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Blogging 2.0 - SoMeBizLife

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My presentation on Blogging through new media and platforms from the SoMeBizLife Conference in Doylestown, PA.

My presentation on Blogging through new media and platforms from the SoMeBizLife Conference in Doylestown, PA.

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Transcript

  • 1. Blogging 2.0
    Going Beyond the Typepad
    Harrison Kratz
    @KratzPR
  • 2. A Little about Me
    Founder of Kratz PR & Tweet Drive
    Host of Engage TV & the #PRStudCast
    Contributor to The Community Manager & Under 30 CEO
    Student at Temple University
  • 3. Ditch the keyboard. Well, not totally
    The Good
    Words are still key
    Your community still reads
    SEO
    The Bad
    Age of information overload
    You have a voice, are you being heard?
  • 4. The New Voice
    Videos
    Podcasting
    Micro-Blogging
    4 C’s of Blogging 2.0
  • 5. Smile, You’re on Camera!
    Video = Transparency
    Define your brand – separate yourself
    Creativity
    Share your passion (Gary Vaynerchuk style!)
  • 6. Podcasting
    Provide fresh content
    Be genuine, content trumps quality
    Your chance to be the DJ
    Get others involved
  • 7. Micro-Blogging
    Express yourself
    Tumblr is all about personality
    Keep the content/conversation going
    What’s on your mind?
    Return to the blogging 1.0
  • 8. The 4 C’s of Blogging 2.0
    Community
    Conversation
    Communication
    Content
  • 9. Community
    Know who your community is
    Your Community is always right
    Serve them, not yourself
    Immerse yourself in the community
    Never stand above it
  • 10. Conversation
    Get your finger nails dirty!
    Create conversation among the community
    Go to the conversation
    Don’t let it come to you
  • 11. Communication
    LISTEN!
    What is your community saying? Craving?
    Create consistent two-way conversation
  • 12. Content … and repeat
    Community is Queen – Content is King
    The ultimate factor of blogging
    Is your content serving your community?
    Build community through content
  • 13. Its not about the tools…
    Its not about having social, its about being social. - Jay Baer
    The tools will change, social communication will not.
    Decide WHY you’re blogging
    Define your voice!
  • 14. Thank You
    Harrison Kratz
    @KratzPR
    Harrison.kratz@kratzpr.com
    267.393.1990

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