Experience in online marketing strategies, online marketing plans, online media buying plans, web site usability, email marketing, search engine marketing, web 2.0, affiliate marketing, social media and more.
Previous Roles & Accomplishments:
Vice President of Marketing, The Laredo Group
Director of Online Marketing, Interval International, an InterActive Corp (IAC) company
Interactive marketing consultant for IAC’s new business opportunity unit
Former President, South Florida Interactive Marketing Association and founding board member
Founded and operated Key Promotions, Inc., a private web consulting firm for clients such as Barbizon International Modeling, the National Cancer Health Institute, Lexus and others.
“ Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. We support organizations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.”
Wikipedia: Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences, typically via the Internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.
Many NGOs (non-governmental organizations) actively engage in social media, especially on YouTube. Therefore, the average view count of an NGO’s top videos provides an excellent indicator for their social media success and visibility.
Orgs with 10,000 + views of the YT videos were 1.4 times more efficient at raising money than those with 0-250 views.