Blogging 2.0 - SoMeBizLife

Blogging 2.0
Going Beyond the Typepad
Harrison Kratz
@KratzPR

A Little about Me
Founder of Kratz PR & Tweet Drive
Host of Engage TV & the #PRStudCast
Contributor to The Community Manager & Under 30 CEO
Student at Temple University

Ditch the keyboard. Well, not totally
The Good
Words are still key
Your community still reads
SEO
The Bad
Age of information overload
You have a voice, are you being heard?

The New Voice
Videos
Podcasting
Micro-Blogging
4 C’s of Blogging 2.0

Smile, You’re on Camera!
Video = Transparency
Define your brand – separate yourself
Creativity
Share your passion (Gary Vaynerchuk style!)

Podcasting
Provide fresh content
Be genuine, content trumps quality
Your chance to be the DJ
Get others involved

Micro-Blogging
Express yourself
Tumblr is all about personality
Keep the content/conversation going
What’s on your mind?
Return to the blogging 1.0

The 4 C’s of Blogging 2.0
Community
Conversation
Communication
Content

Community
Know who your community is
Your Community is always right
Serve them, not yourself
Immerse yourself in the community
Never stand above it

Conversation
Get your finger nails dirty!
Create conversation among the community
Go to the conversation
Don’t let it come to you

Communication
LISTEN!
What is your community saying? Craving?
Create consistent two-way conversation

Content … and repeat
Community is Queen – Content is King
The ultimate factor of blogging
Is your content serving your community?
Build community through content

Its not about the tools…
Its not about having social, its about being social. - Jay Baer
The tools will change, social communication will not.
Decide WHY you’re blogging
Define your voice!

Thank You
Harrison Kratz
@KratzPR
Harrison.kratz@kratzpr.com
267.393.1990

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Blogging 2.0 - SoMeBizLife

by Harrison Kratz on Jun 01, 2011

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