Top 10 Questions for Chapter 8: Identifying Market Segments and Targets harold ceasar t. verayo Rold ON TIME
1.  _____ marketing reflects a growing trend called grassroots marketing. <ul><li>Local </li></ul><ul><li>Niche </li></ul>...
2.  A _____ is a more narrowly defined customer group seeking a distinctive mix of benefits. <ul><li>segment </li></ul><ul...
3.   In _____ marketing, the seller engages in the production, distribution, and promotion of one product for all buyers. ...
4.   _____ combines operationally driven mass customization with customized marketing in a way that empowers consumers to ...
5.   In _____ segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or...
6.   _____ segmentation calls for dividing the market into groups based on age, family, size, family life cycle, gender, i...
7.   A company uses _____ invasion plans to enter one segment at a time. <ul><li>segment-by-segment </li></ul><ul><li>micr...
8.   A _____ is a set of segments sharing some exploitable similarity. <ul><li>macrosegment </li></ul><ul><li>supersegment...
9.   In _____ specialization a firm selects a number of segments, each objectively attractive and appropriate. <ul><li>mar...
10.   With ________ the firms makes a certain product that it sells to several different market segments. <ul><li>market s...
1.  _____ marketing reflects a growing trend called grassroots marketing. <ul><li>Local </li></ul><ul><li>Niche </li></ul>...
2.  A _____ is a more narrowly defined customer group seeking a distinctive mix of benefits. <ul><li>segment </li></ul><ul...
3.   In _____ marketing, the seller engages in the production, distribution, and promotion of one product for all buyers. ...
4.   _____ combines operationally driven mass customization with customized marketing in a way that empowers consumers to ...
5.   In _____ segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or...
6.   _____ segmentation calls for dividing the market into groups based on age, family, size, family life cycle, gender, i...
7.   A company uses _____ invasion plans to enter one segment at a time. <ul><li>segment-by-segment </li></ul><ul><li>micr...
8.   A _____ is a set of segments sharing some exploitable similarity. <ul><li>macrosegment </li></ul><ul><li>supersegment...
9.   In _____ specialization a firm selects a number of segments, each objectively attractive and appropriate. <ul><li>mar...
10.   With ________ the firms makes a certain product that it sells to several different market segments. <ul><li>market s...
Top 10 Questions for Chapter 8: Identifying Market Segments and Targets harold ceasar t. verayo Rold ON TIME
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Chapter 8 Top 10 Questions (with sources)

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Chapter 8 Top 10 Questions (with sources)

  1. 1. Top 10 Questions for Chapter 8: Identifying Market Segments and Targets harold ceasar t. verayo Rold ON TIME
  2. 2. 1. _____ marketing reflects a growing trend called grassroots marketing. <ul><li>Local </li></ul><ul><li>Niche </li></ul><ul><li>Target </li></ul><ul><li>Micromarketing </li></ul>p.250
  3. 3. 2. A _____ is a more narrowly defined customer group seeking a distinctive mix of benefits. <ul><li>segment </li></ul><ul><li>subsegment </li></ul><ul><li>niche </li></ul><ul><li>subgroup </li></ul>p.249
  4. 4. 3. In _____ marketing, the seller engages in the production, distribution, and promotion of one product for all buyers. <ul><li>segment </li></ul><ul><li>mass </li></ul><ul><li>niche </li></ul><ul><li>target </li></ul>p.248
  5. 5. 4. _____ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice. <ul><li>Customerization </li></ul><ul><li>Mass marketing </li></ul><ul><li>Micromarketing </li></ul><ul><li>Niche marketing </li></ul>p.252
  6. 6. 5. In _____ segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product. <ul><li>demographic </li></ul><ul><li>psychographic </li></ul><ul><li>behavioral </li></ul><ul><li>geographic </li></ul>p.263
  7. 7. 6. _____ segmentation calls for dividing the market into groups based on age, family, size, family life cycle, gender, income, etc. <ul><li>Demographic </li></ul><ul><li>Geographic </li></ul><ul><li>Behavioral </li></ul><ul><li>Psychographic </li></ul>p.255
  8. 8. 7. A company uses _____ invasion plans to enter one segment at a time. <ul><li>segment-by-segment </li></ul><ul><li>micro segment </li></ul><ul><li>counter segmentation </li></ul><ul><li>target marketing </li></ul>p.271
  9. 9. 8. A _____ is a set of segments sharing some exploitable similarity. <ul><li>macrosegment </li></ul><ul><li>supersegment </li></ul><ul><li>conglomerate </li></ul><ul><li>selective segment </li></ul>p.269
  10. 10. 9. In _____ specialization a firm selects a number of segments, each objectively attractive and appropriate. <ul><li>market </li></ul><ul><li>differentiated </li></ul><ul><li>full market </li></ul><ul><li>selective </li></ul>p.269
  11. 11. 10. With ________ the firms makes a certain product that it sells to several different market segments. <ul><li>market specialization </li></ul><ul><li>position specialization </li></ul><ul><li>product specialization </li></ul><ul><li>differentiated specialization </li></ul>p.269
  12. 12. 1. _____ marketing reflects a growing trend called grassroots marketing. <ul><li>Local </li></ul><ul><li>Niche </li></ul><ul><li>Target </li></ul><ul><li>Micromarketing </li></ul>p.250
  13. 13. 2. A _____ is a more narrowly defined customer group seeking a distinctive mix of benefits. <ul><li>segment </li></ul><ul><li>subsegment </li></ul><ul><li>niche </li></ul><ul><li>subgroup </li></ul>p.249
  14. 14. 3. In _____ marketing, the seller engages in the production, distribution, and promotion of one product for all buyers. <ul><li>segment </li></ul><ul><li>mass </li></ul><ul><li>niche </li></ul><ul><li>target </li></ul>p.248
  15. 15. 4. _____ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product and service offering of their choice. <ul><li>Customerization </li></ul><ul><li>Mass marketing </li></ul><ul><li>Micromarketing </li></ul><ul><li>Niche marketing </li></ul>p.252
  16. 16. 5. In _____ segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product. <ul><li>demographic </li></ul><ul><li>psychographic </li></ul><ul><li>behavioral </li></ul><ul><li>geographic </li></ul>p.263
  17. 17. 6. _____ segmentation calls for dividing the market into groups based on age, family, size, family life cycle, gender, income, etc. <ul><li>Demographic </li></ul><ul><li>Geographic </li></ul><ul><li>Behavioral </li></ul><ul><li>Psychographic </li></ul>p.255
  18. 18. 7. A company uses _____ invasion plans to enter one segment at a time. <ul><li>segment-by-segment </li></ul><ul><li>micro segment </li></ul><ul><li>counter segmentation </li></ul><ul><li>target marketing </li></ul>p.271
  19. 19. 8. A _____ is a set of segments sharing some exploitable similarity. <ul><li>macrosegment </li></ul><ul><li>supersegment </li></ul><ul><li>conglomerate </li></ul><ul><li>selective segment </li></ul>p.269
  20. 20. 9. In _____ specialization a firm selects a number of segments, each objectively attractive and appropriate. <ul><li>market </li></ul><ul><li>differentiated </li></ul><ul><li>full market </li></ul><ul><li>selective </li></ul>p.269
  21. 21. 10. With ________ the firms makes a certain product that it sells to several different market segments. <ul><li>market specialization </li></ul><ul><li>position specialization </li></ul><ul><li>product specialization </li></ul><ul><li>differentiated specialization </li></ul>p.269
  22. 22. Top 10 Questions for Chapter 8: Identifying Market Segments and Targets harold ceasar t. verayo Rold ON TIME
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