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PR 2.0 Discussion Document

PR 2.0 Discussion Document

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Transcript

  • 1. Using PR 2.0 in 2009
  • 2. PR 2.0 Main Aims
    • Online Reputation Management
    • Communicating with the New Influencers
  • 3. Online Reputation Management
    • Hamleys
    • Top result for Hamleys Christmas presents is negative
  • 4. Online Reputation Management
    • Dell
      • Search for Dell customer service
  • 5. Online Reputation Management
    • Dell
  • 6. Online Reputation Management
    • Tools to Monitor Reputation
      • Google Alerts ( http://www.google.com/alerts )
  • 7. Online Reputation Management
    • Tools to Monitor Reputation
      • Technorati (http://technorati.com/search?advanced)
  • 8. Online Reputation Management
    • Tools to Monitor Reputation
      • SM2 (http://techrigy.com)
  • 9. Communicating with the New Influencers
    • Old World
      • People influenced by
        • Friends, Family and Colleagues
        • Journalists via newspapers, TV and magazines
  • 10. Communicating with the New Influencers
    • “… bloggers and their ideas have the capacity to travel as far as any traditional media source…”
    • R Bhargava VP Ogilvy PR
    • New World
      • People influenced by
        • Friends, Family and Colleagues
        • Journalists
        • And
        • Social Media (blogs, rss feeds etc)
  • 11. Overview of Social Media Tools
    • RSS
      • Push information to users
      • Headline and one line summary
      • Readers built into Firefox and iGoogle
    • Blogs
      • Online journals
      • How to pitch to bloggers
        • Read their blog
        • Help them get trackbacks and comments
        • Treat them like experts avoid the BS
  • 12. Overview of Social Media Tools
    • Wikis
      • Community edited website about any topic
      • Ensure entries are up-to-date and accurate
    • MicroBlogs
      • Like Twitter
      • Useful for short (<140 char) updates
  • 13. Social Media Release
    • Has the following in HTML format
      • Contact details
      • Core facts
      • Quotes
      • Links to RSS feed
      • Related links (to provide additional support)
      • Tags for Del.icio.us, Digg this, Technorati
  • 14. Suggested Tasks for Discussion
    • Produce PR Release in format that can be easily converted to social media release
    • Optimise Press release for SEO keywords
    • Write RSS entry
    • Set-up RSS feed for releases
    • Monitor and update Wikipedia entries
    • Identify supporting urls
    • Look at using PRWeb for release distribution
    • Checking Digg for what’s hot with bloggers to see if a release can be produced on that topic