Bedore National Strategy & EngagementManager, Social Media and Public Relations The earlier you book, the less you pay: Register by the 15th April 2011 to SAVE $400!
    • DAY TWO June 28 2011Time to make it pay: What does success look like? The Elephant in the Room:Strategies to move from followers Define a set of realistic KPI¹s to How to identify real Return onto customers track progress that¹s vital for you Investment for your companyHow do you get your friends to part with their hard As your social media strategy matures, it becomes Getting social media to deliver tangible financial valueearned cash? It’s a question that you’re going to find increasingly important to track success against the right is still easier said than done. But in searching foryourself asking again and again over the coming year metrics, and putting together core KPIs that speak not financial ROI, are we simplifying the issues too much?– and it’s just as awkward with Facebook friends only to your social media campaign but also address Are there better ROI metrics for your company’s aims?as with off line ones! It’s a difficult beast to master! your key corporate goals. Or is the hard truth that social media success needs to be measured in cold hard cash?The challenge is finding the right balance between So, what does success look like for social media?being a recognised salesperson and a trusted friend What is a reasonable target for your social media In this session, Intuit will walk you through a variety of(that isn’t making the company any money). And is it policy? These are all questions you need to answer popular ROI models – financial and non-financial – thathonestly possible to walk a tightrope between the two? – and continue to assess and re-evaluate – before you are being applied to justify and prove the effectivenessThe challenge lies in finding the right balance get in over your head. of social media:This session will set out ways of finding equilibrium – SAP and Qualcomm will show you how to set tailored • What does ROI look like for you? Is a focus on $$$and will also help you to find the real value of the ‘like’ social media objectives and goals: correct, or simplistic?or the ‘re-tweet’. We will learn from Dunkin’ Brands • Designing and implementing an Action Plan to your • Find a clear route to ROI: Practical advice on whatan expert in conversation. core business targets – and how – to measure• Finding the right balance: How to convert followers • Step-by-step tips to ensure your social media feeds • Examples from the best: Market intelligence to customers without alienating them through selling into – and enhances – your future strategies revealing the approach being taken by the leading• What is the real value of a ‘like’ or a ‘re-tweet’: figures in corporate social media • Learn from the leaders: Discover what they’re Define the true value of people interacting with doing – and about to do – and how to harness their Intuit Ed Matlack Group Marketing Manager your brand experience for your own success• Discover practical strategies that changes your SAP Brian Ellefritz VP of Global Social Media The opportunities of mobile: followers into sales and increase revenue streams Qualcomm Liya Sharif Director of Digital Marketing Now or Later?Dunkin’ Brands Tyler Cyr Web Communications and Communications It’s being reported that five billion mobile devices willManager be used to access the internet this year. An opportunity,Discover the gold: How to identify Crisis Management: How to for sure. But mobile also presents a series of challenges and difficulties.– and take advantage of – your most avoid hot water – and know The changing mode of consumption, plus the growingprofitable social media data when the temperature’s about number of channels to contact you’re audience, addSocial media delivers a constantly onrushing river of to hit boiling point up to a significant additional social media engagement complication.data. It’s easy to get overwhelmed. Your challenge is Social media is often to blame for creating andnot to track, measure and notice everything, but to amplifying public relations crises. But then again, The opportunities are great, yet companies successfullyfocus instead on the business-critical information – and its ability to flag up – and mitigate – said PR disasters exploiting mobile social are currently few and farturn this unique market intelligence to your advantage. is sometimes underplayed. between. Many businesses have already written it off as a fad… although Starbucks and McDonald’s thinkCome and watch Adobe and PayPal demonstrate the Use social correctly, you can most likely halt a threat otherwise:best ways to measure your social media strategy – to your brand far earlier than before social mediaand learn how to turn their wisdom into gold. came of age. In this session learn:• How to measure your social media strategy: Whilst it might be impossible to completely mitigate • Preparing the ground: How to ensure your What’s effective? What’s a red herring and against risk, effective listening will enable you to get company’s marketing is ready to embrace mobile can be safely ignored? much better at spotting trouble, and making a positive • Measuring the impact of your mobile social media impact with your crisis response. Find out from The• Turn what you find into lucrative business decisions: American Red Cross how to keep your brand under • Location-based social media: Exploiting its ability How do you incorporate the selected raw data into friendly surveillance, and how to engage and not to amplify conversations via other channels and strategic planning? only protect your corporate responsibility but also boosting overall interaction and engagement• Bottom Line/Top Dollar: Assess and forecast the to maintain competitive advantage. Speaker to be confirmed long-term impact on brand and revenue – and • How to assess escalating situations ensure you maximize the financial potential of your social media data • When to step in: Assessing when a conversation and community is ripe for engagementAdobe Maria Poveromo Director of Social Media • Eyes wide open: Making sure you don’t miss out onPayPal Sudha Janthe Social Media Strategist business opportunities that can arise from ‘disaster’ The American Red Cross Wendy Harman Social Media Director “I normally find social media events frustrating - they don’t “Great day one of the Corporate provide content on my level. This Social Media Summit! Pumped event was different. I learned for tomorrow – the schedule new things... because of the real looks awesome” world experience and expertise” Lisa D’Aromando, Kelly Feller, Senior Social Social Media Manager, Sprint Media Strategist, Intel The only social media conference designed exclusively for a corporate audience!
    • What do your peers think of the conference? “I’ve definitely learned a lot from the “Great!” amazing folks you had on board” Esteban Contreas, Social Media Manager, Samsung Lisa D’Aromando, Social Media Manager, Sprint “Conf has ended. What great content for “Exceeded my expectations, us Corp social media types. Thanks” attendees were a wealth of info” Kelly Feller, Social Media Strategist, Intel Chris Lorence, Chief Marketing Officer, ICBA “Great people sharing great information” “Excellent opening remarks from Citi and PepsiCo” Gulsah Boye, Social Media and Digital Strategist, Hertz Lincoln Wood, Southern Co “Day Two proving to be very insightful. “Good stuff coming from Corporate Social Happy to be here” Media Summit in NY: 20+ speakers” Stacy Parker, Manager – Community Outreach, Norfolk Southern Ellen Seebold, Founder, Seebold Marketing CommunicationsWho you’ll meet Type of Organisation Attending Seniority of Attendees 4% 19% CEOs 3% 28% Vice Presidents OthersAt the Corporate Social media summit you will have the Serviceunique opportunity to connect with unrivalled numbers Providersof peers from across large corporates in the US. It is a 9%forum for the best practitioners and strategists to share Seniorexperience and learn from each other. Managers 2%Extensive networking time and interactive forums Othermean you’ll be leaving with a multitude of newcontacts to bounce ideas off. 65% 24% 41% 5% Journalists Corporates Directors ManagersDon’t take our word for it, have a look and Instituitionsat last year’s attendees:Sony Intel Hertz Gulf Power Company Desigual WhiteWave FoodsMcDonald’s Mars Johnson & Johnson SunLife Financial Amazon.com Cabot CreamerySamsung Virgin Mobile USA Polo Ralph Lauren Siemens US Bank AllState InsuranceMicrosoft NASCAR Panasonic Frito-Lay BAE Systems CanonSears Dunkin’ Brands Air France KLM Nationwide New York Life InsuranceNokia General Motors Calvert Investments Prudential Insurance Sunny Delight BeveragesBASF Timberland Prudential Financial Halliburton AMD AND MANY MORE!Join the conversation! You can follow us at: @usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup
    • Catch Every Presentation... It can be difficult to catch every word of every presentation – and with the expertise REGISTER NOW IN 3 EASY STEPS on offer, you’ll want to. We will record every presentation so you don’t miss a thing. Simply purchase a Premium Pass when you register. You’ll be given access to the THE CORPORATE SOCIAL MEDIA SUMMIT online video within 10 days of the event. June 27 – 28, Hotel Nikko, San Francisco Register for a Premium Pass on the form opposite! 1 Choose Your Pass Save Big with our Standard Premium Group Discounts • Access to all super-panels, • Access to all super-panels, Take advantage of Useful Social Media’s workshops and case studies workshops and case studies unique team discounts. Every third person • Networking lunch and coffee • Networking lunch and coffee in your group comes for half price. breaks breaks Contact the Useful Social Media • Evening drinks reception • Evening drinks reception team on +1 800 814 34 59 + Access to presentation slides + MP3s of every session or info@usefulsocialmedia.com post-conference at the conference Book by 15th April $1400 SAVE $400 Book by 15th April $1600 SAVE $400 20+ Hours of Networking Book by 13th May $1650 SAVE $150 Book by 13th May $1850 SAVE $150 Meeting key figures from within the industry in person can be an invaluable experience. Full price $1800 Full price $2000 We know that a formidable chunk of you have networking as your primary reason for attending. The Summit is designed to maximize networking 2 Give us Your Contact Details time – with highlights including a networking party on the close of day one – 27th June. Over 20 hours of applied discussion time will take place over the 2 days. You’ll also have the chance to arrange meetings with other attendees before the event. First name: Telephone: Last name: Email: Position/Title: Address:Solution and Service Providers – everfind yourself asking these questions? Company:• Where can I find new customers for my social media ZIP: analytics products and services?• Which emerging challenges will offer my business lucrative opportunities going forward?• Which partnerships will allow me to take my solutions into new markets and add significantly to my bottom line? 3 Register Your PlaceWell ask no more! Secure a sponsorship or exhibition package atthe Corporate Social Media Summit and you’ll be guaranteed tomeet and do business with your focused and senior audience ofcorporate executives with a responsibility for social media strategy CALL US: EMAIL US:– all of whom need your solutions and services! +1 800 814 34 59 register@usefulsocialmedia.comThe Corporate Social Media Summit offers an excellent rangeof sponsorship and exhibition opportunities to suit every needand budget. We can literally tailor-make a sponsorship package FAX US: VISIT OUR WEBSITE:to your needs – meaning you speak, build your band or organize +1 800 814 34 60 www.usefulsocialmedia.commeetings with the leading figures in the CSM space. DO not missout on the unrivalled opportunity to do business and secure salesfrom the CSM industry. TERMS & CONDITIONS Places are transferable without any charge. Cancellations after 22nd April 2011Contact or email Andrew Bold today: incur an administrative charge of 25%. If you cancel your registration after 20th May 2011 we will be obliged to charge the full fee. Please note – you must notify Useful Social Media in writing of a cancellation, or weCall 1 800 814 3459 ext 7188 will be obliged to charge the full fee. The organizers reserve the right to make changes to the programmeor email andrew.bold@usefulsocialmedia.com without notice. All prices displayed are exclusive of VAT unless otherwise stated, but VAT will be charged, where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT
    • “Terrific Corporate Social Media Summit!” Ashley Brown, Director of Digital Communications, Coca Cola The West Coast Corporate Social Media Summit 2011 Utilize the full power of social media to improve your marketing campaigns, enhance your reputation and boost your bottom line Two-day business conference, June 27–28 SF usefulsocialmedia.com/sanfrancisco Hotel Nikko, San Francisco #CSMSFA practical and interactive business conference built for a corporate audience: 5 reasons why you need to reserve your place now AMD Dunkin’ Brands Intuit David Kenyon Tyler Cyr Ed Matlack 1 Unrivalled speak line-up: Vice President of World Wide Web Communications Manager Group Marketing Manager Channel Marketing Learn from 20+ senior social media executives from Sony, General Sony Cisco American Family Insurance Motors, Dunkin’ Brands, eBay, Sukhjit Ghag Jeanette Gibson Troy Janisch Blogger and Social Media Director of Social Media Marketing Social Media Manager Hewlett-Packard and many more Evangelist 2 Prepare for the future: Adobe eBay SAP Great opportunity to update Maria Poveromo Julie Haddon Brian Ellefritz Director of Social Media Senior Director, Marketing and VP of Global Social Media and refine your social media Global Social Media strategies – and harness the General Motors Qualcomm Hewlett-Packard latest business intelligence Connie Burke Liya Sharif Mia Dand Communications Manager, Director of Digital Marketing and Senior Social Media Manager 3 Fill your contact book: Social Media Communications 12+ hours of networking Siemens Make-A-Wish Foundation PayPal opportunities with senior Stefan Heeke Petri Darby Sudha Janthe social media professionals Director of Interactive Marketing Director of Brand Marketing Social Media Strategist and Digital Strategy 4 Find answers The American Red Cross SunLife Financial Hyundai Motor America to your questions: Wendy Harman Steven Gangbar Dan Bedore Unparalled opportunity Social Media Director Director of Social Media and National Manager, Social Media Intranet and Public Relations to ask the burning questions that matter to you Audi Douglas Clark 5 Best practice General Manager Customer Strategy & Engagement and benchmarks: Practical know-how and solutions from companiesJoin the conversation! You can follow us at: that have already overcome the challenges you face @usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroupLOOK INSIDE to see our extensive array of top quality speakers and social media shaping agenda