Engineering Success Through       Sustainability        John Harrington           May 9, 2011
Today is about..•   Understanding Sustainability•   Discussing the key issues•   A framework to structure your approach•  ...
Engineering graduatesare ideally perceived tohave technicalexpertise …. and who,as change-agents,provide the creativityand...
Objectives…•   Overview of sustainability•   Define in technical, measurable terms•   Describe a framework and why it’s use...
Introductions… Name Job Title Why you’re here
Benefits of Sustainability: CompetitiveAdvantage, Innovation and new sources of income
Mainstream Renewable, Siemens, Nokia, Toyota,Tesco, McDonalds, Diageo, Intel, Adidas
RealEyes Sustainability Ltd.• Help organisations benefit from sustainability• Training, Auditing, Facilitation, Consultancy...
The Natural Step (TNS)Not for profit organisation established in 1988 byoncologist Karl Henrik RobertNow global with partne...
Leading Companies
What is Sustainability ?
SuccessStrategic Action Tools
Engineering…• The application of science and mathematics by  which the properties of matter and the sources of  energy in ...
Sustainable Development• .. development that meets the needs of the  present without compromising the ability of  future g...
The concepts and principles of   sustainable development place a burden   on the engineer, a burden to change the         ...
Business as Usual Model
Take, Make, Waste                                                    6% Product  Raw Materials                            ...
Sustainability is…  Think about…  • Key issues - for your business and you personally  • Risks and opportunities  • Hard a...
Slide 24
Fourth Assessment Report……. a summaryCO2 levels at their highest for 650,000 years.Climate change “unequivocally” happenin...
Stern Review
Slide 63
Nine Fundamental Human Needs
Energy Use in Ireland         •   Fossil Fuel accounted for 96% of all             energy use in Ireland in 2007         •...
Sunday April 11 2010 US military warns oil output may dip  causing massive shortages by 2015 Slide 33
The Times                     March 7, 2008‘Rush for biofuels threatens starvation on a               global scale’ In 200...
Slide 36
Resource scarcity
One kg of grain-fed beef needs at least        23,000 litres of waterSlide 38
Undervalued Biodiversity
Philippe Rekacewicz, UNEP/GRID-Arenda
Percent Increase in Nitrogen Flows in RiversSource: Millennium Ecosystem Assessment   Slide 42
Hurricane Katrina         •$110 Billion         •15 million people affected in 7         states         •1,836 people kill...
8,194,797 Tons of toxic        chemicals released by•   310 Kg of toxic chemicals released every second•   10 million tons...
Fisheries peaking                                                                    Pre-peak                             ...
Why Sustainability ?
“Sustainability is the singlebiggest business opportunity               of     the 21st century”.     Lee Scott – CEO Walm...
Change in Organisational Value Drivers                                                                            1981   2...
CEO Study•   93% of CEOs believe    that sustainability    issues will be critical    to the future success    of their bu...
Sustainability Continuum                                 5. Purpose/Passion                                 Values-driven ...
Sustainability = Profitability• Potential profit increases from integrated  sustainability strategies:• Large organisations ...
Sustainable Organisation Benefits• Operational efficiencies• Efficient use of resources        Cost Savings• Supply chain opt...
Exposure
Source: MIT Sloan Management Review ‘The Business of Sustainability,    findings and insights from the first annual business...
Strategies, Policies and Plans•   National Climate Change Strategy, 2007-2012•   National Energy Efficiency Plan 2009 - imp...
Which Tool?Which Tool?
Sustainable Procurement
Changing Consumer Trends                 1996 - 2006:                 • 70-80% of consumers                  said they wer...
“For years, the statistics haveregistered an increasingly strong      economic growth as victory over shortage, until it e...
Economic Growth                                       Climate Change            EnergyLoss of Biodiversity                ...
Conclusions so farSustainability is..• complex• good for business• not where we are now• requires a different approach
Sustainability is not about addressing climate change, water shortage, energy transport or any other single   issue. Its a...
Integrated Approach
Systems Decline
Dec      linin           g re               sou                  rce                                                      ...
Some Basic Science• Matter is constant - closed system to matter• Matter and energy can neither be created  nor destroyed•...
43    21
In a sustainable society, nature is not    subject to systematically increasing of..1•    Concentrations of substances ext...
“Success is a science, if you have the conditions you                  get the results”                    Oscar Wilde
ABC Ltd will....  The build-up of materials extracted from the earths crust including fossil fuels,heavy metals and associ...
ABC Ltd will....
ABC Ltd will....
ABC Ltd will....
These principles are..•   Necessary•   Sufficient (to cover all aspects of success),•   General (to make sense for all stak...
SuccessStrategic Action Tools
Getting Practical                                                            Embed Get Credible, Stay Credible            ...
•Buy-in, Awareness•Snr Commitment•Training•Green Team•Events•Tours•Support
•Sustainability Analysis•Practice andperformance•Business Case
Practice and Performance                              Practice versus Performance                                         ...
•Sustainable Org.•Visioning Workshop•Innovations /investments / actions•Combine with culture,values etc.
•Action planning•Prioritisation•3 strategic Q’s•Right direction ?•Flexible?•Return on investment ?
Dec   linin        g re            sou               rce                  s      & li                                fe s ...
Which Tool?Which Tool?
Practice and Performance                              Practice versus Performance                                         ...
4 Steps to Sustainability• 4 steps that automate systems thinking and  ‘backcasting’• Move away from ‘fixing’ problems and ...
Case Studies
• $1.3billion turnover, Fortune 1000 company.• Worlds largest producer of contract commercial carpets.• Sold in over 100 c...
• Vision: To be the first company that, by its deeds, shows the entire industrial world  what sustainability is in all its ...
Interface                                          “As we climb mount Sustainability, with the four                       ...
Stewarts CarePalmerstown Campus, Dublin 2015-Year Energy ServicesContract with Dalkia  March 2012
Who are Stewarts Charitable Foundation 140 year tradition in the provision of care for people with intellectual disability...
Who are DalkiaDalkia’s Business: Producing energy efficiency  53,457 employees in 42 countries, 71% outside of  France  Re...
Initial context Inefficient energy plant High energy costs High dependency on oil High maintenance costs     March 2012
Results: Energy Costs    March 2012
GGBS - Environmental Savings•   GGBS / OPC - 970 kg / 60 kg Co2 tonne•   1000 m3 of concrete - (50/50 OPC/GGBS)•   1425 kg...
BubbleDeck•   1kg of recycled plastic replaces 100kg of    concrete•   Fewer building elements compared to steel frame    ...
SolarPrint•   DSSC is a third generation photovoltaic (PV)    technology•   Ability to harness diffuse light•   Higher pow...
Accoya•   Made from cheap pine•   Properties that match tropical hardwood•   Treated with acetic anhydride, from acetic ac...
Walmart                                 Save People Money So They can Live BetterVision:     –      To be supplied 100% by...
Walmart                          Save People Money So They can Live Better•   7,873 stores: Biggest US consumer of electri...
Walmart                             Save People Money So They can Live Better•   100,000 suppliers:•   Reduce packaging by...
Vision:                                         WhistlerTo be the premier mountain resort community in North America as we...
About Whistler   Canadian leader in community planning   2.3 million visitors annually   10,000 population, 60,000 at f...
Why Whistler 2020?• RAMPANT TO MANAGED GROWTH• MOVE TO EMBRACE STEWARDSHIP• INCREASING COMPETITION• PREPARE FOR DOWN CYCLE...
Whistlers Path toward an ICSP ‘97-’04
Accountability &Transparency
Whistler Sustainable Procurement Guidelines
30 LEED PROJECTS
Awards
Design BriefDescription: A reputable runner company is thinking ofsetting up a manufacturing base in Ireland. They’veexpre...
Current Reality for Running Shoe Company                 Key Sustainability Aspects   InputsWhat we depend on             ...
Compare against 4 principlesSystematically reduce dependence on mined materials - fossil       fuels, heavy metals esp, th...
A Vision for a Sustainable Running Company        Headlines                 What date / publication?Describe what has been...
3 minute presentation•   Describe future success for your service      •   Use headlines, characteristics and          inn...
Warnings from Economists             Stern Review Report (Oct 2006)      Former World Bank chief economist, Nicholas Stern...
Green Retrofits                   Job Creation    “Every $1B capital investment in energy and     efficiency would create ...
EU Pollution Regulations      Restriction on Hazardous Substances (RoHS)    Lead, cadmium, mercury, hexavalent chromium, f...
UK Retailers Going Green  • Tesco: UK’s biggest retailer; 10-point    Community Plan (May 06); £100M ‘revolution in    gre...
Solar PowerSolar thermal           Solar wall             Parabolic collectors -           collectors -          collector...
Nike’s “Nike Considered Design”                 More efficient design patterns use less material,                  easier ...
True Dialogue High                Telling                 DIALOGUE                    Asserting               Exploring ea...
Practice “Planful Opportunism”"Luck is a matter of preparation meeting opportunity.”                                      ...
Embed Get Credible, Stay Credible                               and Align          Dialogue                               ...
Go Slow to Go Fast                   Fast, Significant DecisionLeader’s    Leader’s                            Others’  Id...
Fisher’s Personal Transition Curve                                                                                        ...
Sustainability “Pincer Strategy”    9 AM – 5 PM                24/7       “CEO”             “Daddy” / “Mommy”    Besieged ...
7 Worries1. UN Millennium Ecosystem Assessment: 15 of 24 ecosystems   (60%) are being degraded or used unsustainably; GEO-...
10 Signs of Hope1. Investor Activism: Carbon Disclosure Project; US Investor   Network on Climate Risk (INCR); Bank of Ame...
10 Signs of Hope6. Clean Tech Explosion: Venture capital focus on wind, solar,   biofuels, hydrogen; battery breakthoughs;...
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Presentation to provide a general overview of sustainability to young professional engineers. Additional slides in the deck that we never got a chance to go through in the class but included here for your information

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Eng irlmay9.2012

  1. 1. Engineering Success Through Sustainability John Harrington May 9, 2011
  2. 2. Today is about..• Understanding Sustainability• Discussing the key issues• A framework to structure your approach• What it means for your and your business• Getting started - 4 steps, 3 questions, 7 derailers• Examples of best practice / products• Leadership
  3. 3. Engineering graduatesare ideally perceived tohave technicalexpertise …. and who,as change-agents,provide the creativityand impetus to shapeindustry and public-services for asuccessful andsustainable future.Professional Progression Programme2011 – 2013PARTICIPANT GUIDANCE DOCUMENT
  4. 4. Objectives…• Overview of sustainability• Define in technical, measurable terms• Describe a framework and why it’s useful• Outline first order principles of sustainability• Review key tools• Explore business case• Illustrate why engineers well placed to lead• Interactive participation and practical exercises• Explore link between sustainability and innovation
  5. 5. Introductions… Name Job Title Why you’re here
  6. 6. Benefits of Sustainability: CompetitiveAdvantage, Innovation and new sources of income
  7. 7. Mainstream Renewable, Siemens, Nokia, Toyota,Tesco, McDonalds, Diageo, Intel, Adidas
  8. 8. RealEyes Sustainability Ltd.• Help organisations benefit from sustainability• Training, Auditing, Facilitation, Consultancy• The Real voyage of discovery lies not in finding new lands, but in seeing with fresh Eyes. Marcel Proust
  9. 9. The Natural Step (TNS)Not for profit organisation established in 1988 byoncologist Karl Henrik RobertNow global with partners in 30 countriesNike, Ikea, Panasonic, ICI, Interface, Scandic Hotels100’s municipalities in Sweden, US, Japan, Italy, France,Canada, and IrelandTo develop and share a common framework which centreson easily understood, scientifically based principles that canservice as a compass to guide society toward a sustainablefuture
  10. 10. Leading Companies
  11. 11. What is Sustainability ?
  12. 12. SuccessStrategic Action Tools
  13. 13. Engineering…• The application of science and mathematics by which the properties of matter and the sources of energy in nature are made useful to people• www.merriam-webster.com/dictionary/engineering• Scale?• Time period ?
  14. 14. Sustainable Development• .. development that meets the needs of the present without compromising the ability of future generations to meet their own needs• Meet human needs within environmental limits
  15. 15. The concepts and principles of sustainable development place a burden on the engineer, a burden to change the way we do businessJose Medem Sanjuan, president of WFEO World Federation of Engineering Organisations
  16. 16. Business as Usual Model
  17. 17. Take, Make, Waste 6% Product Raw Materials 94% Waste80% of products discarded after a single useTherefore, 99% of the original materials used in the production of, orcontained in, the goods made in the US become waste within 6 weeks Source: NAE / Factor 4
  18. 18. Sustainability is… Think about… • Key issues - for your business and you personally • Risks and opportunities • Hard and soft stuff
  19. 19. Slide 24
  20. 20. Fourth Assessment Report……. a summaryCO2 levels at their highest for 650,000 years.Climate change “unequivocally” happening, and 90% certain that it’s due to man-made emissions.“Best guess” indicates global temperature will rise by 1.8°c to 4°c by 2100. Worstcase “up to 6.4°c”.Policy responses geared to hold temperature increase below 2°c.450 ppm CO2 emerging as new consensus figure.386.80 ppm in September 201010-15 years to put in place serious measures to start reducing emissions of CO2.Slide 25
  21. 21. Stern Review
  22. 22. Slide 63
  23. 23. Nine Fundamental Human Needs
  24. 24. Energy Use in Ireland • Fossil Fuel accounted for 96% of all energy use in Ireland in 2007 • 60 million barrels of oil equivalent • We import almost 90% of our primary energy demands • €6B on energy imports
  25. 25. Sunday April 11 2010 US military warns oil output may dip causing massive shortages by 2015 Slide 33
  26. 26. The Times March 7, 2008‘Rush for biofuels threatens starvation on a global scale’ In 2007 1/3 of US corn acreage was earmarked for bioethanol Slide 1
  27. 27. Slide 36
  28. 28. Resource scarcity
  29. 29. One kg of grain-fed beef needs at least 23,000 litres of waterSlide 38
  30. 30. Undervalued Biodiversity
  31. 31. Philippe Rekacewicz, UNEP/GRID-Arenda
  32. 32. Percent Increase in Nitrogen Flows in RiversSource: Millennium Ecosystem Assessment Slide 42
  33. 33. Hurricane Katrina •$110 Billion •15 million people affected in 7 states •1,836 people killed • Category 4 and 5 hurricanes have almost doubled in the last 30 years •Key natural defences destroyed - mangroves
  34. 34. 8,194,797 Tons of toxic chemicals released by• 310 Kg of toxic chemicals released every second• 10 million tons released into our environment each year• Of these, over 2 million tons are recognized carcinogens• 65 Kg or carcinogens each second
  35. 35. Fisheries peaking Pre-peak Harvest peak Slide 46Source: Millennium Ecosystem Assessment and Sea Around Us project
  36. 36. Why Sustainability ?
  37. 37. “Sustainability is the singlebiggest business opportunity of the 21st century”. Lee Scott – CEO Walmart
  38. 38. Change in Organisational Value Drivers 1981 2007 Tangibles Financials 80% 20% Intangibles 20% 80% Non-financials Brand image/Reputation Stake holder relationships (investors, media, public, customers, banks, govern- ments, insurers, scientists employees) Arthur D. Little, The Business Case for Corporate Citizenship , 2002
  39. 39. CEO Study• 93% of CEOs believe that sustainability issues will be critical to the future success of their business.• 88% of CEOs believe that they should be integrating sustainability through their supply chain.
  40. 40. Sustainability Continuum 5. Purpose/Passion Values-driven founder / CEO 4. Integrated Strategy Enhanced business value 3. Beyond Compliance Eco-efficiencies PR crisis / Opportunity Regulatory threat 2. Compliance Regulatory enforcement1. Pre-Compliance Source: Adapted from Bob Willard’s Sustainability Advantage
  41. 41. Sustainability = Profitability• Potential profit increases from integrated sustainability strategies:• Large organisations potential for +38% increase• Small to medium organisation +66% increase– source Bob Willard, The Business case for sustainability, 2008)
  42. 42. Sustainable Organisation Benefits• Operational efficiencies• Efficient use of resources Cost Savings• Supply chain optimisation• Reputation• Value for money• Trust, quality, respect Pricing Power Margin• Credibility• Employee engagement Attract and Retain• First choice for top talent Talent• Employee productivity• Low rates of attrition• Customer loyalty Market Share• Lower churn• Attract new customers Revenue Growth• Easier to enter new markets New Market Entry• More sources of funding Source: Business Case for Sustainability, Boston Consulting Group
  43. 43. Exposure
  44. 44. Source: MIT Sloan Management Review ‘The Business of Sustainability, findings and insights from the first annual business of sustainability survey and global thought leaders report’ 2009
  45. 45. Strategies, Policies and Plans• National Climate Change Strategy, 2007-2012• National Energy Efficiency Plan 2009 - improve energy efficiency by 33%• National Heritage Plan - 2002• National Biodiversity Plan - 2002• EU voluntary target of 50% GPP• National Action Plan on Green Public Procurement• Framework for Climate Change bill - 80% reduction in net emissions on 1990 levels, 3% per annum until 2020• Carbon Tax• Smarter Travel - A Sustainable Transport Future - A new transport policy for Ireland 2009 - 2020
  46. 46. Which Tool?Which Tool?
  47. 47. Sustainable Procurement
  48. 48. Changing Consumer Trends 1996 - 2006: • 70-80% of consumers said they were are switching to “green” companies, but only 10% actually did 2006: • 20% buy green (Sustainable brand study by egg, March 07) 2008: • 33% buy green (Globescan and McKinsey Study, 2008)
  49. 49. “For years, the statistics haveregistered an increasingly strong economic growth as victory over shortage, until it emerged that this growth was destroying more than it was Nicolas Sarkozy, 14/9/09
  50. 50. Economic Growth Climate Change EnergyLoss of Biodiversity Toxicity Obesity Water Scarcity Poverty Waste Flooding Food Security
  51. 51. Conclusions so farSustainability is..• complex• good for business• not where we are now• requires a different approach
  52. 52. Sustainability is not about addressing climate change, water shortage, energy transport or any other single issue. Its about solving these challenges using an integrated approach from strategy development to technical consulting to project implementation - Lee McIntire, Chairman and CEO, CH2M HILL
  53. 53. Integrated Approach
  54. 54. Systems Decline
  55. 55. Dec linin g re sou rce Threats s&  Increasing Costs life sup  Forests por ting sys  Agriculture tem s  Fisheries  Ground water  Climate  Metals  POP’s  Eutrophy ion  Hormones su mpt con  Social trap so urce & re  Segregation n latio  Corruption p opu ing  Epidemias cr eas In  Poverty Time
  56. 56. Some Basic Science• Matter is constant - closed system to matter• Matter and energy can neither be created nor destroyed• Everything breaks down / disperses - Law of entropy• Open system to energy• Photosynthesis pays the bills
  57. 57. 43 21
  58. 58. In a sustainable society, nature is not subject to systematically increasing of..1• Concentrations of substances extracted from the earth’s crust2• Concentrations of substances produced by society3• Degradation by physical meansAnd in that society..4• People are not subject to conditions that undermine their capacity to meet their needs
  59. 59. “Success is a science, if you have the conditions you get the results” Oscar Wilde
  60. 60. ABC Ltd will.... The build-up of materials extracted from the earths crust including fossil fuels,heavy metals and associated wastes The build-up of synthetic substances produced by society (flame redardants,biophenols, fertilisers etc.
  61. 61. ABC Ltd will....
  62. 62. ABC Ltd will....
  63. 63. ABC Ltd will....
  64. 64. These principles are..• Necessary• Sufficient (to cover all aspects of success),• General (to make sense for all stakeholders),• Concrete (to guide problem solving and actions),• Non-overlapping (to enable comprehension as well as development of indicators for monitoring).
  65. 65. SuccessStrategic Action Tools
  66. 66. Getting Practical Embed Get Credible, Stay Credible and Align Dialogue Mobilize CommitmentCollaborate, Educate, Network Build Case(s) for Change Meet Them Where They Are DevelopPiggyback Existing Initiatives Strategies Assess Current Influence the Influencers RealitiesPractice “Planful Opportunism” Inspire Shared Vision(s) Wake Up and Decide
  67. 67. •Buy-in, Awareness•Snr Commitment•Training•Green Team•Events•Tours•Support
  68. 68. •Sustainability Analysis•Practice andperformance•Business Case
  69. 69. Practice and Performance Practice versus Performance Text 100 WORLD CLASS 90Performance Index 80 VULNERABLE Won’t go CONTENDERS 70 the distance En route 60 50 40 PROMISING 30 COULD DO BETTER Untapped Risk and opportunity potential 20 20 30 40 50 60 70 80 90 100 Practice Index
  70. 70. •Sustainable Org.•Visioning Workshop•Innovations /investments / actions•Combine with culture,values etc.
  71. 71. •Action planning•Prioritisation•3 strategic Q’s•Right direction ?•Flexible?•Return on investment ?
  72. 72. Dec linin g re sou rce s & li fe s uppo r ting syst ems tion ump cons urce & reso lationIncr easi ng p opu Step in right direction? Is it a flexible platform? Return on investment?
  73. 73. Which Tool?Which Tool?
  74. 74. Practice and Performance Practice versus Performance Text 100 WORLD CLASS 90Performance Index 80 VULNERABLE Won’t go CONTENDERS 70 the distance En route 60 50 40 PROMISING 30 COULD DO BETTER Untapped Risk and opportunity potential 20 20 30 40 50 60 70 80 90 100 Practice Index
  75. 75. 4 Steps to Sustainability• 4 steps that automate systems thinking and ‘backcasting’• Move away from ‘fixing’ problems and lunging from one crisis to another to the next• Establish a sustainability gap• Develop actions that bridge the gap• Set up creative tension between future success and where we are today• More creative, collaborative and innovative
  76. 76. Case Studies
  77. 77. • $1.3billion turnover, Fortune 1000 company.• Worlds largest producer of contract commercial carpets.• Sold in over 100 countries with factories in 29 locations globally (inc NI, Thailand, China and Australia)• Manufactures and sell more the 40% of the carpet tiles used worldwide in commercial buildings• Employs more then 7,400 people worldwide,• Fortune magazine rated it one of top 100 employers and one of the 10 most admired companies
  78. 78. • Vision: To be the first company that, by its deeds, shows the entire industrial world what sustainability is in all its dimensions: People, process, product, place and profits — by 2020 — and in doing so we will become restorative through the power of influence• Strategy: Mission Zero - Our promise to eliminate any negative impact our company may have on the environment by the year 2020
  79. 79. Interface “As we climb mount Sustainability, with the four TNS system conditions at the top, we are doing better than ever on bottom line business. This is not at the cost of social or ecological systems, but at the cost of our competitors who still havenʼt gotBlekinge Inst. of Tech.SE-371 79 Karlskrona it”. +46 455 38 50 00 Portland US, October 2007, Ray Andersson, President, Founder and CEO, Interface. Inc. www.bth.se/eng
  80. 80. Stewarts CarePalmerstown Campus, Dublin 2015-Year Energy ServicesContract with Dalkia March 2012
  81. 81. Who are Stewarts Charitable Foundation 140 year tradition in the provision of care for people with intellectual disability They work in the community and on their own sites Services provided regardless of age, religion, socio- economic background and encompassing every degree of intellectual disability They have facilities such as equestrian centres, leisure centres, educational centres and medical centres for use by our clients March 2012
  82. 82. Who are DalkiaDalkia’s Business: Producing energy efficiency 53,457 employees in 42 countries, 71% outside of France Revenue: €8.6 billion 119,600 energy facilities managed 114.7 TWh energy managed capacity Reduction of 7.1 million metric tones of CO2 in 2010 March 2012
  83. 83. Initial context Inefficient energy plant High energy costs High dependency on oil High maintenance costs March 2012
  84. 84. Results: Energy Costs March 2012
  85. 85. GGBS - Environmental Savings• GGBS / OPC - 970 kg / 60 kg Co2 tonne• 1000 m3 of concrete - (50/50 OPC/GGBS)• 1425 kg’s of cement• 577.1 tonnes of Co2 saved (185.3 cars, 181 years of electricity in average home)• 1781 kg’s of Sox, 2493 kg’s of (NOx) saved• 1781kg’s of CO, 310kg’s fine particulate matter (PM10) saved• 40% reduction in embodied energy (50/50 - GGBS/OPC)• No limestone / shale required (1.6 tonne per tonne of OPC)http:// www.ecocem.ie/index.php?p=environmental&q=calculator
  86. 86. BubbleDeck• 1kg of recycled plastic replaces 100kg of concrete• Fewer building elements compared to steel frame and metal decking• Cost saving between 2.5% to 10% of total construction costs• Combination GGBS / Bubbledeck - 70% reduction in CO2
  87. 87. SolarPrint• DSSC is a third generation photovoltaic (PV) technology• Ability to harness diffuse light• Higher power output over the course of an average day• Lower cost (under high volume manufacturing)• Printable on metal or plastic• Different colours and opacities• Collaboration with Fiat (CRF)• Smart sunroof integrating DSSC technology
  88. 88. Accoya• Made from cheap pine• Properties that match tropical hardwood• Treated with acetic anhydride, from acetic acid (vinegar, in dilute form)• Vastly reduces woods ability to absorb water• No toxic preservatives• No maintenance• Designed to last over 60 years in wet environment• Source: http://www.accoya.com/accoya.html
  89. 89. Walmart Save People Money So They can Live BetterVision: – To be supplied 100% by renewable energy; – To create zero waste; – To sell products that sustain people and the environmentStrategy: – Wamart Suppliers Sustainability Index – Employee Personal Sustainability Project (PSP) – From “Always Lower Prices” to “Save Money. Live better”
  90. 90. Walmart Save People Money So They can Live Better• 7,873 stores: Biggest US consumer of electricity; Target to reduce GHGs by 20% by 2012• Invest $500M annually in efficient energy; 30% less energy; then 100% renewable energy.• Waste: Reduce waste by 25% in 3 years, then 0.• 7,200 trucks: Increase fuel efficiency by 25% in 3 years; double it in 10 years; save $300M/yr.• 2.1M “associates:” Largest employer in the world - Personal Sustainability Plan• 200M shoppers/week - influence
  91. 91. Walmart Save People Money So They can Live Better• 100,000 suppliers:• Reduce packaging by 5% by 2013; $3.4M savings in 5 years• Goal to remove non-renewable energy from all its product.• Partnership with the Carbon Discloser Project to measure and improve energy use and emissions of the entire supply chain• Working with suppliers to develop a worldwide sustainability index.• 100,000 global suppliers complete a survey of 15 questions to evaluate their sustainability
  92. 92. Vision: WhistlerTo be the premier mountain resort community in North America as we move towards a sustainable futureStrategy: Whistler 2020 - moving toward a sustainable future
  93. 93. About Whistler Canadian leader in community planning 2.3 million visitors annually 10,000 population, 60,000 at full capacity # 1 North American Ski Resort 15 years # 1 Mountain Bike Park 10% of BC’s tourism economy
  94. 94. Why Whistler 2020?• RAMPANT TO MANAGED GROWTH• MOVE TO EMBRACE STEWARDSHIP• INCREASING COMPETITION• PREPARE FOR DOWN CYCLE• BUILD COMMUNITY• MANAGE COMING PRESSURES (OLYMPICS!)
  95. 95. Whistlers Path toward an ICSP ‘97-’04
  96. 96. Accountability &Transparency
  97. 97. Whistler Sustainable Procurement Guidelines
  98. 98. 30 LEED PROJECTS
  99. 99. Awards
  100. 100. Design BriefDescription: A reputable runner company is thinking ofsetting up a manufacturing base in Ireland. They’veexpressed a desire to be the most sustainable running shoecompany in the world. They want to be completelytransparent about how they work so they’ve asked you toidentify the sustainability issues/risks associated with settingup and producing their productScope: Consider the full life cycle of the runner includingsuppliers, transport, energy, water and human needs
  101. 101. Current Reality for Running Shoe Company Key Sustainability Aspects InputsWhat we depend on Land Offices Outputs Factory What we deliver Transport Chemicals Products Water Services Building Materials Employment Operations Taxes People Innovation Skills Waste Community Energy What’s left over Support landfill waste, recyclables, organic waste, liquid waste, electronic waste, chemical waste, emissions, wasted ideas
  102. 102. Compare against 4 principlesSystematically reduce dependence on mined materials - fossil fuels, heavy metals esp, those rare in nature. Systematically reduce dependence on man-made substances, particulalry the toxic and persistent onesSystematically reduce activities that damage nature physically Help people meet their needs
  103. 103. A Vision for a Sustainable Running Company Headlines What date / publication?Describe what has been achieved Characteristics Innovations Warm and comfortable Eco cement Zero anti-social Community Designed Service Hub Local materials Solar Powered SuperBike racks Award winning No waste in construction Secure Innovative maintenance contracts Fully integrated Supplier commitment Edible landscape Space for solar panel hook up Great place to work Long term funding instruments input on design
  104. 104. 3 minute presentation• Describe future success for your service • Use headlines, characteristics and innovations• Present 5 key actions to move toward vision• Refer to problems / Challenges along the way
  105. 105. Warnings from Economists Stern Review Report (Oct 2006) Former World Bank chief economist, Nicholas Stern Quantified warnings in the 1997 Economists’ Statement on Climate Change1. Cost of climate change mitigation: 1% of annual global GDP by 2050 if we act now; 5-20% if we act later2. Benefits of $2.5T if we act now; global depression if we do nothing3. Must stabilize GHGs: Use carbon taxes and / or a cap-and-trade system; deploy low-carbon technologies; 80-90% below 1990 levels by 2050 in developed countries
  106. 106. Green Retrofits Job Creation “Every $1B capital investment in energy and efficiency would create approximately 9,500 building-retrofit jobs. Such an investment would also create 1,200 jobs from building and installing solar photovoltaic panels and about 900 wind-energy jobs” "In the jobs-creation sweepstakes, retrofitting buildings runs away with it. Thats about 10-to-1 over any other investment." ~ Lester Brown, Earth Policy Institute founder (Nov 08) ~ http://www.americanprogress.org/issues/2008/09/green_recovery.html
  107. 107. EU Pollution Regulations Restriction on Hazardous Substances (RoHS) Lead, cadmium, mercury, hexavalent chromium, flame retardants; in force July 2006Waste from Electrical and Electronic Equipment (WEEE) Take-back & disassembly of products & components; in force January 2007; End of Life Vehicles Directive (ELVD) Car manufacturers pay for scrapping all models and makes 80% recycled now, 85% by 2015Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) burden of proof on manufacturers to prove chemicals are safe; in force April 2007
  108. 108. UK Retailers Going Green • Tesco: UK’s biggest retailer; 10-point Community Plan (May 06); £100M ‘revolution in green consumption’ fund; carbon footprint labeling; cut 50% of energy / sq ft by 2010; reduce CO2 / case by 30% by 2009 • Marks & Spencer: UK’s 3rd biggest retailer; £200m over 5 yrs on 100-point eco-plan to cut waste, sell fair trade, energy from composting unsold food, biodegradable packaging, labeling food sources; carbon neutral stores; reduced energy / sq ft by 30% • ASDA: Cut packaging by 10% by 2007; no packaging on fresh produce; 0 waste to landfill by 2010; 1,000 organic lines (June 07 vs. 325 in 2005)
  109. 109. Solar PowerSolar thermal Solar wall Parabolic collectors - collectors - collectors – water air steam Solar Photovoltaic (PV) panels - electricity
  110. 110. Nike’s “Nike Considered Design” More efficient design patterns use less material, easier to recycle, adhesives made from waterConsidered instead of toxic chemicals, and sustainable Pegasus materials like cork and organic cotton e.g Air Jordan XX3 (unveiled Jan 08) Made from recycled plastic and scrap materials with no toxic adhesives (more stitching) ConsideredAir Jordan XX3 Targets All footwear by 2011, all apparel by 2015, and all equipment and backpacks by 2020 This will reduce waste in Nike’s supply chain by 17% and increase use of environmentally preferred materials by 20% Nike press release, Oct 2008
  111. 111. True Dialogue High Telling DIALOGUE Asserting Exploring each Advocacy Explaining other’s assumptions to generate meaning Observing Asking Bystanding Clarifying Sensing Interviewing Low Low Inquiry HighBased on Peter M. Senge et al., The Fifth Discipline Fieldbook, Doubleday, 1994
  112. 112. Practice “Planful Opportunism”"Luck is a matter of preparation meeting opportunity.” ― Oprah Winfrey Alan AtKisson, The ISIS Agreement, Earthscan, 2008, pp. 213-214
  113. 113. Embed Get Credible, Stay Credible and Align Dialogue Mobilize CommitmentCollaborate, Educate, Network Build Case(s) for Change Meet Them Where They Are DevelopPiggyback Existing Initiatives Strategies Assess Current Influence the Influencers RealitiesPractice “Planful Opportunism” Inspire Shared Vision(s) Wake Up and Decide 355
  114. 114. Go Slow to Go Fast Fast, Significant DecisionLeader’s Leader’s Others’ Idea Decision Buy-In X X X Sell / Communicate Faster Buy-InLeader’s Collective Decision Idea and Buy-In X X Dialogue / Engagement
  115. 115. Fisher’s Personal Transition Curve This can What Denial work and impact will be good Can I At last Change? this have? cope ? something’s What Change? How will it going to affect me? change ! I can see This is bigger myself in than I thought! Disillusionment the future I’m off!! … this isn’t for me! Moving Did I really do Forward that Who am I?Anxiety Happiness Gradual Acceptance Fear I’ll make this work© J M Fisher Threat Guilt Depression if it kills Hostility me!! Graphic by J.M. Fisher, Preston, Lancashire, England; www.businessballs.com
  116. 116. Sustainability “Pincer Strategy” 9 AM – 5 PM 24/7 “CEO” “Daddy” / “Mommy” Besieged by Besieged byimportant stakeholders their kids
  117. 117. 7 Worries1. UN Millennium Ecosystem Assessment: 15 of 24 ecosystems (60%) are being degraded or used unsustainably; GEO-42. Climate crisis: Urgency; IPCC Report re dire consequences3. BRIC growth: Brazil, Russia, India & China; pollution & GHGs4. Energy crisis: Transformation to renewable sources; disconnecting GDP growth from energy growth; peak oil?5. Growing chasm between the rich & poor: Developed vs. developing counties; In developed countries6. Population Explosion: Level off at 9B+? Why?7. Need for holistic solutions: Strength of national / international governments? Political courage?
  118. 118. 10 Signs of Hope1. Investor Activism: Carbon Disclosure Project; US Investor Network on Climate Risk (INCR); Bank of America, Citigroup, JP Morgan Chase, Goldman Sachs; Equator Principles2. Economist Warnings: Stern Review; urge cap-and-trade3. Public Awakening: Hurricane Katrina; “An Inconvenient Truth” and the “Goracle Factor;” “carbon neutral” word of the year in 2006; mainstream press coverage4. Values-driven consumers: “green is the new black;” LOHAS ($209B U.S. market); organics; hybrids; thrift vs. consumption5. High Energy Prices: Eco-efficiency savings; explosion of renewable energy; clean tech magnet for venture capital cont’d …
  119. 119. 10 Signs of Hope6. Clean Tech Explosion: Venture capital focus on wind, solar, biofuels, hydrogen; battery breakthoughs; CCS for coal7. Carbon Trading Carrot: EU; US states; Corporate pressure8. EU Market Leadership: WEEE, REACH, RoHS, EUP, Climate Change Policy; UK / London GHG reduction goals9. Corporate Leadership in the supply chain: Wal-Mart, GE, DuPont …10. Nature’s Resilience

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