Outline
• Motivation (WF NPV)
• Group IQ
• What is Design Thinking?
• Five Why’s
• Application to Boost R&D
output (case s...
BARCELONA
2005: The Lab as a Factory
FAIL
Dubai
I ADVISE
EVERY
BODY TO
WRITE
FREEMIUM
BOOK
WHAT DO I DO NOW!
DUBAI!
GERMANY!
CALIFORNIA!
DESING THINKING + MBA
CEDIM 2014
VISUALIZATION + MBA
READY?
How much will you earn in your lifetime?
How Much time do you spend thinking?
How Much time do you spend
thinking about how-well you think?
Group IQ? What enables a team of people to
effectively solve problems and produce solutions?
One of the hardest things to learn for designers
is to focus on the process, not the goal
What is Design Thinking?
Design Thinking in Action
What is Design Thinking?
It is not about design, it is about the
process.
What is Design Thinking?
It is not about design, it is about the
process.
Enabling Faster Group Thinking (IQ)
The ideo Workshop Method layout
One Tool to think better… that they use at Toyota
How we applied it in my lab….
Aha moments…
More Aha moments…
Workshop time
Brain hack your Research with design thinking
Brain hack your Research with design thinking
Brain hack your Research with design thinking
Brain hack your Research with design thinking
Brain hack your Research with design thinking
Brain hack your Research with design thinking
Brain hack your Research with design thinking
Brain hack your Research with design thinking
Brain hack your Research with design thinking
Brain hack your Research with design thinking
Brain hack your Research with design thinking
Brain hack your Research with design thinking
Brain hack your Research with design thinking
Brain hack your Research with design thinking
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Brain hack your Research with design thinking

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Brain hack your Research with design thinking

  1. 1. Outline • Motivation (WF NPV) • Group IQ • What is Design Thinking? • Five Why’s • Application to Boost R&D output (case study) • Workshop Time
  2. 2. BARCELONA
  3. 3. 2005: The Lab as a Factory
  4. 4. FAIL
  5. 5. Dubai
  6. 6. I ADVISE EVERY BODY TO WRITE FREEMIUM BOOK
  7. 7. WHAT DO I DO NOW! DUBAI! GERMANY! CALIFORNIA!
  8. 8. DESING THINKING + MBA
  9. 9. CEDIM 2014 VISUALIZATION + MBA
  10. 10. READY?
  11. 11. How much will you earn in your lifetime?
  12. 12. How Much time do you spend thinking? How Much time do you spend thinking about how-well you think?
  13. 13. Group IQ? What enables a team of people to effectively solve problems and produce solutions?
  14. 14. One of the hardest things to learn for designers is to focus on the process, not the goal
  15. 15. What is Design Thinking?
  16. 16. Design Thinking in Action
  17. 17. What is Design Thinking? It is not about design, it is about the process.
  18. 18. What is Design Thinking? It is not about design, it is about the process.
  19. 19. Enabling Faster Group Thinking (IQ)
  20. 20. The ideo Workshop Method layout
  21. 21. One Tool to think better… that they use at Toyota
  22. 22. How we applied it in my lab….
  23. 23. Aha moments…
  24. 24. More Aha moments…
  25. 25. Workshop time

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