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NMDL final

NMDL final



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    Coke Coke Presentation Transcript

    • Sarah Harris
      ADV 492 Final Project
    • About Coca-Cola
      Coca-Cola is the most popular and biggest-selling soft drink in history, as well as one of the best known products in the world.
      It was created in Atlanta, Georgia, by Dr. John S. Penberton. Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water.
      Even though Coca-Cola may have started in the United States, its popularity is universal. Today, you can find Coke in every part of the world.
      1.6 billion servings per day.
    • Coca-Cola Company
      To refresh the world
      To inspire moments of optimism and happiness
      To create value and make a difference
      World’s largest beverage company.
      Operates in more than 200 countries and market more than 3,000 beverage products
    • Strengths
      Worlds leading brand
      Strong brand recognition
      Has a large portfolio of different beverages
      Large scale of operations
      Revenue in excess of $24 billion
    • Challenges
      Negative Publicity in India during September 2006
      Accused of selling products with pesticide residue
      Intense competition
      Pepsi is the leading competitor of Coke
    • Coca-Cola, Diet Coke, Minute Maid, Sprite, Fanta, Hi-C, and vitaminwater all have their own individual twitter accounts.
      This way everyone can keep up to date with their favorite drinks.
      On Facebook, Coke has 5,392,938 friends.
      Their page shows promotions they have going on and “fans” can post pictures of their Coke artwork/designs and even submit videos.
    • Interacting via Facebook
      • Current Promotion:
      • Coca-Cola added an application on their Facebook page to “ocean-ize” a photo. This is just a fun way to alter your Facebook pictures.
      • Every time someone uses this application Coke is going to make a donation to the Ocean Conservancy.
      • Coke is Earth friendly
    • Social Media Networks
      Coca-Cola needs to utilize different aspects of social media in order to communicate with consumers.
      This in turn will:
      Increase brand awareness
      Create a positive image for the brand
      By taking advantage of these different networks such as Twitter, Myspace, Facebook and Youtube Coca-Cola will be able to see what customers are saying about the product and improve or change things if necessary.
    • Blogs
      Important and effective way to see who is saying what about Coca-Cola.
      Phil Mooney is a Coke Historian. On the main Coca-Cola page there is a link to his site and he talks about all the different ads and bottles Coke has gone through, he interacts with Cokes’ consumers.
    • Conclusion
      Coca-Cola is one of the most well recognized brands in the entire world.
      They have achieved this by proper usage of social media (Facebook, Twitter, Youtube, ect.)
      Coca-Cola needs to keep using these resources to keep up a positive image for Coke and get feedback from their customers while bringing in new customers in the years to come.