Chapter 8 Top 10 Questions (with sources)
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  • 1. Top 10 Questions for Chapter 8: Identifying Market Segments and Targets harold ceasar t. verayo Rold ON TIME
  • 2. 1. _____ marketing reflects a growing trend called grassroots marketing.
    • Local
    • Niche
    • Target
    • Micromarketing
    p.250
  • 3. 2. A _____ is a more narrowly defined customer group seeking a distinctive mix of benefits.
    • segment
    • subsegment
    • niche
    • subgroup
    p.249
  • 4. 3. In _____ marketing, the seller engages in the production, distribution, and promotion of one product for all buyers.
    • segment
    • mass
    • niche
    • target
    p.248
  • 5. 4. _____ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice.
    • Customerization
    • Mass marketing
    • Micromarketing
    • Niche marketing
    p.252
  • 6. 5. In _____ segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
    • demographic
    • psychographic
    • behavioral
    • geographic
    p.263
  • 7. 6. _____ segmentation calls for dividing the market into groups based on age, family, size, family life cycle, gender, income, etc.
    • Demographic
    • Geographic
    • Behavioral
    • Psychographic
    p.255
  • 8. 7. A company uses _____ invasion plans to enter one segment at a time.
    • segment-by-segment
    • micro segment
    • counter segmentation
    • target marketing
    p.271
  • 9. 8. A _____ is a set of segments sharing some exploitable similarity.
    • macrosegment
    • supersegment
    • conglomerate
    • selective segment
    p.269
  • 10. 9. In _____ specialization a firm selects a number of segments, each objectively attractive and appropriate.
    • market
    • differentiated
    • full market
    • selective
    p.269
  • 11. 10. With ________ the firms makes a certain product that it sells to several different market segments.
    • market specialization
    • position specialization
    • product specialization
    • differentiated specialization
    p.269
  • 12. 1. _____ marketing reflects a growing trend called grassroots marketing.
    • Local
    • Niche
    • Target
    • Micromarketing
    p.250
  • 13. 2. A _____ is a more narrowly defined customer group seeking a distinctive mix of benefits.
    • segment
    • subsegment
    • niche
    • subgroup
    p.249
  • 14. 3. In _____ marketing, the seller engages in the production, distribution, and promotion of one product for all buyers.
    • segment
    • mass
    • niche
    • target
    p.248
  • 15. 4. _____ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice.
    • Customerization
    • Mass marketing
    • Micromarketing
    • Niche marketing
    p.252
  • 16. 5. In _____ segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
    • demographic
    • psychographic
    • behavioral
    • geographic
    p.263
  • 17. 6. _____ segmentation calls for dividing the market into groups based on age, family, size, family life cycle, gender, income, etc.
    • Demographic
    • Geographic
    • Behavioral
    • Psychographic
    p.255
  • 18. 7. A company uses _____ invasion plans to enter one segment at a time.
    • segment-by-segment
    • micro segment
    • counter segmentation
    • target marketing
    p.271
  • 19. 8. A _____ is a set of segments sharing some exploitable similarity.
    • macrosegment
    • supersegment
    • conglomerate
    • selective segment
    p.269
  • 20. 9. In _____ specialization a firm selects a number of segments, each objectively attractive and appropriate.
    • market
    • differentiated
    • full market
    • selective
    p.269
  • 21. 10. With ________ the firms makes a certain product that it sells to several different market segments.
    • market specialization
    • position specialization
    • product specialization
    • differentiated specialization
    p.269
  • 22. Top 10 Questions for Chapter 8: Identifying Market Segments and Targets harold ceasar t. verayo Rold ON TIME