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Nxt media short introduct Presentation Transcript

  • 1. on tunnuksen symboli-osa. on tunnuksen tekstiosa. Merkki ja logo muodostavat yhdessä Aalto- yliopiston . Harri Heikkilä Short Introduction to eReading M.Soc.Sc., graphic designer Aalto University, School of Art and Design Project researcher
  • 2. on tunnuksen symboli-osa. on tunnuksen tekstiosa. Merkki ja logo muodostavat yhdessä Aalto- yliopiston . Harri Heikkilä Short Introduction to eReading M.Soc.Sc., graphic designer Aalto University, School of Art and Design Project researcher
  • 3. Background
  • 4. Background ‣ 70 new eReader-devices expected in 2010, eBook sells are skyraketing, eMagazines are emerging as a new paradigm...
  • 5. Background ‣ 70 new eReader-devices expected in 2010, eBook sells are skyraketing, eMagazines are emerging as a new paradigm...
  • 6. Background ‣ 70 new eReader-devices expected in 2010, eBook sells are skyraketing, eMagazines are emerging as a new paradigm... ‣ According marketing research even 40 % of americans are going to buy one, if price drops below 99 $
  • 7. Background ‣ 70 new eReader-devices expected in 2010, eBook sells are skyraketing, eMagazines are emerging as a new paradigm... ‣ According marketing research even 40 % of americans are going to buy one, if price drops below 99 $
  • 8. Background ‣ 70 new eReader-devices expected in 2010, eBook sells are skyraketing, eMagazines are emerging as a new paradigm... ‣ According marketing research even 40 % of americans are going to buy one, if price drops below 99 $ ‣ Biggest obstacles of diffusion have been conquered (availability of books, price, quality of display and devices)
  • 9. Background ‣ 70 new eReader-devices expected in 2010, eBook sells are skyraketing, eMagazines are emerging as a new paradigm... ‣ According marketing research even 40 % of americans are going to buy one, if price drops below 99 $ ‣ Biggest obstacles of diffusion have been conquered (availability of books, price, quality of display and devices)
  • 10. Pros & Cons
  • 11. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing
  • 12. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing
  • 13. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing ‣ Book-like reading experience, stable image
  • 14. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing ‣ Book-like reading experience, stable image
  • 15. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing ‣ Book-like reading experience, stable image ‣ Saves space
  • 16. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing ‣ Book-like reading experience, stable image ‣ Saves space
  • 17. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing ‣ Book-like reading experience, stable image ‣ Saves space ‣ Exeptionally low electric consumption.
  • 18. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing ‣ Book-like reading experience, stable image ‣ Saves space ‣ Exeptionally low electric consumption.
  • 19. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing ‣ Book-like reading experience, stable image ‣ Saves space ‣ Exeptionally low electric consumption. ‣ Buying is fast and easy, prints do not run out.
  • 20. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing ‣ Book-like reading experience, stable image ‣ Saves space ‣ Exeptionally low electric consumption. ‣ Buying is fast and easy, prints do not run out.
  • 21. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing ‣ Book-like reading experience, stable image ‣ Saves space ‣ Exeptionally low electric consumption. ‣ Buying is fast and easy, prints do not run out. ‣ Ecology
  • 22. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing ‣ Book-like reading experience, stable image ‣ Saves space ‣ Exeptionally low electric consumption. ‣ Buying is fast and easy, prints do not run out. ‣ Ecology
  • 23. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing ‣ Book-like reading experience, stable image ‣ Saves space ‣ Exeptionally low electric consumption. ‣ Buying is fast and easy, prints do not run out. ‣ Ecology ‣ New features: Notes, find, highlighting, sharing.
  • 24. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing ‣ Book-like reading experience, stable image ‣ Saves space ‣ Exeptionally low electric consumption. ‣ Buying is fast and easy, prints do not run out. ‣ Ecology ‣ New features: Notes, find, highlighting, sharing.
  • 25. Pros & Cons ‣ Publishing is cost-effective -> fringe publishing ‣ Book-like reading experience, stable image 500 year long ‣ Saves space connection ‣ Exeptionally low electric consumption. between ‣ Buying is fast and easy, prints do not run out. printing and ‣ Ecology publishing is ‣ New features: Notes, find, about to break. highlighting, sharing. ‣ DRM-issues, quality problems -> poor user experience, lack of standards
  • 26. Bit of history
  • 27. Bit of history ‣ Electronic ink technology was first developed 1973 within Xerox PARC, and patented under name Gyricon but remained unused until end of 90`s, when MIT Media Lab made significant improvements to the originial idea and called result as E-Ink
  • 28. Bit of history ‣ Electronic ink technology was first developed 1973 within Xerox PARC, and patented under name Gyricon but remained unused until end of 90`s, when MIT Media Lab made significant improvements to the originial idea and called result as E-Ink ‣ Gyricon was a thin layer of transparent plastic in which millions of small bicolored (half white, half black) particles formed images by rotating sides according electronic charge.
  • 29. Bit of history ‣ Electronic ink technology was first developed 1973 within Xerox PARC, and patented under name Gyricon but remained unused until end of 90`s, when MIT Media Lab made significant improvements to the originial idea and called result as E-Ink ‣ Gyricon was a thin layer of transparent plastic in which millions of small bicolored (half white, half black) particles formed images by rotating sides according electronic charge.
  • 30. Bit of history ‣ Electronic ink technology was first developed 1973 within Xerox PARC, and patented under name Gyricon but remained unused until end of 90`s, when MIT Media Lab made significant improvements to the originial idea and called result as E-Ink ‣ Gyricon was a thin layer of transparent plastic in which millions of small bicolored (half white, half black) particles formed images by rotating sides according electronic charge. ‣ E-ink is similar but more cost-efficient. Monochromatic particles, usually black and white reside in fluid filled microcapsules. White and black particles move to top and botton according electronic charge.
  • 31. Bit of history ‣ Electronic ink technology was first developed 1973 within Xerox PARC, and patented under name Gyricon but remained unused until end of 90`s, when MIT Media Lab made significant improvements to the originial idea and called result as E-Ink ‣ Gyricon was a thin layer of transparent plastic in which millions of small bicolored (half white, half black) particles formed images by rotating sides according electronic charge. ‣ E-ink is similar but more cost-efficient. Monochromatic particles, usually black and white reside in fluid filled microcapsules. White and black particles move to top and botton according electronic charge.
  • 32. Bit of history ‣ Electronic ink technology was first developed 1973 within Xerox PARC, and patented under name Gyricon but remained unused until end of 90`s, when MIT Media Lab made significant improvements to the originial idea and called result as E-Ink ‣ Gyricon was a thin layer of transparent plastic in which millions of small bicolored (half white, half black) particles formed images by rotating sides according electronic charge. ‣ E-ink is similar but more cost-efficient. Monochromatic particles, usually black and white reside in fluid filled microcapsules. White and black particles move to top and botton according electronic charge.
  • 33. Bit of history ‣ Electronic ink technology was first developed 1973 within Xerox PARC, and patented under name Gyricon but remained unused until end of 90`s, when MIT Media Lab made significant improvements to the originial idea and called result as E-Ink ‣ Gyricon was a thin layer of transparent plastic in which millions of small bicolored (half white, half black) particles formed images by rotating sides according electronic charge. ‣ E-ink is similar but more cost-efficient. Monochromatic particles, usually black and white reside in fluid filled microcapsules. White and black particles move to top and botton according electronic charge.
  • 34. Bit of history ‣ Electronic ink technology was first developed 1973 within Xerox PARC, and patented under name Gyricon but remained unused until end of 90`s, when MIT Media Lab made significant improvements to the originial idea and called result as E-Ink ‣ Gyricon was a thin layer of transparent plastic in which millions of small bicolored (half white, half black) particles formed images by rotating sides according electronic charge. ‣ E-ink is similar but more cost-efficient. Monochromatic particles, usually black and white reside in fluid filled microcapsules. White and black particles move to top and botton according electronic charge.
  • 35. Bit of history ‣ Electronic ink technology was first developed 1973 within Xerox PARC, and patented under name Gyricon but remained unused until end of 90`s, when MIT Media Lab made significant improvements to the originial idea and called result as E-Ink ‣ Gyricon was a thin layer of transparent plastic in which millions of small bicolored (half white, half black) particles formed images by rotating sides according electronic charge. ‣ E-ink is similar but more cost-efficient. Monochromatic particles, usually black and white reside in fluid filled microcapsules. White and black particles move to top and botton according electronic charge.
  • 36. CyBook Opus Light weighted european device with finnish interface
  • 37. CyBook Opus Light weighted european device with finnish interface Sony eReader Several models in different sizes. Previous market- leader, currently 25 % of market
  • 38. CyBook Opus Light weighted european device with finnish interface Sony eReader Several models in different sizes. Previous market- leader, currently 25 % of market Amazon Kindle Has gained ground from Sony, marketshare 60 % in US. Apple iPad can be challenge.
  • 39. CyBook Opus Light weighted european device with finnish interface Sony eReader Several models in different sizes. Previous market- leader, currently 25 % of market Amazon Kindle Has gained ground from Sony, marketshare 60 % in US. Apple iPad can be challenge. HanLin BeBook Neo Older version available in Finland from Turun Kaupunginkirjasto
  • 40. eReaders – going colour Several new techniques emerging
  • 41. eReaders – going colour Several new techniques emerging ‣ Butterflywing-tech (Interferometric modulator, IMOD) Qualcomm Mirasol
  • 42. eReaders – going colour Several new techniques emerging ‣ Butterflywing-tech (Interferometric modulator, IMOD) Qualcomm Mirasol ‣ electrowetting (Liquavista Color) electrofluid (EFD) University of Cinnicati
  • 43. eReaders – going colour Several new techniques emerging ‣ Butterflywing-tech (Interferometric modulator, IMOD) Qualcomm Mirasol ‣ electrowetting (Liquavista Color) electrofluid (EFD) University of Cinnicati ‣ E ink (Toppan technologies)
  • 44. eReaders – going colour Several new techniques emerging ‣ Butterflywing-tech (Interferometric modulator, IMOD) Qualcomm Mirasol ‣ electrowetting (Liquavista Color) electrofluid (EFD) University of Cinnicati ‣ E ink (Toppan technologies) ‣ Combinated techs Pixel Qi LCD, emulating eInk via user choise
  • 45. Just now! Big screens
  • 46. Just now! Big screens ‣ APPLE: IPAD ‣ Strong ecosystem ‣ Abundance of software ‣ Growing and ready customerbase ‣ SoC-processor,
  • 47. Just now! Big screens
  • 48. Just now! Big screens ‣ PLASTIC LOGIC: QUE ‣ ”A4” ‣ Shop (Bonnier, IDG and MIT) ‣ MS Office
  • 49. Just now! Big screens ‣ PLASTIC LOGIC: QUE ‣ ”A4” ‣ Shop (Bonnier, IDG and MIT) ‣ MS Office
  • 50. Just now! Big screens
  • 51. Just now! Big screens ‣ HEARST CORP: SKIFF READER ‣ Over A4 (11.5") ‣ Thin and flexible ‣ The Hulu of magazines? Condé Nast, Hearst, Meredith, News Corporation and Time Inc vs. Apple/Amazon
  • 52. Just now! Big screens ‣ HEARST CORP: SKIFF READER ‣ Over A4 (11.5") ‣ Thin and flexible ‣ The Hulu of magazines? Condé Nast, Hearst, Meredith, News Corporation and Time Inc vs. Apple/Amazon
  • 53. Just now! Big screens
  • 54. Future of eReading
  • 55. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits?
  • 56. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits? ‣ However E-ink is evolving, devices will become lighter, easier to use, cheaper, better battery life (even one month!), crisper displays, faster pageturn
  • 57. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits? ‣ However E-ink is evolving, devices will become lighter, easier to use, cheaper, better battery life (even one month!), crisper displays, faster pageturn ‣ Series of tablets will emerge. Tools for making magazines and newspapers interactive will emerge. But it is not only about devices, ecosystem is pivotal. Struggle between closed and open systems.
  • 58. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits? ‣ However E-ink is evolving, devices will become lighter, easier to use, cheaper, better battery life (even one month!), crisper displays, faster pageturn ‣ Series of tablets will emerge. Tools for making magazines and newspapers interactive will emerge. But it is not only about devices, ecosystem is pivotal. Struggle between closed and open systems.
  • 59. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits? ‣ However E-ink is evolving, devices will become lighter, easier to use, cheaper, better battery life (even one month!), crisper displays, faster pageturn ‣ Series of tablets will emerge. Tools for making magazines and newspapers interactive will emerge. But it is not only about devices, ecosystem is pivotal. Struggle between closed and open systems.
  • 60. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits? ‣ However E-ink is evolving, devices will become lighter, easier to use, cheaper, better battery life (even one month!), crisper displays, faster pageturn ‣ Series of tablets will emerge. Tools for making magazines and newspapers interactive will emerge. But it is not only about devices, ecosystem is pivotal. Struggle between closed and open systems.
  • 61. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits? ‣ However E-ink is evolving, devices will become lighter, easier to use, cheaper, better battery life (even one month!), crisper displays, faster pageturn ‣ Series of tablets will emerge. Tools for making magazines and newspapers interactive will emerge. But it is not only about devices, ecosystem is pivotal. Struggle between closed and open systems.
  • 62. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits? ‣ However E-ink is evolving, devices will become lighter, easier to use, cheaper, better battery life (even one month!), crisper displays, faster pageturn ‣ Series of tablets will emerge. Tools for making magazines and newspapers interactive will emerge. But it is not only about devices, ecosystem is pivotal. Struggle between closed and open systems.
  • 63. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits? ‣ However E-ink is evolving, devices will become lighter, easier to use, cheaper, better battery life (even one month!), crisper displays, faster pageturn ‣ Series of tablets will emerge. Tools for making magazines and newspapers interactive will emerge. But it is not only about devices, ecosystem is pivotal. Struggle between closed and open systems.
  • 64. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits? ‣ However E-ink is evolving, devices will become lighter, easier to use, cheaper, better battery life (even one month!), crisper displays, faster pageturn ‣ Series of tablets will emerge. Tools for making magazines and newspapers interactive will emerge. But it is not only about devices, ecosystem is pivotal. Struggle between closed and open systems.
  • 65. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits? ‣ However E-ink is evolving, devices will become lighter, easier to use, cheaper, better battery life (even one month!), crisper displays, faster pageturn ‣ Series of tablets will emerge. Tools for making magazines and newspapers interactive will emerge. But it is not only about devices, ecosystem is pivotal. Struggle between closed and open systems.
  • 66. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits? ‣ However E-ink is evolving, devices will become lighter, easier to use, cheaper, better battery life (even one month!), crisper displays, faster pageturn ‣ Series of tablets will emerge. Tools for making magazines and newspapers interactive will emerge. But it is not only about devices, ecosystem is pivotal. Struggle between closed and open systems.
  • 67. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits? ‣ However E-ink is evolving, devices will become lighter, easier to use, cheaper, better battery life (even one month!), crisper displays, faster pageturn ‣ Series of tablets will emerge. Tools for making magazines and newspapers interactive will emerge. But it is not only about devices, ecosystem is pivotal. Struggle between closed and open systems.
  • 68. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits? ‣ However E-ink is evolving, devices will become lighter, easier to use, cheaper, better battery life (even one month!), crisper displays, faster pageturn ‣ Series of tablets will emerge. Tools for making magazines and newspapers interactive will emerge. But it is not only about devices, ecosystem is pivotal. Struggle between closed and open systems.
  • 69. Future of eReading ‣ It remains unsure if e-Ink can prevail in enviroment where color, video and multimedia is prertequisite. Question is, will there be enough benefits for a reader? Is there class of avid readers, who appriciate E-ink benefits? ‣ However E-ink is evolving, devices will become lighter, easier to use, cheaper, better battery life (even one month!), crisper displays, faster pageturn ‣ Series of tablets will emerge. Tools for making magazines and newspapers interactive will emerge. But it is not only about devices, ecosystem is pivotal. Struggle between closed and open systems.
  • 70. Searching for better UX Navigation is crucial, people have to understand where the are: navibbars, pagenumbers, section guides and depth-indicators. New innovation needes: social highlighting, social notes. Succesful implementation combines best features from print and web. From printed magazine user wants clear hierachy of news, good and fast overview of content, high quality design and typo. From web he/she expects to have continuous updates, search, interactivity easy navigation and option to video. Challenging Gutenbergian interface is not an easy task. This requires challenging changes in organization, from fixes deadlines to 24/7 publishing and new breed of multimedia journalists
  • 71. Not less than the greatest design- challenge since...
  • 72. Not less than the greatest design- challenge since...