2. Objective
• Create an export enterprise
• Leverage existing research
• Identify a solid business case for offering
• Create a new industry in Ireland
2
8. Introducing Biochar
• Produced from waste feedstocks
• Using Pyrolysis
• Carbon Negative
• 1.8 billion Tonnes of CO2 emissions PA
• Potential 12 % of global GHG reduction-Nature
• Biological, physical and chemical benefits
• Multiple applications for developed and
developing markets
• Traction, Ben & Jerry’s
5
10. Renewable
Energy
Health &
Pollution
Gardening
Sequestration
Biochar
Soil
Markets
Nutrients
Horticulture
Agriculture
7
Socio-economic impact of the peat and growing media industry on horticulture in the EU, September 2008
11. Renewable
Energy
Health &
Pollution
Gardening
Gardening
Sequestration
Biochar
Soil
Markets
Nutrients
Horticulture
Agriculture
7
Socio-economic impact of the peat and growing media industry on horticulture in the EU, September 2008
12. Domestic Gardening - EU 15
• Peat to be phased out by 2030
– EU habitats directive
• Almost 20 Million Cubic Metres
• Peak phosphorous
– biochar help plants use phosphorous available in
soil
8
13. Domestic Gardening - EU 15
• Peat to be phased out by 2030
– EU habitats directive
• Almost 20 Million Cubic Metres
• Peak phosphorous
– biochar help plants use phosphorous available in
soil
• Market size of €677 Million (ex-works)
8
14. Summary
• Biochar is a solution for 3 global problems
• Huge business opportunity in EU
• Additional opportunities beyond EU
• Multiple markets / uses
• Still early in the market
9
17. Dr. Marianne Altmann
CO CONCEPT
Marketingberatung
17, rue Glesener; L - 1631
Luxemburg
Tel.: + (352) 295 235; Fax:
+ (352) 295 236
Mail: info@coconcept.lu
12
Web: www.coconcept.eu
18. • 7.4.2.2 Soil improvement
Together the producer and consumer countries reported a total of 4.431 million m3 of soil improvers produced in their
countries for the hobby market in 2005 (figure 20). Of this amount nearly 36% was peat and 64% non-peat materials.
€7 per 100 litres retail - about middle of road. Miracle grow is more, as is growise
€3.50 wholesale
€35 per cubic metre
155 million
13
19. Fourth Assessment Report……. a summary
CO2 levels at their highest for 650,000 years.
Climate change “unequivocally” happening, and 90% certain that it’s due to man-
made emissions.
“Best guess” indicates global temperature will rise by 1.8°c to 4°c by 2100. Worst
case “up to 6.4°c”.
Policy responses geared to hold temperature increase below 2°c.
450 ppm CO2 emerging as new consensus figure.
386.80 ppm in September 2010
10-15 years to put in place serious measures to start reducing emissions of CO2.
Slide 25
25. Situation
HOBBY GARDENERS:
• resurgence in community, self-sufficiency and traditional
skills
• Garden products accounted €338 million in 2009/10
• 38% spent in large DIY stores, followed by
independent garden centres
• As a percentage of the total spend of garden
products the GIY category was small at 2.5% at €14
million
• The market for soil treatment increased in value
from €12million - €20million in 9 years.
• The spend per purchase in the analysis was €27.59.
26. Opportunity
• Superchar - a unique blend of growing
media including biochar
• Available in bulk and as growing kits
• Just add water !!!
• Explore transition to next most valuable
use of biochar
• 21
27. Our Team
• John Harrington - Marketing / Business
development
• Dr. Michael Hayes, UL, chemical and
environmental science
• Dr. Con Sheahan UL
22
28. Next Steps
• Manufacture optimum biochar
• Develop Superchar blend
• Ireland, UK and Europe
• Develop additional opportunities for
biochar as discussed.
23
29. Next Steps - Research
• Answer the following questions:
24
30. Next Steps - Development
• Answer the following questions:
25
35. Introducing Biochar
A black charcoal substance
Acts like a magnet for microbes
Increase crop yields up to 200%
Retains water
Manufactured from biodegradeable waste
Carbon negative - global use could offset 12% of
manmade emissions, that’s 6 times more than
the commerical aviation industry
30
37. · Climate change should be fully integrated into development policy, and rich countries should honour
Stern Review on Climate
pledges to increase support through overseas development assistance.
· International funding should support improved regional information on climate change impacts.
Change
· International funding should go into researching new crop varieties that will be more resilient to
drought and flood.
Economic impacts
· The benefits of strong, early action considerably outweigh the costs.
· Unabated climate change could cost the world at least 5% of GDP each year; if more dramatic
predictions come to pass, the cost could be more than 20% of GDP.
· The cost of reducing emissions could be limited to around 1% of global GDP; people could be
charged more for carbon-intensive goods.
· Each tonne of CO2 we emit causes damages worth at least $85, but emissions can be cut at a cost of
less than $25 a tonne.
· Shifting the world onto a low-carbon path could eventually benefit the economy by $2.5 trillion a year.
· By 2050, markets for low-carbon technologies could be worth at least $500bn.
· What we do now can have only a limited effect on the climate over the next 40 or 50 years, but what
we do in the next 10-20 years can have a profound effect on the climate in the second half of this
century.
32
39. Situation
•
• No data
• In 2008 in the US the food growing market was worth $2.5b
• The key grower in the US in 2008 was an older married,
educated, middle income woman with no children at home
• Rise in responsible Corporate governance, risk adversity,
reputation & brand management has propelled
sustainability to the core of business and government
consciousness
• Sustainable products and services are therefore enjoying a
competitive advantage.
– Examples of how this has reflected itself in the horticulture and
gardening market are as follows:
• Organic weed killer
• Expansion of organic producers
• Initiative to reduce and eventually eliminate peat for sale to horticulture
and the public
• Initiatives to green Irish farming (bord bia, teagasc, Irish dairy board just
hired a sustainability officer)
40. Situation in The US
• In 2008 31% participated in growing veg, fruit,
berries and herbs. The market value was $2.5
billion
• The average gardeners were married woman
over 55, educated, from middle income homes
and with no children at home
• The main reason to grow was better tasting and
better quality food and to save money
41. Situation
COMMERICAL GROWERS
• Every metre squared is import for commercial growers
• The market for horticulture was estimated by BordBia for 2009/2010 as €717 million (this
includes flowers, indoor plants, outdoor plants, garden products and landscaping services)
ANTI POLLUTION AND FARMERS
• Need to research characteristics of mixing biochar with manure so nutrients wouldn't run off
MICROGENERATION
• Bernard to talk company that's doing this
MANUFACTURE OF BIOCHAR UNITS
CARDON CREDITS
• CDM or voluntary
MARKETS FOR BIOCHAR KILN AND BIOCHAR MANUFACTURE IN DEVELOPING
COUNTIES
42. Value of the Peat/Bark/Soil Treatments Irish Market 2001 - April 2010
30
23
€ (millions)
15
8
0
2
3
6
8
0
00
00
00
00
01
/2
/2
/2
/2
/2
01
02
05
07
09
20
20
20
20
20
Year
Peat/Bark/Soil Treatments
44. Spend per purchase of peat/bark and soil treatments in Ireland
30.00
22.50
15.00
€
Spend per purchase
7.50
0
2001/20022002/20032005/20062007/20082009/2010
Year
45. Complications
TILLAGE FARMERS
• For tillage farmers, a reduction in % of organic matter in soil is a big issue. Under the EU Single
Farm Payment scheme organic matter levels must be above 3.4% with a soil organic carbon
content of 2%.
WATER FRAMEWORK DIRECTIVE
• The EU water framework directive stipulates we must achieve good qualitative and quantitative
status of all water bodies (including marine waters up to one nautical mile from shore) by 2015.
This has knock on effects for spreading of slurry.
Note: NEGATIVE PRESS
• Negative press such as articles from George Moinbot
46. Resolution
• Commercial peat cutting will be phased out by
2030. Bord na Mona produced 1.889 million
cubic metres of horticultural peat products and
sold these products for €56.1 million in 07/08.
90% of their horticultural peat products were
exported, mostly to the UK.
• There is a potential market for biochar in the
replacement of horticultural peat
• Phosphorous is rising in price and scarity and is
a key ingredient in fertiliser.
• There is a potential market for biochar in this
area
47. Action
• What we propose are the following
– Produce biochar using varying feedstocks
– Test produced biochar in UL in accordance with IBI
standards
– Run trials using varying feedstock manufactured
biochar
– Secure a sustainable source of feedstock
– Determine the market potential of biochar targeting:
• Hobby gardeners
• Commercial growers
• Farmers
– Determine the market potential of manufacturing
biochar retort kilns
48. Proof
• Literature and papers
• Big Biochar experiment UK
• Sonoma Biochar initiative
• IBI - first international Biochar standard
• Seachar.org – backed by Richard Branson
• Reports:
– Black is the New Green: Nature, Aug 2006
– A Handful of Carbon: Nature, May 2007
– Black Soil, Green Rice: Rice Today, June 2007
– Life cycle assessment of biochar systems, Estimating the
energetic, economic and climate change potential: Roberts K,
Gloy B, Joseph S, Scott N and Lehmann J 2010
– Sustainable biochar to mitigate global climate change: Woolf D,
Amonette JE, Street-Perrott FA, Lehmann J and Joseph S 2010
49. Bibliography
• Bord Bia Garden Market Purchasing 2009-2010: http://
www.bordbia.ie/industryservices/information/publications/
MarketReviews/AmenityHorticulture/Garden%20Market
%20Purchasing%202009-2010.pdf
• Geogre Monbiot, negative articles:
http://www.monbiot.com/?s=biochar
• Report on peak phosphorous:
http://www.global.ucsb.edu/climateproject/papers/ddf/
Morrigan_2010_Peak%20Phosphorus.pdf
• Intertrade Ireland market research report on the composting and
anaerobic digestion sectors
http://www.intertradeireland.com/media/intertradeirelandcom/
researchandstatistics/publications/marketreports/Market%20Report
%20on%20the%20Composting%20and%20Anaerobic%20Digestion
%20Sectors.pdf
• Enterprise Opportunities by Primary Fuel
http://www.forfas.ie/media/forfas130810-irish_energy_tetralemma-
Editor's Notes
\n
\n
\nIncrease in the drivers to act including legislation, \n-Nitrates directive, Soil Framework Directive, RoHS \n-Climate bill, Carbon taxes, Stern Review \n-Water Framework Directive, water charges, new water board\n\nBusiness is responding \n- Energy efficiency, renewable energy - General Electric are pioneers with their eco-imagination\n- Coca Cola is doing a lot in the water space \n- Emergence of chemical free pesticide solutions, SuperNemos, Organic Weedkiller \n\nCurrent approach often displaces problem to another part of system e.g bio-ethanol\n Need for integrated, sustainable solutions\n\n
\n \n\nWhat if a product existed that addressed all three of these global problems \nA product that contributed more value the more it’s used \nWe believe that product is biochar\n\n\n\n
\n \n\nWhat if a product existed that addressed all three of these global problems \nA product that contributed more value the more it’s used \nWe believe that product is biochar\n\n\n\n
\n \n\nWhat if a product existed that addressed all three of these global problems \nA product that contributed more value the more it’s used \nWe believe that product is biochar\n\n\n\n
\n \n\nWhat if a product existed that addressed all three of these global problems \nA product that contributed more value the more it’s used \nWe believe that product is biochar\n\n\n\n
\n \n\nWhat if a product existed that addressed all three of these global problems \nA product that contributed more value the more it’s used \nWe believe that product is biochar\n\n\n\n
\n \n\nWhat if a product existed that addressed all three of these global problems \nA product that contributed more value the more it’s used \nWe believe that product is biochar\n\n\n\n
\n \n\nWhat if a product existed that addressed all three of these global problems \nA product that contributed more value the more it’s used \nWe believe that product is biochar\n\n\n\n
\n \n\nWhat if a product existed that addressed all three of these global problems \nA product that contributed more value the more it’s used \nWe believe that product is biochar\n\n\n\n
\n \n\nWhat if a product existed that addressed all three of these global problems \nA product that contributed more value the more it’s used \nWe believe that product is biochar\n\n\n\n
We believe biochar is a huge opportunity\n \n A carbon negative charcoal produced from abundant waste feedstocks (tree prunings, crop residues, animal /human waste)\n Produced using a process called Pyrolysis\n Offset as much as 1.8 billion metric tons of carbon emissions annually, or 12 % of global GHG production - August issue of Nature Communications\n Improves growth yields by up 200% in certain soils - Ref\n Rebuilds tired soils - Ref\n Helps soil retain nutrients and water - Ref \n Multiple applications for developed and developing markets \n\n
We believe biochar is a huge opportunity\n \n A carbon negative charcoal produced from abundant waste feedstocks (tree prunings, crop residues, animal /human waste)\n Produced using a process called Pyrolysis\n Offset as much as 1.8 billion metric tons of carbon emissions annually, or 12 % of global GHG production - August issue of Nature Communications\n Improves growth yields by up 200% in certain soils - Ref\n Rebuilds tired soils - Ref\n Helps soil retain nutrients and water - Ref \n Multiple applications for developed and developing markets \n\n
\n
Agriculture - crop residue management, pesticide mitigation, emissions reduction from manures, food additive, nitrogen fixer from cattle urine\n Energy - syngas production, ingredient to biomass renewable energy production\n Chemical - Release of soil nutrients, bio-oil, complex molecule for biodegradeable plastics \n Sanitation - cleaning agent odour management \n Health - food additive, alternative toothpaste\n Water Management - purification filter, removal of colour, odour and harmful elements, aquariums, water bottles etc. \n Developing nations - smokeless alternative to dirty stoves, better use of natural resources, by-product is biochar as additive to re-build local soils, toothpaste and waterless cleaning\n Green Building - biochar bricks \n\n
Sowing, transplanting and potting\n\n 10363 peat growing media - growing media \n 4564 non peat growing media \n 1574 peat soil improver \n 2857 non peat soil improver\nNeed figures for the UK \nTotal addressable market - global market for this was woth x it’s growing at 17% a year \nTop down - someone else said it - google it \nBottom up - you’ve calculated it - \nAverage household spend on gardening \nHow many gardens in Germany, France, Ireland,\nAnnual market value of soil, bark in Europe is \n
\n
\n
\n
\n
\n
Explain what the IPCC is about\n
\n
Costs of soil degradation\n
Concentration of CO2 - 350ppm 450 ppm\n396.18 as of April 2012, http://co2now.org/\n 13,186,705,933 - C02 emissions this year (tons)\n Cost of inaction higher than intervention\n Each tonne of CO2 we emit causes damages worth at least $85, but emissions can be cut at a fraction of that cost\n By 2050, markets for low-carbon technologies could be worth at least $500bn.\n Shifting the world onto a low-carbon path could eventually benefit the economy by $2.5 trillion a year.\n The benefits of strong, early action considerably outweigh the costs\n Dublin - Ranks 7th among EU cities for exposure to flooding from climate change\n\n
\n Algae blooms visible from space\n 824,739,003 - People with no safe drinking water source\n 707,678 - Deaths from water related diseases this year\n 1/3 of Irish rivers polluted \n 42nd out of 115 countries for organic water pollutants\n Galway - criptosperidium\n Dublin running out of water\n\n
