1. on tunnuksen symboli-osa.
on tunnuksen tekstiosa.
Merkki ja logo muodostavat yhdessä Aalto-
yliopiston .
Harri Heikkilä
Short Introduction to eReading M.Soc.Sc., graphic designer
Aalto University,
School of Art and Design
Project researcher

2. on tunnuksen symboli-osa.
on tunnuksen tekstiosa.
Merkki ja logo muodostavat yhdessä Aalto-
yliopiston .
Harri Heikkilä
Short Introduction to eReading M.Soc.Sc., graphic designer
Aalto University,
School of Art and Design
Project researcher

3. Background

4. Background
‣ 70 new eReader-devices
expected in 2010, eBook sells
are skyraketing, eMagazines
are emerging as a new
paradigm...

5. Background
‣ 70 new eReader-devices
expected in 2010, eBook sells
are skyraketing, eMagazines
are emerging as a new
paradigm...

6. Background
‣ 70 new eReader-devices
expected in 2010, eBook sells
are skyraketing, eMagazines
are emerging as a new
paradigm...
‣ According marketing research
even 40 % of americans are
going to buy one, if price drops
below 99 $

7. Background
‣ 70 new eReader-devices
expected in 2010, eBook sells
are skyraketing, eMagazines
are emerging as a new
paradigm...
‣ According marketing research
even 40 % of americans are
going to buy one, if price drops
below 99 $

8. Background
‣ 70 new eReader-devices
expected in 2010, eBook sells
are skyraketing, eMagazines
are emerging as a new
paradigm...
‣ According marketing research
even 40 % of americans are
going to buy one, if price drops
below 99 $
‣ Biggest obstacles of diffusion
have been conquered
(availability of books, price,
quality of display and devices)

9. Background
‣ 70 new eReader-devices
expected in 2010, eBook sells
are skyraketing, eMagazines
are emerging as a new
paradigm...
‣ According marketing research
even 40 % of americans are
going to buy one, if price drops
below 99 $
‣ Biggest obstacles of diffusion
have been conquered
(availability of books, price,
quality of display and devices)

10. Pros & Cons

11. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing

12. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing

13. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing
‣ Book-like reading experience,
stable image

14. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing
‣ Book-like reading experience,
stable image

15. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing
‣ Book-like reading experience,
stable image
‣ Saves space

16. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing
‣ Book-like reading experience,
stable image
‣ Saves space

17. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing
‣ Book-like reading experience,
stable image
‣ Saves space
‣ Exeptionally low electric
consumption.

18. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing
‣ Book-like reading experience,
stable image
‣ Saves space
‣ Exeptionally low electric
consumption.

19. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing
‣ Book-like reading experience,
stable image
‣ Saves space
‣ Exeptionally low electric
consumption.
‣ Buying is fast and easy, prints
do not run out.

20. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing
‣ Book-like reading experience,
stable image
‣ Saves space
‣ Exeptionally low electric
consumption.
‣ Buying is fast and easy, prints
do not run out.

21. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing
‣ Book-like reading experience,
stable image
‣ Saves space
‣ Exeptionally low electric
consumption.
‣ Buying is fast and easy, prints
do not run out.
‣ Ecology

22. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing
‣ Book-like reading experience,
stable image
‣ Saves space
‣ Exeptionally low electric
consumption.
‣ Buying is fast and easy, prints
do not run out.
‣ Ecology

23. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing
‣ Book-like reading experience,
stable image
‣ Saves space
‣ Exeptionally low electric
consumption.
‣ Buying is fast and easy, prints
do not run out.
‣ Ecology
‣ New features: Notes, find,
highlighting, sharing.

24. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing
‣ Book-like reading experience,
stable image
‣ Saves space
‣ Exeptionally low electric
consumption.
‣ Buying is fast and easy, prints
do not run out.
‣ Ecology
‣ New features: Notes, find,
highlighting, sharing.

25. Pros & Cons
‣ Publishing is cost-effective ->
fringe publishing
‣ Book-like reading experience,
stable image
500 year long
‣ Saves space
connection
‣ Exeptionally low electric
consumption. between
‣ Buying is fast and easy, prints
do not run out.
printing and
‣ Ecology
publishing is
‣ New features: Notes, find, about to break.
highlighting, sharing.
‣ DRM-issues, quality problems
-> poor user experience, lack
of standards

26. Bit of history

27. Bit of history
‣ Electronic ink technology was first
developed 1973 within Xerox PARC, and
patented under name Gyricon but
remained unused until end of 90`s, when
MIT Media Lab made significant
improvements to the originial idea and
called result as E-Ink

28. Bit of history
‣ Electronic ink technology was first
developed 1973 within Xerox PARC, and
patented under name Gyricon but
remained unused until end of 90`s, when
MIT Media Lab made significant
improvements to the originial idea and
called result as E-Ink
‣ Gyricon was a thin layer of transparent
plastic in which millions of small bicolored
(half white, half black) particles formed
images by rotating sides according
electronic charge.

29. Bit of history
‣ Electronic ink technology was first
developed 1973 within Xerox PARC, and
patented under name Gyricon but
remained unused until end of 90`s, when
MIT Media Lab made significant
improvements to the originial idea and
called result as E-Ink
‣ Gyricon was a thin layer of transparent
plastic in which millions of small bicolored
(half white, half black) particles formed
images by rotating sides according
electronic charge.

30. Bit of history
‣ Electronic ink technology was first
developed 1973 within Xerox PARC, and
patented under name Gyricon but
remained unused until end of 90`s, when
MIT Media Lab made significant
improvements to the originial idea and
called result as E-Ink
‣ Gyricon was a thin layer of transparent
plastic in which millions of small bicolored
(half white, half black) particles formed
images by rotating sides according
electronic charge.
‣ E-ink is similar but more cost-efficient.
Monochromatic particles, usually black
and white reside in fluid filled
microcapsules. White and black particles
move to top and botton according
electronic charge.

31. Bit of history
‣ Electronic ink technology was first
developed 1973 within Xerox PARC, and
patented under name Gyricon but
remained unused until end of 90`s, when
MIT Media Lab made significant
improvements to the originial idea and
called result as E-Ink
‣ Gyricon was a thin layer of transparent
plastic in which millions of small bicolored
(half white, half black) particles formed
images by rotating sides according
electronic charge.
‣ E-ink is similar but more cost-efficient.
Monochromatic particles, usually black
and white reside in fluid filled
microcapsules. White and black particles
move to top and botton according
electronic charge.

32. Bit of history
‣ Electronic ink technology was first
developed 1973 within Xerox PARC, and
patented under name Gyricon but
remained unused until end of 90`s, when
MIT Media Lab made significant
improvements to the originial idea and
called result as E-Ink
‣ Gyricon was a thin layer of transparent
plastic in which millions of small bicolored
(half white, half black) particles formed
images by rotating sides according
electronic charge.
‣ E-ink is similar but more cost-efficient.
Monochromatic particles, usually black
and white reside in fluid filled
microcapsules. White and black particles
move to top and botton according
electronic charge.

33. Bit of history
‣ Electronic ink technology was first
developed 1973 within Xerox PARC, and
patented under name Gyricon but
remained unused until end of 90`s, when
MIT Media Lab made significant
improvements to the originial idea and
called result as E-Ink
‣ Gyricon was a thin layer of transparent
plastic in which millions of small bicolored
(half white, half black) particles formed
images by rotating sides according
electronic charge.
‣ E-ink is similar but more cost-efficient.
Monochromatic particles, usually black
and white reside in fluid filled
microcapsules. White and black particles
move to top and botton according
electronic charge.

34. Bit of history
‣ Electronic ink technology was first
developed 1973 within Xerox PARC, and
patented under name Gyricon but
remained unused until end of 90`s, when
MIT Media Lab made significant
improvements to the originial idea and
called result as E-Ink
‣ Gyricon was a thin layer of transparent
plastic in which millions of small bicolored
(half white, half black) particles formed
images by rotating sides according
electronic charge.
‣ E-ink is similar but more cost-efficient.
Monochromatic particles, usually black
and white reside in fluid filled
microcapsules. White and black particles
move to top and botton according
electronic charge.

35. Bit of history
‣ Electronic ink technology was first
developed 1973 within Xerox PARC, and
patented under name Gyricon but
remained unused until end of 90`s, when
MIT Media Lab made significant
improvements to the originial idea and
called result as E-Ink
‣ Gyricon was a thin layer of transparent
plastic in which millions of small bicolored
(half white, half black) particles formed
images by rotating sides according
electronic charge.
‣ E-ink is similar but more cost-efficient.
Monochromatic particles, usually black
and white reside in fluid filled
microcapsules. White and black particles
move to top and botton according
electronic charge.

37. CyBook Opus
Light weighted
european device with
finnish interface

38. CyBook Opus
Light weighted
european device with
finnish interface
Sony eReader
Several models in
different sizes.
Previous market-
leader, currently 25 %
of market

39. CyBook Opus
Light weighted
european device with
finnish interface
Sony eReader
Several models in
different sizes.
Previous market-
leader, currently 25 %
of market
Amazon Kindle
Has gained ground
from Sony,
marketshare 60 % in
US. Apple iPad can be
challenge.

40. CyBook Opus
Light weighted
european device with
finnish interface
Sony eReader
Several models in
different sizes.
Previous market-
leader, currently 25 %
of market
Amazon Kindle
Has gained ground
from Sony,
marketshare 60 % in
US. Apple iPad can be
challenge.
HanLin BeBook Neo
Older version
available in Finland
from Turun
Kaupunginkirjasto

41. eReaders – going colour
Several new techniques
emerging

42. eReaders – going colour
Several new techniques
emerging
‣ Butterflywing-tech
(Interferometric modulator, IMOD)
Qualcomm Mirasol

43. eReaders – going colour
Several new techniques
emerging
‣ Butterflywing-tech
(Interferometric modulator, IMOD)
Qualcomm Mirasol
‣ electrowetting
(Liquavista Color)
electrofluid (EFD)
University of Cinnicati

44. eReaders – going colour
Several new techniques
emerging
‣ Butterflywing-tech
(Interferometric modulator, IMOD)
Qualcomm Mirasol
‣ electrowetting
(Liquavista Color)
electrofluid (EFD)
University of Cinnicati
‣ E ink (Toppan technologies)

45. eReaders – going colour
Several new techniques
emerging
‣ Butterflywing-tech
(Interferometric modulator, IMOD)
Qualcomm Mirasol
‣ electrowetting
(Liquavista Color)
electrofluid (EFD)
University of Cinnicati
‣ E ink (Toppan technologies)
‣ Combinated techs
Pixel Qi LCD, emulating
eInk via user choise

46. Just now! Big screens

47. Just now! Big screens
‣ APPLE: IPAD
‣ Strong ecosystem
‣ Abundance of software
‣ Growing and ready customerbase
‣ SoC-processor,

48. Just now! Big screens

49. Just now! Big screens
‣ PLASTIC LOGIC: QUE
‣ ”A4”
‣ Shop (Bonnier, IDG and MIT)
‣ MS Office

50. Just now! Big screens
‣ PLASTIC LOGIC: QUE
‣ ”A4”
‣ Shop (Bonnier, IDG and MIT)
‣ MS Office

51. Just now! Big screens

52. Just now! Big screens
‣ HEARST CORP: SKIFF READER
‣ Over A4 (11.5")
‣ Thin and flexible
‣ The Hulu of magazines?
Condé Nast, Hearst, Meredith,
News Corporation and Time Inc
vs. Apple/Amazon

53. Just now! Big screens
‣ HEARST CORP: SKIFF READER
‣ Over A4 (11.5")
‣ Thin and flexible
‣ The Hulu of magazines?
Condé Nast, Hearst, Meredith,
News Corporation and Time Inc
vs. Apple/Amazon

54. Just now! Big screens

55. Future of eReading

56. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?

57. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?
‣ However E-ink is evolving, devices will
become lighter, easier to use, cheaper,
better battery life (even one month!),
crisper displays, faster pageturn

58. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?
‣ However E-ink is evolving, devices will
become lighter, easier to use, cheaper,
better battery life (even one month!),
crisper displays, faster pageturn
‣ Series of tablets will emerge. Tools for
making magazines and newspapers
interactive will emerge. But it is not only
about devices, ecosystem is pivotal.
Struggle between closed and open
systems.

59. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?
‣ However E-ink is evolving, devices will
become lighter, easier to use, cheaper,
better battery life (even one month!),
crisper displays, faster pageturn
‣ Series of tablets will emerge. Tools for
making magazines and newspapers
interactive will emerge. But it is not only
about devices, ecosystem is pivotal.
Struggle between closed and open
systems.

60. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?
‣ However E-ink is evolving, devices will
become lighter, easier to use, cheaper,
better battery life (even one month!),
crisper displays, faster pageturn
‣ Series of tablets will emerge. Tools for
making magazines and newspapers
interactive will emerge. But it is not only
about devices, ecosystem is pivotal.
Struggle between closed and open
systems.

61. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?
‣ However E-ink is evolving, devices will
become lighter, easier to use, cheaper,
better battery life (even one month!),
crisper displays, faster pageturn
‣ Series of tablets will emerge. Tools for
making magazines and newspapers
interactive will emerge. But it is not only
about devices, ecosystem is pivotal.
Struggle between closed and open
systems.

62. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?
‣ However E-ink is evolving, devices will
become lighter, easier to use, cheaper,
better battery life (even one month!),
crisper displays, faster pageturn
‣ Series of tablets will emerge. Tools for
making magazines and newspapers
interactive will emerge. But it is not only
about devices, ecosystem is pivotal.
Struggle between closed and open
systems.

63. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?
‣ However E-ink is evolving, devices will
become lighter, easier to use, cheaper,
better battery life (even one month!),
crisper displays, faster pageturn
‣ Series of tablets will emerge. Tools for
making magazines and newspapers
interactive will emerge. But it is not only
about devices, ecosystem is pivotal.
Struggle between closed and open
systems.

64. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?
‣ However E-ink is evolving, devices will
become lighter, easier to use, cheaper,
better battery life (even one month!),
crisper displays, faster pageturn
‣ Series of tablets will emerge. Tools for
making magazines and newspapers
interactive will emerge. But it is not only
about devices, ecosystem is pivotal.
Struggle between closed and open
systems.

65. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?
‣ However E-ink is evolving, devices will
become lighter, easier to use, cheaper,
better battery life (even one month!),
crisper displays, faster pageturn
‣ Series of tablets will emerge. Tools for
making magazines and newspapers
interactive will emerge. But it is not only
about devices, ecosystem is pivotal.
Struggle between closed and open
systems.

66. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?
‣ However E-ink is evolving, devices will
become lighter, easier to use, cheaper,
better battery life (even one month!),
crisper displays, faster pageturn
‣ Series of tablets will emerge. Tools for
making magazines and newspapers
interactive will emerge. But it is not only
about devices, ecosystem is pivotal.
Struggle between closed and open
systems.

67. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?
‣ However E-ink is evolving, devices will
become lighter, easier to use, cheaper,
better battery life (even one month!),
crisper displays, faster pageturn
‣ Series of tablets will emerge. Tools for
making magazines and newspapers
interactive will emerge. But it is not only
about devices, ecosystem is pivotal.
Struggle between closed and open
systems.

68. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?
‣ However E-ink is evolving, devices will
become lighter, easier to use, cheaper,
better battery life (even one month!),
crisper displays, faster pageturn
‣ Series of tablets will emerge. Tools for
making magazines and newspapers
interactive will emerge. But it is not only
about devices, ecosystem is pivotal.
Struggle between closed and open
systems.

69. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?
‣ However E-ink is evolving, devices will
become lighter, easier to use, cheaper,
better battery life (even one month!),
crisper displays, faster pageturn
‣ Series of tablets will emerge. Tools for
making magazines and newspapers
interactive will emerge. But it is not only
about devices, ecosystem is pivotal.
Struggle between closed and open
systems.

70. Future of eReading
‣ It remains unsure if e-Ink can prevail in
enviroment where color, video and
multimedia is prertequisite. Question is,
will there be enough benefits for a reader?
Is there class of avid readers, who
appriciate E-ink benefits?
‣ However E-ink is evolving, devices will
become lighter, easier to use, cheaper,
better battery life (even one month!),
crisper displays, faster pageturn
‣ Series of tablets will emerge. Tools for
making magazines and newspapers
interactive will emerge. But it is not only
about devices, ecosystem is pivotal.
Struggle between closed and open
systems.

72. Searching for better
UX
Navigation is crucial, people have
to understand where the are:
navibbars, pagenumbers, section
guides and depth-indicators. New
innovation needes: social
highlighting, social notes.
Succesful implementation
combines best features from print
and web. From printed magazine
user wants clear hierachy of news,
good and fast overview of content,
high quality design and typo. From
web he/she expects to have
continuous updates, search,
interactivity easy navigation and
option to video.
Challenging Gutenbergian
interface is not an easy task. This
requires challenging changes in
organization, from fixes deadlines
to 24/7 publishing and new breed
of multimedia journalists

74. Not less than the
greatest design-
challenge since...

75. Not less than the
greatest design-
challenge since...